NewsMakers
SMASHED: Changing the way we talk about underaged drinking
Smashed, which was launched in the Philippines through a collaboration between Diageo Philippines and PETA Plus in partnership with UK-based company Collingwood Learning. It is a groundbreaking global program that is a pillar of Diageo’s Society 2030: Spirit of Progress commitment to tackle underage drinking.
Every parent knows you can shout at the top of your voice until you’re blue in the face, but you can’t always make children listen. Especially if what you are shouting about is something that is potentially dangerous, but their peers more commonly believe is “cool”.
It doesn’t matter if you’re right or wrong, it doesn’t matter if you have their best interests at heart, it doesn’t matter that you might have lived through the very same thing that they are and are trying to help them not make your mistakes. After kids hit a certain age, adults become the enemy.
So how do you get an important message through to adolescents? By using one of the most powerful communication tools known to man: storytelling.
Neil Gaiman, wildly successful author and graphic novelist, tells us that stories “teach us how the world is put together and the rules of living in the world, and they come in an attractive enough package that we take pleasure from them and want to help them propagate.”
Invention born of necessity
It is given that youths of today will experiment with many things as they grow older, regardless of the environment and socio-economic conditions they grew up in.
Unfortunately, this means that the vast majority of young people all across the world will come across the chance to sample substances: nicotine, alcohol, or even illegal drugs.
Smashed, which was launched in the Philippines through a collaboration between Diageo Philippines and PETA Plus in partnership with UK-based company Collingwood Learning. It is a groundbreaking global program that is a pillar of Diageo’s Society 2030: Spirit of Progress commitment to tackle underage drinking.
Chris Simes, the Managing Director for Collingwood Learning, recognizes that in order to nip the problem in the bud, one has to take a completely different approach other than lecturing the youth. “This is a real change from the usual approach to alcohol education in schools and one that makes the risks of underage drinking impossible to forget. We understand that because of the pandemic, both teachers and students are still adjusting to the current normal. But we want to help carry the learning forward by providing high-quality teaching resources for use, despite the pandemic. We’re thrilled to be working with PETA Plus and the Department of Education in the Philippines to produce new innovative online learning solutions to supplement the highly successful live approach.”
Inevitably, kids who start drinking at an early age do not have minds and bodies that are able to process alcoholic beverages. They get lured into it by seeing it as a rite of passage, a means of escape, or a social requirement.
On its second run, Smashed utilizes a novel approach, with additional features designed for more interaction with its target audience.
Conceptualized during the time when education was adapting to the new constraints of being unable to hold physical classes, the Smashed Philippine project initially launched in September 2021. It was an interactive website (online.smashedproject.org) that sought to empower Filipino teens and preteens to make better choices by harnessing their critical thinking skills.
Smashed utilized an online platform featuring a gripping story with three main characters and even has a feature that makes the viewer feel like they are actually on video calls with the characters as they follow along.
What’s the problem?
It’s easy to ignore a problem you don’t see. Teens learn how to drink from adults. They think it’s okay because they see it everyday, and sometimes, they are even encouraged to drink, especially males. Adults will sometimes allow their children to drink inside their homes with their friends because it is ‘safer’, saying, “mas okay nang dito ka mag-inom sa bahay kesa sa labas”.
But the Philippines does have an underage drinking culture. If you’re ever in doubt about this fact, just ask the kids.
Ashley Mae Torres, a tenth-grade student from Quirino High School, points out, “Bilang kabataan, mas marami akong nakikitang proud maging alcoholic.” That’s a worrying statement indeed, but she also credits Smashed, seeing the potential good in the program. “Salamat at dahil sa Smashed mas lumawak ang aking kaalaman sa mga panganib ng alcohol,” says Ashley. “Mas magandang piliin ang tama kasya sa udyok ng ibang tao.”
The Philippines, which has a thriving drinking culture, reports that 70% of the population has consumed alcohol before the age of 14, despite it being illegal for stores and restaurants to sell or serve the substance to minors. This could be a problem.
Sometimes the adults in the lives of young drinkers are the problem. In a scathing insight, the winner of the Smashed essay writing contest notes, “Ang problem po sa underage drinking sa bansa natin ay ine-encourage pa ng ibang family na ‘uy uminom ka’. Diyan din ako nagsimula ayaw ko pang uminom pero kinalaunan umiinom na rin ako tapos na-enjoy ko na rin.” Angel Borda, from Don Alejandro Roces Sr. Science-Technology High School emphasizes that the relatability of the situations of the characters was especially helpful in this case. “Pero ‘yun po yung mali talaga. We have to break that mindset. Napansin ko po yung kay Miko and kay Jella na yung pinagdadaanan po nila sa buhay nila, sa personal life nila is yun po yung ineexplain po nun kung bakit sila may addiction sa drinking pero it’s not an excuse sa behavior na pinapakita nila. Yung pagiging iresponsable nila, yung kawalan nila ng respeto sa ibang tao, kumbaga hindi sila main character sa buhay na ito at hindi lang sila ang maapektuhan sa buhay na ginagawa nila.”
