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Healthcare is human, and other insights from Havas Life

Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

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Healthcare communications is always a matter of human life. Havas Life, the medical marketing specialist arm of Havas Ortega musters a team of client servicing, creative, and healthcare practitioners to ensure that Science and Creativity are inspired and propelled by their Human Purpose philosophy. Part of the global Havas Health and You network, Havas Life works within a Village of experts from digital, social, media, CRM, e-commerce, and balances data, science, and creatives to come up with collaborative end-to-end solutions that help their clients reach consumers and healthcare professionals (HCPs) alike.

Key to the Havas Life team are two experts that cut their teeth as healthcare practitioners and medical communications specialists.

Amor H. Magno, DMD is the General Manager of Havas Life, the specialized business unit of the Havas Ortega group that offers business solutions to healthcare and wellness organizations.

Prior to joining Havas Ortega, Dr. Amor held various sales and marketing positions in the Pharmaceutical, Consumer and FMCG industries and has won a couple of Asia Pacific marketing excellence awards during her stint at GlaxoSmithKline and Johnson & Johnson. She also worked with Merck Sharpe and Dhome, Fern C and Pfizer as a sales & marketing consultant where she positively impacted doctor prescriptions and overall sales.

This experience and connection resulted to Havas Life’s latest win with the Our Drugstore Man Inc (ODSMAN) business. ODSMAN is a digital, marketing, and supply chains solution for a wide range of brands and products including medical equipment, devices and supplies, refreshment, household, and restaurant products.

Blue Soon, MD, is the Senior Medical Consultant, and a practicing radiologist. Dr. Blue uses his medical and research background to ensure that science-based communications from Havas Life remain well-grounded in facts. He has been working in the advertising industry for the past 10 years. Starting with McCann Healthcare before joining Havas Ortega, he has helped shape campaigns for a wide range of ethical and consumer brands, including pharmaceuticals infant formula, scientific instruments, nutritional supplements, food and beverage, and medical institutions.

Dr. Blue provides unique healthcare professional insights, input on translation of scientific concepts and principles into colloquial language and creative executions, literature scanning for relevant research, and science writing.


Combining 3 decades of experience in the field of health communications, Dr. Amor and Dr. Blue shares key signals of the future of healthcare:

Health is now digital. So what?


As healthcare becomes more and more digital by the minute, doctor-patient relationship should not only be tighter, but also more updated. Dr. Amor shares, “The pandemic fast-tracked the healthcare industry’s shift to digital. Thus, companies need to be more creative in communicating, engaging, and connecting their brands to the people who need to know.”

“The job for medical communications is therefore twofold: to make sure doctors are aware of this trend; and to help them understand the shift in patient behavior so they can communicate with patients better. We as medical communicators can and should give doctors the tools to explain correct health information to their patients. With our broader understanding of the multiple communication channels available to patients, we are in a unique position to help them.”, Dr. Blue Soon expounds.


Science needs to be more human

“Removing science from the healthcare industry is like telling water not to be wet. But as HCPs, it is our duty to scrutinize information available out there. And at Havas Life we make sure that the Science doesn’t go over the heads of whoever we’re engaging with.”, starts Dr. Amor.

Dr. Blue adds, “I don’t think there is a thing as too much science; but there is a lot of poorly explained science, which leads to misunderstanding and ultimately, health decisions that do harm than good. This has also led to the anti-science establishment movement, where the non-science savvy layman can feel so overwhelmed by the information, and their inability to understand everything that they just shut down and stop listening.

It’s important to realize this as medical and science communicators. We should be able to explain science better; to create comms that cater to individuals with different levels of scientific experience and understanding.”

The better the knowledge, the better the quality of life

Dr. Amor shares, “At Havas Life, we have been increasingly focused on data to gives us a better understanding of the attitudes and behavior of HCPs and patients. With this, we can pinpoint the type of communication they want to be served and how they want to be served. Our philosophy in Havas Life is to make a meaningful difference by driving human purpose into everything that we do. At the end of the day, living is not just about surviving; Life is about thriving.

Dr. Blue adds, “The ability to gather and analyze more and more target audience data, as well as more targeted communication platforms, has led to an evolution in the way

we deliver messages. We no longer have to base our recommendations on what we feel, but on what can be proven to work.

“Now, this can easily lead to us dehumanizing our audience, to think of them as targets, and not as people. So, we now couple this with a renewed emphasis on Human Purpose. Our end goal is to make people’s lives better by helping them live healthier lives. And we are only using comms as a way to deliver the right information to them.

“Because we know this and keep this at the forefront of everything we do, I think it says we have a bright future ahead for Havas Life.”

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

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Filipinos prioritize independence as legacy for longer lives

Independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

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Filipinos are shifting how they view legacy, prioritizing independence, financial freedom, and self-reliance as they plan for longer lifespans.

This is according to the Manulife Asia Care Survey 2026: Independence as the New Legacy, which gathered insights from more than 9,000 respondents across Asia, including 1,000 in the Philippines. The study explores shifting attitudes toward longevity, health, caregiving, retirement preparedness, and overall financial well-being.

It was found out in the survey that independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

It was also revealed in the survey that Filipinos are increasingly associating independence with maintaining good health to avoid becoming a burden to loved ones, and having access to quality healthcare. Fifty six percent of those who prioritize independence as a legacy cited health and quality of life as their key concerns, while 53% identified unexpected expenses later in life as a major challenge.

To stay independent as you age, you need good physical and mental health, as 92% of respondents agree that preventive care and self-care habits can help extend years of self-reliance. Popular wellness practices include spending time with family and friends (52%), maintaining a balanced diet (50%), and exercising regularly (48%). However, fewer Filipinos are taking proactive steps such as preventive health screenings (26%) or building social networks to combat isolation (29%).

Pressures faced by the country’s “sandwich generation,” or individuals supporting both parents and children, were also highlighted in the survey results. Sixty seven percent of respondents provide care to a family member, averaging 32 hours per week, while 68% offer financial support to relatives, allocating nearly half of their monthly income to these responsibilities.

These caregiving and financial commitments are affecting long-term planning. Among respondents, 74% said family obligations hinder their ability to build self-reliance, while 71% reported delaying their own medical care due to caregiving and financial pressures.

With increasing spending remains a concern, 82% of Filipinos are worried about the cost of future care, significantly higher than the regional average of 66%. It was estimated that respondents would need approximately PhP34,485 per month to cover future care-related expenses. Most plan to rely on personal savings (87%) and investments (59%), while only 21% expect financial support from their children.

The survey relayed that Fiipinos are becoming more proactive in preparing for longevity, with many planning to shift toward income-generating investments, diversify their portfolios, and seek professional financial advice to strengthen retirement readiness and long-term financial security.

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Fullerton Health celebrates two years of advancing preventive healthcare in PH

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As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.

From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.

This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.

Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.

“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.

The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.

A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.

Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.

The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.

With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in

preventive healthcare.

For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.

“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.

Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.

“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.

These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.

Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.

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New IKEA PS Collection brings playful functionality into your home

With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

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Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.

IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.

In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.

Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.

IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.

With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.

Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.

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