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Korea’s Yanolja doubles down on ZEN Rooms to create future of hospitality in SE Asia

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ZEN Rooms, one of the leading economy and mid-range hotel franchises in Southeast Asia today, announced that it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes, and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.

The alliance of ZEN and Yanolja creates the leading economy and mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies, and the backing by the global leader in online travel and booking holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc.). This grants ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce  budget hotels’ operating costs, and reinvent budget hospitality across Southeast Asia.

ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and became the largest hotel chain in fast-emerging Philippines in 2019, with 5,500 rooms under franchise. 

Today, Southeast Asia is the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene and safety standards, and lack of training and low technology use.

ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base, and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays. 

With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.

“We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia safer and more affordable. We have proudly built ZEN into the top-rated budget hotel franchise in the region and we are honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget and mid-range hospitality group in SEA. We can deploy world-class technology infrastructure in IoT R&D automation, hardware, and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region,” said Nathan Boublil, co-founder and CEO of ZEN. 

Jongyoon Kim, CEO of Online Business at Yanolja, also shared his thoughts on the agreement. “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the Southeast Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region.”

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Destinations

Heading to Pila, Laguna? Check out La Cosina Antonio

We found our #LGBT selves in #Pila, #Laguna, where we ended up checking La Cosina Antonio.

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While traveling from Batangas City on the way to Paete, Laguna after an Intersex 101 training workshop, intersex activist Jeff Cagandahan worried where he’d feed us. And then, after a quick discussion with his wife, he suggested La Cosina Antonio, which is apparently a must-check resto in the Municipality of Pila in the province of Laguna.

So we went there, and… how was it for us?

@outragemag #LGBT wandering in #Pila, #Laguna? You may as well try #LaCosinaAntonio ♬ original sound – Outrage Magazine

Una, this is really only convenient to access by locals, or those with private vehicles. Pila, if you must know, is one of the oldest settlements in the Philippines. It is, nonetheless, still largely provincial. And so this place is dadayuhin; you need to intentionally go there as it’s not on the way to major destinations.

Ikalawa, the actual venue is BIG. This one’s an old house converted into a resto with different parts – e.g. for dining, for drinking complete with a performance space for a band, venue spaces, and so on. La Cosina Antonio is, thankfully, well-kept, so that it’s clean, has updated furniture, and so on.

Ikatlo, the staff was okay naman when we were there, able to discuss what’s on the menu, make recommendations… and then prepare the orders and deliver them fast. Very home-y approach, actually, treating guests as regulars.

Ika-apat, how was the food?

The ₱375 Dinakdakan was actually good, the pork belly crispy, the chopped onions and green chilies fresh, and the calamansi-mayo dressing not overpowering.

The ₱390 Sinigang na Hipon was… so-so, not bad though not good either. Pampainit-tiyan. Though, this has to be said, at least di tinipid in the number of shrimps served.

The ₱560 Garlic Pepper Whole Chicken was good; the meat stayed juicy even if the skin was crunchy.

The ₱770 Crispy Pata was also good; crunchy skin and, yes, malamang pata. There are times when you get Crispy Pata that’s basically just skin and bone, no meat at all. Here, we got meat… thankfully.

This place is popular, true (check their Facebook page, LOL). I can be dismissive and say that because, if in Pila, it’s not like you have lots of choices. But truth be told, it’s also because La Cosina Antonio actually has not-bad stuffs to offer… including the okay venue, okay service, and okay food. So check out if you can… or just join us as we look for more LGBTQIA+ lafangan venues…

La Cosina Antonio is located along JP Rizal St., Barangay Sta. Clara Norte, Pila, Laguna.

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Destinations

Pasalubong shopping in Davao via Aldevinco

#Pasalubong hunting in #Davao? Consider the new, pinasosyal #Aldevinco that may not have the grimy character of the old location but still is worth #LGBT visiting.

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Davao-bound tourists know – or should know – of Aldevinco Shopping Center, the city’s one-stop-hub for everything Mindanao-related. You need malong or patadyong as pasalubong? You need a kulintang not just as a musical instrument, but as décor? You need batik, or T’boli ethnic apparel? You can find them all… and even more, in Aldevinco.

But here’s the thing, particularly for those who do not know yet: the old Aldevinco, which was located along C.M. Recto Street and Roxas Avenue in Davao City, is no more.

Now… enter the new Aldevinco, this time located at Poblacion Market Central on C. Bangoy Street (former Madrazo Fruit Stand)… which isn’t that far from the old place, actually.

We checked, and here are some things worth noting.

@outragemag #Pasalubong hunting in #Davao? Consider the new, pinasosyal #Aldevinco that may not have the grimy character of the old location but still is worth #LGBT ♬ original sound – Outrage Magazine

Una, this place looks and feels new. The old Aldevinco had a palengke feel, but this one has a mall feel. So you have a high-ceilinged venue with better-arranged stores that are air-conditioned, and so on. Pina-sosyal, in a manner of speaking.

Ikalawa, when there, the rules remain the same: haggle. The prices first quoted to you are not the actual prices the goods go for… unless you’re too moneyed and you don’t want to ask for discounts, though in that case, you shouldn’t even be in Aldevinco at all. The more you buy (i.e. bulk buying), the lower the prices, obviously. But always haggle… even if only for the fun of doing it.

Ikatlo, if you have time to spare, don’t auto-buy from the first store you check. Tour the area and compare prices. Often, the goods sold in one store will also be offered in a different store. So move around before making a final decision.

And ika-apat, Aldevinco may be popular as the go-to place for pasalubong, but in truth this isn’t the only one. Halimbawa, right across the old Aldevinco is a series of shops, some of them from the old Aldevinco. Because, at times, Aldevinco can feel like a tourist trap, and understandably, not everyone likes going into one. So consider your other options.

All the same, when in Davao, this is a place worth checking… if not for the shopping, then the food… or at least to check what happened to the tenants of the 60-year-old Aldevinco that was closed in December 2021, and is now being redeveloped into who-knows-what.

All part of rediscovery as we continue the LGBTQIA+ rampa wherever and everywhere…

Open from 9AM to 7PM (with the Kūkūñ Food Hall open from 10AM to 9 PM), Aldevinco Shopping Center is located at Poblacion Market Central, C. Bangoy Street, Davao City.

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Destinations

Enjoying the grilling at Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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