Spotlight
Make marketing work for you
Strategies to grow your small business.

Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it’s an important milestone, but it’s really just the beginning of a journey to build a brand that can attract and keep customers coming in the door.
Marketing is essential to the success of any business. It’s the way to tell people what products and services you offer, but more importantly, it’s an opportunity to tell your business’s story and convey why someone should choose to buy from you rather than a competitor.
Start with a plan
Just as you likely used a business plan to get your company off the ground, you’ll need a marketing plan to guide you in promoting your business. A marketing plan should include an analysis of your business’s strengths, weaknesses, opportunities and threats. It should also define your target audiences with as much detail as possible.
With this information, you can begin devising the strategies and tactics that will best answer the challenges and opportunities your business is likely to encounter. The scale of your plan will depend on the scope of your business and the resources you have available, but you should include a wide range of activities, from advertising and printed materials to events and social media. It’s also a good idea to build metrics into your plan, so you can assess how your ideas perform and make adjustments over time. Also remember to include a timeline to hold yourself accountable for executing the plan.
Define perceptions
Whether your business is brand new or you’re new to the idea of purposefully marketing your business, it’s important to know how you want people to perceive your brand and your company. Some of that information may be spelled out in your business plan, but for the purposes of marketing, it may be necessary to take it a step or two further to really tell your brand’s story. What do you want people to know? How should they feel when they interact with your company? Is there a reason your offering is superior to the alternatives? Ensure your marketing materials answer these types of questions clearly and concisely.
Make materials meaningful
For many small businesses, printed materials are the first impression customers and prospects have of your business. Printed materials can be any number of items, including direct mailers, business cards, newsletters, flyers, banners, posters and more.
Having professional, well-designed print items sends an important message about your business and your commitment to quality. Regardless of the format, all marketing materials should reflect your brand story. That is, the visual and linguistic ways you convey your brand.
Nearly all small business owners (90 percent) use printed materials in some aspect of their business, according to a survey conducted by The UPS Store. While marketing is the most common purpose, overall, small business owners use printed materials for a variety of other reasons such as internal documents, client documents and billing. Even those more functional pieces should consistently reflect your brand, the same as your external marketing materials.
Small business owners are often short on time and resources, but relying on a partner for print services can make things easier.
Marketing Solutions that Work
Try exploring these six print strategies that can help tell your small business brand story:
1. Flyers
Every store should have a grand opening, and a flyer is a great way to tell the community your business is ready to launch. Once your business is underway, you can promote specials and create brand awareness using updated flyers in the same style.
2. Business cards
Whether you are walking into a networking event or going about your daily routine, the right business card is a must to deliver a strong representation for your brand. In fact, a survey conducted by The UPS Store found that 70 percent of small business owners use business cards to market their businesses. Contact information is essential, but so is a quality design that lends credibility to your business.
3. Brochures
When you need more space to tell your story, brochures offer a low-pressure method to make a long-form pitch to customers. Having a sales associate promote your capabilities can be intimidating. Conversely, brochures provide you with an opportunity to show customers what your brand offers in a low-pressure way with full color and detail in a format they can carry out and refer to later.
4. Promotional Products
Promotional products can be fun, inexpensive ways to reach your customers. With branded items like T-shirts, bags, mugs or keychains, you can provide a functional product to your customer and raise brand awareness.
5. Postcards
With so many digital ad options available, today’s consumers receive less traditional mail, and that’s an opportunity to make your brand stand out. Postcards are a compact and cost-efficient way to announce a new product, the opening of a new location, a holiday sale or another important notice. Even if the recipient doesn’t immediately take action on the promotional message, postcards are also a good way to keep your brand in front of consumers and remind them of the products or services you can offer.
6. Presentations
A well-put together presentation can leave a lasting impression by adding impact and value to the information being shared. Presentations help reinforce your message and brand while keeping important information in one place for current and potential clients.
For more information, visit The UPS Store..
NewsMakers
Eating a vegan diet could reduce grocery bill 16%, saving over $500 a year – study
Total food costs decreased in the vegan group by 16%, or $1.51 per day, compared with no significant change in the control group. This decrease was mainly attributable to savings on meat, -$1.77 per day, and dairy, -$0.74 per day. Changes in purchases of other food groups (e.g., eggs and added fats) also contributed to the observed savings.

