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Eureka to mark 20th anniversary in 2019; eyes to introduce new mid-market products

For its 20th year anniversary in January 2019, Eureka Electric Appliances Philippines Corp. is planning to launch new product lines that will cater to the mid-market. This is according to Jo Uy-Chung, Eureka general manager, who cited the continuing success of the company due to the support of their employees, business partners and most especially their customers.      

Eureka was established in the Philippines 19 years ago. And today, it considers itself as one of the country’s top manufacturers of home appliances with a manpower pool of 1,200 workers in its 50-hectare state-of-the-art manufacturing facility in Marilao, Bulacan.

Eureka’s product lines include: electric fans, rotating fans using power banks, rice cookers, microwave ovens, turbo broilers, washing machines, refrigerators, air-conditioners, chest freezers, stoves, induction cookers, oven toasters, blenders, airpots, kettles, food steamers, and flat irons.

But according to Uy-Chung, there are other products that can still be launched.

“Actually, we haven’t launched yet remote-controlled electric fans, we still don’t have split-type air-conditioners, we also don’t have double-door refrigerators, so hopefully it’s more of these lines for next year,” she said.

The company has over 50 service centers across the country. It also offers home repair services for customers, which Eureka first introduced in Metro Manila. The service is free on the first year but customers need to pay a transportation fee starting on the second year.

Products of Eureka are available nationwide in malls and other big stores and in online shopping destinations such as Lazada and Shopee.

Apart from these, they are also tapping other marketing channels to reach and serve their customers. “Actually we want to enter other channels, not only the e-players but also key players in provincial areas. In Visayas, there’s still a lot which we have not entered in. We have a hub in Cebu and also in Davao,” Uy-Chung said.

Uy-Chung said they are not yet into export. “We still have to cater here in Metro Manila where the market is still big and we haven’t fully penetrated the market we have now. The competition is still tight in the Philippines, which means there’s still a market over exports.”

Meanwhile, the influx of China products in the Philippines does not affect the operations of Eureka as Uy-Chung said, “customers are aware of its quality.”

“With the purchasing power of Filipinos right now, they want the value of their money to last. On our end, we continue developing our products. That’s the beauty of having a manufacturing firm so every time we develop a product, we have our own quality control (QC) line which is appropriate for the current market of the Philippines compared with the influx of other brands that come from China where they really do not regulate them based on the regulatory processes of the Philippines. That’s our edge.”

Regarding prices of Eureka’s products, Uy-Chung said prices of their products will remain consumer-friendly and competitive.

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