Connect with us

NewsMakers

Study reveals that sports has evolved into something more meaningful

“Sports have evolved into more than just a spectacle where two or more teams or athletes battle it out for fame, glory, and money. Watching sports have evolved into an activity that in itself is imbued with meaning for consumers,” says Phil Tiongson, Havas Ortega’s Head of Data and Analytics.

Published

on

Photo by Dan Gold from Unsplash.com

HAVAS ORTEGA’s latest Prosumer research study, “Sports Forward”, finds that for Filipinos, sports are no longer just a pastime or a way to see which individual athlete or team can outplay, outrun, outlast, and outperform the competition. In the eyes of the Filipino Prosumer, sports are far more meaningful than just being a spectacular battle of physical and mental feats.

“Sports have evolved into more than just a spectacle where two or more teams or athletes battle it out for fame, glory, and money. Watching sports have evolved into an activity that in itself is imbued with meaning for consumers,” says Phil Tiongson, Havas Ortega’s Head of Data and Analytics.

He adds, “Filipino Prosumers have become more immersed in sports because of the technological changes that we have seen brought on by the internet and social media. With this deeper immersion also came the evolution of sports as more than just an entertainment and a spectacle. As people became more immersed in sports and news about their favorite sports, they have begun to realize that it plays a significant role in their personal lives and in the bigger society and culture that they live in.”

Sports as a physical, mental, and social salve

Some people may be quick to dismiss sport as a mere hobby, but the newly released study of Havas Ortega proves sports play a far more essential role than that. Sports contribute to physical fitness, mental wellbeing, and good social relationships. 96% of Filipino Prosumers agree that people who play sports are more likely to stay healthy. This is relevant in these times of increased rates of obesity and cardiovascular diseases. It is also particularly relevant during these Covid-19 pandemic times, which sees everyone’s health and immunity being challenged by the coronavirus. 

Sports also imbue participants with important values and life skills such as teamwork, perseverance, and courage in the face of adversity. Sports are also a critical component of our social fabric, bringing together communities and nations. In its survey, the Havas Ortega Prosumer study found that 94% of Filipino Prosumers believe that sports have the power to positively affect various aspects of their lives.

Sports are also seen as a mental and emotional salve, 88% of Filipino Prosumers also believe that people who play sports are more likely to stay healthy mentally and emotionally. This points to a strong belief that sports are in the same category as relaxation, meditation, and other mental health practices that promote mental wellbeing – a necessity during these highly-stressful times of fighting Covid-19.

Sports’ contributions to wellbeing, however, go beyond the personal. In addition to personal benefits, sports also are seen as being able to contribute to the building of a peaceful society. About half (48%) of the Filipino Prosumers consider sports as the best way for people to socialize and build strong, meaningful relationships with one another. Amongst the younger 18-34 year old respondents, 52% see sports as a way to build meaningful social bonds with others. 

On a global scale, sports are also seen by 98% of Filipino Prosumers as a way to broker and maintain peace amongst countries, breaking down the physical, linguistic, and time differences across the world.

Sports is now evolving

Because of the emphasis that Filipinos put on sports, there are new expectations from athlete-celebrities, federations and leagues, and broadcasters of sports events.

More than 95% of Filipino Prosumers believe that professional sports leagues and federations have an obligation to uphold values and ethics within their sports. It is not sufficient that leagues hold events featuring Filipinos’ favorite sports and athletes. Sports managers should ensure that the spirit of sportsmanship, honesty, fairness, cooperation, and teamwork are imbued in and expressed by their teams as they play to win.

Sports fans are more than just spectators, they are beginning to find meaning in patronizing and following sports and athletes. Consumers want to experience sports in a deeper sense. More than three-fourths (77%) of Filipino Prosumers believe fans should be able to interact with athletes regularly, while 94% believe sports brands have an obligation to provide fans with in-person experiences that money can’t buy.

“Fans are devoting so much time, effort, and money to follow athletes and teams, knowing the ins and outs of the trade, fans and fandoms grow their knowledge, network, and influence. With social media, fans today have the platform to communicate their thoughts and voice their opinions. They can be the best ambassadors for sports teams and brands in the future,” Tiongson added.

