NewsMakers
Pilipinas Kontra Gutom helps lower hunger incidence in the country
Pilipinas Kontra Gutom is a multi-sectoral movement of Task Force Zero Hunger with the public sector and 80 partner members from private corporations and non-government organizations working hand in hand to address the country’s concerns on involuntary hunger – food production and distribution, malnutrition, food surplus and immediate food needed during times of disasters.
More than a year after its launch in November 2020, Pilipinas Kontra Gutom (PKG) partners share milestones towards the movement’s goal of less hungry Filipinos.
Pilipinas Kontra Gutom is a multi-sectoral movement of Task Force Zero Hunger with the public sector and 80 partner members from private corporations and non-government organizations working hand in hand to address the country’s concerns on involuntary hunger – food production and distribution, malnutrition, food surplus and immediate food needed during times of disasters.
Four-Fold Mission
Divide and conquer is one of the guiding principles of the movement. Multi-sectoral working groups were set up targeting specific beneficiaries and focused on different priorities toward achieving zero hunger in the country.
First priority is food availability and accessibility with the vision to elevate farming as a dignified, sustainable profession among smallholder farmers and other food producers. The goal is to increase farmer income by as much as 20% in the first year and double productivity by 2025. Key programs include the expansion of value chain projects by partner companies through capacity building and logistics improvement in the farm-to-consumer process.
Second is the nutrition adequacy goal. The group is eyeing zero undernourished Filipino children across all households by 2030. The key program to drive this objective involves a sustainable, nutrition education program for pregnant mothers that guides them during the first 1000 days of a child and teaches them how to build a healthy food culture at home through nutritious, delicious yet budget-friendly recipes for the family.
Food assistance and security during disasters is the third priority of the movement. A strengthened and synchronized public and private sectors’ disaster response initiatives during disasters to ensure efficient food distribution is the end in mind.
Food banking is the landmark project for availability and assistance which is the fourth priority. The aim is to establish an effective food banking system in Metro Manila that will help supply and ensure a sustainable flow of food to communities in need.
Milestones
On food availability and accessibility, 4,000 farmers and agripreneurs have been assisted through programs such as Nestle and GIZ’s Project Coffee+, TESDA-Nestle’s Coffee Farmer Scholarship Program, Cargil’s Yellow Corn Project with Aboitiz, Cargill, Bayer, Pilmico, Vitarich, Save the Children and PPSA, and Learning Series led by Jollibee Group Foundation with Harbest and PPSA. These initiatives have benefitted communities in Cagayan, Bukidnon, Sultan Kudarat and CAR, and helped enable local growers with capacity building, best practices on value chain, and income growth assistance. For the Corn Project alone, improved production and resiliency resulted in corn farmers increasing income by at least 10%. For Project Coffee+, the average yield of 1,500 coffee farmers has doubled and the average income has tripled.
Another program that helps with food availability and accessibility is Feed Back, a community-based vegetable exchange, that helps solve hunger in just 5 weeks. It creates a path for families to source food from their backyards, exchange excess produce with their neighbors, and sell to their own community, nearby villages and towns. The program paves way to new entrepreneurs and new local, regenerative and equitable food systems. To date, 11 communities have graduated from Feed Back and 26 communities are currently starting or implementing it. Community partnerships grew by 5x and span 7 provinces. In the 37 communities, ARK Feed Back is helping a total of 9,785 families and transforming 43,742 lives.
On nutrition adequacy, Kain Tayo Pilipinas, a public-facing campaign, had been launched last July 2021 to promote public awareness of the issue of malnutrition and drive participation in the advocacy through donations. The campaign raised a total amount of PHP 1.5 million to date from individual public donors and corporate donations from Fluor, Greenbulb Communications, Johnson & Johnson, McDonald’s, Publicis Groupe, Teleperformance and Unilever. More than P25 million worth of media values were also given by ABS-CBN, GMA and Facebook for the campaign. Details of the campaign can be found at kaintayopilipinas.com. The donations will be used to fund the roll-out of the First 1000 days nutrition education program in hotspot areas under the adequacy goal.
