Destinations
Korea’s Yanolja doubles down on ZEN Rooms to create future of hospitality in SE Asia
ZEN Rooms, one of the leading economy and mid-range hotel franchises in Southeast Asia today, announced that it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes, and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.
The alliance of ZEN and Yanolja creates the leading economy and mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies, and the backing by the global leader in online travel and booking holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc.). This grants ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce budget hotels’ operating costs, and reinvent budget hospitality across Southeast Asia.
ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and became the largest hotel chain in fast-emerging Philippines in 2019, with 5,500 rooms under franchise.
Today, Southeast Asia is the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene and safety standards, and lack of training and low technology use.
ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base, and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays.
With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.
“We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia safer and more affordable. We have proudly built ZEN into the top-rated budget hotel franchise in the region and we are honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget and mid-range hospitality group in SEA. We can deploy world-class technology infrastructure in IoT R&D automation, hardware, and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region,” said Nathan Boublil, co-founder and CEO of ZEN.
Jongyoon Kim, CEO of Online Business at Yanolja, also shared his thoughts on the agreement. “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the Southeast Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region.”
Destinations
Coffee-craving with rice meals on the side at Foam Coffee
The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.
Baguio City has always been a must-visit place for foodies, thanks to the many culinary offerings from the Cordillera region (think pinikpikan, etag and binaod, among others). But – whether you agree with us or not, particularly since you may know some venues we don’t – one of the biggest challenges we encountered was looking for good kape.
The search for a good cup of coffee is what led us to Foam Coffee, which – it must be pointed out – is more of a resto than a café.
So, how was our visit to Foam Coffee?
@outragemag Looking for #kape in #FoamCoffee in #Baguio, only to end up eating not-cheap #ricemeals ♬ original sound – Outrage Magazine
Una, this is easy to locate, as it’s right across the city hall of Baguio.
Ikalawa, the place itself is sterile-looking. Yep, maaliwalas siya (it’s airy), newly-furnished, is clean, and so on. But when we were there, it also felt quite impersonal, and didn’t feel like a community café or something.
Ikatlo, this is a self-service and CLAYGO (clean as you go) venue. Meaning, you won’t really engage with the staff as they’re there just to take and then give you your order, and then clean up after you if you failed to follow the CLAYGO policy. This adds to the making of this place as impersonal.
And ika-apat, how were the offerings?
So… the original intent was to grab coffee since this was repeatedly highly ranked by reviewers. Alas, the ₱120 Americano was, to start, not even that warm anymore when served. And taste-wise, it was almost like it was watered down.
The rice meals that we ended up also trying were actually not bad. The ₱230 Orange Chicken (orange-glazed chicken with rice) tasted… orangey, sweetish and yet citrusy. The ₱270 Bulgogi Tapa (thinly sliced Korean beef that’s marinated in sweet and salty soy in garlic butter, with rice and eggs), meanwhile, was sweet and savory. The rice in both dishes was good, too; flavorful so that even sans the toppings, already a meal.
For us, if there’s one issue with the rice meals, it’s the size of the servings. Particularly the ulam (viand). You will not get a lot. Which, for us, makes this place a somewhat pricey silog-like venue.
Foam Coffee has a market – e.g. check those who study while there. This is understandable even with the place’s limits. But we’re off elsewhere… perhaps in search of good coffee, as businesses should have if they use the word in their business name.
So off we go in search of more lafangan venues…
Foam Coffee is located at Upper G/F Travelite Hotel, Shuntug St., Baguio City. For more information, contact 0977 602 3750.
Destinations
Faith, fanaticism, and everything in between in Manaoag
The Minor Basilica of Our Lady of the Rosary of Manaoag, also known as the Manaoag Church, is quite popular, attracting over 5.73 million visitors in 2024 alone. We #LGBT checked while in search of faith…
The Minor Basilica of Our Lady of the Rosary of Manaoag, also known as the Manaoag Church, is quite popular, attracting over 5.73 million visitors in 2024 alone. But this should not be surprising since this Roman Catholic church in Pangasinan isn’t just a religious site, but is also valuable culturally and artistically.
Here are some observations from us.
