NewsMakers
Could robots for sex, friendship improve our aging society?
The current US marketplace for sex robots is geared to fulfilling the needs of young, white, able-bodied, heterosexual males – a population perhaps least in need of such assistance – and simultaneously overlooks a vast demographic of potential customers: senior citizens.

The current US marketplace for sex robots is geared to fulfilling the needs of young, white, able-bodied, heterosexual males – a population perhaps least in need of such assistance – and simultaneously overlooks a vast demographic of potential customers: senior citizens.
A paper published in the Journal of Medical Ethics calls out the opportunity among socially isolated, lonely people age 65 and over in aging societies, especially America. Many of them would value a robot’s companionship and, yes, even its ability to provide sexual gratification, wrote the author, Nancy Jecker. She is a professor of bioethics and humanities at the University of Washington School of Medicine in Seattle.
“We apply ageist attitudes and negative stereotypes to older adults. We assume they’re too old to indulge in sex and think that older adults having interest in sex is weird or dirty,” Jecker said. “We have similar attitudes toward people with disabilities, where most research has focused on protecting them from able-bodied sexual predators instead of considering their sexual needs and desires as human beings.”
For decades Jecker has studied the aging of individuals and populations, as well as justice and other human traits and ideas. Robotics entered the picture, she said, when she recognized the declining ranks of workers to help care-dependent older adults, many of whom are physically disabled.
“Designing and marketing sex robots for older, disabled people would represent a sea change from current practice. The reason to do it is to support human dignity and to take seriously the claims of those whose sexuality is diminished by disability or isolation. Society needs to make reasonable efforts to help them,” Jecker said.
Western cultures tend to see sex narrowly as an expression of lust, and assume that people over 65, who suffer more chronic disease and disability, lose desire for physical affection, she said. This is evident in the scads of inventions aimed at seniors, which focus on monitoring health and easing physical burdens while ignoring social and emotional fulfillment.
Sexual function, Jecker’s paper argues, is an essential human value – linked to capacities for bodily integrity, affiliation, and emotions. A sexual identity can provide a basis for self-respect, not merely physical satisfaction.
But it’s not all about sex, either.
“There’s a whole spectrum of human desires. It’s limiting to think only of sex bots or only of friend bots. Some older people want a companion that can provide both social interaction and physical affection,” Jecker said.
Among people 60 and older in the United States, 43% report feeling lonely – largely a function of social isolation, according to research published in February 2020 by the National Academies of Sciences, Engineering, and Medicine. Published in book form, the paper described how people 50 and older increasingly live alone, in many wealthy, developed societies. It summarized evidence of the detrimental health effects of loneliness and called on healthcare professionals to try to alleviate the situation.
US and other Western roboticists could take a cue from counterparts in Japan, Jecker said. There, Shinto beliefs hold that spirits (kami) embody both animate and inanimate things, allowing more receptiveness to the idea of robot companions.
“They are much more open to the possibility of pet robots and friend robots. They’ve been at the forefront of not just the technology but the humanities questions of ‘How should we design these robots? What sort of social relationships would you want to have with them?’ They don’t share the Western roboticists’ worry that robots are mechanical empty things that we can’t relate to.”
Jecker challenges robot designers to “think in terms of robots’ capability rather than their utility – not focusing only on the sexual pleasure that a robot gives to an older, disabled adult, but focusing on what the robot enables the person to do and be.”
NewsMakers
Pru Life UK named International Life Insurer of the Year

Insurance Asia Awards, one of the prestigious recognition programs honoring the most outstanding insurance companies in Asia Pacific, cited Pru Life UK as the International Life Insurer of the Year – Philippines for the third year. The award-giving body recognized Pru Life UK’s innovations, new products, strategic partnerships, and community investment initiatives related to youth financial literacy, climate health risk management, and OFW protection.
“We are deeply honored to receive this coveted award for the third time in a row. Our heartfelt thanks to our employees, agency force, distribution partners, and more especially, our loyal customers for this remarkable feat,” said Allan Tumbaga, Pru Life UK Executive Vice President and Chief Customer & Marketing Officer.
Adding to its growing list of accolades, Pru Life UK was also conferred with a Bronze Stevie at the recent Asia-Pacific Stevie Awards for the Innovation in Internal Corporate Events category. The Byaheng PRU Engagement Program, a project of its Employee Welfare Committee, has been instrumental in fostering collaboration among employees from various divisions and empowering over 900 full-time employees to lead their own company-wide initiatives for growth and success.
Empowering Filipinos through financial inclusion and affordable protection
Over the past years, Pru Life UK has championed financial awareness, literacy, and inclusion among Filipinos through innovative insurance products.
One such product, PRUHealth FamLove, is a pioneering critical illness protection plan that covers up to 4 family members in a single policy, including adopted families, cohabiting couples, and same-sex partners.
Furthermore, through strategic partnerships with popular e-commerce platforms GCash and Shopee, Pru Life UK has made bite-sized insurance products even more accessible to its customers.
“These recognitions inspire us to continue fulfilling our commitment to helping more Filipino families live healthier and wealthier. With our over 40,000 digitally empowered agency force, we remain dedicated to putting our customers at the heart of everything we do by providing inclusive and affordable products addressing their diverse needs,” said Tumbaga.
These awards mark another milestone for Pru Life UK as Prudential plc, its parent company, celebrates its 175th anniversary, including 100 years in Asia.
NewsMakers
Pru Life UK, Prudence Foundation partner with ASSIST for Project Padayon
The project which is funded by Prudence Foundation’s COVID-19 Recovery Grant aims to help uplift the lives of residents of Bantayan Island, Cebu through a series of community-based training and development programs.

