NewsMakers
Alicia Mayer: Truth-baring pro-vegetarian push
Filipina actor Alicia Mayer has “bared” the truth behind the cruel meat industry in more ways than one, via PETA’s ad calling for vegetarianism.

Alicia Mayer: ‘Meat belongs in the morgue, not on your plate.’
Filipina actor Alicia Mayer has “bared” the truth behind the cruel meat industry in more ways than one. That’s because Mayer didn’t pull any punches when she agreed to shoot a brand-new pro-vegetarian ad for People for the Ethical Treatment of Animals (PETA) Asia. In the ad, Mayer is lying completely naked—seemingly lifeless—on a steel table and next to the caption “Meat Belongs in the Morgue, Not on Your Table. Go Vegetarian!” The ad was shot by ace photographer Raymund Isaac for Portfolio Studio and takes direct aim at the meat industry.
“I’m challenging Filipinos to really think about what ‘meat’ is,” says Mayer. “Eating flesh means eating the corpse of a tortured animal who did not want to die. I’m encouraging kind consumers to give vegetarianism a try.”
Mayer gained widespread adoration for her part in the cast of the comedy show Lagot Ka … Isusumbong Kita and for her roles on the soap opera Saang Sulok ng Langit and First Time. She has played the role of Rhea on the Filipino-Malaysian soap opera Muli; served as one of the hosts of Eat Bulaga, the longest-running noontime variety show in Philippine TV history; and graced the cover of FHM magazine.
Animals who are raised and killed for meat, dairy products, and eggs endure immeasurable cruelty and are denied everything that is natural and important to them. More than 750 million animals are slaughtered for their flesh every year in the Philippines. On factory farms, cows, pigs, and chickens are kept in crowded, filthy enclosures, which are often so small that the animals are unable to lie down comfortably. Many animals are forced to stand amid their own urine and feces.
Cows are routinely branded, dehorned, and castrated without being given any painkillers. Pigs are castrated, and their tails and teeth are cut or broken off—also without any pain relief. Chickens are drugged and bred to grow such unnaturally large upper bodies that their legs often become crippled under their own weight. Birds’ throats are cut while they are still conscious, and many birds are scalded to death in defeathering tanks.
In addition to being cruelty-free, a diet that excludes meat, eggs, and dairy products can lower the risk of heart disease (one of the Philippines’ top killers), cancer, strokes, diabetes, obesity, and acne in adults as well as allergies, ear infections, and juvenile-onset diabetes in children. Ninety percent of Filipinos are lactose-intolerant, and avoiding dairy products can help people’s bodies work more efficiently. Numerous physicians and nutritionists agree that the best way to prevent heart disease as well as multiple other conditions, such as diabetes, obesity, and cancer, is to eat a diet high in fiber, including plenty of fruits, vegetables, and whole grains. A healthy vegetarian diet can also help anyone stay slim.
The production of meat and dairy products also contaminates the water and soil with animal waste. Worldwide, farmed animals produce 13 billion metric tons of excrement a year—that’s 48 times as much as the world’s human population produces. Each day, animal agriculture consumes 2.5 trillion liters of water—enough for every person in the world to take eight showers.
Animal grazing has been responsible for loss of topsoil and eventual desertification in many parts of the world. The animals destroy the land’s protective vegetation. Then wind removes the soil and converts formerly productive rangeland into desert. Forest lands in China and South America are being destroyed to clear space for grazing or to grow food for farmed animals.
A recent United Nations report concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change.
“The evidence is clear,” says Jason Baker, PETA Asia’s vice president of international operations. “The best thing that people can do for animals, the planet, and themselves is go vegetarian.”
Mayer joins a host of international stars—including Pamela Anderson, Natalie Portman, Sir Paul McCartney, Maggie Q, and Barbie Hsu—who have kicked the meat habit.
For more information, visit PETAAsiaPacific.com.
NewsMakers
Drinking any amount of alcohol likely increases dementia risk
Even light drinking—generally thought to be protective, based on observational studies—is unlikely to lower the risk, which rises in tandem with the quantity of alcohol consumed.

Drinking any amount of alcohol likely increases the risk of dementia, suggests the largest combined observational and genetic study to date, published online in BMJ Evidence Based Medicine.
Even light drinking—generally thought to be protective, based on observational studies—is unlikely to lower the risk, which rises in tandem with the quantity of alcohol consumed, the research indicates.
Current thinking suggests that there might be an ‘optimal dose’ of alcohol for brain health, but most of these studies have focused on older people and/or didn’t differentiate between former and lifelong non-drinkers, complicating efforts to infer causality, note the researchers.
To try and circumnavigate these issues and strengthen the evidence base, the researchers drew on observational data and genetic methods (Mendelian randomisation) from two large biological databanks for the entire ‘dose’ range of alcohol consumption.
These were the US Million Veteran Program (MVP), which includes people of European, African, and Latin American ancestry, and the UK Biobank (UKB), which includes people of predominantly European ancestry.
