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Diageo shaping Filipino bartenders to become world class

Diageo Bar Academy provides a platform for bartenders to raise the bar and enhance their career through training and education since 2010. In the Philippines, Diageo Bar Academy has reached 3,000 Filipino bartenders. In January 2023, the Academy has trained an additional 830 Filipino bartenders across 240 outlets from Metro Manila, Greater Luzon and Visayas.

Published

2 years ago

July 19, 2023

ZestMag.com Staff

Diageo, the maker of some of the most iconic and popular liquor brands in the world such as Johnnie Walker, Singleton, and Tanqueray continues its mission to inspire people to drink better – not more – and create unforgettable experiences by elevating the skills of bartenders through the Diageo Bar Academy.

“Diageo Bar Academy is one of the main initiatives of the Championing Inclusion & Diversity pillar in our Society 2030: Spirit of Progress program. We believe that the bartending profession is open for all genders, and we are happy to see 30% female bartenders taking part in the Diageo Bar Academy. We are looking forward to continue to inspire both male and female bartenders to upskill their profession into world class levels. This is why we are very excited to have one of our Diageo Bar Academy graduates, Alyssa Lorenzo or also known as Aly, represent the Philippines in the upcoming World Class Competition later in the year”, says Rian Asiddao, Reserve Brand Ambassador and Diageo Bar Academy Trainer.

It was a momentous occasion for the local bartending industry when 28-year-old Aly, a graduate of the Diageo Bar Academy, shattered its glass ceiling by becoming the first female overall champion of the recently concluded Philippine leg of the Diageo World Class Philippines Bartender of the Year 2023 competition. Aly will go on to represent the Philippines in the elite World Class Bartender of the Year competition which will take place in Sao Paolo, Brazil in September 2023.

We sat down with this exceptionally talented and creative mixologist to ask her about what she believes it takes to excel in her highly competitive chosen field, and she shared five unique insights into what goes on in the minds of champions.

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Mixing mastery in action. Aly expertly blends flavors with finesse and precision.

1. Honor your passion. Aly likens her discovery of bartending to love at first sight. It was as if lighting struck her as a sophomore in college, seeing a flairtending exhibition and wanting more than anything to be able to learn the amazing skills the bartenders showed off with ease. This drove her to learn everything she could about the profession and, from that first moment on, she has never lost sight of that love and excitement for the craft. This passion carried her from college to her first job at 5ynco, to her current position as head mixologist at Xi by Café Guilt.

2. Embrace adversity. It will always be true that nothing good comes easy, and that is a fact that you will have to come to terms with if you want to perform well in any field. Learning to take critique, criticism, and even outright negativity and manage these in a healthy manner is what separates the legends from the “also-rans”. “I think it’s normal to receive negative comments,” Aly notes, “but the more I experienced discouragement, the more I wanted to prove myself and the fact that I can do better each day. I was patient, I persevered, and I became stronger.”

3. Work well with others and engender a supportive community. Aly found the value of companionship and knowledge early on. It was through involvement in a creative community of other bartenders that she found a connection that enabled all of them to build off of each other’s strengths and learn from each other’s experiences. After all, a rising tide raises all ships.

Aly emphasizes that workplace friendships play an important part in her professional life. “It’s not all about saying ‘Hi’ and ‘Hello’, it’s all about lifting each other and offering helping hands to meet each other’s needs. Healthy competition and community pushes everyone to win. Day by day we discovered a lot of things that helped us enhance and develop our drinks until it hits the best spot.”

Today’s industry, competitive as it is, has grown in leaps and bounds when it comes to fostering collaboration. This is especially notable when you realize that many of the gender biases that once plagued the industry are no longer the norm. In fact, when asked if bartending, and particularly bartending competitions, was a “boy’s club”, Aly staunchly denied this and said that “my ‘Kuyas’ offered a lot of help during competition!”

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A triumphant moment: Aly proudly holds her well-deserved trophy, celebrating her victory as the first female overall champion. Her winning cocktail, Sugid, beautifully embodies her Filipino heritage, showcasing the values of sikap, sipag, at tiyaga.

4. Play to your strengths. Aly’s winning cocktail, Sugid, was subtlety in gastronomic form. Conceptualized through her pride in her heritage and her desire to highlight the Filipino values sikap, sipag, at tiyaga, the white sphere served atop a banana leaf isn’t what comes to mind when one thinks of cocktails. It is, however, a perfect representation of who Aly is – a Filipina who got where she is today through the said values, dedication and hard work.

5. Learn the differences between real and imagined limitations. While some limitations are very real, such as the need to sleep and eat, others are purely imaginary. Case in point, you can be a girl and be a bartender—a very good one. “Not everyone knows the capabilities of a female bartender, which is mainly underestimated by everybody,” shares Aly. Refusing to accept limitations of gender, race and orientation biases is what has put this lady on the map. She knew she could do everything and anything a male bartender could and has taken it upon herself to learn and grow to be able to bring the very best skills to the table. A proud proponent of Pinay Pride, Aly proudly exclaims, “Mabuhay tayong mga Pilipina!”

As Aly continues to train in preparation for her faceoff with the representatives of other countries, her colleagues cheer her on. Many of them came through the same training as she did at the Diageo Bar Academy, which serves as the fertile environment where many of them have nurtured the same passion for excellence that Aly exemplifies.