@outragemag #LGBT and looking for #faith in #manaoagchurch in #Pangasinan ♬ original sound – Outrage Magazine
Una, placed under the jurisdiction of the Archdiocese of Lingayen-Dagupan, this place is historical. The original shrine was founded in 1600, with construction of the church started in 1882 and completed around 1911-12.
Ikalawa, there are must-check architectural features – e.g. the central retablo, completed by the Tampinco Atelier of Manila incorporates Baroque columns from the 18th-century altar.
Ikatlo, the late Pope Francis raised the shrine to the status of a Minor Basilica in 2014. This means that it has a special bond with the Pope.
Ika-apat, it is home to the statue of Our Lady of Manaoag, a 17th-century ivory and silver image of the Virgin Mary with the child Jesus. This was brought to the Philippines from Spain via the Manila galleon trade from Acapulco, Mexico by one Padre Juan de San Jacinto.
Miracles attributed to Our Lady of Manaoag are numerous – e.g. the church being saved from the Japanese attacks during World War III, rain during droughts, and so on. Some of these miracles are depicted in murals in the church.
And ika-lima, there are manifestations of the merging of pre-Christian with Roman Catholic beliefs. Outside the church, for instance, there are vendors selling the Sto. Niño with that big phallus, lucky charms along with those anting-anting, and gayuma sold in brown bottles.
No matter the appeal, this isn’t for everyone. For instance, the commercialization of faith is quite blatant (such as the selling of those merch), and it could be a real turn-off. Also, security can be O.A. tight – e.g. there may be times when this could feel unwelcoming, such as when the security guy approached us to enumerate what’s allowed or not allowed inside the establishment. Jesus himself, I’d say, could be questioned in churches like this because of how he looked and how he acted.
But if in the area, you may want to drop by. Particularly since the locality does not have much to offer touristy-wise anyway. Your search for faith can be your key to discovering this historical, artistic and… yeah, religious gem.
The Minor Basilica of Our Lady of the Rosary of Manaoag is located on M. H. del Pilar Street, Manaoag, 2430 Pangasinan.
Destinations
In an airy Baguio café via Rebel Bakehouse
When you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse. We checked if it’s worth a try.
Baguio City has become a must-visit location for those looking for good – or at least well-promoted – restaurants. But we noted that when you check lists of places for foodies, many of the same venues are mentioned… and one of those is Rebel Bakehouse.
We checked the branch right beside the Baguio Cathedral of Our Lady of Atonement, and… how was it for us?
@outragemag #LGBT checking #RebelBakehouse in #Baguio to ascertain if it's a good alternative to #starbucks, #CBTL ♬ original sound – Outrage Magazine
Una, the place is tricky to find… at least for non-churchgoers. We actually thought it’s in some street parallel to the church; instead, it’s actually right inside the church’s compound.
Ikalawa, if there’s a word to describe the venue, it’s maaliwalas (airy). The venue is divided into spots – e.g. there’s the upper floor, the inside, and the seats outside. Since Baguio City can still get cool, or even cold, open-air din siya, though this also means that flies from outside can (and do) enter the premises.
Ikatlo, the workers are chill. If asked, they can elaborate on what’s being offered; otherwise, if you don’t engage with them, they’re typical café staff… there but not there.
Ika-apat, how was the food? TBH, since we just came from a heavy meal, we just tried some of their breads and drinks.
- The Classic Pain Au Chocolat (₱150) and the Cinnamon Bun (₱180) looked pretty, easily reminding me, personally, of breads in some bakery in Paris. But… taste-wise, they’re not remarkable. We’d go as far as saying that they both tasted the same… just like croissant. The dark chocolate inside the former was, at least, good; but the cinnamon was not even apparent in the latter.
- The kape (₱110), served black, was so-so. I – sadly – really can’t even remember drinking it.
We’re not sure the way to beat Starbucks or Coffee Bean & Tea Leaf is to mimic them. Which is how being in Rebel Bakehouse felt like; as if we were in one of the international coffee chains’ branches in Tagaytay. This isn’t to say this is bad… even considering our misgivings with the breads and kape. After all, this is still an okay, and local, option.
Perhaps if we visit again, if at all, we’d try their meals na. But until then, join us as we look for more lafangan venues…
Rebel Bakehouse is located right beside the Baguio Cathedral of Our Lady of Atonement, at CH6X+WM4, Upper Bonifacio St., Baguio City.
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