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A closer look at Suzuki’s Jimny

Zest Magazine takes a closer look at Suzuki Jimny JLX – MT.

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Butch.

The one word to describe Suzuki Jimny. That was my first impression of it, that first time I saw a unit traversing the roads of Tagaytay, seemingly calling for attention as a somewhat masculine – albeit in a cute way – car a la Jeep Wrangler.

That word returned to me when the unit to test arrived in Las Piñas.

Look-wise (from outside), the Jimny is somewhat of an attention-grabber, with a rugged retro look that could easily remind one of the likes of the early Wranglers or early RAV4 or – perhaps also more aptly – those locally-made owner-type jeeps (particularly in provinces) that served as the very first vehicle driven by oh-so-so many. With fog lamps, hood scoop, roof rails, 15″ alloy wheels and “masculine” color options (i.e. Superior White, Silky Silver Metallic, Granite Grey, Bluish Black Pearl and Cool Khaki Pearl Metallic), this one’s somewhat of a hot item when seen.

Inside Jimny, though, it’s a different story. The word that comes to mind is… functional; in a tight (if not cluttered) space. The seats – which use synthetic leather upholstery – are stiff. The headrest for the front seats are awkwardly positioned, so that the user is forced to firmly sit; no slouching or even comfy napping/sleeping can be done here (this perky position can be good for the driver as it keeps one awake; but it can be tiring when doing long drives).

At the back, two passengers (as there are only two seatbelts there) will have to fight for space to be comfy, and forcing three can be a nightmare (if they fit at all, depending on the built and weight of the passengers; though small kids should do). The back seats can fold (for luggage), and truth be told, layout may have been better this way – i.e. turn it into a two-seater, or (if this isn’t an option at all) with the back passengers facing each other and the empty space in front of them serving as space for stuff/luggage (much like the owner type jeeps); at least if this is the layout, legroom may be bettered.

There are definitely numerous pluses – e.g. fully-trimmed (albeit plastic-looking/feeling) dashboard, well positioned meters (easy reading indeed), high seating position (oozes with sex appeal; aside from allowing you to actually see your hood, like some lord/lady overseeing his/her space), cool A/C (I suppose for the small space this isn’t surprising), dual front airbags, multiple storage spaces (the sides for the back passengers have the armrest, for instance), and 2WD/4WD/4WD-L options. And – this has to be stressed – HUGE windows that seem to place who’s inside the Jimny outside, too. It’s almost like being in a room with floor-to-ceiling windows.

Let me state, though, that perhaps because of its size, the Jimny is also seen as “cute”. I’ve lost count how many times the Jimny has been complimented as “way nice” – e.g. truck drivers in Agoncillo, Batangas; traffic enforcers in Lucban, Quezon; passersby in Balayan, Batangas; and even pedestrians in Bacoor, Cavite. If combining “cute” and “butch” is possible, then the Jimny’d be the exemplification of that…

The Jimny’s size bodes well in city driving (I have seen smaller cars in the streets of San Francisco; but this comes close). Squeezing in the unrealistically tight parking spaces of, say, Cybergate in Mandaluyong City (behind Robinson Forum) or Greenbelt is somewhat breezy.

But with the reservations re the Jimny’s compactness (here mainly because it really is TIGHT), how it performs matters big time.

And the Jimny has an all-aluminum engine, with the twincom 1,328cm3 powerplant spinning to high revs to provide lots of torque and instant response (e.g. traverse EDSA and fight for street space with the buses or truck there, and note the Jimny’s more than apt handling, braking and accelerating).

But of course this is also being sold as an all-terrain vehicle. Specifically:

  1. Press the 2WD button to disengage the front driveshaft and reduce noise and vibration;
  2. Press the 4WD button to engage the 4H setting, which is ideal for off-road surfaces; and
  3. Press the 4WD-L button, which engages the 4L setting, for even rougher terrain.

#1 was easy; that’s basically the “normal” driving with the Jimny – e.g. Coastal Road (from Baclaran to Las Piñas), where (true to form) noise and vibration were reduced.

