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Mega Prime Foods celebrates ’50 years of freshness and nourishment’

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

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For over 15 years, Mega Sardines has held its position as the Philippines’ #1 sardines brand. It has continued to dominate the market, commanding a 26% share in 2023.  

Behind this success is Mega Prime Foods, Inc. (MPFI), the manufacturing and distribution company that has quietly built a powerhouse portfolio of Filipino pantry staples. From Mega Mackerel and Mega Tuna to Mega Prime Quality fruits and vegetables, Primo Sparkling Juice, and Jimm’s Coffee Mix, MPFI has steadily expanded its presence across categories, providing nutritious food to millions of Filipinos daily. 

Today, Mega Prime Foods celebrates 50 years of freshness and nourishment, honoring a legacy built on uplifting everyday family life—from the Filipino dining table to homes around the world. A highlight of the festivities is the launch of an anniversary video with a song sung by celebrity ambassador, megastar Sharon Cuneta. She is also the face of Mega Milyonaryo, the company’s massive nationwide promo designed to give back to its loyal customers. With a ₱50 million prize pool, the promo serves as Mega Prime Foods’ heartfelt tribute to the millions of Filipinos who have supported its brands over the years. 

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

Addressing the dynamics of working with family in a corporate setting, Chief Growth and Development Officer Marvin Tiu Lim emphasized the importance of open communication and mutual respect. He noted, “Arguments [may] happen because we’re all passionate. We want the same things but sometimes in different ways. Our strong relationship at home and at work help us manage disagreements and find balance between professionalism and being a family business. We’re agile and can make fast decisions because we trust each other and communicate directly.”

Doubling Down on Local and Global Expansion 

As Mega Prime Foods celebrates 50 years of nourishing Filipino families, it is deepening its commitment to nation-building by taking Filipino excellence to the global stage. Speaking to members of the media, the company made clear its ambition to double the business every five years. 

“It is an audacious goal—but one we believe is entirely within reach, because we are building with insight, scaling with discipline, and growing with purpose,” stated Marvin. “First, we’re doubling down on our roots: our distribution. With over 135,000 touchpoints nationwide—mga tindahan, palengke, groceries, sari-sari stores—we are present in the daily lives of Filipino families. We will make sure MEGA is even more accessible—abot-kaya, maaasahan, at tunay na pang-Pinoy.”

Aside from its local efforts, MPFI recently bolstered its presence in the UAE market, partnering with Baqer Mohebi Enterprises (BME) to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai. BME is a leading FMCG distributor in the region. Mega Prime Foods products are also distributed in Canada where it is available at Costco Wholesale. Europe and the United States are also key markets for MPFI. He noted that their success has been due to the Filipinos working overseas. 

“We’re taking MEGA to the world, aiming for 10% of our business to come from exports. We will bring Filipino excellence to every table abroad—not just as a brand, but as a source of national pride.” 

Tiu Lim furthered that the expansion is coupled with a strategic deepening into the wellness space. This shift is underscored by the recent acquisition of Jimm’s Coffee Mix and the “Superfood” endorsement of Mega Sardines by the Medical Wellness Association (MWA). Known for providing added ingredients, ginseng, agaricus mushroom and korean ginseng, that have health benefits, Jimm’s Coffee Mix is a leader in the functional coffee brand category.  Meanwhile, MWA is a U.S.-based organization comprising the world’s largest network of physicians and wellness experts. Mega Sardines is the first sardine brand in the Philippines, and globally, to receive a MWA “Superfood” endorsement.

Beyond Business: A Heart for Service

Mega Prime Foods Inc. also marked its 50th year by highlighting its sustainability and community service efforts during its gala night celebration. 

“Our commitment to sustainability is embedded in our operations. From adopting renewable energy and reducing operational waste, to launching the Mega Ocean Cleanup, we continue to act as responsible stewards of the environment, honoring our role in protecting God’s creation,” added Malcolm Tiu Lim, MPFI Chief Technical and Innovations Officer.

“We have been blessed, and because of that, we are called to be a blessing. That’s the heart behind the Mega Tiu Lim Foundation: a belief that every Filipino deserves access to nutrition and livelihood, so they can build better lives,” highlighted Mark Tiu Lim, MPFI Chief Spiritual and People Officer. 