Sports also play an important role in ensuring equality and inclusion – regardless of gender or race or religion. In fact, 90% of Filipino Prosumers believe media coverage of female athletes is the best way to change perceptions of women and diffuse stereotypes that demean women. 

Additionally, practically everyone in the Prosumer group (99%) believe that sports brands should create athletic apparel that’s more inclusive of all religions, such as the incorporation of the Muslims’ hijab for women.

“Sports have gone a long way from being a mere spectacle and a battle for fame, glory, and money,” says Mr. Tiongson. “Sports are now seen as content that is imbued with meaning and that can contribute to meaningful, positive change in society. Everyone involved in sports – athletes, celebrities, leagues, clubs, federations, and even sporting apparel and retailer brands – should think about their emerged role in the lives of audiences. People look up to them more closely for meaningful inspiration – and they expect more from them.”

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

NewsMakers

Young Filipinos more susceptible to illness despite health awareness, says Manulife study

According to Rahul Hora, Manulife Philippines president and chief executive officer, many young Filipinos are facing a rise in illnesses and lifestyle-related issues despite health awareness. “This gap between awareness and action implies that mere knowledge isn’t sufficient. We must find solutions to these real-world barriers preventing young people from practicing healthier lifestyles.”

Published

on

Financial security, susceptibility to illnesses, and lack of health awareness are factors that influenced the behavior of Filipinos in adopting healthier lifestyles. This is according to a study conducted by Manulife Philippines entitled “In Wellness and In Health” which delves into the landscape of health, well-being and financial preparedness in the Philippines.

Conducted to a total 1,000 Filipino male and female consumers across four age groups (18-29; 30-39; 40-49; and 50-55), and different income groups, the study found out that 86% of respondents believe their health is determined by their lifestyle choices. This same percentage also cited barriers that prevent them from having healthy lifestyles.

According to Rahul Hora, Manulife Philippines president and chief executive officer, many young Filipinos are facing a rise in illnesses and lifestyle-related issues despite health awareness. “This gap between awareness and action implies that mere knowledge isn’t sufficient. We must find solutions to these real-world barriers preventing young people from practicing healthier lifestyles.”

The study says 33% of Filipinos, prominently in the lower income households, admit their current lifestyle is unhealthy, with younger Filipino adults at age range 18 to 29 get sick more often than other age groups, despite health awareness. It was also noted in the survey that among all respondents, the average number of sick days a year is 2.7 times. However, for those in the 18 to 29 age group who get sick more often, the number rose to an average of 3.4 times a year.

This may be the result of unhealthy diet, stress, and the lack of sleep and exercise among young Filipinos in the 18 to 29 age bracket, compared with other age groups. According to 68% of respondents, the reason for lower exercise rates was a perception that following a regular exercise routine is expensive.

The lack of proper sleep and exercise, as well as the tendency to neglect their overall health, can make younger Filipinos susceptible to illness. This age group is also more reluctant to changing their lifestyles due to a perceived “fear of missing out.” They spend a huge chunk of time nurturing their social lives, and may be less willing to change their habits for a healthier lifestyle due to perceived costs and inconvenience.

Hora said young Filipinos need the support they can get to better translate health and wellness information into everyday habits, including taking necessary steps toward achieving financial security.

Meanwhile, to prevent illness, a healthy diet is considered as the healthy lifestyle to follow. But, in contrast, three in every 10 Filipino respondents admit their current lifestyles are unhealthy, and half of the respondents claimed that majority of their meals are not healthy.

Lack of knowledge and misinformation about health alter Filipinos’ perceptions of the need for a healthy lifestyle. Forty six percent of respondents believe that healthy meals are less appetizing while 35% share that they are more difficult to prepare and find. The survey also found out that 25% believe critical illnesses can only afflict older Filipinos, while 21% think eating habits and nutrition have very little or no impact on children’s mental development.

Hora said the survey underscores a critical gap between awareness of the importance of a healthy diet and its actual implementation among Filipinos. “Misconceptions and perceived barriers such as cost, taste, and preparation difficulty continue to hinder healthier lifestyle choices. It is important to address these issues through education and accessibility to ensure better health outcomes for all.”