Food costs decrease 16% on a low-fat vegan diet, a savings of more than $500 a year, compared to a diet that includes meat, dairy, and other animal products, according to a new analysis from the Physicians Committee for Responsible Medicine published in JAMA Network Open.
“We knew that a vegan diet significantly reduces your risk of conditions like heart disease, diabetes, and obesity—and now we have proof that opting for beans instead of beef will also lead to significant savings on your grocery bill,” says study co-author Hana Kahleova, MD, PhD, director of clinical research at the Physicians Committee for Responsible Medicine.
The research is an analysis of a Physicians Committee study in which participants were randomly assigned to a vegan group or control group. The vegan group was asked to follow a low-fat vegan diet consisting of fruits, vegetables, grains, and legumes, while the control group was requested to make no diet changes. Calorie intake and food costs were not limited for either group.
For the food cost assessment, the participants’ dietary records were linked to food price data from the U.S. Department of Agriculture Thrifty Food Plan, 2021.
Total food costs decreased in the vegan group by 16%, or $1.51 per day, compared with no significant change in the control group. This decrease was mainly attributable to savings on meat, -$1.77 per day, and dairy, -$0.74 per day. Changes in purchases of other food groups (e.g., eggs and added fats) also contributed to the observed savings.
These savings outweighed the increased spending on vegetables, +$1.03 per day; fruits, +$0.40 per day; legumes, +$0.30 per day; whole grains, +$0.30 per day, and meat and dairy alternatives.
The findings support previous research showing that a plant-based diet provides more cost savings than one that includes animal products.
In addition to the cost savings, the study found that a low-fat vegan diet resulted in weight loss and improved body composition and insulin sensitivity in overweight adults.
NewsMakers
Thinking of getting your own condo? Prep these 5 things before you do
To help millennials kickstart their homebuying journey, RLC Residences shares a few things that aspiring homeowners should consider.

Millennials have been observed to search for condominiums online, which has been attributed to them entering their prime years of home buying and wanting to live near where they work. However, moving into a new home is a big step that requires advanced preparation logistically, financially, and emotionally.
“Finding your first home can be daunting. There should be no risk of regrets. This is why we have been extremely thoughtful in designing Sierra Valley Gardens such that it caters to modern needs and aspirations – from installing upgraded smart home facilities, a WFH nook in our units, to providing abundant green spaces and a multitude of amenities for young professionals to enjoy,” saysRLC Residences’ Senior Director, Marketing Head and Chief Integration Officer Karen Cesario.
To help millennials kickstart their homebuying journey, RLC Residences shares a few things that aspiring homeowners should consider:
#1. Scheduling the move-out date
Moving out is not easy and it can take a long time to ensure that the new place is clean and ready for occupancy, packing belongings, buying new furniture and appliances, and securing permits and documents.
Buyers of the newly launched fourth building of Sierra Valley Gardens in Cainta, Rizal still have a lot of time to plan their moving out process as the target turnover date is still on 2028. This also means that they have time to learn more adulting stuff like cooking, doing laundry, and budgeting before doing the big move.
#2. Emotionally preparing your family
Traditionally, Filipino families are very close to each other. There is a need to emotionally prepare yourself, your parents, and siblings when deciding to leave the family home. Do allot an ample time to share and explain your big move to your family.
A way to make ‘the talk’ lighter is to assure them that you will still visit often and they, too, can come to your place anytime. For future residents of Sierra Valley Gardens, family time can mean taking a dip at the lap pool, playing basketball at the Multi-purpose court or game room, or simply catching up at the property’s cozy lounge area in the 3-level Clubhouse.
#3. Building a budget
An important ingredient in solo living is budgeting. This makes sure that homeowners are not spending more than they’re earning so they can stay on top of daily and monthly expenses.
In terms of monthly amortizations, Sierra Valley Gardens has flexible payment schemes so millennials can pay with ease. For the new fourth building, RLC Residences is also offering a 5% launch discount so future homeowners can buy their dream home.
#4. Establishing eating habits
A benefit of living with the family is that eating is easier. It’s either they are served meals or ingredients are readily available. Moving out means crafting your own menu, learning recipes, and visiting the grocery to buy ingredients and other essentials.
Located within a destination estate, Sierra Valley Gardens has easy access to the upcoming mall and to now open retail stores and restaurants within the area. Also, future residents will find living here comfortable given its direct access to Ortigas Ave. Extension should they need to go outside the estate.
#5. Keeping an administration and maintenance directory
It’s important to have a directory of service providers like hospitals and police and fire stations in case of emergencies. Condominium dwellers are also advised to have a directory of administration and maintenance offices.
Lucky for the future residents of Sierra Valley Gardens, an Audio/Video intercom is provided that helps residents reach reception in case of emergencies. This is one of the many smart home features the property offers to its future homeowners.
“Moving out, especially for young Filipinos, is not an easy undertaking. It takes a lot of guts and planning to push it through. That is why the decision to do so needs to be a smart move,” shares Cesario.
For millennials thinking of making their smart move in the East with Sierra Valley Gardens, they may connect with a Property Specialist or visit rlcresidences.com to know more.
NewsMakers
Signs of a Healthy Marriage
Although there are many different ways to define a healthy marriage, these three qualities are essential for any lasting and fulfilling relationship.

