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Diageo shaping Filipino bartenders to become world class

Diageo Bar Academy provides a platform for bartenders to raise the bar and enhance their career through training and education since 2010. In the Philippines, Diageo Bar Academy has reached 3,000 Filipino bartenders. In January 2023, the Academy has trained an additional 830 Filipino bartenders across 240 outlets from Metro Manila, Greater Luzon and Visayas.

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Diageo, the maker of some of the most iconic and popular liquor brands in the world such as Johnnie Walker, Singleton, and Tanqueray continues its mission to inspire people to drink better – not more – and create unforgettable experiences by elevating the skills of bartenders through the Diageo Bar Academy.

Diageo Bar Academy provides a platform for bartenders to raise the bar and enhance their career through training and education since 2010. In the Philippines, Diageo Bar Academy has reached 3,000 Filipino bartenders. In January 2023, the Academy has trained an additional 830 Filipino bartenders across 240 outlets from Metro Manila, Greater Luzon and Visayas.

“Diageo Bar Academy is one of the main initiatives of the Championing Inclusion & Diversity pillar in our Society 2030: Spirit of Progress program. We believe that the bartending profession is open for all genders, and we are happy to see 30% female bartenders taking part in the Diageo Bar Academy. We are looking forward to continue to inspire both male and female bartenders to upskill their profession into world class levels. This is why we are very excited to have one of our Diageo Bar Academy graduates, Alyssa Lorenzo or also known as Aly, represent the Philippines in the upcoming World Class Competition later in the year”, says Rian Asiddao, Reserve Brand Ambassador and Diageo Bar Academy Trainer.

It was a momentous occasion for the local bartending industry when 28-year-old Aly, a graduate of the Diageo Bar Academy, shattered its glass ceiling by becoming the first female overall champion of the recently concluded Philippine leg of the Diageo World Class Philippines Bartender of the Year 2023 competition. Aly will go on to represent the Philippines in the elite World Class Bartender of the Year competition which will take place in Sao Paolo, Brazil in September 2023.

We sat down with this exceptionally talented and creative mixologist to ask her about what she believes it takes to excel in her highly competitive chosen field, and she shared five unique insights into what goes on in the minds of champions.

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Mixing mastery in action. Aly expertly blends flavors with finesse and precision.

1.    Honor your passion. Aly likens her discovery of bartending to love at first sight. It was as if lighting struck her as a sophomore in college, seeing a flairtending exhibition and wanting more than anything to be able to learn the amazing skills the bartenders showed off with ease. This drove her to learn everything she could about the profession and, from that first moment on, she has never lost sight of that love and excitement for the craft. This passion carried her from college to her first job at 5ynco, to her current position as head mixologist at Xi by Café Guilt.

2.    Embrace adversity. It will always be true that nothing good comes easy, and that is a fact that you will have to come to terms with if you want to perform well in any field. Learning to take critique, criticism, and even outright negativity and manage these in a healthy manner is what separates the legends from the “also-rans”. “I think it’s normal to receive negative comments,” Aly notes, “but the more I experienced discouragement, the more I wanted to prove myself and the fact that I can do better each day. I was patient, I persevered, and I became stronger.”

3.    Work well with others and engender a supportive community. Aly found the value of companionship and knowledge early on. It was through involvement in a creative community of other bartenders that she found a connection that enabled all of them to build off of each other’s strengths and learn from each other’s experiences. After all, a rising tide raises all ships.

Aly emphasizes that workplace friendships play an important part in her professional life. “It’s not all about saying ‘Hi’ and ‘Hello’, it’s all about lifting each other and offering helping hands to meet each other’s needs. Healthy competition and community pushes everyone to win. Day by day we discovered a lot of things that helped us enhance and develop our drinks until it hits the best spot.”

Today’s industry, competitive as it is, has grown in leaps and bounds when it comes to fostering collaboration. This is especially notable when you realize that many of the gender biases that once plagued the industry are no longer the norm. In fact, when asked if bartending, and particularly bartending competitions, was a “boy’s club”, Aly staunchly denied this and said that “my ‘Kuyas’ offered a lot of help during competition!”

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A triumphant moment: Aly proudly holds her well-deserved trophy, celebrating her victory as the first female overall champion. Her winning cocktail, Sugid, beautifully embodies her Filipino heritage, showcasing the values of sikap, sipag, at tiyaga.