I’d say fuel consumption for city driving wasn’t as good as other Suzuki offerings (at least in my experience, think Ciaz and Celerio), with a full tank covering approx. 300kms. This is no gas guzzler, yes; but seeing how fast that dial went down from “F” to “E” gave me (as always) that anxious feeling…

For #2 and #3, off we went to the south to try the Jimny. The off-road capabilities of the Jimny were tested at Naculo Falls, a somewhat hidden and not-that-often visited destination in Cavinti, Laguna (not too far from Pagsanjan). I didn’t know until late(r), but – as per local chika (storytelling) – the road wasn’t that good there that a van just stopped running; the same van is still there, left in the middle of (almost) nowhere. When there, the locals (they carry gravel from the area near the falls to the upper areas of Cavinti) just said the roads are “madulas (slippery)”. Only when we were trying to maneuver out of the “putik (mud)” did they say: “Puwedeng iwanan ang sasakyan sa taas (You can leave the car in the upper area).” But the Jimny held well; able to traverse the slippery slopes.

Perhaps worth noting was the benefit of the size of the Jimny in this situation. Because it was small-ish, the center of gravity was a-OK; and chances of turning over didn’t even occur to me. And then when there was an area where the Jimny could be turned around (instead of just attempting to get out of the literally sticky situation by reversing), the unit fitted the tight spot well.

But rough(er) roads weren’t the only contexts that used the 4WD and 4WD-L capabilities of the Jimny. From Cavinti back to Las Piñas, we traversed the less frequented roads that allow tourists (like moi!) to enjoy the small towns that thrive along Taal Lake – e.g. Laurel, Agoncillo and Nasugbu. There, the roads were, I’d say, almost pasted on irregularly shaped hills, so that driving meant needing power. Smaller inclines only needed 2WD; but 4WD (and at times 4WD-L) helped a lot for the sharper climbs.

Road surface-wise, I noted, too, how Jimny was “malikot (moved a lot)” on concrete road; but wasn’t on asphalt. Outside the city, fuel consumption got better. From full tank to nil, well over 400kms were covered.

I still think Jimny’s one butch/masculine car. Or perhaps that’s just because I’m nostalgic for a retro-looking offering (?). But looks – as we know – aren’t everything when buying cars. And here, Jimny can be said to be… lacking, e.g. the cramped space inside, ultra-basic offerings (I don’t know why but the AM/FM player reminds me of the tow vehicles in outback Australia), no accessories that should be (as we say in tech world) OOTB (“out of the box”; such as that much-needed USB outlet), not-that-comfy driving (check the aforementioned stiff seats and non-adjustable headrests), not even a driver’s seatbelt reminder lamp, singular inside light, no fuel consumption gauge, tunog lata sound system, et cetera.

Yes, it delivers on the 4×4 experience it promises – to an extent. And yes, it does have its pluses (also as earlier mentioned).

And so, I suppose, the Jimny’s appeal will be very… personal.

I’m trying to find a fitting analogy cum summation here…

So now let me put it this way: If, for instance, you are a bachelor only looking to drive a somewhat mean-looking car (with the 4WD promise to boot), then by all means, consider the Jimny.
But the moment you want to take someone home with you, and you’d already need that comfy passenger seat (as well as the other she-bangs) to accommodate the other party/parties, then the Jimny becomes a tricky proposition.

This may not be the coolest analogy/summation (I know, I know…), but you get the point…

Jimny comes in three variants: JX 1.3L – M/T (selling for P738,000); JLX 1.3L – M/T (P790,000); and JLX 1.3L – A/T (P845,000).

M.D. dela Cruz Tan is the founder of Zest Magazine. And no, the initials (i.e. M.D.) do not make him a "medical doctor" (as many have erroneously thought in the past); he is actually a graduate of Bachelor of Arts (Communication Studies) of the University of Newcastle in New South Wales Australia (just don't ask when, he says), and Master of Development Communication from the University of the Philippines-Open University. He can: photograph, do artworks with mixed media, write (of course), shoot flicks, community-organize, facilitate, lecture, research (with pioneering studies under his belt)... this one's a multi-tasker, who is even conversant in Filipino Sign Language. Cross his path is the dare (read: It won't be boring).

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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