Aly is the first female World Class Champion showing the world that bartending knows no gender. Providing an equal playing field for ambitious mixologists and bartenders as well as recognizing and nurturing talent to those who wish to take up the craft is one of the driving goals of Diageo Bar Academy. With this win, Aly is undeniable proof of the potential that this organization can unlock, and the drinking public can look forward to reaping the benefits.

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Why Mega Sardines is a smart, healthy choice for every Filipino family

Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Published

2 weeks ago

August 26, 2025

ZestMag.com Staff

Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines

Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines

Tokwa at Mega Sardines with Tausi Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.
Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.
Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

Product Showcase

Palawan Group of Companies Introduces ProtekTODO

Addressing the urgent need for accessible health services, Palawan Group introduces ProtekTODO Critical Illness, a straightforward and affordable insurance product offering a 100% cash payout upon diagnosis, regardless of the illness’s stage.

Published

2 weeks ago

August 26, 2025

ZestMag.com Staff

The Palawan Group of Companies is taking a significant step to empower Filipinos with accessible health protection with the launch of Palawan ProtekTODO Critical Illness, a timely and transformative insurance product offering essential coverage against the Philippines’ three leading causes of death: heart attack, stroke, and cancer.

Addressing the urgent need for accessible health services, Palawan Group introduces ProtekTODO Critical Illness, a straightforward and affordable insurance product offering a 100% cash payout upon diagnosis, regardless of the illness’s stage.

Policyholders can choose from two plan options: the Basic Plan with ₱50,000 coverage for as low as ₱550 per year, or the Plus Plan offering ₱100,000 coverage starting at ₱1,100 annually. Open to Filipinos aged 18 to 60, the policy provides one full year of protection, giving families crucial financial support and peace of mind when they need it most. The product provides policyholders with financial assistance for certain medical expenses and treatments, helping ease the burden of financial stress.

Karlo M. Castro, President and CEO of the Palawan Group of Companies, proudly introduced the new offering, saying, “This milestone product embodies everything we stand for—trust, innovation, and protection for every Filipino. As we mark 40 years of dedicated service, we reflect on the millions of lives we’ve touched through accessible financial solutions. More importantly, we look forward with a renewed commitment to our mission: to help build a healthier, more resilient future for the communities we serve.”

For as low as ₱550 per year, Filipinos can access essential financial protection against some of the country’s most common and financially draining critical illnesses. This affordable yet meaningful coverage is thoughtfully designed for hardworking individuals, families, and breadwinners– those who face the daily challenge of protecting their health without putting their financial stability at risk.

This new offering, with Oona Insurance Corporation as the underwriting partner, comes at a critical time. According to the 2024 Causes of Death report by the Philippine Statistics Authority, ischemic heart disease, a type of cardiovascular disease, remains the leading cause of death in the country, accounting for over 19.4% of total fatalities. Neoplasms, the second leading cause, are abnormal tissue growths that may be benign (non-cancerous) or malignant (cancerous), with the latter commonly known as cancer. Cerebrovascular diseases, including stroke, affect blood flow in the brain and can cause serious complications, ranking third among the top causes of death. With rising medical costs and long recovery periods, the need for accessible health protection has never been greater.

In celebration of its 40th anniversary, Palawan Group continues to empower Filipino communities by offering “mura, mabilis, at walang kuskos balungos” (affordable, fast, and hassle-free) service. The launch of this new product marks a significant milestone in Palawan Group’s evolution–from a provider of traditional financial services to a champion of accessible protection. As the company grows, it remains a trusted partner for millions of Filipinos, helping them not only safeguard their finances but also prepare for life’s uncertainties.

Be financially ready with reliable protection that won’t break the bank. Get ProtekTODO Critical Illness today at any Palawan Pawnshop—Palawan Express Pera Padala branch, via the PalawanPay App, or through the official Palawan ProtekTODO stores on Lazada and Shopee.

Product Showcase

Jetstar announces direct flights to Australia from Manila and Cebu

Starting 27 November 2025, Jetstar will fly direct from Manila to Perth, and from 3 December 2025, travelers can fly from Cebu to Brisbane.

Published

3 weeks ago

August 22, 2025

ZestMag.com Staff

Jetstar is strengthening ties between the Philippines and Australia with the launch of two new direct routes, delivering more tourism, trade, and family connections than ever before.

Starting 27 November 2025, Jetstar will fly direct from Manila to Perth, and from 3 December 2025, travelers can fly from Cebu to Brisbane. These new services will operate three times a week using Jetstar’s new-generation, fuel-efficient Airbus A321LR aircraft.

The new routes are expected to bring more than 108,000 low-fare seats annually to and from the Philippines, opening the door for more Australian tourists to explore the country’s world-renowned beaches, vibrant cities, and rich cultural heritage.

Jetstar’s growth

The launch of these new services is part of Jetstar’s broader commitment to delivering great value travel experiences across the Asia-Pacific, with the airline launching or announcing 20 new domestic and international routes since June 2024.

This expansion is being driven by Jetstar’s investment in new state-of-the-art Airbus A321LR and A320neo aircraft, alongside redeployment of its wide-body Boeing 787 Dreamliners on longer-haul services.

Jetstar Group CEO Stephanie Tully said the new services mark a significant milestone for the airline.

“We’re proud to be connecting more Australians with the Philippines, and just as importantly, opening up new opportunities for Filipinos to travel, reunite with family, and grow tourism and trade.

“From the white-sand beaches of Cebu to the dynamic energy of Manila, these routes offer incredible value and unforgettable experiences for travellers from Australia.”

Visit jetstar.com to find out more and make a booking.

Flight schedule

Perth – Manila, From 27 November 2025