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How to bring conservation messaging into wildlife-based tourism

The study introduces a toolbox of ideas for improving the conservation messaging of wildlife-based tourism operations, based on five principles: promote positive messaging, provide actionable information, engage tourists in research and practice, link experience with consumption choices and foster long-term interactions.

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Photo by david henrichs from Unsplash.com

The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation.

“We argue that the combination of emotional engagement and knowledge-driven action provided by wildlife-based tours will pave the way for a new area of conservation-oriented tourism,” says Dr. Alvaro Fernández-Llamazares, the lead-author of the study from the University of Helsinki.

“Some years ago I took a whale-watching tour in Iceland, and it surprised me to see that while the guide provided very detailed information about the ecology, life cycle and foraging habits of whales, she did not mention any single time the huge conservation threats that these animals are facing. My colleagues had noticed similar patterns in other corners of the world. Concerned about this, we decided to thoroughly review the academic literature on wildlife-based tourism and examine to which extent was conservation messaging lacking in wildlife-based tours,” explains Dr. Fernández-Llamazares.

The authors carried out a comprehensive review of the academic literature on wildlife-based tourism, finding out that indeed conservation messaging is virtually absent from many mainstream wildlife-based tourism operations. Operators often fail to give information on wildlife conservation and opportunities for tourists to engage in conservation action.

Whale-watching tour in Húsavík (Iceland). Information on cetacean conservation and threats to the marine environment is argued to be limited in many whale-watching tours. Credit: Á. Fernández-Llamazares.

“There is increasing research evidence that wildlife-based tourism could help to transform the environmental knowledge, attitudes and behaviours of tourists through first-hand encounters with wildlife, complemented by effective conservation messaging,” says Dr. Fernández-Llamazares. “However, such conservation messaging is not always a priority for many wildlife-based tourism operators, who often fail to provide a well-designed environmental interpretation”.

Tools to engage tourists in wild-life conservation

The study documents new avenues that are broadening the potential of wildlife-based tourism, using alternative forms of communicating conservation-related messages. For example, empirical research shows that combining the emotional response of viewing wildlife with the educational benefits of a tailored interpretative programme provides tourism operators with numerous opportunities to cultivate the conservation potential of a tourism experience.

“I have experienced it myself: when you have the opportunity to see wildlife in situ, it creates a deep emotional connection between you and wildlife. However, as tourists we do not always have the tools to act beyond that experience, to transform the emotional bonds towards environmental stewardship,” says Aina Brias-Guinart, co-author of the study from the University of Helsinki. “For this reason, in this study, we thought of a set of principles that wildlife-based tourism operators could use to maximize the conservation potential of the tourist experience”.

The study introduces a toolbox of ideas for improving the conservation messaging of wildlife-based tourism operations, based on five principles: promote positive messaging, provide actionable information, engage tourists in research and practice, link experience with consumption choices and foster long-term interactions. These ideas focus on amplifying the emotional engagement among tourists participating in wildlife-based tours, and on empowering them to take purposeful conservation action.

Destinations

Enjoying the grilling at Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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Eating out in Cebu in one place via Pusô Village

Checking out #Cebu’s all-in-one dining location, the Pusô Village that may simplify eating out but seems to forget our desire to see diverse #foodie hubs.

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In the past, if you wanted to grab some of the food associated with Cebu, you headed to – among others – Larsian, this place not too far from Fuente Osmeña Circle. It wasn’t necessarily popular with the locals who saw (and still see) it as unhygienic, but it’s this easy-to-access BBQ place that’s open 24/7.

Starting 2025, however, a new place was opened to serve as the one-stop culinary and cultural hub of Cebu City: the Pusô Village.

@outragemag Checking out #Cebu's all-in-one dining location, the Pusô Village (#pusovillage) that may simplify eating out but seems to forget our desire to see diverse #foodie ♬ original sound – Outrage Magazine

Una, developed by Cebu2World/Megawide as part of the Carbon Market modernization, this place’s name drew inspiration from the pusô rice cake that’s served when you have meals in Cebu. There are, therefore, design elements that’d remind you of the pusô – e.g. those octahedral shapes on the entrance. Inside, there are attempts to beautify by borrowing elements from Bahay na bato Philippine architectural style; most are fake, though, such as those painted-on verandahs you’d see when you look up.

