Product Showcase

EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.

Published

2 years ago

April 27, 2022

ZestMag.com Staff

The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable.

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.

Supporting local businesses

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time.

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality. Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.”

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business.

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.

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Product Showcase

Pru Life UK introduces PRULink Global Tech Navigator Fund

This innovative, Peso-denominated Fund gives customers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds – Global Technology Fund (the “Target Fund”).

Published

2 days ago

September 6, 2024

ZestMag.com Staff

Pru Life UK is tapping into the dynamic growth of the global tech industry with its exciting new offer, the PRULink Global Tech Navigator Fund. This innovative, Peso-denominated Fund gives customers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds – Global Technology Fund (the “Target Fund”).

The Target Fund is one of the largest in the world with USD 23.9 billion in assets as of July 2024. ATRAM is the leading digitally-powered asset and wealth management firm in the Philippines with over PHP 360 Billion in assets under management as of June 2024.

With the tech sector outperforming other industries, the PRULink Global Tech Navigator Fund offers a gateway to investing in stocks of some of the world’s most influential tech-driven companies, including Alphabet Inc., Amazon.com Inc., Apple Inc., Microsoft Corp, Samsung Electronics Co. Ltd, and Taiwan Semiconductor Manufacturing Co. Ltd. These companies are not just at the forefront of technology but are also shaping the future of various industries worldwide.

The PRULink Global Tech Navigator Fund is ideal for new and existing Pru Life UK customers with an aggressive investment risk appetite. It allows customers to invest in dollar-denominated equity assets while using Philippine Peso, providing the potential for additional returns through favorable foreign exchange rate movements (while there may be potential returns, note that there may be potential losses, too, depending on the performance of Philippine Peso against US dollar).

The current short-term volatility in the global tech market presents a prime buying opportunity. By investing in the PRULink Global Tech Navigator Fund now, customers can maximise long-term potential capital gains by acquiring high-quality tech stocks while prices are relatively low.“The PRULink Global Tech Navigator Fund is proof of our purpose to help Filipinos achieve their financial goals. Through our investment-linked insurance products, we want our customers to have access to the growth of tech-driven companies worldwide with a fund that largely invests through ATRAM in the Fidelity Funds – Global Technology Fund of Fidelity International,” Pru Life UK Vice President and Chief Product Officer Garen Dee shares.

Product Showcase

Enjoy seamless travel with Singapore Airlines’ connections

Known for its industry leading service, product offerings, and excellent network connectivity of the SIA Group spanning 123 destinations1 across the globe, SIA welcomes you on board with us.

Published

2 days ago

September 6, 2024

ZestMag.com Staff

The holidays are here, and Filipinos are gearing up for a wonderful time of vacations and adventures. Set the tone for an amazing trip ahead with Singapore Airlines (SIA).

Known for its industry leading service, product offerings, and excellent network connectivity of the SIA Group spanning 123 destinations¹ across the globe, SIA welcomes you on board with us.

With two local hubs operating out of the Ninoy Aquino International Airport and Mactan-Cebu International Airport, Singapore Airlines is every Filipino traveler’s gateway to destinations like Melbourne, Los Angeles, and San Francisco, offering various flight schedules and multiple daily departures for a seamless transit experience.

Here’s a travel hack for you: Conveniently kick off your global escapade from Manila and Cebu. Get away to cities like Jakarta and Bali to enjoy the blend of urban energy and island serenity. Whether you’re craving the cosmopolitan charm of Sydney, the vibrance of Brisbane, or the romantic allure of Paris, Singapore Airlines offers you a seamless journey ahead, allowing you to focus on making memories that will last a lifetime.

Still deciding where to go? Here’s a quick look at Singapore Airlines’ great connections from Manila and Cebu.

Best connections out of Manila (4 departures daily)

Route	Flight No.	Departure	Arrival	Layover Time	Frequency
Manila – Singapore	SQ915	07:40	11:20	–	Daily
Singapore – Jakarta	SQ958	12:30	13:15	1h 10m
Manila – Singapore	SQ917	14:15	17:50	–
Singapore – Sydney	SQ221	20:20	05:55 +1	2h 30m
Singapore – Los Angeles	SQ38	20:45	21:40	2h 55m
Singapore – San Francisco	SQ34	19:50	20:15	2h
Singapore – Denpasar (Bali)	SQ948	21:20	23:55	3h 30m
Manila – Singapore	SQ919	16:55	20:30	–
Singapore – Melbourne	SQ227	22:00	07:25 +1	1h 30m
Manila – Singapore	SQ921	18:30	22:20	–
Singapore – Paris	SQ336	00:15	07:35 +1 day	1h 55m

*Subject to regulatory changes. All timings in local.

Best connections out of Cebu (1 departure daily)

Route	Flight No.	Departure	Arrival	Layover Time	Frequency
Cebu – Singapore	SQ901	15:30	19:15	–	Wednesday, Friday, Saturday
15:45	19:15	–	Monday, Tuesday, Thursday, Sunday
Singapore – Melbourne	SQ247	20:40	06:00 +1 day	1h 25m	Daily
Singapore – Brisbane	SQ235	21:30	06:55 +1 day	2h 15m
Singapore – Los Angeles	SQ38	20:45	21:40	1h 30m
Singapore – Paris	SQ336	00:15	07:35 +1 day	5h

*Subject to regulatory changes. All timings in local. Whether you’re a young professional seeking a new adventure or a family looking forward to creating unforgettable memories, your next great journey is just a flight away. Experience the world with Singapore Airlines’ Great Connections. Book now and let your adventure begin.

Product Showcase

New Hard Mountain Dew launched

Designed to complement the vibrant and dynamic lifestyles of Filipinos, Hard Mountain Dew brings a refreshing twist to any gathering. It’s not just a drink; it’s the ultimate vibe setter— perfect for those who seek to make every moment memorable, whether it’s a fun night at home or an adventure out of town.

Published

4 days ago

September 4, 2024

ZestMag.com Staff

Looking for a fun way to add an extra buzz to your nights with friends? Mountain Dew has just the thing. Introducing Hard Mountain Dew, the game- changing beverage that blends the iconic, bold flavor of Mountain Dew with a 5% alcohol twist kick and 95% vibe – the perfect formula for a 100% epic night.

Hard Mountain Dew is the perfect way to elevate those nights with your barkada. Whether it’s an exciting weekend getaway, a karaoke session with friends, or simply a spontaneous night out – the refreshing burst of flavor and the 5% alcohol kick guarantees nothing but a fun and good time for those who are young and young at heart.

Ray Philip Pine, Marketing Director of PepsiCo Philippines said: ” We know Filipinos love to have a good time, and Hard Mountain Dew is all about taking those moments to the next level. With 5% alcohol, it’s your new drinking companion for epic and unforgettable nights. But it’s also about doing so responsibly – making sure that every fun night is one you’ll remember for all the right reasons.”

Hard Mountain Dew is now available in supermarkets, convenience stores nationwide and online-selling platforms for consumers of 18 years and above. It comes in two flavors, Original for that unique citrus punch and Beach Blast for a hint of tropical fruits. Remember, while Hard Mountain Dew is all about having a good time, it’s essential to enjoy it responsibly. The best nights are the ones that are fun, balanced, and safe. Follow and share your memories with Hard Mountain Dew by tagging @hardmountaindewph on Facebook, TikTok, Instagram and YouTube, and @HardMtnDewPH on X (formerly Twitter), and get ready to say a hard yes to those epic kind of nights.