4.    Play to your strengths. Aly’s winning cocktail, Sugid, was subtlety in gastronomic form. Conceptualized through her pride in her heritage and her desire to highlight the Filipino values sikap, sipag, at tiyaga, the white sphere served atop a banana leaf isn’t what comes to mind when one thinks of cocktails. It is, however, a perfect representation of who Aly is – a Filipina who got where she is today through the said values, dedication and hard work.

5.    Learn the differences between real and imagined limitations. While some limitations are very real, such as the need to sleep and eat, others are purely imaginary. Case in point, you can be a girl and be a bartender—a very good one. “Not everyone knows the capabilities of a female bartender, which is mainly underestimated by everybody,” shares Aly. Refusing to accept limitations of gender, race and orientation biases is what has put this lady on the map. She knew she could do everything and anything a male bartender could and has taken it upon herself to learn and grow to be able to bring the very best skills to the table. A proud proponent of Pinay Pride, Aly proudly exclaims, “Mabuhay tayong mga Pilipina!”

As Aly continues to train in preparation for her faceoff with the representatives of other countries, her colleagues cheer her on. Many of them came through the same training as she did at the Diageo Bar Academy, which serves as the fertile environment where many of them have nurtured the same passion for excellence that Aly exemplifies.

Aly is the first female World Class Champion showing the world that bartending knows no gender. Providing an equal playing field for ambitious mixologists and bartenders as well as recognizing and nurturing talent to those who wish to take up the craft is one of the driving goals of Diageo Bar Academy. With this win, Aly is undeniable proof of the potential that this organization can unlock, and the drinking public can look forward to reaping the benefits.

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Manulife Philippines ‘Time to MOVE’ symposium focuses on health and longevity

This symposium marked the launch of ManulifeMOVE, a comprehensive health program designed to encourage healthier habits and integrates preventive care, lifestyle guidance, and digital tools to support individuals at every stage of life.

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Manulife Philippines hosted its “Time to MOVE – Manulife Longevity Symposium,” a milestone event that brought together healthcare experts, industry thought leaders, financial advisors, customers, and partners to discuss the pressing challenge of living longer and better lives.

This symposium marked the launch of ManulifeMOVE, a comprehensive health program designed to encourage healthier habits and integrates preventive care, lifestyle guidance, and digital tools to support individuals at every stage of life. It also provides coverage that supports early diagnosis, recovery, and protection beyond government-provided health insurance.

Key findings from the Manulife Asia Care Survey 2025, a comprehensive study that explores Filipinos’ perspectives, readiness and concerns about aging and longevity, were the core concepts of the symposium. The survey also revealed a shift in mindset: Filipinos are increasingly focused on the quality of life they want to experience as they age, rather than simply extending their lifespan.

The #FYP: Future-proofing Young Pinoys – Examining Longevity Perspectives, Sentiments, and Aspiration of Millennials and Gen Zs study was also launched during the event. The findings of this study highlight how younger generations of Filipinos are prioritizing purpose and financial independence rather than living a longer life.

“As Filipinos redefine what it means to live longer and better, we at Manulife are committed to helping them achieve this vision with trusted guidance and financial tools to help them make informed decisions about their future,” said Rahul Hora, president and chief executive officer at Manulife Philippines. “This Longevity Symposium underscores our dedication to equipping Filipinos with relevant expert insights, comprehensive solutions and financial strategies that empower them to gain confidence and enjoy a healthier, more rewarding life as they grow older.”

The symposium featured keynote sessions such as Preventive Heath Innovation where leading experts Dr. Jeremy Lim (CEO and co-founder, AMII), Dr. Natha Kumar (head of Medical Affair, Guardant Health), and Dr. Beverly Ho (chief health officer, Ayala Health) showcased cutting-edge health solutions, including methods for prevention, diagnosis, monitoring, and management of pressing health challenges. There was also the session on the Future of Retirement where Aira Gaspar (president and chief executive officer, Manulife Investments Philippines), and Elvin Tharm (head of retirement, Manulife Asia) gave a fast-paced presentation focused on busting the most common myths about retirement readiness.

