There was time when paying attention to oneself was considered vain. And that, for a while there, was supposedly not necessarily a good thing. But those days are long gone, as more and more people are recognizing the relevance of learning to look after oneself to be always on tip-top shape, thus be able to put one’s best foot forward, as the cliché goes.
This is, of course, why, as of November 15, 2006, the number of wellness and spa facilities in Metro Manila alone the Philippines has grown to 87, with most of the growth (74%) occurring since 2003, according to the Spa Industry Profile Philippines 2003-2007. This, says Julie Garrow, Managing Director of Intelligent Spas, an independent research company that specializes in the spa industry and which did the survey, proves that there is a growing recognition of the relevance of focusing on caring for oneself before one is able to care for others – a point stressed by the Global Spa Economy Report (done by the Stanford Research Institute) finding that, as on end-2006, the global spa industry (with over 71,000 spa facilities around the world) was worth over $250 billion.
Thus, the Industry Profile Philippines 2003-2007 stresses that the wellness and spa facilities have been diversifying to come up with accurate spa-related products, services, campaigns and initiatives that will allow them to carve a niche in the growing market. Among others, the survey shows that 76% of the surveyed spas are stand-alone day spas and 20% are spas located in hotels and resorts; spas contained 10.9 treatment rooms on average, making them among the largest across the Asia Pacific region; 70% of spas provided a relaxation room; aromatherapy was practiced by 97%; baths with water and/or air jets were offered by 54%; and 35% of spas surveyed noticed there are more spas opening in hotels and resorts.
Amazingly, despite all these, the Philippine wellness and spa industries remain as among those that do not have its own media to specifically highlight the industry’s beneficial practices, developments that continually upgrade industry practices, and tips for healthy living, among others.
This is why Zest Magazine came into being.
We aim to be a key source of information on everything about the Philippine health, wellness and spa industries. This way, we help Filipinos become familiar with health and wellness in the Philippine to better make use of its benefits, by providing:
- Updates on the current industry practices;
- Listings of the best – and worst – spa practitioners, as well as practices that are worth supporting, or avoiding;
- Information on better living, from tips on caring for oneself to suggestions on staying fit even when time doesn’t seem to allow it;
- Provide a listing of practices that can be done sans the need of experts (e.g. home-made remedies);
- Listing of who offers what, and where these can be found.
Let Zest Magazine help make feeling good, well, good.
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