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PFA kicks off Franchise Asia Phils 2023, organizes huge investment and trade show

“Franchising has become a preferred option for most Filipinos,” said Sherill Quintana, chairman of Philippine Franchise Association (PFA), adding that the success rate of those starting their franchise business journey is 90 percent compared to those taking the traditional route.

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By Edison D. Ong

Countless successes achieved through the combination of viable franchise concept and nitty gritty of operations will be shared at one of Asia-Pacific region’s biggest franchise shows, the Franchise Asia Philippines (FAPHL) 2023 International Franchise Expo, this October.

“Franchising has become a preferred option for most Filipinos,” said Sherill Quintana, chairman of Philippine Franchise Association (PFA), adding that the success rate of those starting their franchise business journey is 90 percent compared to those taking the traditional route.

“To duplicate the success is what the PFA has been busy with,” she underlined. At the SMX Convention Center in Pasay City from October 27 to 29, the PFA expects a jampacked week of networking, business meetings and exposition as part of its tools to grow and strengthen advocacy for the Philippine franchising sector.

The goal of Franchise Asia Philippines, Asia’s biggest and longest running franchise show organized by the PFA, is to promote franchising as a tool to create thousands of businesses and millions of jobs not only in the Philippines but also overseas. FAPHL 2023’s theme is ‘Fun. Friendship. Franchising.’

Joseph Tanbuntiong, the Overall Chair of the FAPHL 2023 Organizing Committee and Chief Business Officer of Jollibee Foods Corporation, reported that earlier in June, also at the SMX Convention Center, the FAPHL 2023 International Conference with the theme “Franchising Fast Forward” was held. The event logged total of 808 participants, mostly franchisors and entrepreneurs of different backgrounds in the food, retail and service sectors.

PFA President Chris Lim hopes FAPHL 2023 will be an avenue for more Philippine brands to go international and Filipino small and medium enterprises (SMEs) to expand domestically.

For this October, the International Franchise Expo will coincide with the meetings of the World Franchise Council (WFC) and Asia-Pacific Franchise Confederation (APFC). Both will be hosted by the Philippines. To be held at Conrad (Hotel) Manila on October 25-27, the twin event promises to be an opportunity for the Philippines to present its economic progress report to international visitors.

Along with the other activities on Franchise Asia week, it will be attended by hundreds of delegates from 30 franchise association members of the WFC, including 16 from the Asia-Pacific region that comprise the APFC and 16 European national franchise associations.

Aside from showcasing the Philippines as franchise investment destination, Lim said the Expo is an opportunity for Filipino brands to grow their businesses internationally as well as for global brands to expand their operations to the Philippines

For her part, Quintana said she has the Expo to thank for the success of her own company Oryspa, which joined in 2011 and is now a prosperous enterprise, not just in the Philippines but also overseas. She cited her personal experience with the Expo as a testament on how SMEs can grow and expand to greater heights.

This year’s Expo is one of the biggest PFA had organize as it occupies both floors of the SMX Convention Center. Expo Committee Chair and Bo’s Coffee President and CEO Steve Benitez stated that 1000+ international and local franchise brands in the food, retail and service sectors will be featured this year. He said there will also be special zones for Emerging Franchises, Highly Franchise-able Concepts, Business Solutions Providers among others.

In line with the PFA’s capacity-building efforts, the Expo will also have seminars for prospective franchisees and aspiring franchisors.

For more details and information regarding Franchise Asia Philippines 2023 and the international hosting activities, contact the PFA Secretariat through the email addresses: pfa@pfa.org.phadvocacy@pfa.org.phcfe@pfa.org.ph or projects@pfa.org.ph.

You may visit the website www.franchiseasiaph.com for more details on the events.

Franchise Asia Philippines 2023 is co-presented by BPI, Insular Life and PLDT and powered by SM Supermalls and Vista Mall. This event is made possible with the help of partners. Platinum partners are Jollibee, Caltex, 7-Eleven, Seaoil, The Generics Pharmacy and Megaworld. Gold partners are Potato Corner, LT&G Credit Line, Francorp, Qualiplus, K2 Pharmacy, Robinsons Malls, Araneta Center, and Globaltronics. Silver partners are Master Siomai, Shawarma Shack, Famous Belgian Waffles, Paluto Nga Po!, Kurimi, Julie’s Bakeshop, Bo’s Coffee, Living Water, Pure Nectar, Bibingkinitan, Max’s Group, Oryspa, Beanleaf and Shell. Bronze partners are Fruitas, Macao Imperial, Farron Café, Grains Mart, Meralco, KFC, Shakey’s, Blooming Ventures, Mister Donut, Tokyo Tokyo, Coolaire Consolidated Inc., Yale-Assa Abloy Philippines, Inc., Unioil, McDonald’s Philippines, Bench and Perfume Dessert.

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The look and feel of your neighborhood may affect your sleep

Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.

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Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep? 

This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.  

They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms. 

However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.  

This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.  

“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”  

“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.  

The findings were published in Building and Environment.

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Workout or nap? Either can help your sleepless brain, study finds

People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.

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A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.

Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.

“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”

The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.

Same result, different pathways

While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.

Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.

The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.

“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”

The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.

About the study

Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.

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Study links coffee consumption to metabolic health and sex hormones

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

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Coffee is one of the world’s most widely consumed beverages, and previous research has linked its consumption to a lower risk of conditions such as type 2 diabetes and cardiovascular disease. However, the biological mechanisms behind these benefits remain unclear. A new Finnish study links habitual coffee consumption to healthier body composition and metabolic markers, while revealing distinct associations with sex hormones in men and women.

The study, conducted at the University of Oulu, analysed data from 2,264 participants aged 46 in the Northern Finland Birth Cohort 1966. Researchers examined how habitual coffee consumption was associated with circulating metabolites, cardiometabolic risk markers and sex hormones.

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

In both men and women, higher coffee consumption was correlated with lower circulating levels of branched-chain amino acids, biomarkers that have previously been linked to insulin resistance and an increased risk of type 2 diabetes when chronically elevated.

The strongest sex-specific associations were observed in men. Higher coffee consumption was linked to a more favourable glucose–insulin profile, higher concentrations of total and bioavailable testosterone, and increased levels of sex hormone-binding globulin (SHBG). At the same time, free testosterone and the free androgen index were modestly lower. In women, hormonal associations were more limited and were primarily characterised by higher SHBG and lower measures of free androgens.

“Coffee is consumed by millions of people every day, yet we still know surprisingly little about how it relates to our metabolism and hormones. What stood out in our findings was a distinct hormonal signature that didn’t disappear even after we took into account BMI and lifestyle factors, with several of these associations differing between men and women,” says Luca Verroest, lead author of the study and Doctoral Researcher at the University of Oulu.

The results suggest that hormonal pathways may partly explain the relationship between coffee consumption and metabolic health. However, as this was an observational study, the findings demonstrate associations rather than cause-and-effect relationships.

The study is particularly relevant in Finland, one of the world’s highest coffee-consuming countries, where annual consumption averages around 11.8 kilograms per person.

The researchers say the findings provide a foundation for future studies aimed at determining whether coffee itself drives these biological changes and identifying the compounds responsible. These questions are currently being investigated in animal models, with the long-term goal of progressing to human intervention studies. Further research will be needed before the findings could inform dietary recommendations.

The study, Associations of habitual coffee intake with testosterone and cardiometabolic markers: the Northern Finland Birth Cohort 1966 study, has been published in the European Journal of Nutrition.

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