On-ground partners World Food Programme, Gawad Kalinga, Kabisig ng Kalahi, Rise Against Hunger, Project Pearls, ABS-CBN Foundation, GMA Foundation, Department of Social Welfare and Development, and Nutrition Council of the Philippines have all been trained on the First 1000 days nutrition education materials and how to cascade to their beneficiaries.
In the area of assistance during times of crisis, the group collaborates with local and national organizations, corporations, civil society groups and local government units to execute efforts for the victims of calamities, and pre-evacuation for typhoon affected families.
In November 2020, PKG founding members – Coca-Cola, Dole Philippines, Johnson & Johnson Philippines, McDonald’s, Metrobank and San Miguel, initially pledged 100,000 meals for identified communities in NCR and key priority areas. To date, 110, 765 meals have been distributed.
A Mobile Kitchen was set up in Eastern Visayas to provide nutritious meals to 1,000 children for a month-long period. As of today, a total of 27,000 meals were already distributed. Communities in Jipapad, Hirnani and San Julian, Eastern Samar were covered by this initiative.
In addition, Kain Tayo sa Pasko Hot Meals donation drive which ran from November 2021 to February 2022 was able to provide 1,900 noche buena packages, 11,230 meals, 132,076 assorted items (milk, chocolates, peanut butter, sinigang mixes), and 28,992 canned goods have been distributed to beneficiaries. These areas include NCR, Cebu, Davao, Dinagat Islands, Ifugao, Iloilo, Pampanga, Siargao, and Surigao.
Meanwhile, 63,600 meals and 11,714 food packs were served in affected areas in Visayas and Mindanao for Typhoon Odette efforts. Agusan Del Norte, Bohol, Cebu, Dinagat Islands, Eastern Samar, Iloilo, Negros Occidental, Negros Oriental, Palawan, Leyte, Southern Leyte, Surigao and Siargao are the areas reached by the Typhoon Odette efforts.
These were made possible through the contributions of Century Pacific, Coca-Cola, Dole Philippines, Gawad Kalinga, Johnson & Johnson, Jollibee Group Foundation, Manila Water Foundation, Metrobank Foundation, Mondelez, Philippine Disaster Resilience Foundation, RFM, Ronald McDonald House Charities, San Miguel Corporation, Supply Chain Management Association of the Philippines, Tanging Yaman Foundation and Unilever.
On availability of food surplus and repurposing it through assistance, a food bank portal has been set up by this team where companies and groups can key in their food surplus to be distributed via the Assistance workstream. Through the collaboration of DOLE, Grab, San Miguel Corporation, URC, Scaling Up Nutrition and Supply Chain Management Association of the Phils., the goal is to establish an effective food banking system that will help supply and sustain food to communities in need.
Lahat kasali, lahat kasalo.
To date, the movement has reached more than 450,000 Filipinos across its four-fold mission where incidences of hunger and malnutrition are high.
In a recent PKG gathering, Task Force Zero Hunger Chair, Cabinet Secretary Karlo Nograles shared that the hunger incidence in the country has improved. “The Philippines also improved its ranking in the 2021 Global Hunger Index. The Philippines ranked 68th out of 116 countries. With a score of 16.8, we have a level of hunger that is moderate. This is a notch higher than in the 2020 GHI when we ranked 69th with a score of 19.0,” shared Chair Nograles.
PKG invites every Filipino to help. Lahat kasali, lahat kasalo. Individuals may visit kaintayopilipinas.com for details and private corporations, non-profit organizations and groups who would like to be part of the movement may send an email to pkg@ph.mcd.com.
Beauty & Fashion
Redefining aesthetics: From anti-aging to healthy aging
Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.
For decades, “anti-aging” has defined the beauty and aesthetics conversation, promising to erase wrinkles and reverse the signs of time. Today, that conversation is shifting.