Ikalawa, there are over 100 food stalls and retail outlets here… though more of the former than the latter. They’ve been “properly” structured, so that the lechon vendors are on one side, seafood sellers on another side, and so on.

Ikatlo, we tried some of the offerings to ascertain how good they are.

The unlimited lechon is popular, providing an opportunity particularly for non-locals to cheaply enjoy this Cebuano treat. Taste-wise, the lechons vary little, some saltier than the others. The “approach” in serving is similar, though. You get an okay portion when first served, and the portion gets smaller the more you return. Noticeably, by the third refill, the vendors become grumpier when serving you, some even ignoring you, or stuffing fatty parts on your plate. Business greed in action.

Though cooked the same way (i.e. buttered), the seafood platters are inconsistent. You could get some shrimps or crabs now and then, though most times, you’d just get mussels.

Then there’s the tuslob-buwa, pig’s brain cooked under maximum heat to then become dip for pusô. We’d say this is acquired taste… but there’s not much to taste. So this is a costly to-try food.

Only open until 10.00PM, Pusô Village offers those in Cebu a venue to try as many of the local goods as possible. For that, alone, this is a must-check. You are sure to find a few stuffs you’d like.

But the city still has a lot of venues offering local culinary and cultural goods, and they deserve to be also checked. And so off we go for more LGBTQIA+ rampa

Pusô Village is located at M.L Quezon Blvd., Sto. Nino, Cebu City.

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Going Chinese in Pulilan, Bulacan

Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan, and we’re on the fence here (yes if no choice, no if you can go elsewhere).

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We happened to be in Pulilan in Bulacan, and I had pancit craving. As if on cue, we passed by Lee Foo Panciteria Pulilan, which – after we Google-checked – is supposedly one of the more frequently-visited Chinese restos in these parts of the province, so… of course we checked.

@outragemag Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan ♬ original sound – Outrage Magazine

Una, this place is really, REALLY easy to find. Located along the Pulilan Regional Road in Barangay Cut-cot in Pulilan, this is right in the middle of the municipality.

Ikalawa, the resto is actually divided into three parts: one side is for those with reservations, another part is for walk-in diners, and another part is for events. If/when the resto isn’t full, only the main part (middle one) is kept open.

No, this isn’t some fancy resto. More like an airconditioned karinderya, complete with wooden tables and plastic chairs. Look-wise, it wasn’t dirty naman when we were there, so that’s a plus.

Ikatlo, the workers were friendly naman… and they moved fast – e.g. while waiting for our orders, we were given must-check peanuts, and since we finished what we got fast, our waitress was more than happy to accommodate us.

Ika-apat, now… how was the food?

The house specialty, the Lee Foo Chicken (₱265 for half, ₱495 for whole), looked like fried chicken with ketchup. Okay… the breading was okay since it didn’t overpower the meat. The chicken, too, was properly cooked, and it wasn’t dry. But it was tasteless overall; so the ketchup taste is what stays with you.

The Pancit Canton Bihon (₱255) had thin pancit noodles, almost as thin as the bihon. It didn’t have lots of sahog; instead, you’d notice the extenders (like kikiam, and so on). I like good pancit, I swear… but this isn’t one of them, sorry.

The weirdly-wrapped Hakaw (₱155) was small, so it was bitin.

And then there’s the Siomai Steam (₱155), which was, in a word, weird. The size was good, similar to those ₱10 siomais. But the way this was prepared was weird for us – e.g. like the meat was overwatered, and having a hard time staying solid, so that it was smudgy, and disintegrated in the mouth even without chewing. I suppose that, at least, it wasn’t disgusting taste-wise.

Lee Foo Panciteria Pulilan is, we believe, popular. Like President in Chinatown, or a branch of David’s in some mall. To each his or her own nga naman. But for us, we’re off to look for other Chinese restos na muna as we head out in search of more lafangan venues.

Lee Foo Panciteria Pulilan is located at 159 Barangay Cut-cot, Pulilan, 3005 Bulacan Province. For more information, contact 0925 800 0168, or email leefoopanciteria@yahoo.com.

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