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Mega Prime Foods celebrates ’50 years of freshness and nourishment’

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

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For over 15 years, Mega Sardines has held its position as the Philippines’ #1 sardines brand. It has continued to dominate the market, commanding a 26% share in 2023.  

Behind this success is Mega Prime Foods, Inc. (MPFI), the manufacturing and distribution company that has quietly built a powerhouse portfolio of Filipino pantry staples. From Mega Mackerel and Mega Tuna to Mega Prime Quality fruits and vegetables, Primo Sparkling Juice, and Jimm’s Coffee Mix, MPFI has steadily expanded its presence across categories, providing nutritious food to millions of Filipinos daily. 

Today, Mega Prime Foods celebrates 50 years of freshness and nourishment, honoring a legacy built on uplifting everyday family life—from the Filipino dining table to homes around the world. A highlight of the festivities is the launch of an anniversary video with a song sung by celebrity ambassador, megastar Sharon Cuneta. She is also the face of Mega Milyonaryo, the company’s massive nationwide promo designed to give back to its loyal customers. With a ₱50 million prize pool, the promo serves as Mega Prime Foods’ heartfelt tribute to the millions of Filipinos who have supported its brands over the years. 

“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.

Addressing the dynamics of working with family in a corporate setting, Chief Growth and Development Officer Marvin Tiu Lim emphasized the importance of open communication and mutual respect. He noted, “Arguments [may] happen because we’re all passionate. We want the same things but sometimes in different ways. Our strong relationship at home and at work help us manage disagreements and find balance between professionalism and being a family business. We’re agile and can make fast decisions because we trust each other and communicate directly.”

Doubling Down on Local and Global Expansion 

As Mega Prime Foods celebrates 50 years of nourishing Filipino families, it is deepening its commitment to nation-building by taking Filipino excellence to the global stage. Speaking to members of the media, the company made clear its ambition to double the business every five years. 

“It is an audacious goal—but one we believe is entirely within reach, because we are building with insight, scaling with discipline, and growing with purpose,” stated Marvin. “First, we’re doubling down on our roots: our distribution. With over 135,000 touchpoints nationwide—mga tindahan, palengke, groceries, sari-sari stores—we are present in the daily lives of Filipino families. We will make sure MEGA is even more accessible—abot-kaya, maaasahan, at tunay na pang-Pinoy.”

Aside from its local efforts, MPFI recently bolstered its presence in the UAE market, partnering with Baqer Mohebi Enterprises (BME) to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai. BME is a leading FMCG distributor in the region. Mega Prime Foods products are also distributed in Canada where it is available at Costco Wholesale. Europe and the United States are also key markets for MPFI. He noted that their success has been due to the Filipinos working overseas. 

“We’re taking MEGA to the world, aiming for 10% of our business to come from exports. We will bring Filipino excellence to every table abroad—not just as a brand, but as a source of national pride.” 

Tiu Lim furthered that the expansion is coupled with a strategic deepening into the wellness space. This shift is underscored by the recent acquisition of Jimm’s Coffee Mix and the “Superfood” endorsement of Mega Sardines by the Medical Wellness Association (MWA). Known for providing added ingredients, ginseng, agaricus mushroom and korean ginseng, that have health benefits, Jimm’s Coffee Mix is a leader in the functional coffee brand category.  Meanwhile, MWA is a U.S.-based organization comprising the world’s largest network of physicians and wellness experts. Mega Sardines is the first sardine brand in the Philippines, and globally, to receive a MWA “Superfood” endorsement.

Beyond Business: A Heart for Service

Mega Prime Foods Inc. also marked its 50th year by highlighting its sustainability and community service efforts during its gala night celebration. 

“Our commitment to sustainability is embedded in our operations. From adopting renewable energy and reducing operational waste, to launching the Mega Ocean Cleanup, we continue to act as responsible stewards of the environment, honoring our role in protecting God’s creation,” added Malcolm Tiu Lim, MPFI Chief Technical and Innovations Officer.

“We have been blessed, and because of that, we are called to be a blessing. That’s the heart behind the Mega Tiu Lim Foundation: a belief that every Filipino deserves access to nutrition and livelihood, so they can build better lives,” highlighted Mark Tiu Lim, MPFI Chief Spiritual and People Officer. 

