Philips Philippines launched a local campaign, “Philips MOM for Moms”, a holistic program that eyes to empower and educate expectant mothers in the Philippines on how to maintain good health through pregnancy.
According to Urasinee Patarasongkram, country manager at Philips Philippines, the campaign ultimately aims to raise awareness about the root causes and other problems of maternal mortality in the Philippines, and increase the quality of maternal healthcare and support the existing healthcare program of the government. Apart from these, the program is aimed at showing the potential of mobile technology in addressing some of the root causes of maternal mortality.
The maternal mortality rate in the Philippines, a priority in the Sustainable Growth Development Goals of the government, is very high at 162 deaths per 100,000 live births in 2015. Although it has been decreasing in recent years, it has not been reduced enough to meet the Millennium Development Goal target of 52 deaths per 100,000 live births.
According to the Department of Health, there are three contributing factors for maternal deaths and these include delays in reaching appropriate centers; delays in health care provision for expectant mothers; and delays in seeking medical help. These issues have resulted to the lack of provision for antenatal support and pregnancy problems were not identified early on.
With Philips MOM for Moms, expectant mothers are empowered to maintain good health through pregnancy and support maternal health program of the country through Philips innovation.
The campaign also supports Filipino mothers by providing opportunities for them to be healthier and more confident throughout their pregnancy while increasing access to quality maternal healthcare for all.
Patarasongkram said they are currently in the process of discussing the program as well as their mobile application with government units and some non-profit organizations.