L’Oréal Professionnel launches the Style My Hair app to eliminate pre-hairstyling jitters.
Style My Hair contains a catalog of hairstyles and hair colors that users can virtually see on themselves as they upload a photo to which their chosen hairstyle and hair color are digitally rendered. It is a step to a total L’Oréal Professionnel in-salon experience.
L’Oréal Professionnel hair experts are geared to fire up the app as they meet their salon clients, taking them through discovering possible hair looks they can do for their styling session. This makes each salon experience a new and exciting one, where women no longer dread a new hair look that doesn’t end up suitable for them.
The Style My Hair App is available for download in Android 4.0 phones and on the App store, for IOS 7.0 and above. The app will also be used to aid L’Oréal Professionnel hair experts in prescribing looks for their clients.