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Healthcare is human, and other insights from Havas Life

Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

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Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.

Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.

Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.

This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.

Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.

Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.


Combining 3 decades of experience in the field of health communications, Dr. Amor and Dr. Blue shares key signals of the future of healthcare:

Health is now digital. So what?


As healthcare becomes more and more digital by the minute, doctor-patient relationship should not only be tighter, but also more updated. Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift to digital. Thus, companies need to be more creative in communicating, engaging, and connecting their brands to the people who need to know.”

“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.


Science needs to be more human

“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.

Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.

It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”

The better the knowledge, the better the quality of life

Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.

Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way

we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.

“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.

“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

NewsMakers

Assess risk of stroke in just 3 minutes with stroke risk calculator

OMRON Healthcare recently introduced on its website the Stroke Risk Calculator, a tool that will help individuals assess their risk of stroke in the next five to 10 years based on their eating habits, medical history, and current lifestyle.

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Stroke is a serious life-threatening medical condition with hypertension serving as the biggest risk factor. Elevated blood pressure continues to pose a problem in the country due to the seemingly lack of awareness about hypertension and promotion of high blood pressure prevention, detection and control among Filipinos.

The number of Filipinos afflicted with hypertension continues to increase as many of them are unaware that they have high blood pressure. Some of them only find out they are hypertensive after they had a heart attack or stroke, and other cardiovascular diseases. In 2022, the recorded cases of cardiovascular diseases, including stroke, reached more than 63,000, making it the third leading cause of death in the country, according to the Philippine Statistics Authority (PSA).

“As stroke remains to be one of the top enemies of Filipinos, people of all ages should assess their level of risk and start taking action to reduce their stroke risks. One of the most effective and simplest things to do now is to constantly measure and monitor one’s blood pressure, keep a record of their readings, and assess all factors that contribute to their readings. But don’t stop at that, change your lifestyle if you must and commit to healthy habits,” shared Philippine Society of Hypertension Dr. Alejandro Bimbo F. Diaz.

To address the country’s growing cases of stroke, OMRON Healthcare recently introduced on its website the Stroke Risk Calculator, a tool that will help individuals assess their risk of stroke in the next five to 10 years based on their eating habits, medical history, and current lifestyle. The new feature also offers information about the top contributors to an individual’s stroke risk to help them make better choices and necessary lifestyle changes.

The Stroke Risk Calculator is developed by Professor Valery Feigin of the Auckland University of Technology in New Zealand with the help of over 300 prominent stroke experts from 102 countries, making it the world’s largest international collaborative mobile health initiative of its kind. It is also endorsed by the World Stroke Organization and World Heart Federation, among many other global health organizations.

The Stroke Risk Calculator reduces Filipinos’ risks of suffering a stroke. The tool comprises of 21 questions and only takes about three to five minutes to finish. Guided by the American Framingham Heart Study, the questionnaire makes predictions depending on one’s habits pertaining to diet, drinking, and exercise as well as medical history such as diabetes and cardiovascular diseases. Age, ethnicity, sex, height and weight are also taken into consideration.

“The introduction of the Stroke Risk Calculator online is in line with OMRON’s long-term vision of “Going For Zero” that aims at creating and shaping a better and healthier future for all via reducing cardiovascular events with the use of reliable medical devices and tools for preventive healthcare. With accuracy being part of OMRON’s legacy across all its devices, we made sure to consult national and international scientific forums to provide patients with the most reliable and accessible tool,” said OMRON Asia Pacific Pte Ltd Philippine Branch (Healthcare Division) general manager Yusuke Kato.

The Stroke Risk Calculator is accurate and backed by scientific studies, but doctor consultation is still important to assess one’s risks of developing heart diseases and suffering a stroke. Together with professional health advice, the information provided by the calculator points the individuals to the right direction to start addressing their personal health concerns and prevent the occurrence of a stroke.

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Product Showcase

Acerpure boasts products that enhance healthy living and lifestyle

“Acerpure’s mission is to provide technological innovations that can resolve various consumer concerns. We want to create an Acerpure home ecosystem for consumers to live with ease and comfort,” said Sue Ong-Lim, Acer Philippines general manager.

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Showing its concern for the environment and the quality of air people breathe, tech and innovation firm Acer branched out into home appliance segment by introducing Acerpure products consisting of air circulators, purifiers and vacuum cleaners combined with the latest technology as well as eco-friendly and energy-efficient features.

A new lifestyle brand that originated in Taiwan, Acerpure is a perfect addition to any home as it elevates and enhances the healthy living and lifestyle of every Filipino family.

“Acerpure’s mission is to provide technological innovations that can resolve various consumer concerns. We want to create an Acerpure home ecosystem for consumers to live with ease and comfort,” said Sue Ong-Lim, Acer Philippines general manager.