Participants who were aged 56–72 at baseline, were monitored from recruitment until their first dementia diagnosis, death, or the date of last follow-up (December 2019 for MVP and January 2022 for UKB), whichever came first. The average monitoring period was 4 years for the US group, and 12 for the UK group.
Alcohol consumption was derived from questionnaire responses—over 90% of participants said they drank alcohol—and the Alcohol Use Disorders Identification Test (AUDIT-C) clinical screening tool. This screens for hazardous drinking patterns, including the frequency of binge drinking (6 or more drinks at a time).
In all, 559,559 participants from both groups were included in observational analyses, 14,540 of whom developed dementia of any type during the monitoring period:10,564 in the US group; and 3976 in the UK group. And 48,034 died: 28,738 in the US group and 19,296 in the UK group.
Observational analyses revealed U-shaped associations between alcohol and dementia risk: compared with light drinkers (fewer than 7 drinks a week) a 41% higher risk was observed among non-drinkers and heavy drinkers consuming 40 or more drinks a week, rising to a 51% higher risk among those who were alcohol dependent.
Mendelian randomisation genetic analyses drew on key data from multiple large individual genome-wide association studies (GWAS) of dementia, involving a total of 2.4 million participants to ascertain lifetime (rather than current) genetically predicted risks.
Mendelian randomisation leverages genetic data, minimising the impact of other potentially influential factors, to estimate causal effects: genomic risk for a trait (in this case, alcohol consumption) essentially stands in for the trait itself.
Three genetic measures related to alcohol use were used as different exposures, to study the impact on dementia risk of alcohol quantity, as well as problematic and dependent drinking.
These exposures were: self-reported weekly drinks (641 independent genetic variants); problematic ‘risky’ drinking (80 genetic variants); and alcohol dependency (66 genetic variants).
Higher genetic risk for all 3 exposure levels was associated with an increased risk of dementia, with a linear increase in dementia risk the higher the alcohol consumption.
For example, an extra 1-3 drinks a week was associated with a 15% higher risk. And a doubling in the genetic risk of alcohol dependency was associated with a 16% increase in dementia risk.
But no U-shaped association was found between alcohol intake and dementia, and no protective effects of low levels of alcohol intake were observed. Instead, dementia risk steadily increased with more genetically predicted drinking.
What’s more, those who went on to develop dementia typically drank less over time in the years preceding their diagnosis, suggesting that reverse causation—whereby early cognitive decline leads to reduced alcohol consumption—underlies the supposed protective effects of alcohol found in previous observational studies, say the researchers.
They acknowledge that a principal limitation of their findings is that the strongest statistical associations were found in people of European ancestry, because of the numbers of participants of this ethnic heritage studied. Mendelian randomisation also relies on assumptions that can’t be verified, they add.
Nevertheless, they suggest that their findings “challenge the notion that low levels of alcohol are neuroprotective.”
And they conclude: “Our study findings support a detrimental effect of all types of alcohol consumption on dementia risk, with no evidence supporting the previously suggested protective effect of moderate drinking.
“The pattern of reduced alcohol use before dementia diagnosis observed in our study underscores the complexity of inferring causality from observational data, especially in ageing populations.
“Our findings highlight the importance of considering reverse causation and residual confounding in studies of alcohol and dementia, and they suggest that reducing alcohol consumption may be an important strategy for dementia prevention.”
NewsMakers
Distribution of fat could influence cancer risk, study suggests
Obesity is usually measured using body mass index (BMI), but growing evidence – particularly from heart health research – suggests that BMI alone doesn’t capture the full picture when it comes to obesity-related health risks. However, the role of fat distribution in cancer risk has been relatively unexplored.

How fat is distributed in people’s bodies could make a difference to their risk of certain cancers, according to new research led by the University of Bristol. The international study is published in the Journal of the National Cancer Institute (JNCI).
Scientists have already shown that having obesity increases a person’s risk of developing certain cancers. Obesity is usually measured using body mass index (BMI), but growing evidence – particularly from heart health research – suggests that BMI alone doesn’t capture the full picture when it comes to obesity-related health risks. However, the role of fat distribution in cancer risk has been relatively unexplored.
Researchers in Bristol’s Integrative Cancer Epidemiology Programme (ICEP) investigated whether body fat at different locations across the body influences the risks of 12 obesity-related cancers – endometrial, ovarian, breast, colorectal, pancreas, multiple myeloma, liver, kidney (renal cell), thyroid, gallbladder, oesophageal adenocarcinoma, and meningioma.
They used a technique known as Mendelian randomisation, which uses statistics, computing and the natural variations in people’s genetics to identify patterns in large health data sets.
The team found that fat distribution appears to influence cancer risk – but the relationship varies by cancer type. For some cancers, where fat is stored in the body seems more important than how much is stored; for others, the reverse is true; and, for some, both matter. In cancers where distribution is important, the specific locations of body fat driving this seem to differ by cancer, meaning the overall picture is quite complex.
