Product Showcase
Q30 Innovation’s Q-Collar may reduce brain injuries
A C-shaped neck collar based on patented technology from Q30 Innovations provides early evidence that it may reduce brain injury in separate studies of high-school football and hockey players published in peer-reviewed journals.
A C-shaped neck collar based on patented technology from Q30 Innovations provides early evidence that it may reduce brain injury in separate studies of high-school football and hockey players published in peer-reviewed journals. The studies, performed by Cincinnati Children’s Hospital Medical Center, constitute the first research of the effectiveness of the collar on human subjects.
The Q-Collar, which facilitates the body’s own physiology to create a bubble-wrap effect for the brain, is being developed by Q30 Innovations for athletes, soldiers and industrial workers. It gently compresses the jugular vein to mildly increase blood volume in the cranium, creating a “tighter fit” of the brain in the cranium. This action is proposed to reduce “slosh” – i.e., the twisting and slamming of the brain against the skull’s interior walls which is one cause of mild traumatic brain injury (mTBI), or concussion.
In the preliminary hockey study, researchers followed players through the first half of the season. As in the football study, each head impact was measured and recorded. Fifteen players were randomly assigned to two groups: one wearing the collar for the first half of the season, and the other group not wearing the collar. MRI scans before, during and after the season indicated that changes in the brain’s white matter (an indication of brain injury) were significantly ameliorated when the Q-Collar was worn. In fact, as in the football study, players wearing the collar showed no statistically significant changes in their brains’ white matter. The study was published in Frontiers in Neurology.
In the football study, researchers followed Cincinnati high school players through the fall 2015 season. The players wearing the collar showed no statistically significant alterations over the season in their brains’ white matter, which connects the processing centers of the brain. By contrast, the athletes who did not wear the collar showed statistically significant alterations consistent with brain injury. The two groups sustained similar levels of head impacts measured by helmet-mounted accelerometers worn in all games and practices. The study is detailed in the British Journal of Sports Medicine.
“These groundbreaking studies show early evidence Q30’s Q-Collar was effective to significantly reduce injury to the brain resulting from sports-related blows to the head,” said Q30 Innovations Co-Founder Tom Hoey. “These are important findings that warrant continued research of this potential major advance in reducing the occurrence of brain injuries.”
In two prior peer-reviewed research studies conducted on small animals published in the medical journals Neurosurgery and Journal of Neurosurgery, researchers found an 83-percent reduction in the number of torn brain fibers in a standard concussion model when a collar was used.
The lead author of the football and hockey studies is Dr. Greg Myer, PhD, director of sports medicine research at Cincinnati Children’s. The Q-Collar was inspired by research from David Smith, PhD, visiting scientist at Cincinnati Children’s, a co-inventor of the collar. Smith conceived the idea of the Q-Collar after determining that woodpeckers and head-ramming sheep employ natural biological mechanisms to prevent brain damage from concussive hits. The migration patterns of head-ramming sheep show they are hitting at high altitudes, which are believed to increase blood volume in the skull. Woodpeckers have a long tongue that wraps around the top of their head and lassos the jugular vein, creating a bubble-wrap effect similar to the Q-Collar.
Performance Sports Group, a developer and manufacturer of high performance sports equipment and apparel, has licensed the technology to commercialize the Q-Collar for use in sports worldwide. Performance Sports Group markets its products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names.
The Q-Collar is undergoing additional research and testing.
Product Showcase
Sarap ng Pasko, Sarap ng Purefoods
Purefoods helps families celebrate cherished traditions, new additions this holiday season.
In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.
Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration.
Feast for Filipino families
This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.
Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.
Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
Product Showcase
Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy
Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.
With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.
That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.
- Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
- Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.
With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.
Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness
To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.
Product Showcase
Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection
Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.





What Makes the S’mores Collection Special?
- A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
- Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
- Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.
Find Your Perfect Holiday Match
Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.
- Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
- Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
- S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.
Make Your Holidays Sweeter
The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti
me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.
Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.
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