Product Showcase
Sony announces new flagship model in its Cyber-shot RX10 series
Sony announced the new flagship model in its Cyber-shot RX10 series, the RX10 IV(model DSC-RX10M4).
Sony announced the new flagship model in its Cyber-shot RX10 series, the RX10 IV(model DSC-RX10M4).
Featuring the world’s fastest AF acquisition time of 0.03 seconds and up to 24 fps continuous shooting with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and a versatile 24-600mm F2.4-F4 ZEISS Vario-Sonnar T lens, the new RX10 IV model delivers a combination of mobility and speed for imaging enthusiasts and professionals looking for ‘all-in-one’ solution.
The RX10 IV camera is equipped with a latest 1.0-type 20.1 MP6 Exmor RS CMOS stacked image sensor with DRAM chip along with a BIONZ X image processor and front-end LSI. These key components all work together to maximize overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm3 lens.
A first for Sony’s RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 seconds5. This high speed focusing complements the extensive 24-600mm3 range of the lens, ensuring all subjects can be captured with precise detail and clarity.
Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology. This advanced technology, which had only been previously available in a select few of Sony’s acclaimed line of α interchangeable lens cameras, concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.
Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter7. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations.
An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps2 with full AF/AE tracking, with an impressive buffer limit of up to 249 images. With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.
The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user.
The 24-600mm3 ZEISS Vario-Sonnar T lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto. It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimize chromatic aberration, and ZEISS T Coating to minimize flare and ghosting.
The lens also has built-in Optical SteadyShot image stabilization that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.
Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.
The new RX10 IV model becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realizing about 2x faster focusing speed compared to the RX10 III.
In 4K mode, the new RX10 IV utilizes full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately. The camera utilizes the XAVC S™9 codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.
The new camera also has a variety of other professional caliber video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.
Super slow motion10 video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 960fps, 480fps and 240 fps frame rates and among 60p, 30p and 24p playback formats11.
The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function – another first for Cyber-shot RX series – for quick and smooth focusing operation, and WhiteMagic technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a quiet, smooth option for the aperture ring that is ideal for video shooters.
To enhance customization, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are color coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.
The RX10 IV is also dust and moisture resistant, and Wi-Fi, NFC and Bluetooth compatible.
The new Sony Cyber-shot RX10 IV will ship in October.
Product Showcase
Fullerton Health celebrates two years of advancing preventive healthcare in PH
As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.
From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.
This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.
Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.
“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.
The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.
A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.
Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.
The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.
With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in
preventive healthcare.
For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.
“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.
Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.
“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.
These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.
Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.
Product Showcase
New IKEA PS Collection brings playful functionality into your home
With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.
Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.
IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.
Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.
In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.
Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.
IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.
With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.
Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.
Product Showcase
Manulife China Bank Life expands access to cancer care solutions
As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.
Manulife China Bank Life (MCBL), the strategic alliance between Manulife Philippines and China Banking Corporation, is expanding access to cancer care solutions through ManulifeMOVE Cancer Care, a program designed to help customers take a more proactive approach to their health and support longer, healthier lives.
As part of the program, eligible customers will have access to Guardant Health’s Shield multi-cancer detection (MCD) laboratory developed test (LDT), following Manulife’s exclusive partnership with Guardant Health announced earlier this year. The offering will also soon be available through Manulife Philippines.
Under Manulife’s exclusive partnership with Guardant Health, Inc. a leading precision oncology company—Manulife became the first insurer in Asia to offer the Shield MCD test to customers in Hong Kong, Singapore, and the Philippines. The program expands access to innovative, proven health solutions at a time when cancer remains one of the country’s top causes of death and a significant barrier to longevity for Filipino families. This partnership aligns with the Manulife Longevity Institute, a global research, thought leadership, innovation, advocacy, and community investment platform that aims to advance action on helping people live longer, healthier, and more financially secure lives.
This program is powered by Manulife’s partnership with AC Health, a leading integrated healthcare network in the Philippines. At the heart of the network is Healthway Cancer Care Hospital (HCCH)—the Philippines’ first dedicated and comprehensive cancer hospital. This collaboration between the parties brings together Manulife’s ambition to become the most trusted partner for health, wealth, and longevity, HCCH’s expertise across the full spectrum of cancer care from early cancer detection and diagnosis to advanced treatment and survivorship, and Guardant Health’s commitment to helping individuals live longer and healthier lives through blood-based cancer testing.
“Far too many Filipino families are confronted with life‑altering decisions only after cancer is detected too late, when options are limited and financial pressures intensify,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “By bringing Shield MCD to eligible customers of Manulife Philippines and MCBL, we’re helping move that decision point earlier by encouraging timely medical conversations and better-informed choices. This can help reduce treatment complexity and cost over time, while we strengthen health and longevity outcomes for more Filipinos.”
With just a blood draw, the Shield MCD test screens for 10 of the most common cancers, many of which have high mortality rates in Asia and the Philippines. The test received Breakthrough Device Designation by the U.S. Food and Drug Administration (FDA) in June 2025.
“We are proud to deepen our partnership with Manulife by bringing the Shield MCD test to their customers in the Philippines,” said Simranjit Singh, Chief Executive Officer, Guardant Health AMEA. “Cancer remains one of the most pressing health challenges for Filipinos, and Shield MCD offers a powerful new way to tackle this—detecting multiple cancers through a single blood draw. This collaboration underscores our shared dedication to putting innovative health solutions within reach, and we look forward to the difference we can make together in the Philippines.”
“Wider access to early, convenient screening can help more Filipino families take a proactive approach to their health and support their journey toward longer, healthier lives,” said Amy Gochuico, President and Chief Executive Officer, MCBL. “Through our extensive bancassurance network, we are helping bring innovations like Shield MCD closer to more communities, supporting a more proactive and continuous approach to cancer care.”
“We believe one of the greatest opportunities in cancer care is identifying risk and disease earlier, before symptoms appear and treatment becomes more complex,” said Dr. Ramy Roxas, Chief Operating Officer of Healthway Cancer Care Hospital. “We strongly encourage Filipinos to be proactive about their health and participate in appropriate cancer screening, as early detection can significantly improve outcomes and expand treatment options. At Healthway Cancer Care Hospital, our goal is to support patients across the entire cancer journey—from prevention and early detection to diagnosis, treatment, and survivorship.”
Eligible customers of MCBL, and soon, of Manulife Philippines, will be contacted by their financial advisor or financial sales associate to learn more about the Shield MCD test.
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