Product Showcase

Mega Prime Foods celebrates ’50 years of freshness and nourishment’

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

Published

8 months ago

July 3, 2025

ZestMag.com Staff

For over 15 years, Mega Sardines has held its position as the Philippines’ #1 sardines brand. It has continued to dominate the market, commanding a 26% share in 2023.

Behind this success is Mega Prime Foods, Inc. (MPFI), the manufacturing and distribution company that has quietly built a powerhouse portfolio of Filipino pantry staples. From Mega Mackerel and Mega Tuna to Mega Prime Quality fruits and vegetables, Primo Sparkling Juice, and Jimm’s Coffee Mix, MPFI has steadily expanded its presence across categories, providing nutritious food to millions of Filipinos daily.

Today, Mega Prime Foods celebrates 50 years of freshness and nourishment, honoring a legacy built on uplifting everyday family life—from the Filipino dining table to homes around the world. A highlight of the festivities is the launch of an anniversary video with a song sung by celebrity ambassador, megastar Sharon Cuneta. She is also the face of Mega Milyonaryo, the company’s massive nationwide promo designed to give back to its loyal customers. With a ₱50 million prize pool, the promo serves as Mega Prime Foods’ heartfelt tribute to the millions of Filipinos who have supported its brands over the years.

Addressing the dynamics of working with family in a corporate setting, Chief Growth and Development Officer Marvin Tiu Lim emphasized the importance of open communication and mutual respect. He noted, “Arguments [may] happen because we’re all passionate. We want the same things but sometimes in different ways. Our strong relationship at home and at work help us manage disagreements and find balance between professionalism and being a family business. We’re agile and can make fast decisions because we trust each other and communicate directly.”

Doubling Down on Local and Global Expansion

As Mega Prime Foods celebrates 50 years of nourishing Filipino families, it is deepening its commitment to nation-building by taking Filipino excellence to the global stage. Speaking to members of the media, the company made clear its ambition to double the business every five years.

“It is an audacious goal—but one we believe is entirely within reach, because we are building with insight, scaling with discipline, and growing with purpose,” stated Marvin. “First, we’re doubling down on our roots: our distribution. With over 135,000 touchpoints nationwide—mga tindahan, palengke, groceries, sari-sari stores—we are present in the daily lives of Filipino families. We will make sure MEGA is even more accessible—abot-kaya, maaasahan, at tunay na pang-Pinoy.”

Aside from its local efforts, MPFI recently bolstered its presence in the UAE market, partnering with Baqer Mohebi Enterprises (BME) to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai. BME is a leading FMCG distributor in the region. Mega Prime Foods products are also distributed in Canada where it is available at Costco Wholesale. Europe and the United States are also key markets for MPFI. He noted that their success has been due to the Filipinos working overseas.

“We’re taking MEGA to the world, aiming for 10% of our business to come from exports. We will bring Filipino excellence to every table abroad—not just as a brand, but as a source of national pride.”

Tiu Lim furthered that the expansion is coupled with a strategic deepening into the wellness space. This shift is underscored by the recent acquisition of Jimm’s Coffee Mix and the “Superfood” endorsement of Mega Sardines by the Medical Wellness Association (MWA). Known for providing added ingredients, ginseng, agaricus mushroom and korean ginseng, that have health benefits, Jimm’s Coffee Mix is a leader in the functional coffee brand category. Meanwhile, MWA is a U.S.-based organization comprising the world’s largest network of physicians and wellness experts. Mega Sardines is the first sardine brand in the Philippines, and globally, to receive a MWA “Superfood” endorsement.

Beyond Business: A Heart for Service

Mega Prime Foods Inc. also marked its 50th year by highlighting its sustainability and community service efforts during its gala night celebration.

“Our commitment to sustainability is embedded in our operations. From adopting renewable energy and reducing operational waste, to launching the Mega Ocean Cleanup, we continue to act as responsible stewards of the environment, honoring our role in protecting God’s creation,” added Malcolm Tiu Lim, MPFI Chief Technical and Innovations Officer.

“We have been blessed, and because of that, we are called to be a blessing. That’s the heart behind the Mega Tiu Lim Foundation: a belief that every Filipino deserves access to nutrition and livelihood, so they can build better lives,” highlighted Mark Tiu Lim, MPFI Chief Spiritual and People Officer.

Since 2019, Mega Bigay Sustansya, in partnership with Reach Out Feed PH, DOST-FNRI, DSWD, and DepEd, has served nearly 500,000 nutritious meals to over 1,000 children, resulting in measurable improvements in child health and nutrition.

Through the Mega Malasakit Mission, MPFI brings its advocacy to grassroots communities—visiting barangays across the country to deliver nutrition, education, and joy. These on-ground efforts showcase the versatility and nourishment of our products while building lasting connections with families.

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Product Showcase

Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

Published

2 months ago

December 19, 2025

ZestMag.com Staff

In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration.

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

Product Showcase

Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

Published

2 months ago

December 1, 2025

ZestMag.com Staff

With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.

Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

Product Showcase

Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Published

3 months ago

November 12, 2025

ZestMag.com Staff

There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.

Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.

Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.

Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.

S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.