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EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.

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The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable. 

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.   

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.   

Supporting local businesses      

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time. 

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality.  Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.” 

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.  

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.     

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business. 

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.

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Can health insurance be sustainable? 44% of Filipinos agree

In an earlier report by Nielsen, it showed that almost three-fourths of consumers around the world would change how they shop “to reduce their impact on the environment.”

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When it comes to conscious choices, it appears Filipinos do care about what they add to their carts. A recent survey by Allianz PNB Life found that about 42% of consumers are more likely to shop sustainably.

In an earlier report by Nielsen, it showed that almost three-fourths of consumers around the world would change how they shop “to reduce their impact on the environment.”

“What we are seeing now is ‘the rise of the conscious consumer.’ People are now more likely to favor products marketed as eco-friendly and/or having a significant impact on the communities around them,” said Allianz CEO and President Alexander Grenz.

According to the study by Allianz, 51% of respondents recognized the challenges of environmental issues like climate change and how it can negatively affect them and future generations in terms of health, wealth, and relationships, among others.

Respondents consider responsible shopping, together with education and environmental justice, to be among the three most important ways to achieve sustainability globally. Additionally, 34% said they are willing to spend more (P5,000 and up) for sustainable products, while 44% would stick to a brand that promotes sustainability.

In terms of which specific products they bought, 70% of consumers said they always went for sustainable food and beverage. This was followed by services (65%), fashion or apparel (46%), and gadgets (29%).

“Filipinos clearly want to be as sustainable as possible with the different products they buy daily,” said Allianz Chief Marketing Officer Gino Riola. “For example, a good number of people would be willing to patronize services like insurance if it were sustainable.”

Among those surveyed, 44% agreed that health insurance can be green and sustainable. Forty-three percent said they were likely to purchase this kind of insurance. To address this growing demand, Allianz PNB Life adds more insurance solutions to its growing portfolio of sustainable offers.

Allianz Healthbox provides all-in-one access to various healthcare services. These include teleconsultations, medicine delivery, mental health wellness, laboratory services, and ambulance booking from trusted providers like KonsultaMD and Generika Pharmacy. With easy-to-avail benefits and exclusive freebies and discounts, Allianz Healthbox is a holistic approach to healthcare in the pandemic and beyond.

For nature lovers who prefer more visibility with their pledges, Allianz Protect is a simple yet comprehensive plan that can help secure the future of both Filipinos and the planet. It provides full-spectrum protection in case of death, dismemberment, and disability, and comes with flexible, budget-friendly renewal terms. It also comes with a Sustainability Protection Rider which allows customers to make a yearly contribution to the World Wide Fund for Nature’s (WWF) Foodshed Farming Enterprise Project.

In a recently concluded roundtable discussion, Allianz doubled down on its commitment to its sustainability with more initiatives this 2022. Earlier this year, they partnered with SOS Children’s Villages to deliver aid to Typhoon Odette victims and kickstart the YouthCan! mentorship program. Last April, the insurer also launched the first leg of its financial literacy program, Allianz Kaagapay, in Pangasinan.

“Our survey results show that Filipinos are becoming more mindful of the future and taking more holistic steps in preparing for it. Allianz PNB Life acknowledges its major role in this journey by making sustainability a more active and accessible practice for Filipinos,” Grenz added.

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Why Santé Barley and Santé Daily-C are your partners in this cold, rainy season

To gear up yourself during the ‘Brrr’ months, here’s how you can prepare with Santé.

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It feels nothing but joy to realize that the holiday season is just around the corner because, finally, we can start using our sweaters and jackets and get cozy with our holiday hot drinks. The Ber Months mark the start of the joyful season and the start of colder nights. But are you prepared to face these times?  

It is only fitting to prepare yourself for the holiday season because it is best to celebrate it with your loved ones in your best shape. And for Santé, a premier natural health and wellness product, and services provider, celebrating the holiday season healthy is one of the greatest joys they can provide for people. With the COVID-19 pandemic and other health risks like the common cold, it is easy to get more exposed during the colder season.  

According to an article, cold, rainy weather is not the reason people get sick; the viruses get stronger during the cooler temperature. These viruses spread faster, which increases the chance of exposure. To combat this, your immune system needs to be stronger than ever.  

To gear up yourself during the ‘Brrr’ months, here’s how you can prepare with Santé.  

Take your vitamins  

One of the easiest ways for viruses and illnesses to enter your body is when you have a weak immune system. During the cold season, it is vital to strengthen your immune system to fully combat all viruses and bacteria that can cause cough, flu, cold, and more. While you can get a good number of vitamins and nutrition from the food you eat, it is also essential to take vitamins to support your body. 

Vitamin is one of the important vitamins you should get for yourself because it is essential for your growth and boosts your immunity. If you want to get your daily dose of Vitamin C, it is time to include Santé Daily-C in your daily routine. 

Santé Daily-C is the perfect vitamin for you and your loved ones in the ‘Brr’ months. It’s a non-acidic vitamin C that contains 568mg of Sodium Ascorbate. Since it’s a Sodium Ascorbate, it’s gentler on the stomach and safer for daily use. With Santé Daily-C, you can get the most out of this vitamin source without experiencing acidic pain. Santé Daily-C is available in three variants: Daily-C 500mg, Daily-C 750mg, and Daily-C Plus. 

Switch to healthier eating habits  

Of course, vitamins will not work on their own. You will need a good eating habit that will support the other vitamins and nutrients your body needs. If you are looking for a sign to go green and eat more vegetables and fruits more often, this is it.  