The American-based National Institute on Alcohol Abuse and Alcoholism (NIAA) has published research that has found that those who get into the habit of alcohol consumption earlier in life may suffer more from it than those who learn to drink at an appropriate age. It states that “youthful patterns of alcohol use can mark the start of a developmental pathway that may lead to abuse and dependence”, and that continued drinking may lead to physiological reactions, such as depression or anxiety disorders, triggering an even greater reliance on the substance to alleviate the symptoms of these disorders. That’s already discounting the immediate effects of alcohol on young minds, which could lead to poor decision-making, patterns of antisocial behavior, and impaired motor skills. Finally, there is also the detrimental effect of extensive alcohol exposure on developing vital organs such as the liver and brain.
Lofty goals and marked successes
During its initial rollout in the Philippines in 2021, Smashed was supported by 120 schools in 17 regions and managed to get up in front of an audience of 17,700 young people. With the Department of Education and other academic institutions serving as partners, Smashed Online was able to equip educators and young leaders with workshops and training.
For 2023, the program’s goal is to be able to get its message through to over 25,000 students, partnering with schools and educators all over the Philippines. It is the program’s target to reach 300,000 Filipino youths by 2030 by working in close collaboration with the Department of Education.
“We are proud to support an important program to address the dangers associated with underage drinking like Smashed in the Philippines. This is part of our Society 2030: Spirit of Progress at Diageo, and we are confident that we can make a positive impact with the Filipino youths in making informed choices about alcohol and combat alcohol related harm for generations to come”, comments Shanahan Chua, Corporate Relations Director of Diageo Philippines.
According to the Philippines’ Smashed Online project manager, Gold Villar-Lim, in 2022, 93% of the total participants surveyed reported a marked attitudinal change. “Overall, the project is not only a big step in advocating for alcohol education and youth empowerment, but also in promoting applied theater and drama-in-education as effective teaching tools in the Philippines,” says Villar-Lim.
It isn’t just about making a connection with the participants, either. Smashed tries to melt the resistance that most children seem to have towards reaching out to adults to help in case they find themselves in a sticky spot due to alcohol, especially their parents. And it seems that the message is getting through.
Even educators are impressed. “Highly recommended talaga ang Smashed PH kasi na-to-touch niya yung mga buhay at talagang nangyayari araw araw sa mga mag-aaral, says Russel Radaza, a department head at President Sergio Osmeña High School Manila. “Mas maganda kung mas maraming schools ang ma-rereach out ng Smashed PH para sila ay mag-enjoy at mas matuto about alcoholic beverages.”
This sentiment is echoed by Jennifer Rances, a teacher at Sipocot National High School in Camarines Sur. Sa akin naman, talagang napakalaking tulong po nito na sa mga young learners lalo na ngayon iba na ang gusto nilang gawin hindi na sila nakafocus,” she says, emphasizing the lack of connection between a child’s attention span and traditional methods of education. She goes on to stress that “with these kinds of projects, talagang magiging focus nila ay […] ano ba talaga yung nangyayari sa society at ano ba talaga yung realidad. With this kind of project that Smashed Ph has, talagang sa tingin ko sobrang positive ako na madedevelop ang mga bata rito. Lahat madedevelop including their skills, pati yung mga talents nila at yung focus din even leadership skills.”
Could this change in the approach to the conversation create lasting effects in the way we approach underage drinking? Will it create deliberate and productive conversations between children at risk and the adults who are in the position to guide them? Evidence points to the possibility of both, and although only time will tell, Smashed Ph is definitely taking the necessary steps in the right direction.
NewsMakers
Could your oral health be affecting fertility?
Chronic oral inflammation may impair female fertility by triggering a systemic immune response that affects the ovaries. A new study shows this leads to oxidative damage, reduced egg quality, disrupted follicle development and reduced live birth rate. These findings point to a potential biological link between oral health and unexplained infertility, opening new directions for future treatments.
A new study led by Prof. Michael Klutstein at the Hebrew University of Jerusalem and Prof. Asaf Wilensky at the Hebrew University-Hadassah Medical center and spearheaded by the students Dr. Paz Kles and Stephen Ameho has uncovered a striking biological link between chronic oral inflammation and female fertility, suggesting that conditions in the mouth may have far-reaching effects on reproductive health.