Since 2019, Mega Bigay Sustansya, in partnership with Reach Out Feed PH, DOST-FNRI, DSWD, and DepEd, has served nearly 500,000 nutritious meals to over 1,000 children, resulting in measurable improvements in child health and nutrition. 

Through the Mega Malasakit Mission, MPFI brings its advocacy to grassroots communities—visiting barangays across the country to deliver nutrition, education, and joy. These on-ground efforts showcase the versatility and nourishment of our products while building lasting connections with families.

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Fullerton Health celebrates two years of advancing preventive healthcare in PH

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As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.

From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.

This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.

Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.

“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.

The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.

A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.

Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.

The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.

With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in

preventive healthcare.

For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.

“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.

Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.

“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.

These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.

Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.

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New IKEA PS Collection brings playful functionality into your home

With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

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Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.

IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.

In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.

Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.

IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.

With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.

Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.

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Manulife China Bank Life expands access to cancer care solutions

As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.

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Manulife China Bank Life (MCBL), the strategic alliance between Manulife Philippines and China Banking Corporation, is expanding access to cancer care solutions through ManulifeMOVE Cancer Care, a program designed to help customers take a more proactive approach to their health and support longer, healthier lives.

As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.

Under Manulife’s exclusive partnership with Guardant Health, Inc. a leading precision oncology company—Manulife became the first insurer in Asia to offer the Shield MCD test to customers in Hong Kong, Singapore, and the Philippines. The program expands access to innovative, proven health solutions at a time when cancer remains one of the country’s top causes of death and a significant barrier to longevity for Filipino families. This partnership aligns with the Manulife Longevity Institute, a global research, thought leadership, innovation, advocacy, and community investment platform that aims to advance action on helping people live longer, healthier, and more financially secure lives.

This program is powered by Manulife’s partnership with AC Health, a leading integrated healthcare network in the Philippines. At the heart of the network is Healthway Cancer Care Hospital (HCCH)—the Philippines’ first dedicated and comprehensive cancer hospital. This collaboration between the parties brings together Manulife’s ambition to become the most trusted partner for health, wealth, and longevity, HCCH’s expertise across the full spectrum of cancer care from early cancer detection and diagnosis to advanced treatment and survivorship, and Guardant Health’s commitment to helping individuals live longer and healthier lives through blood-based cancer testing.

“Far too many Filipino families are confronted with life‑altering decisions only after cancer is detected too late, when options are limited and financial pressures intensify,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “By bringing Shield MCD to eligible customers of Manulife Philippines and MCBL, we’re helping move that decision point earlier by encouraging timely medical conversations and better-informed choices. This can help reduce treatment complexity and cost over time, while we strengthen health and longevity outcomes for more Filipinos.”

With just a blood draw, the Shield MCD test screens for 10 of the most common cancers, many of which have high mortality rates in Asia and the Philippines. The test received Breakthrough Device Designation by the U.S. Food and Drug Administration (FDA) in June 2025. 

“We are proud to deepen our partnership with Manulife by bringing the Shield MCD test to their customers in the Philippines,” said Simranjit Singh, Chief Executive Officer, Guardant Health AMEA. “Cancer remains one of the most pressing health challenges for Filipinos, and Shield MCD offers a powerful new way to tackle this—detecting multiple cancers through a single blood draw. This collaboration underscores our shared dedication to putting innovative health solutions within reach, and we look forward to the difference we can make together in the Philippines.” 

“Wider access to early, convenient screening can help more Filipino families take a proactive approach to their health and support their journey toward longer, healthier lives,” said Amy Gochuico, President and Chief Executive Officer, MCBL. “Through our extensive bancassurance network, we are helping bring innovations like Shield MCD closer to more communities, supporting a more proactive and continuous approach to cancer care.”

“We believe one of the greatest opportunities in cancer care is identifying risk and disease earlier, before symptoms appear and treatment becomes more complex,” said Dr. Ramy Roxas, Chief Operating Officer of Healthway Cancer Care Hospital. “We strongly encourage Filipinos to be proactive about their health and participate in appropriate cancer screening, as early detection can significantly improve outcomes and expand treatment options. At Healthway Cancer Care Hospital, our goal is to support patients across the entire cancer journey—from prevention and early detection to diagnosis, treatment, and survivorship.”

Eligible customers of MCBL, and soon, of Manulife Philippines, will be contacted by their financial advisor or financial sales associate to learn more about the Shield MCD test.

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