Product Showcase
Healthcare is human, and other insights from Havas Life
Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.
Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.
Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.
Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.
Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.
This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.
Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.
Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.
Combining 3 decades of experience in the field of health
communications, Dr. Amor and Dr. Blue shares key signals of the future of
healthcare:
Health is now digital. So what?
As healthcare becomes more and more digital by the minute,
doctor-patient relationship should not only be tighter, but also more updated.
Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift
to digital. Thus, companies need to be more creative in communicating,
engaging, and connecting their brands to the people who need to know.”
“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.
Science needs to be more human
“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.
Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.
It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”
The better the knowledge, the better the quality of life
Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.
Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way
we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.
“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.
“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”
Product Showcase
Watson boosts global expansion, unveils 16,800th store worldwide
This store was opened in Rotterdam, marking a remarkable milestone in AS Watson’s ongoing expansion and its commitment to delivering a seamless and exceptional O+O (Offline plus Online) customer experience.
As Watson, the parent company of Watsons Philippines, announced the grand opening of its 16,800th store worldwide, further consolidating its position as the world’s largest international health and beauty retailer, with a portfolio of 12 brands operating across 29 markets. This store was opened in Rotterdam, marking a remarkable milestone in AS Watson’s ongoing expansion and its commitment to delivering a seamless and exceptional O+O (Offline plus Online) customer experience.
Dr. Malina Ngai, Group CEO of AS Watson, expressed her excitement at the store opening ceremony, “The opening of our 16,800th store represents more than our growth as a company – it symbolises our commitment to serving the communities worldwide. With every store we open, we create jobs, foster customer relationships, and build lasting trust.”
“16,800 is a number with special meaning in Chinese culture. The number 6 symbolises ‘everything goes smoothly’ while 8 represents ‘good fortune’. We embrace the special meaning of this milestone and look forward to a future of lasting success and prosperity, not only for our business growth but also in extending these best wishes for a brighter future for the world during this festive Christmas season,” Malina added.
Commitment to Continuous Growth
Ed van de Weerd, CEO of AS Watson Benelux, remarked, “We’re honoured that AS Watson’s 16,800th store worldwide opens in vibrant Rotterdam, demonstrating AS Watson’s steadfast commitment to growth in the Benelux region and globally. As the No. 1 health and beauty retailer in the Netherlands, Kruidvat serves its customers with nearly 1,000 O+O stores and over 24,000 passionate colleagues and has become an integral part of many Dutch people’s lives.”
The brand-new store will serve over 11,000 customers every week. As one of the largest Kruidvat stores, it spans over 770 square meters and is designed to enhance O+O shopping experience with clear in-store navigation. The store offers an extensive assortment of over 36,000 products, making it the largest selection among all Kruidvat stores.
Watsons Philippines operates in over 1,100 stores nationwide, reflecting its commitment to bringing health, wellness, and beauty closer to every Filipino. Enhancing this experience is the Watsons app, which provides customers access to exclusive deals, personalized recommendations, and convenient services such as Click & Collect and home delivery.
Looking ahead, AS Watson remains committed to innovation and excellence in customer experience, and will continue its growth journey with the purpose of putting a smile on the customers’ faces today and tomorrow.
Product Showcase
AIA PH powers health and wellness with over 9,000 runners at Rock ‘N Roll Running Series Manila
Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty.
AIA Philippines has continued to champion its purpose of helping people live healthier, longer, better lives by supporting the 2024 ASICS Rock ‘n’ Roll Running Series Manila as presenting sponsor for the second consecutive year. Held on November 23-24, 2024, the event brought together over 9,000 runners from 58 countries, transforming Manila’s streets into a dynamic celebration of fitness, music, and community spirit.
Manila, the only Asian stop on the global Rock ‘n’ Roll tour, offered runners a choice of 5K, 10K, 21K, and 42K distances on a unique AIMS and World Athletics-certified course, highlighting the city’s historical beauty. Runners, from first-timers to seasoned marathoners, enjoyed live music along the route, passing iconic landmarks like Rizal Park, the National Museum, Fort Santiago, and Binondo Chinatown, before culminating in a spectacular finish-line festival.