Lead author, Dr Emma Hazelwood, who recently completed her PhD at the University of Bristol, explained: “These findings support the growing consensus that BMI, while useful for population-level trends, may be too simplistic for assessing individual health risks.
“Our results tell us that there is no ‘one-size-fits-all’ when it comes to cancer, meaning a more tailored approach to cancer prevention in people with obesity could be most effective.”
The paper’s findings fit with recent calls for change, including the 2024 European Association for the Study of Obesity framework and the Lancet Commission on the future of obesity, which have emphasised that BMI is a flawed diagnostic tool and that fat distribution matters.
In the future, a better understanding of how fat distribution across the body affects cancer risk could help identify those most at risk and guide more personalised approaches to obesity treatment and cancer prevention.
The research team recommend further work is needed, using different approaches and studying non-European populations.
Dr Hazelwood added: “It is vital to understand the biological mechanisms that underpin these associations – particularly how and why different fat depots affect cancer development. In the longer term, we need to explore how obesity treatments – whether lifestyle or drug-based – influence these risk pathways.”
Dr Julia Panina, Head of Research Funding at World Cancer Research Fund, added: “Our evidence-based Cancer Prevention Recommendations highlight the role of maintaining a healthy weight to reduce cancer risk. While this remains essential, growing scientific evidence shows that body composition – particularly how fat is distributed throughout the body – is also a crucial factor.
“With support from our fantastic donors, we were able to co-fund the University of Bristol’s excellent team whose findings will help direct this exciting area towards possible new cancer prevention and treatments.”
This study was funded by the World Cancer Research Fund (WCRF UK) and Cancer Research UK (Integrative Cancer Epidemiology Programme). This work was carried out at the MRC Integrative Epidemiology Unit (MRC IEU), which is supported by the Medical Research Council (MRC) and the University of Bristol.
NewsMakers
Forget materialism, a simple life is happier: research
The commitment to simple living, or ‘voluntary simplicity’ as it is formally known, leads to wellbeing through providing more opportunities for personal interaction and social connection than conventional contexts of exchange, such as community gardens, sharing resources, and peer-to-peer lending platforms.

In an age where billionaires and conspicuous consumption are increasingly on display, new Otago-led research shows a simple life really is a happier life.
The study led by University of Otago – Ōtākou Whakaihu Waka Department of Marketing researchers has recently been published in the Journal of Macromarketing.
After setting out to understand the relationship between consumption and wellbeing, the researchers found people are happier and more satisfied when adopting sustainable lifestyles and resisting the temptations of consumerism.
They analysed data from a representative sample of more than 1000 New Zealanders, made up of 51 per cent men and 49 per cent women, with a median age of 45 and a median annual household income of $50,000.
They found the commitment to simple living, or ‘voluntary simplicity’ as it is formally known, leads to wellbeing through providing more opportunities for personal interaction and social connection than conventional contexts of exchange, such as community gardens, sharing resources, and peer-to-peer lending platforms.
Women are more likely to adopt a simple life than men, although more research is needed to understand why.
Co-author Associate Professor Leah Watkins says consumer culture promotes happiness as being typically associated with high levels of income and the capability it affords to acquire and accumulate material possessions.
“However, research is clear that attitudes to, and experiences of, materialistic approaches to life do not lead to increases in happiness or wellbeing. Nor do they lead to sustainable consumption necessary for planetary health.”
Between 2000 and 2019, global domestic material consumption increased by 66 per cent, tripling since the 1970s to reach 95.1 billion metric tons.
Growing consumer affluence and higher living standards have resulted in warnings of alarming trends of environmental degradation from human consumption.
This, coupled with global warming and post-pandemic health and financial anxieties, has led researchers and policymakers to call for a better understanding of the links between simple consumer lifestyles and wellbeing.
But co-author Professor Rob Aitken says this isn’t a case of just throwing out all your worldly possessions.
“It’s not directly the commitment to material simplicity that leads to wellbeing, but the psychological and emotional need fulfilment that derives from relationships, social connection, community involvement and a sense of living a purposeful and meaningful life.
“In a world where billionaire weddings are treated like state occasions and private yachts are the new status symbols, voluntary simplicity offers a quiet, powerful counter-narrative — one that values enough over excess, connection over consumption, and meaning over materialism.”
-
Destinations4 weeks ago
Looking for the Hollywood magic (then finding myth making) in Notting Hill in London
-
Destinations3 weeks ago
London has The Monument to remember the fire that destroyed the city, but failed to learn lessons from what happened
-
Product Showcase2 weeks ago
Six gold awards spotlight Mang Inasal’s marketing leadership at International Business Awards
-
Nutrition2 weeks ago
Eat your greens and skip the sugar spikes
-
Destinations4 weeks ago
Your idea of the ‘London Bridge’ is false… thanks to erroneous marketing pandering to our lookism
-
Travel3 weeks ago
Checking the London Underground
-
Wellness2 weeks ago
Regular exercise ‘rewires’ heart-control nerves differently on left and right side, study finds
-
NewsMakers2 weeks ago
Distribution of fat could influence cancer risk, study suggests