Since 2019, Mega Bigay Sustansya, in partnership with Reach Out Feed PH, DOST-FNRI, DSWD, and DepEd, has served nearly 500,000 nutritious meals to over 1,000 children, resulting in measurable improvements in child health and nutrition. 

Through the Mega Malasakit Mission, MPFI brings its advocacy to grassroots communities—visiting barangays across the country to deliver nutrition, education, and joy. These on-ground efforts showcase the versatility and nourishment of our products while building lasting connections with families.

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Omega Healthcare recognized

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions

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Omega Healthcare, an AI-driven healthcare solutions company, has been recognized as a “Leader” and “Star Performer” in the Everest Group Revenue Cycle Management (RCM) Operations PEAK Matrix Assessment, 2026, maintaining its position as a “Leader” in the evaluation since 2017.

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions in the report, which assessed 34 RCM operations service providers. The Star Performer designation is given to companies that demonstrate the most improvement over time on the PEAK Matrix. Everest Group’s team of analysts led a comprehensive analysis of the RCM services market, including client reference checks and interactions with the service providers evaluated.

“Against a backdrop of persistent margin pressures, rising denial rates, and evolving reimbursement dynamics, healthcare providers are making revenue cycle performance a strategic priority, driving demand for more intelligent, technology-enabled operating models that enhance efficiency and financial resilience,” said Aastha Malik, Practice Director, Everest Group.

“Omega Healthcare is well-positioned in this evolving landscape, integrating its large coding talent pool with digital platforms and analytics-led solutions to deliver scalable and performance-driven RCM operations. Its investments in gen AI and agentic AI across RCM processes, supported by a strong partner ecosystem, reflect a shift toward more intelligent and automated workflows. These capabilities underpin its recognition as a Leader and Star Performer in Everest Group’s Revenue Cycle Management (RCM) Intelligent Operations PEAK Matrix Assessment 2026.”

Omega Healthcare was honored as a Star Performer due to double-digit revenue growth, expansion into larger provider segments, with increased deal scale, and strong buyer feedback across cost savings, domain expertise, innovation, value addition, and AI/technology expertise.

According to Everest Group, leaders have demonstrated comprehensive support of healthcare providers by operationalizing gen AI, automation, and advanced analytics across key RCM workflows.

Everest Group cited Omega Healthcare for several key strengths, including:

  • Integrated delivery model: Clients benefit from a fully integrated delivery model that combines Omega Healthcare’s global workforce with the Omega Digital Platform and WhiteSpace Health analytics to deliver scalable, technology-enabled RCM operations. This seamless integration helps healthcare organizations drive workflow automation and data-driven performance management across the entire revenue cycle.
  • Advanced technology enablement: Omega Healthcare’s use of gen AI and agentic AI in workflows such as denials, appeals, coding, and A/R follow-up helps clients resolve claims faster, reduce manual errors, and enhance process consistency. Its strategic technology partnerships help clients scale AI beyond pilots, delivering more reliable and impactful outcomes across enterprise operations.
  • Enterprise growth and domain expertise: Clients highlighted Omega Healthcare’s deep domain expertise, strong understanding of clinical workflows, and ability to flex resources to meet evolving operational needs. The company has continued to expand its presence among large health systems, strengthening its position to support end-to-end engagements and deliver sustained results for complex provider organizations.

“We are honored and proud to be the only RCM provider recognized in the report as both a Leader and Star Performer by Everest Group,” said Omega Healthcare CEO and Co-Founder Anurag Mehta. “This achievement is a direct reflection of the relationships and strategic partnerships we’ve built with our customers and the broader ecosystem. As healthcare organizations navigate persistent financial pressures, regulatory change and the proliferation of AI, we remain fully committed to leveraging the strength of our purpose-built AI-powered solutions to bring intelligence into action for our customers. We are constantly co-creating novel solutions with our customers across different parts of the RCM continuum. This relationship helps ensure Omega Healthcare owns outcomes and consistently delivers breakthrough results.”

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For every parent who wants to be present: AXA reinforces importance of early health preparedness

Even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too? 

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Preparing for a child often begins long before birth. Parents plan for the crib, the diapers, the milk, the clothes, every necessity mapped out before the baby even arrives. 

Yet even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too? 

For many Filipino families, that reality is closer than most realize.  About one in five Filipinos may develop cancer before the age of 75. The Philippine Statistics Authority (PSA) reported that neoplasms, which include various types of cancer, ranked as the country’s second leading cause of death. The toll is made heavier by late diagnosis, with many cases discovered only when the window for early intervention has passed.

