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Innovative mindset drives Kenny Rogers Roasters expansion for 2024

Renowned for its ‘deliciously healthy’ menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry.

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Kenny Rogers Roasters is set for a robust growth in 2024, driven by the brand’s innovation-centric approach rooted in its “Innovation with a purpose” mantra. This strategy, along with recognitions by notable award-giving bodies and top food aggregators in the industry, are seen to propel the roasted chicken restaurant chain forward for the coming year.

Renowned for its ‘deliciously healthy’ menu, the brand marked 2023 with a series of trendsetting product launches and marketing campaigns that made waves and put Kenny Rogers Roasters on the map of the food industry. For the launch of its Truffle Collection which featured roasted chicken drizzled with truffle oil, the brand partnered with Grab to dress up its cars and riders in gold — from cars and motorcycles to jackets, helmets, and face masks, – that created a head-turning street spectacle across the metropolis.

FoodPanda recognized Kenny Rogers Roasters as the Most Innovative Brand for 2023. Present to receive the award were by (L-R) Kenny Rogers assistant brand manager Mary Adeline Vinluan, group marketing director Lorent Adrias, and Seattle’s Best Coffee marketing manager John Paulo Oquendo.

This campaign won the Green Boomerang award from the IMMAP Boomerang Awards for Retail Media Network – recognizing the excellence and effectiveness of the collaboration between Kenny Rogers Roasters and Grab by maximizing the use of its retail ecosystem which reached beyond the digital space to deliver both online and offline experience to consumers.

In the recently concluded edition of the 2023 Golden Grab Awards, the brand received different recognitions including two major Marketing awards namely the Campaign of the Year and the Gold Ad Trendsetter award beating the other quick-service restaurant giants. Kenny Rogers Roasters also received for the second-year in a row the Fan Favorite for the Roasted Chicken category and won gold for the Combo Meal category!

The brand garnered attention from yet another prominent aggregator platform in the country, Foodpanda, due to its commitment in continuous product innovations – Kenny Rogers Roasters was named the Most Innovative Brand for 2023. This not only reaffirms the innovation-centric approach of the brand but it solidifies the position of Kenny Rogers Roasters as a trailblazer in the food industry.

Not surprisingly, the success of the marketing campaign impacted the company’s revenues, helping the restaurant drive 22% systemwide sales growth for 2023 versus 2022.

These recognitions, along with steady revenue growth, give Kenny Rogers Roasters’ Marketing Director, Lorent Adrias, a confident outlook for 2024, attributing it to their 2023 wins and the brand’s strong commitment to an innovation-centric mindset. “This is at the heart of everything we do. We aim to remain proactive to the needs and wants of our customers while also ensuring that every visit to our store is an exciting and enjoyable experience.”

Ranked number 1 in the Fast food/Restaurant category for Best Customer Service by Statista and a leading Philippine news publication, this well-deserved distinction is further backed up by multiple awards, beginning with the Marketing Excellence Award for Excellence in Brand Awareness where Kenny Rogers Roasters won gold for its Chimichurri campaign.

Individually, Adrias, was also awarded the highly-coveted 2023 Mansmith Young Market Masters Award (YMMA), which recognizes the best that the Filipino youth has to offer in the world of Marketing.

Kenny Rogers Roasters received multiple awards at the recent 2023 Golden Grab Awards led by Grab Philippines head of deliveries marketing Kristopher Mauricio and manager – account management Carlo Arboleda (1st and 5th from left) and received by (from left) Kenny Rogers Group digital marketing manager Bryan Darwin Hosingco, assistant brand manager Mary Adeline Vinluan, and group marketing director Lorent Adrias.

With a strong foundation established in 2023, Kenny Rogers Roasters is looking into opening 20 stores in 2024 to end the year with 150 stores in total.

