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7-Eleven PH posts steady performance in 2024, focuses on innovation, customer convenience

Through a collaboration with Pito AXM Platform, Inc., PSC invested in cash-recycling ATMs which not only enhance operational efficiency but also serve as a vital tool for financial inclusion in underserved communities. By the end of 2024, 3,493 stores or 84% of the network  were equipped with cash-recycling ATMs.

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Philippine Seven Corporation (PSC), the exclusive licensor of 7-Eleven in the Philippines, capped off 2024 with gainful performance as its operation resulted to a growth in sales, profit, and stockholders returns. The growth was attributed to the increase in system-wide sales and in revenue from contracts with customers, the hike in customer traffic, and the company’s investment in innovation and financial inclusion.

Through a collaboration with Pito AXM Platform, Inc., PSC invested in cash-recycling ATMs which not only enhance operational efficiency but also serve as a vital tool for financial inclusion in underserved communities. By the end of 2024, 3,493 stores or 84% of the network  were equipped with cash-recycling ATMs.

Apart from opening new stores, PSC also leverages technology to drive growth. It has invested in technology upgrades, and logistics. The company also continued to enhance its CLiQQ mobile app and innovate its food service offerings to meet evolving consumer preferences for value and convenience. These investments expanded PSC’s capital expenditures by 12.9% in 2024.

Notwithstanding these expenses, PSC ended 2024 in the black with a 9.4% growth in net income to PhP3.81-billion and registered an all-time high return on equity (ROE) of 35.2% in 2024 from 32.1% in 2023. System-wide sales reached PhP93.5-billion in 2024 while revenue from contracts with customers rose 13.6% to PhP88.7-billion. On the balance sheet side, total assets reached PhP43.3-billion as of end-2024.

In a significant return to shareholders, PSC distributed ₱7.26 billion in cash dividends and issued a 100% stock dividend in 2024. This move, which capitalized excess retained earnings, rewarded investor confidence and underscored the company’s sound financial health.

Jose Victor P. Paterno, chairman of the Board at Philippine Seven Corporation, said their performance is a direct result of their strategic focus on innovation, customer convenience, and responsible expansion, adding that “as we move forward, our focus remains on enriching the lives of our customers through innovation and convenience.”

The opening of 7-Eleven’s 4,000th store was a major milestone in PSC’s operation as it coincided with its 40th anniversary. This celebrates the brand’s journey from a single store to a trusted presence in communities across Luzon, Visayas, and Mindanao. By year-end, the network had grown to 4,130 stores.

“Reaching 4,000 stores in our 40th year is a testament to the trust we’ve earned from our customers and the dedication of our entire team. We are proud to be an integral part of daily Filipino,” shared Jose T. Pardo, PSC’s chair emeritus and member of the Advisory Board.

Leadership Transition

This year marks a pivotal moment in PSC’s corporate journey. Jose Victor Paterno formally assumes the role of chairman of the Board, succeeding Jose T. Pardo who now takes on the role of Chair Emeritus and member of the Advisory Board. PSC’s longtime chief of operations, Richard Lee steps into the role of president.

This transition is a testament to the company’s strong succession planning and strategic continuity. Paterno and the Board expressed full confidence in Lee’s leadership, citing his deep understanding of the business, operational excellence, and longstanding contributions

to PSC’s growth.

Lee has played a key role in building operational alignment with PSC’s regional partners, particularly 7-Eleven Taiwan, whose technical and strategic collaboration has been instrumental to PSC’s success in the Philippine market.

REYNALDO “Rey” R. VICENTE’s career experience involves mostly research in publishing companies. He previously held the position of Research and Events Director of Media G8way Corp., publisher of Computerworld Philippines (CWP), PC World Philippines, and IT Resource. He also handled events organized for CWP. Prior to this, he was a Research Head of a business publication. Now as co-publisher of Zest Magazine, Rey also serves as Managing Editor. Rey finished his bachelor’s degree majoring in Economics at the University of Santo Tomas.

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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