Product Showcase
Embedded insurance set to transform PH sports and entertainment scene
In Brazil, global insurtech firm discovermarket has partnered with Sympla, the country’s leading event platform, to offer public liability insurance. With this partnership, event organizers on Sympla can secure coverage by simply answering two quick questions on an online portal.
In the high-energy world of sports and entertainment, success often hinges on flawless execution. But behind every sold-out concert or adrenaline-filled match is a web of risk—accidents, cancellations, or unexpected disruptions can jeopardize the entire experience.
Globally, platforms are increasingly integrating insurance directly into ticketing and registration processes, creating a seamless experience for both organizers and attendees. In Brazil, global insurtech firm discovermarket has partnered with Sympla, the country’s leading event platform, to offer public liability insurance. With this partnership, event organizers on Sympla can secure coverage by simply answering two quick questions on an online portal.
This streamlined, digital-first approach offers a smart model for the Philippine events industry, which is making a strong post-pandemic comeback. The market is expected to grow rapidly, reaching USD 1.4 trillion by 2028 with an average annual growth rate of 8% from 2023. Locally, demand is rising for concerts, sports leagues, cultural festivals, and trade shows, drawing renewed interest and participation.
But with this comeback comes a growing need to protect both organizers and attendees from unexpected risks and financial fallout. Just last year, the sold-out Grand “BINIverse” concert by girl group Bini at Araneta Coliseum had to be postponed due to Typhoon Pepito. This example highlights how even highly anticipated events remain vulnerable to sudden disruptions beyond anyone’s control.
Why Embedded Insurance Matters
“For many event organizers in the Philippines, whether it’s a sports league or major arena shows, traditional insurance often feels out of reach. It’s seen as too complicated, too costly, or simply not built for their reality,” said Marco Kamerling, Chief Commercial & Marketing Officer at discovermarket. “Embedded insurance changes that. It’s integrated, and tailored to real-world event needs — from liability and cancellations, to covering mishaps or property damage. For attendees, it can mean refund protection or accident coverage. Ultimately, it helps build trust across the entire event ecosystem.”
discovermarket makes this possible and powering the entire process with its end-to-end digital platform, allowing organizers to secure coverage in just a few clicks.
Building Economic Resilience Through Safety Nets
The events industry is a key economic driver that fuels tourism, generates employment, and uplifts micro and small businesses. From stagehands and sound engineers to food vendors and freelancers, thousands of livelihoods depend on the success of live events. By embedding insurance directly into event infrastructure, we’re not just mitigating risk but we’re ensuring the sustainability of an entire ecosystem.
A Growing Opportunity for Local Platforms
With the right partnerships, this model can take root in the Philippines. Ticketing platforms, online marketplaces, and even mobile wallets could explore embedded insurance options that cater specifically to Filipino event-goers and organizers. The technology already exists and what’s needed is collaboration across sectors to bring this safety net into the local mainstream.
discovermarket, through their one-stop solution shows how insurtech can play a central role in driving this shift. discovermarket’s platform enables tailored embedded insurance products to be distributed digitally, reaching event organizers who were previously underserved.
As the country continues to embrace digital-first solutions, embedding insurance into the platforms that power our events could be the next big step in professionalizing the industry. With over 83.8% smartphone penetration in the beginning of 2025 and a high adoption of mobile wallets, the Philippine market is primed for embedded services. Integrating protection into these digital touchpoints fits naturally into the way Filipinos plan and experience events today.
Beyond just risk mitigation, it’s a step towards a more resilient, professionalized events industry where every organizer and attendee can focus on what truly matters: the experience.
Product Showcase
Sarap ng Pasko, Sarap ng Purefoods
Purefoods helps families celebrate cherished traditions, new additions this holiday season.
In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.
Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration.
Feast for Filipino families
This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.
Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.
Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
Product Showcase
Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy
Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.
With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.
That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.
- Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
- Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.
With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.
Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness
To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.
Product Showcase
Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection
Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.





What Makes the S’mores Collection Special?
- A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
- Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
- Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.
Find Your Perfect Holiday Match
Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.
- Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
- Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
- S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.
Make Your Holidays Sweeter
The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti
me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.
Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.
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