NewsMakers
Discovering fresh experiences in the ‘new normal’
From new discoveries that help people become better versions of themselves, or honing in on skills that can be used to contribute/help other people, Heineken celebrates all the new experiences (or creative skills) people have gained from living under lockdown. There’s always something worth celebrating in life.
If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with a fresh perspective. While embracing a new normal, people at home — in the Philippines and throughout the world — began trying new things. Suddenly, friends became bakers. Some turned into barbers and beauticians. Others, gardeners. And let’s not forget the Tik-Tokers.
From new discoveries that help people become better versions of themselves, or honing in on skills that can be used to contribute/help other people, Heineken celebrates all the new experiences (or creative skills) people have gained from living under lockdown. There’s always something worth celebrating in life.
Unforgettable in its iconic green bottle with a red star, Heineken is a beer brand. Heineken has been inviting the Gen Zs and the Millennials of the world to take on a new approach to life. Life has made us all slow down a bit, take a step back, find new ways to connect, and see things through a fresh perspective (even when things are not so favorable). It all comes down to what you make of it, and sometimes all it takes is a fresh perspective to create a #FreshExperience.
Although we do things in isolation, sharing our experiences with friends and family makes them even better. Check out these five coping mechanisms they shared with us:
1. Staying committed to fitness
Jumping on the fitness bandwagon, Brazilian model and actor Daniel Matsunaga decided to try a new workout routine, using the keg as workout weights. Camille Co also got creative using Heineken to work out. “No gym? No weights? No problem,” she said. All she needed was a 5L keg of Heineken to improvise her home workout. After consuming the Heineken keg with friends, she used it as a substitute for weights. Now that’s taking a Heineken to a new level!
2. Being passionate and pursuing one’s passion
Passionate people are ones who always thrive. They enjoy what they do and nothing can rain on their parade. Most passionate people find purpose because they like what they do.
Kerwin King says you might be feeling stuck at home right now, but he’s learned there’s always a fresh experience waiting to be discovered. He’s been keeping busy, inseparable from his gadgets, plants and his adorable fluffy cat. From photography to creating digital art, singing and even plant parenting — he’s got his hands full, keeping busy with his favorite and newly discovered hobbies almost every single day. He has recently found time to reconnect with two of his old passions: collecting comic books and vinyl records! He won us over with the photo he posted of him finishing reading a comic book in one sitting, while listening to one of his favorite artists and enjoying a Heineken. What a refreshing way to spend time at home!
Dominic Roque is the perfect example of discovering and pursuing one’s passion. He says he misses the racetrack, but he channeled his energy into his newfound love for photography – something he can surely use to help build his business. When he started his company, Domo Caps, he learned that there’s always a fresh experience waiting to be discovered. The business has now grown more than he ever expected it to, and he is exploring different ways to be productive. He says that even though we can’t go out like we used to, he always enjoys ending his busy days with a Heineken!
3. Appreciating the simple things in life
Mike Miguel loves surrounding himself—and his feed—with plants. During this quarantine, he finally got to channel his “inner plantito” again. He had gotten so caught up with the city life ever since he moved to Manila that he had forgotten how therapeutic it was to be one with nature. Sometimes one just needs to take a step back from busy city life, and do things at a slower pace to gain the fresh perspective needed to have a fresh experience. Here’s to rediscovering fresh experiences, and celebrating it – with a Heineken!
4. Spotting opportunities to enhance relationships
Degee Razon decided to help his mom out with the current boom in the plant business. He was excited to discover that a lot of his friends find joy and comfort in taking care of plants. He helped the business increase its financial gains, but the real benefit was growing closer to his mom. Sometimes it’s all about finding a way to connect to loved ones in a way we never knew we could.
5. Focusing on self-improvement
When one pushes oneself to keep learning, that’s when a person becomes a better version of himself/herself.
Vladimir Grand says he is not the type of person who’s fond of reading books…He shared, “it takes me forever to finish one.” But with extra time on his hands, he did his best to read more. He improved his English vocabulary and pronunciation through reading, but he says reading books also taught him to be more patient, persevering, and organized.
So keep on creating, exploring, learning, connecting… loving and discovering fresh experiences. Regardless of the situation, it’s possible to keep enjoying new fresh experiences every day.
NewsMakers
The look and feel of your neighborhood may affect your sleep
Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.
Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep?
This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.
They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms.
However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.
This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.
“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”
“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.
The findings were published in Building and Environment.
NewsMakers
Workout or nap? Either can help your sleepless brain, study finds
People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.
A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.
Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.
“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”
The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.
Same result, different pathways
While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.
Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.
The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.
“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”
The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.
About the study
“Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.
NewsMakers
Study links coffee consumption to metabolic health and sex hormones
Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.
Coffee is one of the world’s most widely consumed beverages, and previous research has linked its consumption to a lower risk of conditions such as type 2 diabetes and cardiovascular disease. However, the biological mechanisms behind these benefits remain unclear. A new Finnish study links habitual coffee consumption to healthier body composition and metabolic markers, while revealing distinct associations with sex hormones in men and women.
The study, conducted at the University of Oulu, analysed data from 2,264 participants aged 46 in the Northern Finland Birth Cohort 1966. Researchers examined how habitual coffee consumption was associated with circulating metabolites, cardiometabolic risk markers and sex hormones.
Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.
In both men and women, higher coffee consumption was correlated with lower circulating levels of branched-chain amino acids, biomarkers that have previously been linked to insulin resistance and an increased risk of type 2 diabetes when chronically elevated.
The strongest sex-specific associations were observed in men. Higher coffee consumption was linked to a more favourable glucose–insulin profile, higher concentrations of total and bioavailable testosterone, and increased levels of sex hormone-binding globulin (SHBG). At the same time, free testosterone and the free androgen index were modestly lower. In women, hormonal associations were more limited and were primarily characterised by higher SHBG and lower measures of free androgens.
“Coffee is consumed by millions of people every day, yet we still know surprisingly little about how it relates to our metabolism and hormones. What stood out in our findings was a distinct hormonal signature that didn’t disappear even after we took into account BMI and lifestyle factors, with several of these associations differing between men and women,” says Luca Verroest, lead author of the study and Doctoral Researcher at the University of Oulu.
The results suggest that hormonal pathways may partly explain the relationship between coffee consumption and metabolic health. However, as this was an observational study, the findings demonstrate associations rather than cause-and-effect relationships.
The study is particularly relevant in Finland, one of the world’s highest coffee-consuming countries, where annual consumption averages around 11.8 kilograms per person.
The researchers say the findings provide a foundation for future studies aimed at determining whether coffee itself drives these biological changes and identifying the compounds responsible. These questions are currently being investigated in animal models, with the long-term goal of progressing to human intervention studies. Further research will be needed before the findings could inform dietary recommendations.
The study, Associations of habitual coffee intake with testosterone and cardiometabolic markers: the Northern Finland Birth Cohort 1966 study, has been published in the European Journal of Nutrition.
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