Product Showcase
lyf Cebu showcased
Located in the heart of Cebu City, lyf Cebu offers an innovative and colorful approach to urban living, providing a flourishing community atmosphere that enhances every aspect of the guest experience.
Carrying the Ascott Limited name and vision in Visayas, lyf Cebu City is a dynamic destination where guests can gather with friends or like-minded individuals for both business and leisure purposes. Located in the heart of Cebu City, lyf Cebu offers an innovative and colorful approach to urban living, providing a flourishing community atmosphere that enhances every aspect of the guest experience.
Cebu City, known as the “Queen City of the South,” is a bustling metropolis that boasts a rich historical heritage, stunning beaches, and a thriving business district. Its strategic location in the Central Visayas region makes it an attractive destination for both local and international travelers. Whether you are drawn to its cultural landmarks, diverse culinary scene, or booming economic opportunities, Cebu City offers a perfect blend of work and play, ensuring an unforgettable stay for all visitors.
“The Ascott Limited recognized Cebu’s potential as a burgeoning economic and tourism hub.” said Joycelyn Agsaway, the Ascott Limited’s Director of Operational Excellence for the lyf brand. “With its robust economic growth, thriving IT and business process outsourcing sectors, and increasing influx of both domestic and international tourists, Cebu offers a promising market for our serviced residences. By establishing a presence in Cebu, we aim to cater to the growing demand for high-quality accommodation among business travelers and tourists, thus reinforcing our commitment to expanding our footprint in key cities across the Philippines.”
lyf Cebu stands out with its array of state-of-the-art facilities designed to meet the needs of modern travelers. Upon arrival, guests are greeted at the Say Hi check-in counter, where the property’s friendly and trained staff ensure a seamless and personalized check-in process, making guests feel immediately welcomed and at ease.
The property prides itself on its customization and wide selection of rooms to fit the diverse needs of its guests. Whether you’re a solo traveler, a couple, or a group of friends, lyf Cebu offers a range of accommodation options that can be tailored to your preferences. From cozy studios to spacious multi-bedroom units, each room is thoughtfully designed with modern amenities, comfortable furnishings, and vibrant décor that reflects the dynamic spirit of Cebu. Guests can choose from various room configurations to suit their stay, which include rooms for solo travelers to those traveling in groups.
For those staying for business or bleisure purposes, lyf Cebu features vibrant coworking spaces equipped with high-speed internet, ergonomic furniture, and plenty of natural light, providing the ideal environment for productivity, creativity, and collaboration.
Bond, lyf Cebu’s social kitchen, is another highlight of the property. It is a communal space where guests can cook, dine, and socialize. With modern appliances and ample seating, Bond encourages guests to connect and collaborate regardless of their diverse backgrounds and professions, fostering a sense of community and camaraderie through food.
In addition to these core features, lyf Cebu offers a variety of other amenities designed to enhance the unique guest experience. The Hangout (Mezzanine) provides a relaxed setting for guests to unwind, network, and share stories about their lives. This area is perfect for informal meetings, casual conversations, or simply enjoying a good chat. Guests wanting to stay healthy and maintain fitness while away from home can do so at Burn, lyf Cebu’s social gym. With its range of equipment and fitness classes, Burn helps guests stay active and healthy during their stay. Finally, Dip, lyf’s swimming pool, provides a refreshing escape from the hustle and bustle of city life, allowing guests to relax and recharge.
“At lyf Cebu City, we curate a vibrant living experience that goes beyond conventional accommodation,” said lyf Cebu City’s Residence Manager, Rey Vergel Mulat“Our uniquely designed social spaces, community events, and personalized services ensure guests enjoy a colorful lyf experience, fostering connections and creating memorable moments throughout their stay.”
At lyf Cebu, every stay is designed to be a colorful experience, both literally and figuratively. The property features an eye-catching thresher shark mural, one of the largest outdoor murals in the Philippines. This stunning artwork not only adds vibrancy to the urban landscape but also celebrates Cebu’s rich marine biodiversity. Inside, guests are greeted by original sculptures by Filipino artist Leeroy New in the Say Hi area, further enhancing the colorful and dynamic atmosphere. These vibrant elements create a visually stimulating environment that perfectly complements lyf’s emphasis on social living and community engagement.