Aging is no longer just about looking younger. Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.
A review published in Facial Plastic Surgery, The Anatomy of the Aging Face: A Review, describes aging as changes across bone, ligaments, muscles, fat, and skin. Another review in Aesthetic Surgery Journal, The Facial Aging Process From the “Inside Out”, explains how changes beneath the surface eventually become visible on top.
Studies in Plastic and Reconstructive Surgery show facial fat is organized into distinct anatomical compartments that can lose volume and shift position over time, altering facial shape and balance.
For multi-awarded aesthetic physician Dr. James Co, founder of Cosma Institute and Architect of Aesthetic Confidence, these findings are the reason aesthetic care must start with understanding, not just treating.
“Aging is not a disease we need to cure,” Co said. “It is a biological process. As physicians, our role is to understand what is changing beneath the surface, how those changes differ from person to person, and whether intervention is appropriate in the first place.”
“When you only look at the wrinkle, you are looking at the surface of a much bigger anatomical process,” he added. “The face ages as a system. Good assessment means understanding what is happening underneath before deciding what should be done on the surface.”
Part of that understanding is recognizing that no two faces age the same way. Two people can be the same age and experience aging very differently. Genetics, skeletal structure, fat distribution, skin characteristics, sun exposure, lifestyle, and environmental factors all influence how aging presents.
“Two patients can be the same age and come to me with completely different anatomy, lifestyles, concerns, and goals,” Co said. “Why would we expect their treatment plans to look exactly the same?”
This is where healthy aging broadens the conversation — from fixing isolated signs to looking at the face as a whole and listening to what the individual actually wants.
“Someone can want to look refreshed without wanting to look 20 years younger,” Co said. “Those are completely different goals.”
Rather than trying to freeze one version of the face forever, healthy aging acknowledges that the face will continue to change. As different structures change at different rates, the relationship between features evolves. Facial harmony is therefore not fixed.
“You cannot freeze one version of your face forever,” Co said. “But you can understand how the face is changing and make decisions that respect its natural proportions and your identity.”
In the age of social media, where aesthetic treatments are highly visible, Co cautions against self-diagnosis.
“Patients should not have to diagnose themselves from social media,” he said. “You might recognize a concern, but deciding why it is happening and what should be done about it requires proper assessment.”
The shift is also about how people feel, not just how they look. A 2022 review on minimally invasive facial aesthetic procedures found studies are increasingly looking beyond physical changes to include satisfaction with appearance and aspects of psychological and social well-being, while noting that evidence still needs careful interpretation.
For Co, this reinforces that success is not always about looking dramatically younger.
“We need to ask whether the result makes sense for the patient, whether expectations were met, and whether we preserved the things that make that person recognizable,” he said. “I would rather someone tell my patient, ‘You look well,’ than immediately ask, ‘What did you have done?'”
At Cosma Institute, Co applies this consultation-led philosophy through individualized assessment, facial harmony, medical judgment, and patient education. Having trained aesthetic practitioners across Southeast Asia and Europe, he advocates for natural-looking outcomes that respect the characteristics already present in each face — an approach that recently earned him two awards at the Merz Aesthetics Tala Awards.
For Co, the evolution of aesthetic medicine is not about having more tools, but knowing when to use them — and when not to.
“Aging cannot be stopped, and I don’t think that should be the promise,” he said. “What we can do is understand it better. We can look at the science, understand the anatomy, listen to the patient, and make decisions that allow them to age while still looking recognizably like themselves.”
For Co, healthy aging begins not with fighting age, but with understanding it.
NewsMakers
The look and feel of your neighborhood may affect your sleep
Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.
Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep?
This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.
They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms.
However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.
This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.
“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”
“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.
The findings were published in Building and Environment.
NewsMakers
Workout or nap? Either can help your sleepless brain, study finds
People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.
A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.
Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.
“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”
The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.
Same result, different pathways
While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.
Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.
The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.
“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”
The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.
About the study
“Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.
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