Product Showcase
PFI Group unveils the ‘Smarter. Bolder. Fuller.’ campaign aimed at Filipino youth
The PFI Group has launched an umbrella initiative for its four brands – PhilLife, PhilCare, PhilPlans, and PhilFirst. Called Smarter. Bolder. Fuller. the program marks the first time these industry-leading brands are coming together for a campaign aimed at Filipino youth.
The importance of securing loved ones and the desire to be prepared for unexpected events are regarded as more important and priorities of Gen Y and Z when choosing insurance plans, according to a recent study titled “PhilLife Meter: Feeling the Insurance Pulse of Pinoy Gen Y and Z.
Conducted by Philippines First Insurance Group (PFI Group) for PhilLife, the study disclosed that young Filipinos prioritize family protection (78%) and emergency preparedness (77%), rather than investment growth, when choosing insurance plans, emphasizing a new generation that’s intentional, family-first and ready to take charge of their future when the solutions truly meet them where they are.
In response to these findings, the PFI Group has launched an umbrella initiative for its four brands – PhilLife, PhilCare, PhilPlans, and PhilFirst. Called Smarter. Bolder. Fuller. the program marks the first time these industry-leading brands are coming together for a campaign aimed at Filipino youth.
“As the PhilLife Meter study has revealed, young Filipinos are making serious life decisions earlier—whether it’s securing their family, investing in health, or planning for the future. We want to be their partner that understands them, protects them, and grows with them,” PFI Group president and CEO Jaeger L. Tanco said.
“The Smarter. Bolder. Fuller drive aims to meet today’s millennial Filipinos where they are in life and provide them with the tools to enable their needs, dreams, and aspirations for themselves and their families. It’s more than just a campaign–it’s a mindset. A declaration of who we are and who we want to be for every Filipino.”
A century of service
Founded in 1906, PhilFirst was the first insurance company in the country and the first to offer domestic non-life insurance plans for unexpected events like natural disasters and personal accidents. This paved the way for the creation of PFI Group’s other leading brands, broadening its ecosystem of protection and security.
PhilLife secures families and dreams with life protection and savings plans. PhilCare makes healthcare more accessible, proactive, and responsive. PhilPlans celebrates life’s milestones with its various plan offerings.
These companies have evolved with the times—like adopting digital technologies, offering prepaid options, and enhancing customer experience—to ensure they meet the evolving needs of a digitally fluent and value-conscious Filipino market.
“Findings from the PhilLife study are more than just numbers, they are a call to action for businesses,” PhilCare and PhilLife Chairman of the Board Monico Jacob said.
“Young Filipinos are telling us what they value: protection, preparedness, and purpose. Companies that listen to them won’t just earn their trust, they’ll earn their loyalty. At PFI Group, this is exactly the kind of insight that drives innovation.”
Championing the next generation
With the rise of digital lifestyle and flexible work arrangement, PFI Group’s campaign also comes with a clear direction: serve the modern Filipino, particularly the Gen Zs and millennials who now represent a large part of the workforce.
“Through simplified insurance products, tech-enabled customer service, and value-driven financial planning, we are set to make protection more personal, more relevant, and more feasible for the young generation,” Tanco said.
“Whether it’s an entrepreneur thinking of getting a healthcare plan, a millennial parent investing in their child’s future, or a creative freelancer wanting to protect his online assets, we want to be there for them every step of the way.”
The campaign comes on the heels of Tanco’s recent double wins at the prestigious Asia-Pacific Stevie Awards 2025. He won a Silver Stevie® Award for Most Innovative Leader of the Year for his leadership at PhilCare and the Gold Stevie® Award for Most Innovative Creative Person of the Year for his accomplishments at Comm&Sense.
The award-giving body is widely regarded as the region’s premier awards for business innovation. The PFI Group’s Smarter. Bolder. Fuller. campaign is further proof of Tanco’s visionary leadership.
Actress and TV personality Dianne Medina is onboard as brand advocate for Smarter. Bolder. Fuller. to help bring to life PFI Group’s unified message of empowering Filipinos to live smarter, bolder, and fuller lives.
Product Showcase
Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection
Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.





What Makes the S’mores Collection Special?
- A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
- Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
- Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.
Find Your Perfect Holiday Match
Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.
- Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
- Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
- S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.
Make Your Holidays Sweeter
The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti
me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.
Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.
Product Showcase
Manulife brings personalized gut health insights to PH
Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations.
Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.
In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.
“At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health.”
Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system
“Our goal is to be a true partner in our customers’ health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being,” said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. “By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life.”
AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.
“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights,” said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. “This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia.”
This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.
Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.
Product Showcase
AIA Philippines CEO named Executive Champion of the Year in Asia
The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
Melita Teo, Chief Executive Officer of AIA Philippines, formerly Philam Life and the local arm of multinational insurer AIA Group, has been honored as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards held in Singapore. The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
“This recognition is not mine alone, as it reflects the dedication, resilience, and passion of One AIA,” Teo said. “Across our entire business, every team member plays a vital role in earning the trust of Filipino families, and that is something I value deeply. Every success we achieve at AIA comes from their heart, dedication, and the lasting relationships they build in the communities they serve, all in living by our Purpose to empower more people to live Healthier, Longer, Better Lives.”
Since stepping into leadership in 2024, Teo has boldly transformed AIA Philippines’ distribution strategy, driving sustained growth, elevating BPI AIA to the forefront of bancassurance, and strengthening the brand’s resonance with Filipino customers.
Teo has also spearheaded digital transformation initiatives, including upgraded sales and recruitment platforms, AI-assisted training programs, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect. These tools and solutions have given AIA Life Planners and Bank Sales Executives the tools to streamline workflow and enhance productivity.
Beyond business performance, Teo has championed programs with social impact. The AIA Healthiest Schools initiative, launched in 2024, has already reached more than 7,200 students and educators across five regions, while the company reinforced its ESG commitments through AIA Net Zero. Under her watch, AIA Philippines was also certified as a Great Place to Work® and Best Place to Work, and recently honored at the 2025 HR Asia Awards for Best Companies to Work for in Asia; Diversity, Equity & Inclusion; Sustainable Workplace; and Tech Empowerment.
Her leadership has also helped the company earn external recognition at the 2025 Insurance Asia Awards for its cutting-edge digital innovations, customer-first solutions, and strong employee engagement—highlighting AIA’s continued commitment to empowering employees and agents while deepening its service to Filipino families and communities.
Looking ahead, Teo remains committed to empowering AIA Philippines with innovative tools, comprehensive training, and purpose-driven programs, as they continue to deliver long-term value to Filipinos. “We will keep investing in technology, training and development, and wellness initiatives so our Life Planners can thrive. Together, we can make a meaningful difference in the lives of more Filipinos and to those who matter to them most,” she added.
Now in its 10th year, the Asia Trusted Life Agents & Advisers Awards continues to spotlight leaders who go above and beyond in serving their communities. With this recognition, Teo and AIA Philippines reaffirm their commitment to strengthening its agency force and helping more Filipinos live Healthier, Longer, Better Lives.
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