Connect with us

Destinations

How to bring conservation messaging into wildlife-based tourism

The study introduces a toolbox of ideas for improving the conservation messaging of wildlife-based tourism operations, based on five principles: promote positive messaging, provide actionable information, engage tourists in research and practice, link experience with consumption choices and foster long-term interactions.

Published

on

Photo by david henrichs from Unsplash.com

The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation.

“We argue that the combination of emotional engagement and knowledge-driven action provided by wildlife-based tours will pave the way for a new area of conservation-oriented tourism,” says Dr. Alvaro Fernández-Llamazares, the lead-author of the study from the University of Helsinki.

“Some years ago I took a whale-watching tour in Iceland, and it surprised me to see that while the guide provided very detailed information about the ecology, life cycle and foraging habits of whales, she did not mention any single time the huge conservation threats that these animals are facing. My colleagues had noticed similar patterns in other corners of the world. Concerned about this, we decided to thoroughly review the academic literature on wildlife-based tourism and examine to which extent was conservation messaging lacking in wildlife-based tours,” explains Dr. Fernández-Llamazares.

The authors carried out a comprehensive review of the academic literature on wildlife-based tourism, finding out that indeed conservation messaging is virtually absent from many mainstream wildlife-based tourism operations. Operators often fail to give information on wildlife conservation and opportunities for tourists to engage in conservation action.

Whale-watching tour in Húsavík (Iceland). Information on cetacean conservation and threats to the marine environment is argued to be limited in many whale-watching tours. Credit: Á. Fernández-Llamazares.

“There is increasing research evidence that wildlife-based tourism could help to transform the environmental knowledge, attitudes and behaviours of tourists through first-hand encounters with wildlife, complemented by effective conservation messaging,” says Dr. Fernández-Llamazares. “However, such conservation messaging is not always a priority for many wildlife-based tourism operators, who often fail to provide a well-designed environmental interpretation”.

Tools to engage tourists in wild-life conservation

The study documents new avenues that are broadening the potential of wildlife-based tourism, using alternative forms of communicating conservation-related messages. For example, empirical research shows that combining the emotional response of viewing wildlife with the educational benefits of a tailored interpretative programme provides tourism operators with numerous opportunities to cultivate the conservation potential of a tourism experience.

“I have experienced it myself: when you have the opportunity to see wildlife in situ, it creates a deep emotional connection between you and wildlife. However, as tourists we do not always have the tools to act beyond that experience, to transform the emotional bonds towards environmental stewardship,” says Aina Brias-Guinart, co-author of the study from the University of Helsinki. “For this reason, in this study, we thought of a set of principles that wildlife-based tourism operators could use to maximize the conservation potential of the tourist experience”.

The study introduces a toolbox of ideas for improving the conservation messaging of wildlife-based tourism operations, based on five principles: promote positive messaging, provide actionable information, engage tourists in research and practice, link experience with consumption choices and foster long-term interactions. These ideas focus on amplifying the emotional engagement among tourists participating in wildlife-based tours, and on empowering them to take purposeful conservation action.

Destinations

Pinoys’ top picks for weekend adventures

With the “ber-month” holidays on the horizon, Pinoys are setting their sights on short weekend, domestic getaways. These short trips provide a refreshing mix of relaxation and adventure without the pre-planning required for travel to faraway destinations.

Published

on

Digital travel platform Agoda reveals the top five most searched destinations by Pinoys for a brief yet fulfilling weekend getaway or staycation. For those who are craving a quick escape but unable to commit to a longer vacation abroad, weekend breaks in the archipelago offer the perfect solution.

With the “ber-month” holidays on the horizon, Pinoys are setting their sights on short weekend, domestic getaways. These short trips provide a refreshing mix of relaxation and adventure without the pre-planning required for travel to faraway destinations.

Agoda looked at searches made by Pinoy travelers for overnight stays between late August to September. Manila, the second most populous city of the Philippines, emerged as the top choice, followed by Cebu, Tagaytay, Boracay Island and Batangas respectively.

Mike Hwang, Country Director, Philippines at Agoda shared, “Weekend getaways or staycations are an excellent way to recharge without the need for extensive planning. The Philippines offers such a diverse landscape where travelers can enjoy the cityscape, the beach or even the mountains without needing to travel too far. Each location also offers unique experiences that cater to different interests.”

Here are Pinoy’s top destination choices for a weekend break:

Manila
Manila, the bustling capital of the Philippines, offers a mix of iconic landmarks and modern attractions. Visitors can do anything from exploring Intramuros, the historic walled city, to enjoying a shopping spree at numerous malls. The city’s vibrant nightlife and diverse culinary scene make it an ideal spot for a quick urban escape.

Cebu
Known as the Queen City of the South, Cebu is famous for its beautiful beaches and rich cultural heritage. Travelers can visit the iconic Magellan’s Cross, dive in the crystal-clear waters of Moalboal, or take a scenic drive to the highlands of Busay for a panoramic view of the city.

Tagaytay
Just a short drive from Manila, Tagaytay is a popular destination for its cool climate and stunning views of Taal Volcano. Here, visitors can enjoy a leisurely day at Picnic Grove, savor local delicacies at Mahogany Market, or simply relax in one of the many cozy cafes overlooking lake Taal.

Boracay Island
Boracay Island remains a top choice for those seeking sun, sand, and sea. With its powdery white sand beaches and vibrant nightlife, it offers a perfect blend of relaxation and excitement. Activities such as kite surfing, island hopping, and sunset sailing are just a few of the many attractions travelers can enjoy here.