This June, as the country observes National Cancer Survivor Day, AXA Philippines unveils the third short film of its Everyday Protectors campaign, one that reflects what many Filipino families quietly carry – the weight of serious illness, and the love that refuses to let it win.

AXA’s health film portrays the story of Lina, a mother whose world shifts on the same day it expands. As her daughter takes her first breath, Lina also receives a cancer diagnosis, turning the happiest moment of her life into one filled with fear and uncertainty. Yet despite the difficult road ahead, Lina finds strength in the moments she hopes to witness like first steps, birthdays, and the everyday memories that make parenthood meaningful.

The film reveals how Lina shows up for every milestone despite her illness, a quiet testament to what Filipino parents do every day: protect the people they love, no matter the cost to themselves. But Lina’s story also carries another truth which is that everyday protectors should not have to face their hardest battles alone. 

AXA Philippines, one of the largest and fastest-growing insurance companies in the country, understands that a serious illness is as much a financial challenge as it is a personal one. From preventive healthcare benefits to comprehensive critical illness coverage, AXA offers a wide range of health insurance plans so families get the care they need: Global Health Access (GHA) delivers access to worldwide premium medical services; Health Care Access provides comprehensive medical insurance with cashless access to doctors and hospitals nationwide; while AXA’s superior critical illness plan, Health Max Elite, provides the most extensive coverage that spans the full care journey, from pre-early to late stage protection, covering over 150 critical illnesses, including select mental health conditions and non-listed cases requiring ICU confinement and life-saving surgery.

By helping reduce the financial strain that too often forces families to choose between care and everything else, AXA gives everyday protectors the room they need to focus on healing and being present.

AXA’s Emma app, where you can easily access and manage your insurance policy anytime, anywhere, just got a refreshed look with enhanced features designed to take charge of your health with ease. From accessing mental wellness support through Mind You to filing reimbursements and tracking claims in real time, Emma by AXA helps you maximize your health benefits with greater convenience. Log in today and make the most of the tools designed to support your health and well-being every step of the way.

One name to cover all your insurance needs, discover how AXA can provide complete protection for health, car, travel, and SMEs here.

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Sun Life appoints Bianca Ilibasic as Managing Director, Sun Life Global Solutions

She will lead SLGS across India and the Philippines, providing strategic direction to multi-functional teams spanning Technology, Operations, Analytics, Actuarial, HR, Finance, and Risk & Compliance.

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Sun Life has appointed Bianca Ilibasic as the Managing Director for its global capability centre, Sun Life Global Solutions (SLGS). She previously served as Vice President & Chief Operations Officer, Sun Life Asia.

In her new role, Bianca will lead SLGS across India and the Philippines, providing strategic direction to multi-functional teams spanning Technology, Operations, Analytics, Actuarial, HR, Finance, and Risk & Compliance. Her mandate is to further scale SLGS as a high-impact, enterprise capability supporting Sun Life across 28 markets.

During her time in Asia, Bianca advanced straight-through processing, accelerated digital adoption, and shaped a forward-looking AI roadmap to drive business growth — strengthening shared platforms and enabling scalable outcomes.

Commenting on the appointment, Laura Money, EVP and Chief Information and Technology Innovation Officer, Sun Life, said, “Over the past four years, Bianca has been a driving force behind operational excellence and digital transformation, leading with clarity, courage, and a deep commitment to our Purpose. Advancing our AI roadmap and scaling impact across common platforms, Bianca has been consistently delivering results while building strong, empowered teams. She is a visionary, insights driven leader who brings energy, heart, and ambition to everything she does, and I could not be more thrilled to see her step into this role.”

Reflecting on the opportunity, Bianca added: “I am excited to begin this new chapter. Sun Life Global Solutions is more than a capability centre — excellence, innovation, and dedication are consistently demonstrated via brilliant, passionate teams across India and the Philippines who support our Purpose and our Clients every single day. What excites me most is the opportunity to build on our foundation and deepen partnerships, accelerate transformation, and relentlessly focus on outcomes that truly matter to our Clients.”

Bianca’s appointment marks a defining moment for SLGS, strengthening its role as both a strategic engine for enterprise value and a platform where empowered teams can shape what’s next for Sun Life. We look forward to everything Bianca and the SLGS team will achieve together.

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