Manulife’s global head of Sustainability and Climate Performance Management and managing director, head of ESG – General Account Ariel Kangasniemi also joined Manulife Philippines brand ambassador Erwan Heussaff in exploring how sustainability, equity, and health intersect to support longer, better lives. They highlighted Manulife’s nature-based investments — from forest restoration to carbon sequestration — as key drivers of climate resilience and community longevity.

The launch of ManulifeMOVE brought together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage. It was marked with breakout sessions designed to translate insights into action. Participants engaged in four themed experiences—Live, Flex, Breathe, and Think— each offering practical guidance on nutrition, fitness, mental well-being, and brain health. These sessions highlighted sustainable eating practices, physical exercises that help people stay strong as they age, stress management, and cognitive health tips, providing attendees with actionable advice that they could immediately incorporate into their daily routines.

The symposium also served as a springboard for broader conversations about the role of private-public partnerships in shaping a healthier future for Filipinos. Discussions emphasized how strategic investments and institutional support can significantly contribute to helping individuals and communities prepare for the realities of longer lifespans.

Manulife’s Time to MOVE” symposium marks a pivotal moment in the company’s efforts to champion healthier and more confident living in an aging Philippines. By bringing together diverse voices and actionable insights, Manulife Philippines reinforces its commitment to supporting Filipinos at every stage of life and encouraging them to live longer and better, with health, purpose, and financial security at the core.

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Six gold awards spotlight Mang Inasal’s marketing leadership at International Business Awards

The campaigns recognized include MANGINASAL.PH, honored as Branded Utility of the Year for its customer-driven corporate website transformation; and Love the Flavors, Love the Philippines, awarded Communications or PR Campaign of the Year for its nationwide impact.

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Mang Inasal, the Philippines’ Grill Expert, has achieved a landmark global recognition after winning six Gold trophies at the 2025 International Business Awards, making it the only Philippine restaurant brand to earn this distinction this year. The wins highlight the brand’s innovative marketing, digital, and public relations campaigns that connect with a growing community of customers across all ages.

“This is the most Gold awards we’ve ever won from a single award-giving body, and seeing our work recognized on a global stage fills us with pride and gratitude,” said Mang Inasal president Mike V. Castro. “But this WINstory is not just ours. It belongs to our customers, from locals to foreign guests, young and old, who enjoy our Ihaw-Sarap (deliciously grilled) food and Unli-Saya (unlimited fun) moments whether they dine-in, takeout, go through the drive-thru, or order delivery. Their support inspires us to keep improving and to create more moments worth celebrating.”

The campaigns recognized include MANGINASAL.PH, honored as Branded Utility of the Year for its customer-driven corporate website transformation; Love the Flavors, Love the Philippines, awarded Communications or PR Campaign of the Year for its nationwide impact; MI UNIVerse, recognized as Youth Marketing Campaign of the Year for connecting with Gen Z; #MangInasalCreamyYESSummer, which won both Influencer Marketing Campaign of the Year and Viral Marketing Campaign of the Year for its strong online reach; and #MangInasalKahitSaan, acclaimed as Marketing Campaign of the Year for Delivery Services.

“Every campaign we’ve been recognized for begins with one question: what matters most to our customers?” shared Mang Inasal marketing head Allan C. Tan. “That question shapes everything we do. We focus on what will make them smile, what excites them, and how we can make every interaction better. During the pandemic, that focus kept us going and continues to guide us today. When customers respond online, visit our stores, or order for delivery, we see our work connecting in meaningful ways. That connection drives us to keep creating moments people remember.”

The International Business Awards, considered the world’s premier business awards, drew more than 3,800 nominations from 78 nations, recognizing excellence in management, marketing, PR, customer service, HR, technology, and product innovation.

Among the Philippine brands recognized this year at the International Business Awards, Mang Inasal shared the spotlight with SM Supermalls, Ayala Land Inc., and Globe Telecom—each also included in Brand Finance’s Strongest Brands for 2025.

With its latest wins, Mang Inasal has now collected 29 major awards in 2025 from prestigious competitions including the Marketing Excellence AwardsAsia-Pacific Tambuli AwardsASEAN PR Excellence Awards, and Asia-Pacific Stevie Awards. Its inclusion in Brand Finance’s Strongest Brands list cements its position as one of the country’s most respected and influential names in business and marketing.

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Why Mega Sardines is a smart, healthy choice for every Filipino family

Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

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Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines

  1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
  2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
  3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
  4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
  5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
  6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

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