Every day at lyf Cebu is a vibrant celebration of life and adventure. The colorful environment ensures that there is never a dull moment, making each day worth waking up to. The thresher shark mural and Leeroy New’s sculptures set the tone for a lively and engaging experience from the moment you arrive. The artistic and energetic ambiance perfectly guides guests to the vividly brilliant display of origami Thresher Sharks, showcasing a rainbow of paper sharks throughout the property. Guests of all ages are invited to experience swimming with the sharks through the inflatable pool that will be installed throughout the area of the display. The dazzling display of colorful papercrafts looks to bring home the GUINNESS WORLD RECORDS™ title for “the largest display of origami sharks.” The attempt for the title, to be made on the 29th of August, immortalizes the property’s commitment to raising awareness and educating its guests on the precious endemic life of the local waters.
Staying at the property means being immersed in an atmosphere where you can feel like you can do anything. With a plethora of activities and events, there’s always something exciting happening. From fitness sessions and cooking classes to cultural workshops and social gatherings, lyf offers endless opportunities to engage with the local culture and fellow travelers. Whether you’re exploring the city’s attractions or participating in on-site events, each day brings new adventures and connections.
Life at lyf Cebu is unmatched and unique, offering guests a chance to experience Cebu in a way that goes beyond the ordinary. The property’s colorful environment represents its commitment to providing a dynamic and enriching stay. Guests can wake up each day with a sense of anticipation and excitement, knowing that a day filled with discovery and joy awaits. The flourishing social living concept ensures that every moment is infused with energy and positivity, making your stay at lyf Cebu a truly colorful experience. If you’re looking for a culturally immersive experience outside the Metro, lyf Cebu City is currently open and ready to welcome guests from all walks of life.
Product Showcase
Superbod Movement goes beyond the stage
Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path.
On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their “Superbod Era” in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.
This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.
To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.
Welcome to Yousr Fitness Era: Join the Superbod Life Community
The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.
More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.
Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.
Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.
Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.
Built for Real People, Real Journeys
“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”
“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”
Fueling the Long Run
As Century Tuna welcomes Filipinos into their “Superbod Era,” the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.
Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.
“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”
Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.
Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!
For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.
Product Showcase
Omega Healthcare recognized
Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions
Omega Healthcare, an AI-driven healthcare solutions company, has been recognized as a “Leader” and “Star Performer” in the Everest Group Revenue Cycle Management (RCM) Operations PEAK Matrix Assessment, 2026, maintaining its position as a “Leader” in the evaluation since 2017.
Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions in the report, which assessed 34 RCM operations service providers. The Star Performer designation is given to companies that demonstrate the most improvement over time on the PEAK Matrix. Everest Group’s team of analysts led a comprehensive analysis of the RCM services market, including client reference checks and interactions with the service providers evaluated.
“Against a backdrop of persistent margin pressures, rising denial rates, and evolving reimbursement dynamics, healthcare providers are making revenue cycle performance a strategic priority, driving demand for more intelligent, technology-enabled operating models that enhance efficiency and financial resilience,” said Aastha Malik, Practice Director, Everest Group.
“Omega Healthcare is well-positioned in this evolving landscape, integrating its large coding talent pool with digital platforms and analytics-led solutions to deliver scalable and performance-driven RCM operations. Its investments in gen AI and agentic AI across RCM processes, supported by a strong partner ecosystem, reflect a shift toward more intelligent and automated workflows. These capabilities underpin its recognition as a Leader and Star Performer in Everest Group’s Revenue Cycle Management (RCM) Intelligent Operations PEAK Matrix Assessment 2026.”
Omega Healthcare was honored as a Star Performer due to double-digit revenue growth, expansion into larger provider segments, with increased deal scale, and strong buyer feedback across cost savings, domain expertise, innovation, value addition, and AI/technology expertise.
According to Everest Group, leaders have demonstrated comprehensive support of healthcare providers by operationalizing gen AI, automation, and advanced analytics across key RCM workflows.
Everest Group cited Omega Healthcare for several key strengths, including:
- Integrated delivery model: Clients benefit from a fully integrated delivery model that combines Omega Healthcare’s global workforce with the Omega Digital Platform and WhiteSpace Health analytics to deliver scalable, technology-enabled RCM operations. This seamless integration helps healthcare organizations drive workflow automation and data-driven performance management across the entire revenue cycle.