Published in the Journal of Dental Research, the study shows that persistent inflammation in the oral cavity can impair ovarian function, reduce egg quality, and ultimately lower fertility rates.
Researchers examined in a mouse model inflammation associated with dental implants, a common clinical scenario, and tracked how immune signals spread throughout the body. Their findings reveal that inflammation does not remain confined to the oral cavity but triggers a systemic immune response that reaches the ovaries.
The consequences were significant. Chronic oral inflammation in the animals was linked to increased levels of inflammatory cytokines in the ovaries, along with shifts in immune cell populations. This was accompanied by oxidative damage to ovarian tissue, impaired development of follicles, and reduced quality of oocytes.
These biological changes translated into measurable reproductive outcomes, with markedly reduced birth rates observed under inflammatory conditions in the animals.
The study also identified deeper cellular effects. Oocytes exhibited DNA damage and epigenetic alterations resembling those seen in reproductive aging, pointing to a possible mechanism by which inflammation accelerates the decline in fertility.
“Inflammation is often thought of as a localized response, but our findings show that it can have systemic consequences that extend as far as the reproductive system,” said Prof. Michael Klutstein. “This work suggests that chronic oral inflammation may be an underrecognized factor in female infertility, potentially contributing to cases that currently have no clear explanation.”
The findings add to growing evidence that oral health is closely linked to overall health. Chronic oral inflammatory conditions such as periodontitis are widespread and have already been associated with a range of systemic diseases.
The researchers note that further investigation in clinical settings will be essential to determine how these findings translate to patient care. If confirmed, the work could open new avenues for diagnosis and treatment, including the use of anti-inflammatory or antioxidant approaches to improve fertility outcomes.
NewsMakers
Maintaining a healthy heart may require regular doses of positivity
The findings of this study further point to the importance of attending to mental and behavioral health for cardiovascular disease prevention and cardiovascular health optimization.
Positive psychology interventions such as mindfulness, gratitude journaling and optimism training can consistently improve blood pressure, inflammation markers and other cardiovascular disease risk factors within a matter of weeks, a recent study found. However, since these benefits are associated with lifestyle changes such as eating healthier and greater physical activity, the researchers suggested that ongoing reinforcements may be needed to stay on course long term.
Rosalba (Rose) Hernandez, a professor of social work at the University of Illinois Urbana-Champaign, led a team that analyzed the findings of 18 randomized controlled trials that used positive psychological and mindfulness interventions to enhance mental or physical health.
The programs that the team reviewed included individual methods — such as structured telephone sessions, journaling with brief check-ins and digital platforms such as apps and text messaging — and interactive in-person group sessions, as well as hybrid formats that blended these with online tools and virtual meetings. Most of the programs consisted of weekly sessions and at-home activities that reinforced the skills taught, with the majority of programs lasting from six to 12 weeks, the team found.
In general, the programs included 50-200 adults with elevated cardiovascular risk factors such as uncontrolled hypertension, heart failure or other conditions. Typically, the participants were in their late 50s to mid-60s, and women comprised 35-55% of the samples across those studies that reported their participants’ gender, according to the researchers.
“In hypertension and postacute coronary syndrome cohorts, mindfulness-based programs delivered over an eight-week period reduced systolic blood pressure and lowered inflammatory markers such as high-sensitivity C-reactive protein and fibrinogen,” said Hernandez, who is a Fellow of the American Heart Association. “A 12-week spirituality-based digital intervention achieved one of the largest reductions — reducing systolic blood pressure measured with a standard cuff by 7.6 points, and central systolic pressure — which is measured in the aorta as it leaves the heart — by 4.1 points.”
In prior research on positive psychology interventions, scientists seldom defined the dose that was needed to obtain the beneficial effects, Hernandez said. She and the team members sought to clarify the frequency and duration that was most likely to improve individuals’ cardiovascular health.
Programs that had more frequent contact with their participants yielded the most consistent physiological benefits, underscoring the opportunity to embed positive psychological strategies into long-term cardiovascular care, Hernandez said.
The team found that the strongest behavioral improvements were achieved by an eight-week program delivered over WhatsApp that combined weekly sessions with daily microtasks, motivating participants to engage in greater physical activity, eat a healthier diet and take their medication as prescribed. A program that included motivational interviewing succeeded in increasing cardiac patients’ levels of physical activity by 1,800 steps a day and their medication adherence, while the mindfulness programs improved participants’ activity levels and diets only, according to the study.
“The therapeutic dose that was most consistently linked with improvements in blood pressure, inflammation and endothelial function was daily practice reinforced by weekly sessions over eight to 12-week periods,” Hernandez said. “Therapeutic dosing typically involved high-frequency dosing over this time period to obtain short-term physiologic benefits, while ongoing less-intensive contact may be needed to sustain behavioral change.”