The survey found out that Filipinos remain financially unprepared for medical emergencies as a significant portion of medical expenses, about 41%, still comes out-of-pocket, mainly from personal savings. This highlights a gap between the perceived adequacy of health coverage and the financial reality faced during actual medical emergencies, putting a considerable burden on individuals and families.

The survey also reveals a stark difference in savings for medical expenses across different age

groups. On average, respondents have set aside PhP62,000 for future medical needs such as emergency services, hospitalization, and preventive healthcare.

However, the survey says younger Filipinos aged 18-29 have saved significantly less, with an average of only PhP38,000. This disparity suggests that younger individuals might be less prepared to handle unexpected medical costs. Additionally, respondents believe they will need to save approximately PhP571,000 to cover potential medical expenses over the next 10 years, highlighting a substantial gap between current savings and future financial needs.

“These key findings further prove that, when we talk about healthcare and well-being, we must understand where knowledge and behavioral gaps are coming from,” Hora said.

Hora encourages Filipinos to take more concrete steps toward embracing healthier lifestyles – from improving dietary habits to nurturing overall well-being. For financial priorities, Manulife can be a trusted partner through its broad range of health and life protection plans to secure their future and help them live better every day. By addressing both health and financial preparedness, Filipinos can build a more resilient foundation for managing their healthcare need.

Continue Reading

NewsMakers

Watsons hosts PowHER Forum

This forum encouraged women to embrace their authentic selves while celebrating their strength, grit, and achievements.

Published

on

Watsons hosted its first-ever “Move with PowHER” Forum, an inspiring event dedicated to women’s wellness and empowerment. This forum encouraged women to embrace their authentic selves while celebrating their strength, grit, and achievements. It brought together women from diverse backgrounds—professionals, entrepreneurs, artists, community leaders, and more—to connect, share experiences, and uplift one another. Through engaging discussions on physical, emotional, and mental wellness, career growth, leadership, and advocacy, Watsons aimed to empower women to thrive in every aspect of their lives.

A Platform for Authentic Conversation and Empowerment

The event opened with a keynote speech by Lynn Pinugu, co-founder of She Talks Asia, an advocacy platform dedicated to sparking meaningful conversations about women’s strength, mental health, and gender equality. Drawing from her personal journey as a mother, wife, and advocate, Lynn shared how embracing authenticity has shaped her life and inspired her to drive change. She highlighted how She Talks Asia helps women redefine empowerment by breaking societal barriers and embracing their unique identities.

Lynn’s message resonated deeply with Watsons’ brand promise of “Look Good, Do Good, Feel Great,” which champions the uniqueness of every woman and celebrates both inner and outer beauty. She highlighted how She Talks Asia aligns with this vision by encouraging women to embrace their individuality, support one another, and actively contribute to their communities. Through initiatives such as scholarship programs, employee volunteerism, and sustainability efforts, Watsons inspires women to make a positive impact on society. Watsons aims to empower women to “Move with PowHER,” using their voices and talents to drive meaningful change, uplift one another, and confidently pursue their passions and achievements.

The forum featured insightful panel discussions that highlighted key areas where women are making a difference:

Physical & Mental Wellness:

Hazel Calawod, a sports occupational therapist, mental health professional, and coach of two-time gold Olympian Carlos Yulo, emphasized the importance of building physical and mental resilience. Drawing from her experience coaching elite athletes, she highlighted how mental toughness and physical strength are essential not only for peak performance in sports but also for navigating everyday challenges.

Women in Sports:

Nicole Dela Cruz, CEO of Women’s Run PH and an advocate for women in sports, discussed the significance of representation and resilience. She shared her journey of overcoming challenges in a male-dominated field, underscoring the vital role of mentorship and collaboration in empowering female athletes to pursue their passions.

Balancing Family & Work Life:

Sharon Decapia, SAVP of Watsons’ Marketing, PR & Sustainability, offered insights on balancing her roles as a corporate executive and mother. She emphasized that true empowerment involves embracing both family and career with purpose and confidence. Sharon provided practical advice on achieving personal and professional goals while prioritizing self-care and wellness, encouraging women to nurture themselves as they pursue their ambitions.