“We’re thrilled to be part of the lone Asian stop for this global celebration of health and wellness,” said AIA Philippines Chief Marketing Officer Melissa Henson. “The Rock ‘n’ Roll Running Series embodies our mission to inspire Filipinos to embrace an active lifestyle and invest in their health and well-being. This event is a celebration not just of fitness, but also of the community spirit and joy that come with achieving personal goals.”
In partnership with The Ironman Group, AIA’s involvement went beyond the race. The AIA Health and Wellness Expo, which kicked off during the race week, became a central hub where participants could access exclusive promotions, expert advice, and exciting brand activations. “We’re proud to support this growing community,” said Henson. “Our involvement in the Rock ‘n’ Roll Running Series is just one of the many ways we’re encouraging Filipinos to prioritize active living and build connections within their communities.”
To amplify its broader mission, AIA launched the AIA One Billion initiative, which aims to engage a billion people across Asia in healthier lifestyles. This drives the company’s initiatives to support major events like the Rock ‘n’ Roll Running Series Manila, which empower participants to take charge of their health, while creating a lasting impact across communities.
With a finish-line festival featuring top local bands and a celebratory atmosphere, the event was more than just a race — it was a community celebration of personal wellness and achievement. Runners were treated to exclusive race perks, including event shirts, finisher medals, and unforgettable entertainment along the course. The energetic post-run festival, with live performances by Reujen Lista & the Trinidad Band, Brad & Nina Band, Gracenote, and Jason Fernandez, captured the unique spirit of Rock ‘n’ Roll.
Looking ahead, the 2025 Rock ‘n’ Roll Running Series Manila will be known as the AIA Rock ‘n’ Roll Run, with AIA Philippines as title sponsor. AIA is committed to raising the bar even higher through expanded entertainment, enhanced course features, and new wellness initiatives are set to deliver an even more memorable event.
AIA Philippines is committed to building a healthier future for Filipinos, and the Rock ‘n’ Roll Running Series will continue to be a key part of that vision. With AIA’s continued support, the event is set to inspire even greater participation, foster healthier lifestyles, and showcase the transformative power of movement for years to come.
Product Showcase
Manulife Investment Management launches Manulife Global Income Feeder Fund
The Fund provides investors access to US Dollar-denominated fixed income and fixed income-related securities of issuers globally, giving them high-quality and stable income generation opportunities. Investors may access the Fund for as low as US$1,000 or PHP1,000.
Manulife Investment Management and Trust Corporation (“Manulife Investment Management Philippines”) announces the launch of the Manulife Global Income Feeder Fund (the “Fund”), a unit investment trust fund (UITF) that aims to provide a high-quality, low-volatility income opportunity by seeking the best sources of income across the entirety of the fixed income universe.
The Fund provides investors access to US Dollar-denominated fixed income and fixed income-related securities of issuers globally, giving them high-quality and stable income generation opportunities. Investors may access the Fund for as low as US$1,000 or PHP1,000.
“The Manulife Global Income Feeder Fund offers an all-weather wealth solution that combines the entirety of the fixed income universe, including traditional and non-traditional sources of income. It provides high and sustainable opportunities that can help investors maximize their financial portfolio’s income generation across economic and interest rate cycles,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investment Management Philippines.
The Fund is the newest product in Manulife Investment Management Philippines’ distinct suite of UITFs for different investment objectives, and will be part of the investment firm’s newly introduced “Better Income” campaign. Through this campaign, Manulife Investment Management Philippines aims to empower investors to elevate their financial journey by giving them investment choices based on their unique financial goals, needs, risk tolerance, and life stages.
Interested investors may open a UITF account online through Manulife iFUNDS, a secure digital investment platform that makes it easy and convenient for investors to manage their UITF investments. For more information on fund options that best suit your investment goals, you may contact a Manulife Wealth Specialist or visit www.manulifeim.com.ph.
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