Published in the journal Cardiology Clinics, the study was co-written by University of South Florida social work professor Soonhyung Kwon; Alyssa M. Vela, a professor of surgery and of psychiatry and behavioral sciences at Northwestern University Feinberg School of Medicine; and Katharine S. Edwards, a professor of cardiovascular medicine and of psychiatry and behavioral medicine at Stanford Medicine.
“The findings of this study further point to the importance of attending to mental and behavioral health for cardiovascular disease prevention and cardiovascular health optimization,” Vela said. “This speaks to the need for routine screening and integration of cardiac behavioral medicine to allow for access to important interventions.”
The current study adds to a growing body of research linking psychological well-being — including traits such as optimism, positive affect and gratitude — with cardioprotective benefits.
NewsMakers
Heart disease risk may start in the womb, study finds
Young adults whose mothers had high blood pressure during pregnancy — either pregnancy-associated hypertension, pre-eclampsia or eclampsia — had more signs of early arterial injury, higher blood pressure, higher body mass index and higher blood sugar than peers.
A child’s future heart health may be partially shaped before they are born, reports a new Northwestern Medicine study that found pregnancy complications are linked to poorer cardiovascular health in offspring more than 20 years later.
The study found that young adults whose mothers had high blood pressure during pregnancy — either pregnancy-associated hypertension, pre-eclampsia or eclampsia — had more signs of early arterial injury, higher blood pressure, higher body mass index and higher blood sugar than peers.
The authors said the study adds to growing evidence that cardiovascular risk may be transmitted across generations through a combination of biological, environmental and behavioral factors.
“That means we must make sure people maintain good health from childhood into young adulthood, so that if or when someone becomes a parent, they pass on the best opportunity for good health to their children,” said study senior author Dr. Nilay Shah, assistant professor of medicine in the division of cardiology at Northwestern University Feinberg School of Medicine.
How the study was conducted
Shah and colleagues evaluated nearly 1,350 mother-child pairs from the Future of Families and Child Well-Being Study, which enrolled mothers and children at birth between 1998 and 2000 across 20 U.S. cities. The children were then followed into adulthood.
Using delivery hospitalization records, the Northwestern scientists first identified whether mothers experienced pregnancy complications, including high blood pressure during pregnancy, gestational diabetes (high blood sugar during pregnancy) or preterm birth (before 37 weeks of pregnancy).
The three pregnancy complications are on the rise, and affect almost one in four pregnancies in the U.S.
The research team then analyzed cardiovascular health of offspring at age 22, using blood pressure measurements, blood testing, body mass index assessments and carotid artery ultrasounds to look for signs of artery injury.
Finally, the scientists compared participants with and without exposure to each pregnancy complication and adjusted for factors like income, education, difference in birth weight and smoking during pregnancy.
Key findings
At around age 22, participants whose mothers had high blood pressure during pregnancy had:
- Higher body mass index (+2.8 BMI points)
- Higher diastolic blood pressure (+2.3 mm Hg)
- Higher blood sugar levels (+0.2% HbA1c)
- Thicker artery walls (~0.02 mm)
While the difference in artery wall thickness may seem small, the study authors said it corresponds to roughly three to five years of additional vascular aging. That means arteries looked older and less healthy than expected, which raises the risk of future heart disease.
Other pregnancy complications also showed some long-term effect:
- Exposure to gestational diabetes was linked to worse blood pressure and some evidence of artery thickening
- Being born preterm was associated with higher blood sugar levels
‘Most heart disease is preventable’
With pregnancy complications on the rise in the U.S., Shah said the study provides compelling evidence that improving health before and during pregnancy could help reduce heart disease risk in the next generation.
“There is evidence that both parents’ health at the time of conception and during pregnancy influences a child’s health,” he said. “So, promoting health from an early age, like exercising regularly, eating healthfully, never smoking and getting enough sleep, is not just meant for an individual, but doing so may help future generations be healthier, too.”
Shah also emphasizes that risk is not destiny.
“The good news is that most heart disease is preventable,” he said. “If you experienced high blood pressure or high blood sugar during pregnancy, or your child was born early, it does not absolutely mean that your child will have worse health as adults. But I would encourage you to pay attention now to your child’s health behaviors.
“What children learn in childhood sets the stage for their health across their lives. If you are wondering whether your children’s behaviors are healthy, or are considering making a change, please speak with your child’s pediatrician for advice and guidance.”
Other Northwestern co-authors include Emily Lam, Abigail Gauen, Dr. Sadiya Khan, Alexa Freedman and Norrina Allen.
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