- Advanced technology enablement: Omega Healthcare’s use of gen AI and agentic AI in workflows such as denials, appeals, coding, and A/R follow-up helps clients resolve claims faster, reduce manual errors, and enhance process consistency. Its strategic technology partnerships help clients scale AI beyond pilots, delivering more reliable and impactful outcomes across enterprise operations.
- Enterprise growth and domain expertise: Clients highlighted Omega Healthcare’s deep domain expertise, strong understanding of clinical workflows, and ability to flex resources to meet evolving operational needs. The company has continued to expand its presence among large health systems, strengthening its position to support end-to-end engagements and deliver sustained results for complex provider organizations.
“We are honored and proud to be the only RCM provider recognized in the report as both a Leader and Star Performer by Everest Group,” said Omega Healthcare CEO and Co-Founder Anurag Mehta. “This achievement is a direct reflection of the relationships and strategic partnerships we’ve built with our customers and the broader ecosystem. As healthcare organizations navigate persistent financial pressures, regulatory change and the proliferation of AI, we remain fully committed to leveraging the strength of our purpose-built AI-powered solutions to bring intelligence into action for our customers. We are constantly co-creating novel solutions with our customers across different parts of the RCM continuum. This relationship helps ensure Omega Healthcare owns outcomes and consistently delivers breakthrough results.”
Product Showcase
For every parent who wants to be present: AXA reinforces importance of early health preparedness
Even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too?
Preparing for a child often begins long before birth. Parents plan for the crib, the diapers, the milk, the clothes, every necessity mapped out before the baby even arrives.
Yet even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too?
For many Filipino families, that reality is closer than most realize. About one in five Filipinos may develop cancer before the age of 75. The Philippine Statistics Authority (PSA) reported that neoplasms, which include various types of cancer, ranked as the country’s second leading cause of death. The toll is made heavier by late diagnosis, with many cases discovered only when the window for early intervention has passed.
This June, as the country observes National Cancer Survivor Day, AXA Philippines unveils the third short film of its Everyday Protectors campaign, one that reflects what many Filipino families quietly carry – the weight of serious illness, and the love that refuses to let it win.
AXA’s health film portrays the story of Lina, a mother whose world shifts on the same day it expands. As her daughter takes her first breath, Lina also receives a cancer diagnosis, turning the happiest moment of her life into one filled with fear and uncertainty. Yet despite the difficult road ahead, Lina finds strength in the moments she hopes to witness like first steps, birthdays, and the everyday memories that make parenthood meaningful.
The film reveals how Lina shows up for every milestone despite her illness, a quiet testament to what Filipino parents do every day: protect the people they love, no matter the cost to themselves. But Lina’s story also carries another truth which is that everyday protectors should not have to face their hardest battles alone.
AXA Philippines, one of the largest and fastest-growing insurance companies in the country, understands that a serious illness is as much a financial challenge as it is a personal one. From preventive healthcare benefits to comprehensive critical illness coverage, AXA offers a wide range of health insurance plans so families get the care they need: Global Health Access (GHA) delivers access to worldwide premium medical services; Health Care Access provides comprehensive medical insurance with cashless access to doctors and hospitals nationwide; while AXA’s superior critical illness plan, Health Max Elite, provides the most extensive coverage that spans the full care journey, from pre-early to late stage protection, covering over 150 critical illnesses, including select mental health conditions and non-listed cases requiring ICU confinement and life-saving surgery.
By helping reduce the financial strain that too often forces families to choose between care and everything else, AXA gives everyday protectors the room they need to focus on healing and being present.
AXA’s Emma app, where you can easily access and manage your insurance policy anytime, anywhere, just got a refreshed look with enhanced features designed to take charge of your health with ease. From accessing mental wellness support through Mind You to filing reimbursements and tracking claims in real time, Emma by AXA helps you maximize your health benefits with greater convenience. Log in today and make the most of the tools designed to support your health and well-being every step of the way.
One name to cover all your insurance needs, discover how AXA can provide complete protection for health, car, travel, and SMEs here.
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