Product Showcase
Healthcare is human, and other insights from Havas Life
Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.
Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.
Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.
Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.
This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.
Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.
Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.
Combining 3 decades of experience in the field of health
communications, Dr. Amor and Dr. Blue shares key signals of the future of
healthcare:
Health is now digital. So what?
As healthcare becomes more and more digital by the minute,
doctor-patient relationship should not only be tighter, but also more updated.
Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift
to digital. Thus, companies need to be more creative in communicating,
engaging, and connecting their brands to the people who need to know.”
“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.
Science needs to be more human
“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.
Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.
It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”
The better the knowledge, the better the quality of life
Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.
Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way
we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.
“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.
“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”
Product Showcase
Benadryl aims to raise awareness on allergies, right solution to combat them
Cetirizine (Benadryl One) provides fast and long-lasting non-drowse allergy relief, it works in as fast as 15 minutes and lasts up to 24 hours so that you can go about your day without disruptions even when allergies strike. While Diphenhydramine (Benadryl AH) is also available for when you need restful allergy relief, and comes in both tablet and syrup format.

Allergy experts are concerned that the prevalence of allergy is increasing among Filipinos and that many cases of allergy have remained undetected. Studies show that seven out of ten allergy sufferers do not even know that what they are experiencing is caused by an allergy. In fact, most of us attribute our allergy symptoms to common colds. Although colds and allergies share the same symptoms, they are very different conditions. Common colds are caused by viruses, while allergies are caused by different allergens. There are several kinds of allergens for different people—it can be a change in weather that can trigger seasonal allergies, or it can be from more common allergens like dust, pollen, or pets that we are exposed to all-year round.
This is where Benadryl One comes in. Cetirizine (Benadryl One) is used for the symptomatic relief of allergic conditions including rhinitis and chronic urticaria. It has a diverse portfolio of antihistamines to suit your allergy needs. Allergy medicines also come in various types, most common and widely used are antihistamine drugs that help manage the early signs and symptoms of various allergies and provide quick and long-lasting relief to the patient. Cetirizine, like Benadryl One, is for those who want non-drowsy 24 hour allergy relief. Diphenhydramine, such as Benadryl AH, is for when your allergy attacks are too much and you are looking for fast allergy relief and rest.
Cetirizine (Benadryl One) provides fast and long-lasting non-drowse allergy relief, it works in as fast as 15 minutes and lasts up to 24 hours so that you can go about your day without disruptions even when allergies strike. While Diphenhydramine (Benadryl AH) is also available for when you need restful allergy relief, and comes in both tablet and syrup format.
“In 2023, Benadryl aims to raise awareness among unaware allergy sufferers of their possible allergies and would need the right solution to combat it. It is crucial to manage allergies correctly as allergies can get triggered anytime and anywhere and can last over a long period of time. When looking for allergy-related medicines, it is important to know that allergy medicines are of various types. Most common and widely used are antihistamine drugs that help manage the early signs and symptoms of various allergies and provide quick and long-lasting relief to the patient,“ Patricia Rodriguez, Self-Care brand manager of Johnson & Johnson Consumer Health Philippines.
Cetirizine (Benadryl One) is available at leading drugstores nationwide. For more information about Benadryl One visit www.benadryl.com.ph or follow our social media accounts at www.facebook.com/BenadrylPH/.
Product Showcase
German-engineered Covid-19 killing pipes for homes now in PH
Vesbo PP-R BioCote Antimicrobial Pipes has become the only state-of-the-art German waterline pipe that has been proven and certified to destroy microbes such as viruses and bacteria – making it the pipe of choice of architects, developers, and medical institutions.

