Destinations
Korea’s Yanolja doubles down on ZEN Rooms to create future of hospitality in SE Asia
ZEN Rooms, one of the leading economy and mid-range hotel franchises in Southeast Asia today, announced that it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes, and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.
The alliance of ZEN and Yanolja creates the leading economy and mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies, and the backing by the global leader in online travel and booking holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc.). This grants ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce budget hotels’ operating costs, and reinvent budget hospitality across Southeast Asia.
ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and became the largest hotel chain in fast-emerging Philippines in 2019, with 5,500 rooms under franchise.
Today, Southeast Asia is the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene and safety standards, and lack of training and low technology use.
ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base, and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays.
With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.
“We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia safer and more affordable. We have proudly built ZEN into the top-rated budget hotel franchise in the region and we are honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget and mid-range hospitality group in SEA. We can deploy world-class technology infrastructure in IoT R&D automation, hardware, and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region,” said Nathan Boublil, co-founder and CEO of ZEN.
Jongyoon Kim, CEO of Online Business at Yanolja, also shared his thoughts on the agreement. “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the Southeast Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region.”
Destinations
Enjoying the grilling at Mandaue City’s Matias BBQ
#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.
Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”
So we checked… and how was the visit to Matias BBQ for us?
@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine
Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).
Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.
Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).
Ika-apat, how was the food naman?
- The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
- The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
- The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
- The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.
Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.
And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.
But off we go again, in search of more LGBTQIA+ lagangan venues…
Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.
Destinations
Eating out in Cebu in one place via Pusô Village
Checking out #Cebu’s all-in-one dining location, the Pusô Village that may simplify eating out but seems to forget our desire to see diverse #foodie hubs.
In the past, if you wanted to grab some of the food associated with Cebu, you headed to – among others – Larsian, this place not too far from Fuente Osmeña Circle. It wasn’t necessarily popular with the locals who saw (and still see) it as unhygienic, but it’s this easy-to-access BBQ place that’s open 24/7.
Starting 2025, however, a new place was opened to serve as the one-stop culinary and cultural hub of Cebu City: the Pusô Village.
@outragemag Checking out #Cebu's all-in-one dining location, the Pusô Village (#pusovillage) that may simplify eating out but seems to forget our desire to see diverse #foodie ♬ original sound – Outrage Magazine
Una, developed by Cebu2World/Megawide as part of the Carbon Market modernization, this place’s name drew inspiration from the pusô rice cake that’s served when you have meals in Cebu. There are, therefore, design elements that’d remind you of the pusô – e.g. those octahedral shapes on the entrance. Inside, there are attempts to beautify by borrowing elements from Bahay na bato Philippine architectural style; most are fake, though, such as those painted-on verandahs you’d see when you look up.
Ikalawa, there are over 100 food stalls and retail outlets here… though more of the former than the latter. They’ve been “properly” structured, so that the lechon vendors are on one side, seafood sellers on another side, and so on.
Ikatlo, we tried some of the offerings to ascertain how good they are.
The unlimited lechon is popular, providing an opportunity particularly for non-locals to cheaply enjoy this Cebuano treat. Taste-wise, the lechons vary little, some saltier than the others. The “approach” in serving is similar, though. You get an okay portion when first served, and the portion gets smaller the more you return. Noticeably, by the third refill, the vendors become grumpier when serving you, some even ignoring you, or stuffing fatty parts on your plate. Business greed in action.
Though cooked the same way (i.e. buttered), the seafood platters are inconsistent. You could get some shrimps or crabs now and then, though most times, you’d just get mussels.
Then there’s the tuslob-buwa, pig’s brain cooked under maximum heat to then become dip for pusô. We’d say this is acquired taste… but there’s not much to taste. So this is a costly to-try food.
Only open until 10.00PM, Pusô Village offers those in Cebu a venue to try as many of the local goods as possible. For that, alone, this is a must-check. You are sure to find a few stuffs you’d like.
But the city still has a lot of venues offering local culinary and cultural goods, and they deserve to be also checked. And so off we go for more LGBTQIA+ rampa…
Pusô Village is located at M.L Quezon Blvd., Sto. Nino, Cebu City.
Destinations
Going Chinese in Pulilan, Bulacan
Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan, and we’re on the fence here (yes if no choice, no if you can go elsewhere).
We happened to be in Pulilan in Bulacan, and I had pancit craving. As if on cue, we passed by Lee Foo Panciteria Pulilan, which – after we Google-checked – is supposedly one of the more frequently-visited Chinese restos in these parts of the province, so… of course we checked.
@outragemag Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan ♬ original sound – Outrage Magazine
Una, this place is really, REALLY easy to find. Located along the Pulilan Regional Road in Barangay Cut-cot in Pulilan, this is right in the middle of the municipality.
Ikalawa, the resto is actually divided into three parts: one side is for those with reservations, another part is for walk-in diners, and another part is for events. If/when the resto isn’t full, only the main part (middle one) is kept open.
No, this isn’t some fancy resto. More like an airconditioned karinderya, complete with wooden tables and plastic chairs. Look-wise, it wasn’t dirty naman when we were there, so that’s a plus.
Ikatlo, the workers were friendly naman… and they moved fast – e.g. while waiting for our orders, we were given must-check peanuts, and since we finished what we got fast, our waitress was more than happy to accommodate us.
Ika-apat, now… how was the food?
The house specialty, the Lee Foo Chicken (₱265 for half, ₱495 for whole), looked like fried chicken with ketchup. Okay… the breading was okay since it didn’t overpower the meat. The chicken, too, was properly cooked, and it wasn’t dry. But it was tasteless overall; so the ketchup taste is what stays with you.
The Pancit Canton Bihon (₱255) had thin pancit noodles, almost as thin as the bihon. It didn’t have lots of sahog; instead, you’d notice the extenders (like kikiam, and so on). I like good pancit, I swear… but this isn’t one of them, sorry.
The weirdly-wrapped Hakaw (₱155) was small, so it was bitin.
And then there’s the Siomai Steam (₱155), which was, in a word, weird. The size was good, similar to those ₱10 siomais. But the way this was prepared was weird for us – e.g. like the meat was overwatered, and having a hard time staying solid, so that it was smudgy, and disintegrated in the mouth even without chewing. I suppose that, at least, it wasn’t disgusting taste-wise.
Lee Foo Panciteria Pulilan is, we believe, popular. Like President in Chinatown, or a branch of David’s in some mall. To each his or her own nga naman. But for us, we’re off to look for other Chinese restos na muna as we head out in search of more lafangan venues.
Lee Foo Panciteria Pulilan is located at 159 Barangay Cut-cot, Pulilan, 3005 Bulacan Province. For more information, contact 0925 800 0168, or email leefoopanciteria@yahoo.com.
-
NewsMakers4 weeks agoFilipinos prioritize independence as legacy for longer lives
-
Destinations4 weeks agoGoing Chinese in Pulilan, Bulacan
-
Destinations3 weeks agoEating out in Cebu in one place via Pusô Village
-
NewsMakers3 weeks agoPregnancy complications can signal heart disease risk years before traditional screening, study finds
-
NewsMakers3 weeks agoWhy a UTI hurts — and why that might be a good thing
-
NewsMakers3 weeks agoPosture can influence your mood and behavior, study suggests
-
Wellness3 weeks agoWalking and weight training alone are not enough for strong bones – football and handball may be more effective
-
NewsMakers1 week agoScheduling dental care during prenatal visits boosts oral health care during pregnancy
