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Our itch to share helps spread COVID-19 misinformation

The bad news is that when people are consuming news on social media, their inclination to share that news with others interferes with their ability to assess its accuracy.

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To stay current about the Covid-19 pandemic, people need to process health information when they read the news. Inevitably, that means people will be exposed to health misinformation, too, in the form of false content, often found online, about the illness.

Now a study co-authored by MIT scholars contains bad news and good news about Covid-19 misinformation — and a new insight that may help reduce the problem.

The bad news is that when people are consuming news on social media, their inclination to share that news with others interferes with their ability to assess its accuracy. The study presented the same false news headlines about Covid-19 to two groups of people: One group was asked if they would share those stories on social media, and the other evaluated their accuracy. The participants were 32.4 percent more likely to say they would share the headlines than they were to say those headlines were accurate.

“There does appear to be a disconnect between accuracy judgments and sharing intentions,” says MIT professor David Rand, co-author of a new paper detailing the findings. “People are much more discerning when you ask them to judge the accuracy, compared to when you ask them whether they would share something or not.”

The good news: A little bit of reflection can go a long way. Participants who were more likely to think critically, or who had more scientific knowledge, were less likely to share misinformation. And when asked directly about accuracy, most participants did reasonably well at telling true news headlines from false ones.

Moreover, the study offers a solution for over-sharing: When participants were asked to rate the accuracy of a single non-Covid-19 story at the start of their news-viewing sessions, the quality of the Covid-19 news they shared increased significantly.

“The idea is, if you nudge them about accuracy at the outset, people are more likely to be thinking about the concept of accuracy when they later choose what to share. So then they take accuracy into account more when they make their sharing decisions,” explains Rand, who is the Erwin H. Schell Associate Professor with joint appointments at the MIT Sloan School of Management and the Department of Brain and Cognitive Sciences.

The paper, “Fighting COVID-19 misinformation on social media: Experimental evidence for a scalable accuracy nudge intervention,” appears in Psychological Science. Besides Rand, the authors are Gordon Pennycook, an assistant professor of behavioral science at the University of Regina; Jonathan McPhetres, a postdoc at MIT and the University of Regina who is starting a position in August as an assistant professor of psychology at Durham University; Yunhao Zhang, a PhD student at MIT Sloan; and Jackson G. Lu, the Mitsui Career Development Assistant Professor at MIT Sloan.

Thinking, fast and slow

To conduct the study, the researchers conducted two online experiments in March, with a total of roughly 1,700 U.S. participants between them, using the survey platform Lucid. Participants matched the nation’s distribution of age, gender, ethnicity, and geographic region.

The first experiment had 853 participants, and used 15 true and 15 false news headlines about Covid-19, in the style of Facebook posts, with a headline, photo, and initial sentence from a story. The participants were split into two groups. One group was asked if the headlines were accurate; the second group was asked if they would consider sharing the posts on platforms such as Facebook and Twitter.

The first group correctly judged the stories’ accuracy about two-thirds of the time. The second group might therefore be expected to share the stories at a similar rate. However, the participants in the second group shared about half of the true stories, and just under half of the false stories — meaning their judgment about which stories to share was almost random in regard to accuracy.

The second study, with 856 participants, used the same group of headlines and again split the participants into two groups. The first group simply looked at the headlines and decided whether or not they would share them on social media.

But the second group of participants were asked to evaluate a non-Covid-19 headline before they made decisions about sharing the larger group of Covid-19 headlines. (Both studies were focused on headlines and the single sentence of text, since most people only read headlines on social media.) That extra step, of evaluating one non-Covid-19 headline, made a substantial difference. The “discernment” score of the second group — the gap between the number of accurate and inaccurate stories they shared — was almost three times larger than that of the first group.

The researchers evaluated additional factors that might explain tendencies in the responses of the participants. They gave all participants a six-item Cognitive Reflection Test (CRT), to evaluate their propensity to analyze information, rather than relying on gut instincts; evaluated how much scientific knowledge participants had; and looked at whether respondents were located close to Covid-19 outbreaks, among other things. They found that participants who scored higher on the CRT, and knew more about science, rated headlines more accurately and shared fewer false headlines.

Those findings suggest that the way people assess news stories has less to do with, say, preset partisan views about the news, and a bit more to do with their broader cognitive habits.