Instead of eating junk food whenever you are stressed, try eating healthier snacks like salads. Moreover, if you love soft drinks, artificial juice, and drinks with too much sugar, it is also time to drop them and switch to a healthier alternative. Santé Barley is the best healthy drink that you can try.   

Santé Barley is a pure barley grass powdered drink rightly mixed with stevia, one of nature’s most potent sweeteners. Santé Barley used barley grass harvested in New Zealand and is certified by BioGro as organic. This is best to take before meals and is also easy to prepare. You can adjust the taste of Santé Barley according to your liking by adjusting the water. Available in 3g sachets or in 200g canisters, Santé Barley is sure to complete your balanced diet.  

Restock your medical supply  

Because you will be more susceptible to viruses and illnesses during the cold season, restocking every medical supply needed in an emergency is crucial. One of the essential things to replenish is your go-to medicine for cough, colds, and flu. It is also vital to restock your sanitation kits like alcohol, disinfectant sprays, anti-bacterial soaps and wet wipes, and more that you can use to eliminate germs and viruses on any surface.  

You can also restock some supplements to keep your body healthy in your medical supply. Aside from getting more stocks of Santé Daily-C, you should also include Santé Barley™ capsules in your medical kit.   

Santé Barley™ capsules are a 500-mg pure barley grass powder packed in vegetable capsules, and this is best to take before meals. Once you add this capsule to your routine, it will help increase your stamina and energy, strengthen your immune system, and give you more benefits that will keep you healthy during the cold season.  

Take a pause and rest 

Usually, during Ber Months, people are busier than usual. There are many factors why and sometimes, it is so easy to get caught up with the hustle culture that we tend to forget to take a pause and rest for ourselves.  

Remember, the holiday season is about spending time with your loved ones. And you probably cannot do it if your body is too tired from all the external stress you encounter. Now that the weather is colder, it is time to take all the warm hugs from your loved ones and treasure every moment.  

While resting, it is also vital to include the vitamins and supplements from Santé to regain all the energy and nutrients you lost. Santé believes that to prepare for the cold season, you should also take care of your body. Using products with natural ingredients will surely make your Ber Months merrier.  

“At Santé, we believe that spending the holiday season healthy is the greatest gift you can give to your loved ones. As a prime mover in the health and wellness industry, we always believe that these products should be more accessible to everyone so that every family and friend can always enjoy a healthy body,” said Joey Marcelo, chief executive officer of Santé.  

Santé Daily-C and Santé Barley are natural health and wellness products offered by Santé. Dedicated to developing a comprehensive selection of everyday wellness products, Santé designed all its goods to improve people’s quality of life, to live more, and do more.   

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Shinagawa launches diagnostic and preventive care center in Taguig, BGC

The Shinagawa Diagnostic and Preventive Care Center is set to open in the first quarter of 2023, featuring the company’s support to uplift the Philippine healthcare industry.

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Leading Lasik provider in the country, Shinagawa Lasik & Aesthetics announces its first-of-its-kind Japanese standard diagnostic center, focusing on advanced preventive and overall medical care for the public. 

The Shinagawa Diagnostic and Preventive Care Center is set to open in the first quarter of 2023, featuring the company’s support to uplift the Philippine healthcare industry. The newest establishment is poised to also heighten health and prevention awareness among Filipinos through round-the-clock check-ups and examinations, encouraging the public to subscribe to a preventive approach to caring for their well-being.

The diagnostic center is a testament to the company’s commitment of bringing “Health and Wellness for All” as aligned with SDG Goal #3. The Shinagawa Diagnostic and Preventive Care Center will be operating under a separate subsidiary of the Shinagawa Healthcare Solutions Corporation (SHSC), specializing in advanced yet affordable preventive treatment for its patients.

“With the Shinagawa Diagnostic and Preventive Care Center, we get to promote a preventive medical approach and improve accessibility for our expertise in a specialized facility. As we expand our business, we also bring advanced technological support, specialized testing, and even same-day test results all housed in our brand-new diagnostic center. This improved medical management likewise elevates the standards of Philippine healthcare and preventive medicine as a whole,” said Masako Uemori, President of Shinagawa LASIK and Aesthetics, Philippines.

Offering advanced diagnostic solutions

Shinagawa recently partnered with Philips, a leader in health technology, for precision diagnostics imaging solutions supporting preventive medicine. By collaborating with Philips, Shinagawa’s diagnostic center can offer advanced testing equipment for a more seamless patient experience.

The diagnostic center is expected to include the Philips MR 5300 which will be the country’s first helium-free MRI Technology. This MRI machine also utilizes Philips’ IntelliSpace Portal, an Advanced Visualization solution for diagnostic confidence and advanced analysis needs. Through this helium-free MRI scanner, Shinagawa offers a redesigned MRI machine with upgraded image quality.

Shinagawa will also be having the Philips Ultrasound System 3300, another imaging instrument that offers an ergonomic design for healthcare professionals to view images with ease, prioritizing patient comfort. This highly versatile machine allows multi-level XRES to fine-tune images and can be used for multiple clinical settings – from general, obstetrics, gynecology, to cardiovascular. 

At the Shinagawa Diagnostic and Preventive Care Center, future patients can experience the Japanese standard in preventive medicine with technologically advanced and innovative healthcare machines. 

Individuals who are interested may check out Shinagawa’s official Facebook page @ShinagawaLasikCenter or the official website at www.shinagawa.ph to book an appointment hassle-free. Shinagawa branches are located at Ore Central Tower in BGC, The Enterprise Center in Makati, and Hanston Square Bldg in Ortigas Center.

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