Pru Life UK and Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa, have joined hands with the Asia Society for Social Improvement and Sustainable Transformation (ASSIST) for Project Padayon Bantayan Island.
The project which is funded by Prudence Foundation’s COVID-19 Recovery Grant aims to help uplift the lives of residents of Bantayan Island, Cebu through a series of community-based training and development programs.
“We’ve been supporting the Bantayan Island community for almost a decade now and we are happy to see how it has grown. With Project Padayon, we are positive that it will bring transformative improvements, enabling the residents to thrive in multiple aspects of their lives,’’ says Marc Fancy, Executive Director, Prudence Foundation.
Project Padayon will run from 11 July to 1 December 2023 and include workshops focused on micro, small, and medium enterprises (MSMEs) empowerment, family health and nutrition, jobs and careers, disaster risk preparedness, and climate change resilience. Participants will receive modules that will be cascaded to up to 2,000 students and community members.
“We are grateful for the opportunity to partner once more with Pru Life UK and Prudence Foundation. This partnership aims to empower the residents of Bantayan Island through a comprehensive learning program that will touch on different topics like financial well-being, health, and disaster resilience to help them prepare for the future,’’ says Francis Macatulad, Executive Director, ASSIST.
The project will culminate with an appreciation and recognition program in December, followed by a Pamaskong Handog with Habitat for Humanity communities that Pru Life UK and Prudence Foundation helped build after typhoon Yolanda
Transforming lives in Bantayan Island
The project was launched at Beach Placid Resort in Santa Fe, Cebu and was attended by local government unit representatives and community leaders of Bantayan Island.
“We are happy to be back in Bantayan Island and see familiar faces. At Pru Life UK, it is our mission to help Filipinos get the most out of life. This project is a big opportunity for us to fulfill our commitment to help Filipinos lead healthier and wealthier lives,’’ says Gizelle Camua, Vice President for Community Investment and Advocacy, Pru Life UK.
Close to 100 micro-entrepreneurs joined a workshop with the theme “MSME Empowerment.” Attendees received modules on business management, finance, and digital marketing materials, which will also be cascaded to 1,000 other micro-entrepreneurs. They also learned best practices from young local entrepreneurs that shared their real-life experiences.
In addition, over 80 mothers with their newborns were given free PRUMedCare Select Infectious Disease coverage plan as part of the PRUBabies campaign. The coverage offers cash assistance for diagnosis and death due to any of the four common types of infectious diseases: dengue, typhoid, measles, and malaria.
Propelling impactful conversations
Project Padayon is a continuing initiative rooted in Pru Life UK and Prudence Foundation’s commitment to developing Filipino lives through impactful conversations on the importance of financial literacy and health awareness.
Pru Life UK has been actively involved in aiding Bantayan Island since 2013 by means of humanitarian initiatives, including gift-giving programs, the provision of essential food packages, and the establishment of water supply networks alongside the deployment of portable ultrasound machines.
The same year, Pru Life UK and Prudence Foundation launched Build Better Now. The project brought PRUVolunteers all over Asia and the United Kingdom to build 126 disaster-resilient homes and disseminate 183 motorized boats with fishing nets and 140 cycle pedicabs to Yolanda survivors on the island. Build Better Now ran until 2017 and earned the Award of Merit under the Communications Management – Corporate Social Responsibility category.
NewsMakers
RLC Residences gets global recognitions in Dubai
The awards also came in time for the brand’s efforts to expand its network in Dubai, as RLC Residences prepares to open its new office in the city. This strategic move aims to provide delightful customer service to investors and homebuyers in the Middle East region who have long supported the brand and its projects.

In a promising kickoff to the month, the residential division of Robinsons Land Corporation, RLC Residences, has clinched two prestigious awards for its dedication to constructing beautiful, well-designed condominiums in the Philippines.
Dubai-based International Business Magazine Awards hailed RLC Residences as the recipient of Real Estate Developer of the Year Philippines and Best Property Development Company in the Philippines 2023 during its recent awarding ceremony at Atlantis The Palm, Dubai. The annual awarding ceremony honors the extraordinary accomplishments of companies from various sectors such as real estate in the Middle East, Europe, Asia, Africa, and America.
“It is an honor to receive international recognitions like these for RLC Residences. We are proud of the work that we do and of our commitment to building nurturing condo spaces so our homeowners can design and live their best lives. Thank you so much, International Business Magazine Awards, for recognizing our efforts to Raise, Live, and Connect not just here in the Philippines but also in other parts of the world,” says Karen Cesario, RLC Residences Senior Director, Marketing Head and Chief Integration Officer.
The awards also came in time for the brand’s efforts to expand its network in Dubai, as RLC Residences prepares to open its new office in the city. This strategic move aims to provide delightful customer service to investors and homebuyers in the Middle East region who have long supported the brand and its projects.
Now in its 6th year, the International Business Magazine Awards annually highlights the exemplary endeavors of corporations that consistently demonstrate exceptional leadership abilities. This UAE-based online publishing company continuously strives to acknowledge and appreciate the hard work and dedication to achieving success in the competitive world of international business.
-
NewsMakers3 weeks ago
Mantawi Residences debuts showroom at Robinsons Galleria Cebu
-
NewsMakers1 week ago
RLC Residences gets global recognitions in Dubai
-
NewsMakers2 weeks ago
Pru Life UK awarded at 20th annual International Business Awards
-
Home Care3 weeks ago
7 Backyard improvements that make a difference
-
NewsMakers3 weeks ago
Assess risk of stroke in just 3 minutes with stroke risk calculator
-
NewsMakers1 week ago
Pru Life UK, Prudence Foundation partner with ASSIST for Project Padayon
-
Home Care3 weeks ago
How to use your hot tub all Fall and Winter
-
Home Care4 weeks ago
Secret tips to gracious holiday entertaining