“A lot of people have a very cynical take on social media and our moment in history, that we’re post-truth and no one cares about the truth any more,” Pennycook says. “Our evidence suggests it’s not that people don’t care; it’s more that they’re distracted.”

Something systemic about social media

The study follows others Rand and Pennycook have conducted about explicitly political news, which similarly suggest that cognitive habits, more so than partisan views, influence the way people judge the accuracy of news stories and lead to the sharing of misinformation. In this study, the scholars wanted to see if readers analyzed Covid-19 stories, and health information, differently than political information. But the results were generally similar to the political-news experiments the researchers have conducted.

“Our results suggest that the life-and-death stakes of Covid-19 do not make people suddenly take accuracy into [greater] account when they’re deciding what to share,” Lu says.

Indeed, Rand suggests, the very importance of Covid-19 as a subject may interfere with readers’ ability to analyze it.

“Part of the issue with health and this pandemic is that it’s very anxiety-inducing,” Rand says. “Being emotionally aroused is another thing that makes you less likely to stop and think carefully.”

Still, the central explanation, the scholars think, is simply the structure of social media, which encourages rapid browsing of news headlines, elevates splashy news items, and rewards users who post eye-catching news, by tending to give them more followers and retweets, even if those stories happen to be untrue.

“There is just something more systemic and fundamental about the social media context that distracts people from accuracy,” Rand says. “I think part of it is that you’re getting this instantaneous social feedback all the time. Every time you post something, you immediately get to see how many people liked it. And that really focuses your attention on: How many people are going to like this? Which is different from: How true is this?”

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NewsMakers

The look and feel of your neighborhood may affect your sleep

Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.

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Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep? 

This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.  

They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms. 

However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.  

This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.  

“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”  

“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.  

The findings were published in Building and Environment.

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NewsMakers

Workout or nap? Either can help your sleepless brain, study finds

People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.

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A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.

Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.

“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”

The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.

Same result, different pathways

While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.

Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.

The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.

“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”

The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.

About the study

Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.

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NewsMakers

Study links coffee consumption to metabolic health and sex hormones

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

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Coffee is one of the world’s most widely consumed beverages, and previous research has linked its consumption to a lower risk of conditions such as type 2 diabetes and cardiovascular disease. However, the biological mechanisms behind these benefits remain unclear. A new Finnish study links habitual coffee consumption to healthier body composition and metabolic markers, while revealing distinct associations with sex hormones in men and women.

The study, conducted at the University of Oulu, analysed data from 2,264 participants aged 46 in the Northern Finland Birth Cohort 1966. Researchers examined how habitual coffee consumption was associated with circulating metabolites, cardiometabolic risk markers and sex hormones.

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

In both men and women, higher coffee consumption was correlated with lower circulating levels of branched-chain amino acids, biomarkers that have previously been linked to insulin resistance and an increased risk of type 2 diabetes when chronically elevated.

The strongest sex-specific associations were observed in men. Higher coffee consumption was linked to a more favourable glucose–insulin profile, higher concentrations of total and bioavailable testosterone, and increased levels of sex hormone-binding globulin (SHBG). At the same time, free testosterone and the free androgen index were modestly lower. In women, hormonal associations were more limited and were primarily characterised by higher SHBG and lower measures of free androgens.

“Coffee is consumed by millions of people every day, yet we still know surprisingly little about how it relates to our metabolism and hormones. What stood out in our findings was a distinct hormonal signature that didn’t disappear even after we took into account BMI and lifestyle factors, with several of these associations differing between men and women,” says Luca Verroest, lead author of the study and Doctoral Researcher at the University of Oulu.

The results suggest that hormonal pathways may partly explain the relationship between coffee consumption and metabolic health. However, as this was an observational study, the findings demonstrate associations rather than cause-and-effect relationships.

The study is particularly relevant in Finland, one of the world’s highest coffee-consuming countries, where annual consumption averages around 11.8 kilograms per person.

The researchers say the findings provide a foundation for future studies aimed at determining whether coffee itself drives these biological changes and identifying the compounds responsible. These questions are currently being investigated in animal models, with the long-term goal of progressing to human intervention studies. Further research will be needed before the findings could inform dietary recommendations.

The study, Associations of habitual coffee intake with testosterone and cardiometabolic markers: the Northern Finland Birth Cohort 1966 study, has been published in the European Journal of Nutrition.

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