In the Beginning…

Considered to be would-be major force to be reckoned with, the Philippine wellness and spa industries interestingly remain as among those that do not have its own media. And so Zest Magazine came into being.

As of November 15, 2006, the number of wellness and spa facilities in Metro Manila alone grew to 87, with most of the growth (74%) occurring since 2003, according to the Spa Industry Profile Philippines 2003-2007. This, says Julie Garrow, managing director of Intelligent Spas, an independent research company that specializes in the spa industry and which did the survey, proves that there is a growing recognition of the relevance of focusing on caring for oneself before one is able to care for others. Truly, the time when paying attention to oneself was considered vain, which is not necessarily a good thing, are long gone, as more and more people are recognizing the relevance of learning to look after oneself to be always on tip-top shape, thus be able to put one’s best foot forward, as the cliché goes.

Amazingly, the Philippine wellness and spa industries remain as among those that do not have its own media. Instead, the industries have to contend with being considered as supplements, thereby delimiting the focus on their beneficial practices, developments that continually upgrade industry practices, and tips for healthy living, among others.

This is why Zest came into being. We aim to be the main source of information on everything about the Philippine wellness and spa industries, by, among others, providing updates on the current industry practices; listings of the best – and worst – spa practitioners, as well as practices that are worth supporting, or avoiding; information on better living, from tips on caring for oneself to suggestions on staying fit even when time doesn’t seem to allow it; provide a listing of practices that can be done sans the need of experts (e.g. home-made remedies); and listings of who offers what, and where these can be found.

For things (whatever they may be) to happen (however that may be, too), the first thing to be done is to take a move.

Zest is ours.

And, hopefully, it will be yours, too.

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