Connect with us

Product Showcase

EasyBrand eyes to revolutionize Phl food service industry

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs.

Published

on

The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable. 

EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. Among their best sellers are the Cheesecake powder, Red Velvet Frappe powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Wintermelon Flavored syrup, Brown Sugar Syrup, Hokkaido Syrup, Okinawa Syrup, Rock Salt and Cheese Foam Powder, and 5 Minute- Tapioca Pearls; while cooked food entrepreneurs patronize their ready-to-use sauces and ready mix powders, such as Teriyaki Sauce, Soy Garlic Sauce, Barbecue Sauce, and Garlic Parmesan Cheese Powder, Salted Egg Powder, and Cheese Sauce Powder Mix.   

The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry via a Mexican restaurant that he put up in Quezon City back in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he offered a formulation that combines the creamer and flavoring for a more stable and consistent beverage product that can compete with international brands. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.

Known for its strict adherence to food safety and quality with product standards certifications from the Philippine Food and Drug Administration, the company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.   

Supporting local businesses      

In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families. EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time. 

With EasyBrand, quality meets affordability, says Wang. “We offer the highest product yield with consistent quality.  Aside from the quality of the food that they offer, we want to ensure that they have profits. That is why we make sure that these ingredients are cost-effective for businesses and that our products are FDA-approved. We want to ensure that we can all bounce back from the pandemic and one way to do that is to ensure that our small businesses grow. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy-to-use ingredients that are of high quality.” 

Another advantage with EasyBrand is that the products are easier to store and require less equipment for food prep. “With our products, they don’t need more storage space or freezer space for ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast, and brew their beans,” Wang adds.  

“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food items. With Easy Brand’s products, their customers can have the same quality of food orders in all their locations,” explains Lim.

EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. Chef Logro, who has worked in international kitchens says it is about time that a Filipino brand brings the same level of quality that can help Filipino “kusineros” level up. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time” He encourages more Filipino cooks to experience the versatility of the Easy brand products through cooking demonstrations on his Youtube channel.     

The EasyBrand website, social media accounts, and app have recipes that demonstrate how easy it is to incorporate their products into your recipes. They are also launching a live caravan that will not only feature cooking demos but also give entrepreneurs tips on how to manage and grow their food business. 

EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.

Product Showcase

No appointment needed at Maxicare’s new Primary Care Clinics in VV Soliven and Skyrise Cebu

Maxicare Primary Care Clinics are established to give Maxicare members convenient access to superior healthcare and excellent customer experience.

Published

on

Maxicare, the largest Health Maintenance Organization in the Philippines, announced that appointments won’t be necessary for its two new Primary Care Clinics (PCCs) in VV Soliven Shopping Complex, EDSA Greenhills, San Juan City; and Skyrise Tower 4B, Guanzon St. Cebu IT Park, Cebu City.

Maxicare Primary Care Clinics are established to give Maxicare members convenient access to superior healthcare and excellent customer experience. Usually, an HMO member needs to book an appointment and present a Letter of Appointment (LOA) to avail themselves of consultations or medical tests in accredited clinics and hospitals.

For the Maxicare members’ convenience, they can skip these steps as PCCs provide a paperless queueing system and an electronic medical recording system. Members can simply walk in and complete their lab tests and doctor consultations within half an hour; with an average waiting time of only six minutes. To make waiting inside PCCs the most relaxing healthcare experience, guests are offered free beverages, wifi access, and charging stations for their devices.

Maxicare President and CEO Sean Argos explained that Filipinos deserve convenient access to quality medical services. The Primary Care Clinics were established with this in mind. “We want to encourage Filipinos to make sure that they are in the best of health. We have learned that Filipinos tend to delay their hospital visits as these take up so much of their time. It is our mission, as a company, that whatever our patients and members need today and, in the future, are served in our Primary Care Clinics. We want this to be their safe space, we want to be here for them during their trying times, and we want to serve them faster so that they can spend time on things that matter most in their life.”

Maxicare PCCs are equipped with diagnostic and laboratory test equipment with consultation rooms for families, ENT room, extraction room for blood tests, vital signs station with BMI machine, radiology station with x-ray machine, and heart station with ECG machine. Patients can also consult with primary care physicians, and specialists in Internal Medicine, Pediatrics, OB Gynecology, ENT, Dermatology, Ophthalmology, and Psychiatry.

Maxicare Primary Care Clinics provide over 255 laboratory tests and procedures such as complete blood count, lipid profile (cholesterol tests), fasting blood sugar, and SGPT (liver test). They also have special laboratory tests like CA 125 (cancer antigen test) and ferritin (iron-stores test). The heart station includes ECG, 2D echo, treadmill stress test, and, soon, the Holter and Ambulatory monitoring. Anti-rabies vaccine and COVID-19 RT-PCR tests are also available.

“Maxicare is expanding our Primary Care Clinics to places closer to our members. Later this year, we are targeting to open three more PCCs before 2022 ends, with more to be opened next year,” Argos said. “We will continue finding ways to help our fellow Filipinos live their best lives.”