Batangas
Batangas is a favorite for its accessibility and diverse attractions. From the pristine beaches of Laiya to the diving spots in Anilao, Batangas caters to both adventure seekers and those looking to unwind. The province is also home to historical sites like the Taal Heritage Town, making it a well-rounded destination. Agoda’s extensive offerings include over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. This makes planning a weekend getaway easier and more convenient.

Continue Reading

Travel

70% of Filipino travelers can’t get enough of their favorite spot: Agoda

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines 54% cited adventure as the main purpose for their upcoming trip. 44% are traveling for food, while 25% declared celebrations to be their main travel purpose.

Published

on

It turns out that one trip to Japan just isn’t enough for most of us. Agoda’s latest Return Visitor Ranking reveals that 70% of Filipino travelers return to their favorite destinations. The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, Thailand, and South Korea are leading the pack as the ultimate hotspots for returning visitors, followed by Taiwan and Hong Kong.

Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines 54% cited adventure as the main purpose for their upcoming trip. 44% are traveling for food, while 25% declared celebrations to be their main travel purpose.

55% of travelers have visited their favorite destination between 1 to 3 times in the past decade, making up the largest chunk of repeat visitors. 10% of travelers have even visited their favorite destination ten times or more.

Mike Hwang, Country Director for the Philippines at Agoda shared, “Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that for Filipino travelers, Japan, Thailand, and South Korea are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it’s the first or the tenth.”

When asked what makes Japan, Thailand, and South Korea so irresistible, half of Filipino respondents chose “Ease of Travel” at 50% as the primary reason. “Local Cuisine” at 47% was a close second, followed by “Convenient location” at 34%, “Safety and Cleanliness” at 33%, and “Previous Positive Experience” at 30% to round out the top five.

Looking at the survey data from an Asia-wide perspective, Japan, Thailand, and Vietnam are the destinations that Asian travelers can’t get enough of, respectively 44% of Asian travelers listed “Ease of Travel” as the main reason for going back to their favorite destination.

Interestingly, this aligns with the preferences of Filipino travelers, who also prioritize ease of travel and local cuisine.

Agoda offers travelers great deals on a wide range of accommodations, flights, and activities for everyone looking to revisit their favorite destinations. Whether it’s the first visit or the tenth, Agoda’s easy-to-use features helps travelers plan and book the next adventure with ease.

Continue Reading

Destinations

Big Bad Wolf schedules another Manila book sale at Ayala Malls Trinoma

Ready for more, Manila wolfies? Drop by the Big Bad Wolf Book Sale at Ayala Malls, TriNoma, happening from August 7 to 15. Doors open during TriNoma mall hours: Monday to Thursday from 10am to 9pm, and Friday to Sunday from 10am to 10pm. This is a book sale extravaganza you won’t want to miss. See you there!

Published

on

Surprise, Manila wolfies! Big Bad Wolf continues to take the city by storm. This time, the Wolf is heading up north of the metro! Opening this August 7 until August 15, the world’s biggest book sale is setting up shop at Ayala Malls, TriNoma Activity Center.

Big Bad Wolf returns to Manila after its triumphant runs at Parqal and Glorietta, extending its mission to reach one million new readers with the TriNoma book sale. Big Bad Wolf is bringing a collection of over two million books to the TriNoma Book Sale! With books from different genres, including self-help titles, Filipino literature, romance novels, and so much more, Manila wolfies are sure to find their next great reads at the book sale. Metrobank is also set to return as Big Bad Wolf’s official bank partner, offering credit cardholders a 0% 3-month installment promo for single-receipt purchases worth at least P3,000.

Along with its third Manila book sale, Big Bad Wolf is continuing its partnership with Ayala Malls and extending its support for “BookLat: Open. Imagine. Discover.” This Ayala Malls initiative promotes reading for leisure and entertainment, providing an extensive collection of books at affordable prices.

Through “BookLat,” Ayala Malls targets to gather about 20,000 books for public school kindergarten to grade 3 students within Ayala Land Estates and Ayala Malls communities. Big Bad Wolf is set to donate 1,000 books towards the initiative.

Aside from returning partners, local publishers such as Feast Books, Adarna, Tahanan, Lampara, Bookmark, and independent book publishers will be joining the TriNoma book sale for the first time. Big Bad Wolf is committed to supporting local publishers, ensuring their unique voices and stories reach a wider audience. This collaboration promises to provide a richer and more diverse selection for book enthusiasts, highlighting the vibrant literary culture of the Philippines and offering a unique opportunity to discover new and exciting titles.

Get ready to be swept off your feet because Big Bad Wolf guarantees another unforgettable book sale for Manila bookworms! Cosplay enthusiasts rejoice as “501 Legion,” a storytelling activity infused with cosplay, makes a comeback at the TriNoma book sale! Young ones will get another chance to join the “Little Wolfies Crew” on weekends and experience life as part of the wolf pack. To learn more about the program and to stay updated on unbeatable deals, promos, and more exciting surprises heading your way, keep an eye on Big Bad Wolf’s social media pages.

Ready for more, Manila wolfies? Drop by the Big Bad Wolf Book Sale at Ayala Malls, TriNoma, happening from August 7 to 15. Doors open during TriNoma mall hours: Monday to Thursday from 10am to 9pm, and Friday to Sunday from 10am to 10pm. This is a book sale extravaganza you won’t want to miss. See you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).

Continue Reading
Advertisement
Advertisement

Like Us On Facebook

Facebook Pagelike Widget

Most Popular

Copyright ©FRINGE PUBLISHING. All rights reserved.