 The Acerpure air circulators and purifiers are equipped with HEPA (high efficiency particulate air) filter technology which removes at least 99.97% of dust, bacteria, pollen, mold and even viruses at home. HEPA filter is an important element in cleaning the air of particles that are harmful to health as well as in releasing clean air.

The Acerpure Cool C2 is a combination of air circulator and air purifier which filters and cleans air at the same time, gives comfort at home. It ensures users that while they are comfortable with its air circulator, it rotates the air inside the room and also cleans the air. This air purifier has 4-in-1 HEPA filter which remove pet hair and dander (Pro Filter); anti-virus and eliminates bacteria (HEPA Plus+ Filter); removes PM1.0 and 99.97% of particles (HEPA 13 Main Filter); and eliminates formaldehyde, gases and odors (Activated Carbon Filter). 

The Acerpure Pro P2 Classic air purifier assures every family that they can breathe fresh air. It brings along 10-million negative ion to make sure dirt and air pollutants around home are captured. On top of that, this appliance uses a smart technology, or an informative touch panel, that can monitor the air quality inside the room. While Pro P2 Classic has 4-in1 HEPA filter, Acerpure P2 Classic has a HEPA three-layer protection for a 45-square meter room coverage.

The Acerpure Clean V1 cordless vacuum cleaner is something that a user can look forward to his cleaning experiences as it provides not only cleanliness but makes sure that he experienced a very healthy and cozy environment. It cleans up to 99.99% dust mites using an Electric Mite Removal Brush to keep home healthy and comfortable. It also has a new hair-free technology which cleans up without worrying about long and short pet hair getting tangled up in the machine. Likewise, the Acerpure Clean Lite cordless vacuum cleaner, which uses an angled brush for house corners, keeps home free from irritants like dust and pet dander.

Energy consumption is a major consideration when buying home appliances but there’s nothing to worry when buying Acerpure air circulator as this product uses energy-efficient DC motor, a technology that makes aircon an inverter type.

Using a DC motor, the Acerpure Cozy F1 is considered an energy-efficient inverter-type electric fan or air circulator, along with Acerpure Cozy F2 and Acerpure Cool C2, which are ideal for the Filipino market. Aside from bringing comfort and low-cost energy consumption, these appliances assure users that the air direction reaches out to every place or corner of their house. Apart from these, Acerpure Clean V1 cordless vacuum cleaner also has an energy-efficient DC motor that cleans effectively with the use of an electric roller brush.

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Product Showcase

Efficascent Boost launched, designed to provide powered-up ‘roll-axation’

Efficascent Boost is specifically created for the convenience of individuals on the move. This roll-on allows for quick and hassle-free application.

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These days, one can hardly take a break to relax amid busy schedules. Millennials and Gen Z, in particular, are having a hard time catching up with the demands of work and side hustles. Some get overwhelmed by juggling multiple responsibilities and an active lifestyle, which can take a toll on one’s physical and mental well-being.

Enter Efficascent Boost, designed to provide that powered-up “roll-axation” for those quick breaks.

Easy-to-use roll-on applicator

Efficascent Boost is specifically created for the convenience of individuals on the move. This roll-on allows for quick and hassle-free application. Whether you’re at work, in the gym, or on a weekend adventure, Efficascent Boost can leave you rejuvenated with just a few swipes. Simply roll it onto your shoulders, back, and arms, and you’ll feel the cooling sensation and refreshing scent.

Cap massager for muscle relaxation

Efficascent Boost goes beyond just a roll-on applicator. It also features a cap massager that helps relax tired and sore muscles. Make the most of your break time by using the cap to gently massage your shoulders, back, and arms. Now you’re ready to take on the world even after a long day at work or an intense workout session.

Cooling sensation

The Efficascent Boost formula ensures that you experience a long-lasting invigorating effect when you are feeling hot and sweaty, or simply need a quick pick-me-up. The science behind cooling sensation has shown that it can help reduce pain and inflammation, making Efficascent Boost not only a relaxation tool, but also a potential aid for muscle recovery and relief from minor aches and pains.

Refreshing scent

In addition to its revitalizing properties, Efficascent Boost also boasts a refreshing scent that can awaken your senses. The pleasant aroma is carefully crafted to provide a calming effect to help you unwind. Whether you’re in a crowded subway or a stressful meeting, a quick application of Efficascent Boost will transport you to a state of tranquility. It harnesses the power of scent to enhance your relaxation experience.

Compact, convenient, and all-around

Efficascent Boost’s compact size and easy-to-use roll-on applicator make it the ideal companion for busy bees. Whether you’re traveling, working, or hanging out with friends, it can easily fit into your bag or pocket—relief right at your fingertips. Efficascent Boost is also not limited to just one area of the body. It can be applied to various parts, such as the neck, wrists, and even the soles of your feet.

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