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Holcim launches Phl’s first water repellent cement

Called Holcim Aqua X, the new product is designed to protect structures such as homes from damage and deterioration caused by water. The Company developed Holcim Aqua X after a study showed 70% of homeowners and contractors identified water protection as an important consideration in projects.

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Holcim Philippines, Inc. launched in March the country’s first ever water repellent cement in response to customers’ demand for a product that can help protect structures against excess moisture.

Called Holcim Aqua X, the new product is designed to protect structures such as homes from damage and deterioration caused by water. The Company developed Holcim Aqua X after a study showed 70% of homeowners and contractors identified water protection as an important consideration in projects.

Concrete walls and foundations with poor protection are prone to cracks after steel rebars rust and expand as water seeps in. Painted walls may also develop imperfections due to water seepage. Unaddressed, these can cause serious damage to a structure.

Holcim Aqua X contains Active Water Repellent Boosters that prevents such damage. These make it easier to build water-resistant structures compared with current practices, where builders apply a repellent on walls or include a water-proofing compound to the concrete mix.

Holcim Philippines President and CEO Horia Adrian: “This new product highlights our great advantage in developing exciting products. It also shows that we listen to our customers to understand what they need so we can develop innovative products that help them build better.”

Aside from showcasing Holcim Philippines’ strength in innovation, Holcim Aqua X supports the Company’s commitment to keep its business respectful of the environment.

“Being a blended cement, Holcim Aqua X is more environment-friendly than others in the market because it uses less clinker thus having lower carbon footprint. This continues our proud legacy of producing sustainable products that deliver superior performance,” added Adrian.

The new product was launched to key customers in Davao and will be available throughout Mindanao by the end of the year. Holcim Aqua X is the latest product the Company has launched as it steps up the roll out of specialized construction solutions that address specific needs of builders in the country.

In 2019, the Company introduced road infrastructure cement Holcim Solido as an alternative to ordinary Portland cement. Due to its durability and performance advantage, Holcim Solido has become a significant part of the Company’s product mix.  Holcim Philippines followed this up last year with Holcim Multifix, an easy-to-use and multipurpose mortar product that can help contractors and masons improve the quality of walls, floors, and tile installation in their building projects.

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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