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EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.

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The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable. 

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.   

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.   

Supporting local businesses      

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time. 

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality.  Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.” 

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.  

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.     

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business. 

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.

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Filipinos prioritize independence as legacy for longer lives

Independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

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Filipinos are shifting how they view legacy, prioritizing independence, financial freedom, and self-reliance as they plan for longer lifespans.

This is according to the Manulife Asia Care Survey 2026: Independence as the New Legacy, which gathered insights from more than 9,000 respondents across Asia, including 1,000 in the Philippines. The study explores shifting attitudes toward longevity, health, caregiving, retirement preparedness, and overall financial well-being.

It was found out in the survey that independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

It was also revealed in the survey that Filipinos are increasingly associating independence with maintaining good health to avoid becoming a burden to loved ones, and having access to quality healthcare. Fifty six percent of those who prioritize independence as a legacy cited health and quality of life as their key concerns, while 53% identified unexpected expenses later in life as a major challenge.

To stay independent as you age, you need good physical and mental health, as 92% of respondents agree that preventive care and self-care habits can help extend years of self-reliance. Popular wellness practices include spending time with family and friends (52%), maintaining a balanced diet (50%), and exercising regularly (48%). However, fewer Filipinos are taking proactive steps such as preventive health screenings (26%) or building social networks to combat isolation (29%).

Pressures faced by the country’s “sandwich generation,” or individuals supporting both parents and children, were also highlighted in the survey results. Sixty seven percent of respondents provide care to a family member, averaging 32 hours per week, while 68% offer financial support to relatives, allocating nearly half of their monthly income to these responsibilities.

These caregiving and financial commitments are affecting long-term planning. Among respondents, 74% said family obligations hinder their ability to build self-reliance, while 71% reported delaying their own medical care due to caregiving and financial pressures.

With increasing spending remains a concern, 82% of Filipinos are worried about the cost of future care, significantly higher than the regional average of 66%. It was estimated that respondents would need approximately PhP34,485 per month to cover future care-related expenses. Most plan to rely on personal savings (87%) and investments (59%), while only 21% expect financial support from their children.

The survey relayed that Fiipinos are becoming more proactive in preparing for longevity, with many planning to shift toward income-generating investments, diversify their portfolios, and seek professional financial advice to strengthen retirement readiness and long-term financial security.

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Fullerton Health celebrates two years of advancing preventive healthcare in PH

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As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.

From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.

This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.

Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.

“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.

The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.

A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.

Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.

The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.

With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in

preventive healthcare.

For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.

“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.

Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.

“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.

These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.

Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.

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Product Showcase

New IKEA PS Collection brings playful functionality into your home

With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

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Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.

IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.

In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.

Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.

IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.

With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.

Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.

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