“Our focus for next year is to build more stores, further increase our market share by improving market penetration not only in Metro Manila but also in provincial key cities,” noted Adrias

The same year, diners can also expect new, and exciting menu offerings as he added, “You would also see a lot of efforts to push and celebrate deliciously healthy food.”

Kenny Rogers Roasters won big at the recent 2023 Golden Grab Awards, winning both the Campaign of the Year and Gold Ad Trendsetter categories.

As Kenny Rogers welcomes 2024, Adrias looks ahead with the mission to be better than their previous year. “Our goal is to consistently beat ourselves and be better from what we did last year.  We will continue to focus on innovation not just in our products, but also our service. We aim to sustain the positive momentum for our brand while staying true to the brand’s DNA which is being deliciously healthy. We hope to make it easy and exciting for our consumers to enjoy our brand while remaining relevant and exciting.”

All of these awards and recognitions are a testament on the dedication of the team behind the brand to continuously make Kenny Rogers Roasters captivating and meaningful for the consumers. Expect that the brand remains steadfast in delivering exceptional dining experiences while upholding the highest standards of quality, flavor, and service in the years to come.

NewsMakers

The look and feel of your neighborhood may affect your sleep

Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.

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Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep? 

This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.  

They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms. 

However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.  

This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.  

“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”  

“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.  

The findings were published in Building and Environment.

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Workout or nap? Either can help your sleepless brain, study finds

People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.

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A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.

Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.

“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”

The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.

Same result, different pathways

While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.

Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.

The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.

“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”

The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.

About the study

Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.

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Study links coffee consumption to metabolic health and sex hormones

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

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Coffee is one of the world’s most widely consumed beverages, and previous research has linked its consumption to a lower risk of conditions such as type 2 diabetes and cardiovascular disease. However, the biological mechanisms behind these benefits remain unclear. A new Finnish study links habitual coffee consumption to healthier body composition and metabolic markers, while revealing distinct associations with sex hormones in men and women.

The study, conducted at the University of Oulu, analysed data from 2,264 participants aged 46 in the Northern Finland Birth Cohort 1966. Researchers examined how habitual coffee consumption was associated with circulating metabolites, cardiometabolic risk markers and sex hormones.

Despite having a similar body mass index (BMI), individuals with higher coffee consumption had lower total and visceral fat and greater skeletal muscle mass than those who consumed less coffee.

In both men and women, higher coffee consumption was correlated with lower circulating levels of branched-chain amino acids, biomarkers that have previously been linked to insulin resistance and an increased risk of type 2 diabetes when chronically elevated.

The strongest sex-specific associations were observed in men. Higher coffee consumption was linked to a more favourable glucose–insulin profile, higher concentrations of total and bioavailable testosterone, and increased levels of sex hormone-binding globulin (SHBG). At the same time, free testosterone and the free androgen index were modestly lower. In women, hormonal associations were more limited and were primarily characterised by higher SHBG and lower measures of free androgens.

“Coffee is consumed by millions of people every day, yet we still know surprisingly little about how it relates to our metabolism and hormones. What stood out in our findings was a distinct hormonal signature that didn’t disappear even after we took into account BMI and lifestyle factors, with several of these associations differing between men and women,” says Luca Verroest, lead author of the study and Doctoral Researcher at the University of Oulu.

The results suggest that hormonal pathways may partly explain the relationship between coffee consumption and metabolic health. However, as this was an observational study, the findings demonstrate associations rather than cause-and-effect relationships.

The study is particularly relevant in Finland, one of the world’s highest coffee-consuming countries, where annual consumption averages around 11.8 kilograms per person.

The researchers say the findings provide a foundation for future studies aimed at determining whether coffee itself drives these biological changes and identifying the compounds responsible. These questions are currently being investigated in animal models, with the long-term goal of progressing to human intervention studies. Further research will be needed before the findings could inform dietary recommendations.

The study, Associations of habitual coffee intake with testosterone and cardiometabolic markers: the Northern Finland Birth Cohort 1966 study, has been published in the European Journal of Nutrition.

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