We live in a time where it is of the utmost importance that we prioritize health above all. With all the viral scares that have recently plagued the world, we need to make sure that our homes and workspaces are built to be safe from viruses and bacteria down from its very foundation. Having a clean and safe waterline system in our homes and offices already helps reduce instances of people getting sick. In fact, the World Health Organization (WHO) states that safe and sufficient water facilitates the practice of hygiene, which is a key measure to prevent not only diarrhoeal diseases, but acute respiratory infections and numerous neglected tropical diseases.
But, as with most often the case, the clean and safe water from the source could get contaminated via the delivery system – in our pipes. If the piping isn’t up to standard, there’s a very high chance that we can all still get very sick.
With that in mind, we are proud to announce that Vesbo PP-R BioCote Antimicrobial Pipes has become the only state-of-the-art German waterline pipe that has been proven and certified to destroy microbes such as viruses and bacteria – making it the pipe of choice of architects, developers, and medical institutions. This is another pioneering innovation of the firm and the first in the world. With a waterline system as sophisticated and “future-proof” as this one, Vesbo is helping raise the overall global health standard.
At the beginning of the Pandemic, people have been scrambling to make sense of things. Now that we are finally through the worst of it, we have the opportunity to learn from this and start future-proofing our projects. This is what Vesbo BioCote Pipes can do for you and how it plays an integral part with building for the future. By integrating safety measures like this, your future space is ready should another viral emergency comparable to COVID arises once again.
Making our spaces secure against viral and bacterial health risks starts with something as basic and structural as our pipelines. With our pipes delivering such an essential need as water, having a health safeguard allows us to rest easier in our homes and offices. Vesbo Pipes does this by warding off microbes and not just bacteria. Anti-bacterial simply deals with bacteria. Vesbo Pipes takes this a step further by being Anti-microbial which means that it is effective against a wide spectrum of microbes – such as Bacteria, Mold, Fungi, Protozoan, Algae, and Virus (Covid-19 and its many variants included).
This feat was achieved by Vesbo in a $10 Million joint-Engineering project with Biocote to develop pipes that have been formulated with anti-microbial additives. With an R&D of over 5 years, these pipes were then tested according to the ISO 22196 standard and were shown to have a remarkable effectiveness level for its antimicrobial effect on a wide range of microbes without degrading in time. Vesbo PP-R BioCote Antimicrobial Pipes have shown to eradicate and reduce the presence of viruses, bacteria, and mold by up to 99.99% while also minimizing staining and bad odors. This is in effect whether the pipes are in storage or are already in-use. The partnership with Biocote also means that these pipes are certified by the HACCP International’s Food Safety Certification.
With that kind of protection at such a structural level, not only does this give you the peace of mind you need when coming in contact with your water but it also reassures you that your water is safe for drinking which does save you time and/or effort in the long run. Plus, Vebso assures that these pipes will last more than a lifetime compared to standard piping systems in the market to date making it the most ideal choice for your homes and building projects.
Get longer-lasting pipes, and safe water for you and your loved ones. Be sure to have your water protected with Vesbo PP-R BioCote Antimicrobial Pipes. To know more and to see what pipes are available, please check out our website at https://vesbo.com/vesbo-anti-microbial/ and https://www.techglobal.com.ph/products/vesbo/ . Vesbo PP-R BioCote Antimicrobial Pipes is officially and exclusively distributed by Techglobal Incorporated.
NewsMakers
MFT Group praised for new cage-free egg policy
Private equity firm MFT Group won praise today from international non-profit Lever Foundation for its new commitment to source only cage-free eggs by 2025 for all of its food-related brands.

Private equity firm MFT Group won praise today from international non-profit Lever Foundation for its new commitment to source only cage-free eggs by 2025 for all of its food-related brands.
MFT Group’s portfolio includes financial services, real estate, healthcare, and food and beverage brands. Its subsidiary Waterwoods Group Corporation produces ready-to-eat products for several leading retail and convenience chains in the Philippines, including FamilyMart. The Group also operates Mimi & Bros in the Philippines, La Lola Churreria in Singapore, and SaladStop! restaurants in Vietnam.
“Our company strives for excellence while always keeping an eye on community impact and social responsibility. Committing to the finest ingredients is paramount for us, which is why we have decided to switch to using only cage-free eggs and egg ingredients by 2025 for all of our food-related brands,” said Astrid Serrano, Head of F&B Operations for MFT Group.
“We applaud MFT Group for this important cage-free commitment, which will benefit Filipino consumers, while also improving the welfare of animals in the company’s supply chain,” said Robyn del Rosario, Sustainability Program Manager at Lever Foundation, which worked with MFT on its pledge. “MFT is the first fresh food manufacturer in the Philippines to announce a cage-free commitment, and we encourage other companies to follow MFT’s great example in order to protect food safety and animal welfare.”
Leading animal protection and food safety organizations worldwide encourage a switch to cage-free eggs, which are less cruel to animals and safer for consumers. On caged egg farms, each egg-laying hen is confined in a cage so small she can barely turn around for nearly her entire life. Research by the European Food Safety Authority and others has found that cage-free egg farms are up to 25 times less likely to be contaminated with key salmonella strains than hens raised in cages. Battery cage egg production has been banned throughout the European Union as well as in Australia, New Zealand, the UK, Canada, India, and parts of the United States.
Demand for cage-free eggs is flourishing in the Philippines, spurred by consumer demand for healthier options and concern for animal welfare. In recent years a growing list of restaurant, hospitality, retail and packaged foods brands have pledged to use only cage-free eggs in the country. In response to the growing shift, in 2020 the Bureau of Agriculture and Fisheries Standards (BAFS) initiated the development of a national Code of Practice (COP) for Cage-free Egg Production, a comprehensive set of animal welfare guidelines for the growing cage-free egg sector.
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