Women in Advocacy:

Lynn Pinugu returned to discuss the role of advocacy in driving social change. She emphasized how authentic conversations on mental health, gender equality, and self-empowerment break societal barriers, inspiring women to embrace their unique strengths and lead with purpose.

A key theme of the “Move with PowHER” forum was the importance of building supportive communities where women uplift one another. By nurturing these connections, Watsons continues to serve as a trusted partner, providing resources, products, and platforms that help women excel in all aspects of life.

The event redefined traditional notions of leadership, presenting it as a form of advocacy—whether for oneself, for other women, or for broader social issues. Attendees were inspired by stories of women leaders who are effecting meaningful change and discovered how they can also lead with purpose and passion. Through the “Move with PowHER” initiative, Watsons encouraged women to see leadership as a powerful opportunity to make a difference in their communities and beyond.

The forum also provided a vibrant atmosphere with interactive activities. Guests participated in a floral workshop where they created their own arrangements, reflecting the themes of growth and self-expression. Brand segments featured PH Care, Gynepro, Jeunesse, and partners like Modess, Charmee, Cleane, and Sisters, celebrating products that support women’s health and wellness.

“Move with PowHER” embodied Watsons’ brand promise, championing every woman’s right to look good, do good, and feel great. By celebrating individuality, Watsons inspires women to embrace their unique beauty and confidence. Through initiatives like scholarship programs, volunteerism, and sustainability efforts, Watsons encourages women to give back to their communities. By nurturing their success and well-being, Watsons fosters vibrant, empowered communities where women can thrive.

Visit your nearest Watsons store or shop through the Watsons App, available for download on the App Store and Google Play, to discover your favorite health, wellness, and beauty products.

As part of Watsons’ commitment to supporting women, Watsons offers a wide range of products and services designed to enhance their health, wellness, and beauty journeys. From skincare and cosmetics to vitamins and personal care essentials, Watsons provides everything women need to look good, do good, and feel great. For added convenience, customers can shop their favorite products through the Watsons App, available for download on the App Store and Google Play, or visit their nearest Watsons store.

Continue Reading

NewsMakers

Not in the mood for sex after menopause?

Many women report a decline in sexual function, including desire, when transitioning through menopause. Such problems can contribute to poor self-image and negatively affect physical and emotional well-being.

Published

on

Many women report a decline in sexual function, including desire, when transitioning through menopause. Such problems can contribute to poor self-image and negatively affect physical and emotional well-being. A new study suggests that cognitive behavioral therapy may be a safe and effective treatment for mitigating sexual concerns during this period.  

Partially due to declining estrogen levels, 68% to 87% of peri- and postmenopausal women express sexual concerns. Despite such high prevalence and negative impacts, treatment options–particularly nonpharmacological ones–are quite limited. In response, researchers initiated a small study to evaluate the efficacy of a four-session individual cognitive behavioral therapy protocol for improving sexual functioning (eg, desire, arousal, pain, satisfaction). Secondary objectives included assessing body image, relationship satisfaction, menopause symptoms (such as hot flashes), depression, and anxiety during peri- and postmenopause.

The researchers found that participants in this study experienced a significant improvement in multiple areas of sexual functioning, body image and couple satisfaction, as well as a significant decrease in menopause symptoms, depression, and anxiety, and self-reported overall health. In addition, 100% of participants indicated they were very satisfied with the treatment and that it helped them cope with their symptoms more effectively.

“To our knowledge, this is the first study that has examined the efficacy of a cognitive behavioral therapy protocol specifically aimed to improve sexual concerns experienced during peri- and postmenopause,” says Dr. Sheryl Green, lead study author from McMaster University in Ontario, Canada. “Results suggest that this type of therapy leads to significant improvements across several important sexual concern domains, and we hope this study will provide the basis for larger randomized clinical trials in the future.”

“This study is important to women experiencing sexual health related issues and provides their healthcare professionals with another nonpharmacologic treatment option to discuss with their patients,” says Dr. Stephanie Faubion, medical director for The Menopause Society.

Continue Reading
Advertisement
Advertisement

Like Us On Facebook

Facebook Pagelike Widget

Most Popular

Copyright ©FRINGE PUBLISHING. All rights reserved.