Take a look at the newly opened Maxicare Primary Care Clinics in VV Soliven and Skyrise Cebu.

Maxicare Prima Gold, Prima Silver, and E-Ready Advance prepaid cardholders have free and unlimited consultations at PCCs. At present, a total of 12 Primary Care Clinics are open nationwide: (Luzon) VV Soliven Greenhills EDSA, Eton Centris Quezon City, Northgate Filivest Alabang, SM City Clark, Ayala North Exchange Makati City, Bridgetowne Quezon City, W City Center BGC, and Double Dragon Meridian Park Pasay City; (Visayas) Skyrise Cebu IT Park, Cebu Business Park, and Megaworld Blvd. Iloilo; (Mindanao) Abreeza Mall Davao City. For more information about Maxicare’s PCCs, visit https://bit.ly/3zhXQUC

Continue Reading

Product Showcase

This Father’s Day, give dad the gift of self-care

Engineered for advanced skin protection, these personal grooming innovations from Philips make it easy for all kinds of dads to look and feel their best.

Published

on

Good dads always want what’s best for their families. That’s why they do what they can to make sure everyone’s wants and needs are met to the best of their abilities.

Being a dad is a full-time job. It involves a lot of roles – from being a provider, protector, playmate, and more. When most of a dad’s time gets split between work and helping at home day in and day out, there’s little time left for dear old dad to focus on himself.

More than ever, people are starting to see the importance of self-care in our daily lives – dads included. Committed to helping Filipinos take better care of what matters to them the most, through innovative products, Philips empowers people to create healthy habits and feel-good routines that positively change lives.

Just in time for Father’s Day, here are some gift ideas to work some self-care into your dad’s daily routine. Engineered for advanced skin protection, these personal grooming tools from Philips are designed to help dads everywhere look good, feel better, and live their best lives.

For dads who keep it simple – The Philips Shaver Series 1000

Ideal for dads who don’t spend too much time getting ready, a simple shaver makes a great gift. The Philips Shaver Series 1000 gives an effortless smooth shave with advanced skin protection. High-quality, self-sharpening blades and flex heads move in three directions to ensure an enjoyable shaving experience. With a charge time of 5 minutes for one full shave, your dad will be looking great in no time.

For dads who get creative – The Philips Hair Clipper Series 3000

A change of hairstyle is one of the quickest ways to switch up a look. For dads willing to take things into their own hands,      The Philips Hair Clipper Series 3000 is the way to go. It features DualCut self-sharpening blades designed to trim hair twice as fast, while Trim-n-Flow technology incorporates a comb to prevent clogging – helping dads finish their styling in one session.

For dads who do it all – The Philips Multigroom Series 5000 9-in-1, Face and Hair

For the dad who does everything well, The Philips Multigroom Series 5000 9-in-1 Face and Hair is a versatile grooming solution that handles all kinds of situations. This trimmer offers advanced styling and precision with 9 quality tools for styling the face and hair. DualCut blades deliver maximum precision, while the no-slip rubber grip improves comfort and control.

Shop Philips Personal Care Solutions at www.shop-philips.com.ph, Lazada or Shopee. Follow us on our Facebook (PhilipsPersonalCarePH) and Instagram (philipspersonalcare.ph) pages for updates. Focus Global Inc. is the exclusive distributor of Philips Personal Care in the Philippines.

Continue Reading

Product Showcase

Pru Life UK launches free Personal Accident coverage

The free one-year accident coverage is part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.

Published

on

With more Filipinos looking to secure their families’ future, leading life insurer Pru Life UK recently launched its Free Personal Accident coverage with the aim to make financial security more accessible to the public.

The free one-year accident coverage is  part of Pru Life UK’s efforts in helping Filipinos get the most out of life by making it easily available via Pulse, the insurer’s holistic health and wealth management solution for consumers.

“Protecting Filipinos and their families is one of Pru Life UK’s strongest advocacies. We launched the Free Personal Accident coverage through Pulse to show the public that having life protection doesn’t have to be complicated,” Pru Life UK President and Chief Executive Officer Eng Teng Wong shared.

Pru Life UK aims to provide peace of mind to Filipinos in these uncertain times.  This limited-time offer provides an accidental death and disablement/dismemberment benefit of PHP 50,000, in the unfortunate event of the registered user’s death or injury due to an accident. It also offers a burial benefit of PHP 10,000, which will be given in case of death due to natural causes.

The FREE Personal Accident plan is exclusive to New Pulse PRUShoppe Customers or registered Pulse users that have not purchased and/or availed of any PRUShoppe product upon application of the FREE Personal Accident plan. Available from April 20- June 30, 2022, or until 150K FREE Personal Accident plans have been availed, whichever comes first. Filipinos aged 18 to 64 are eligible to register for this offer via Pulse. Further eligibility requirements can be viewed here.

“We strongly believe that through our inclusive efforts like offering this Free Personal Accident coverage, more Filipinos will be inspired and encouraged to get started with their financial wellness journeys,” Wong added.

Continue Reading

Most Popular

Copyright ©FRINGE PUBLISHING. All rights reserved.