A healthy marriage is built on trust, respect, and communication. Couples with these qualities in their relationship tend to be more satisfied with their marriage and overall life. They also report feeling closer to their partner and having stronger well-being. With 2.3 out of every 1000 people in the US experiencing divorce in 2022, it is important to frequently check in on the health of your marriage.
Although there are many different ways to define a healthy marriage, these three qualities are essential for any lasting and fulfilling relationship.
Signs of a Healthy Marriage
A healthy marriage is built on trust, communication, and mutual respect. If you and your partner can effectively communicate and share a mutual level of respect, then your relationship is off to a good start. Trust is also important in a healthy marriage, as it allows you and your partner to feel secure in your relationship and rely on each other.
Many other signs can indicate whether or not a marriage is healthy. For example, couples who can spend quality time together and enjoy shared activities usually do well. Couples who can openly discuss their relationship with each other and work through difficulties together are also more likely to have a happy and healthy marriage. Finally, marriages, where both partners feel like they can be themselves without judgment from their spouse tend to be the strongest and most lasting.

Freedom to be yourself
In a healthy marriage, partners feel free to be themselves. They don’t have to put on a facade or pretend to be someone they’re not. They can be open and honest with each other and feel comfortable sharing their thoughts, feelings, and desires.
Both partners should pursue their interests and hobbies without compromising or sacrificing for the sake of the relationship. There’s no need to agree on everything – in fact, it’s healthy to have some separate interests – but overall, both partners should feel like they’re able to be true to themselves within the relationship.

Lots of good communication
In a healthy marriage, partners can communicate effectively. It means expressing needs and wants and listening and responding to what the other person is saying. There are mutual respect’s opinions, even if there are disagreements. Couples in a healthy marriage feel comfortable communicating with each other about both the good and the bad.

Good sex life
A good sex life can be a major sign of a healthy marriage. A lack of sexual activity can be an early warning sign that something is wrong in the relationship. Often, couples who have a good sex life are more connected emotionally and physically. They are also more likely to trust each other and communicate openly.

Trust in each other
In any relationship, trust is essential. Without trust, there is no foundation for the relationship to grow. In a marriage, trust is even more important. Trusting your spouse means you feel confident in their ability to support you emotionally and financially. It also means that you feel safe sharing your innermost thoughts and feelings with them.
When you trust your spouse, you know they have your best interests. You feel comfortable being yourselves around each other and sharing your hopes, dreams, and fears. Openness and honesty in your relationship allow you to be vulnerable with each other. This vulnerable honesty creates a deeper level of intimacy in your marriage.
When you trust each other, you can be more forgiving when mistakes are made. You know that everyone makes mistakes and that nobody is perfect. You also understand that your spouse is human and capable of making mistakes like anyone else. If they make a mistake, you are more likely to forgive them because you know they are sorry and will try not to make the same mistake again.
Trust is one of the most important foundations of a healthy marriage. If you want your marriage to thrive, build trust in each other.
A successful, strong marriage takes work, but with communication, trust, respect, vulnerability, and affection as its core components, you can together create a partnership that will be long-lasting.
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