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Champion Bags: A smarter plastic choice for a sustainable future

Sustainability is not merely a business trend but a personal responsibility for Joshua Abrera Janairo, the founder of Sustainable Strategic and the visionary who introduced Champion Bags to the Philippines.

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In a world drowning in plastic waste, Champion Bags offers a practical and meaningful way for Filipinos to make a difference. As Thailand’s leading eco-friendly trash bag brand, trusted in over 20,000 stores, Champion Bags is now in the Philippines. The launch was solidified through a contract signing event in Bangkok, marking an exciting step towards a cleaner, more responsible future for Filipino households.

A Mission Rooted in Purpose

Sustainability is not merely a business trend but a personal responsibility for Joshua Abrera Janairo, the founder of Sustainable Strategic and the visionary who introduced Champion Bags to the Philippines.

“I’ve always been an eco-conscious consumer. During my graduate studies at the Asian Institute of Management, sustainability was a central theme, and my professors instilled in me the importance of integrating it into business. Consumers today are more informed than ever, and I believe now is the best time to introduce products that are both purposeful and sustainable,” he shares.

Champion Bags was introduced to Janairo in late 2023 during a meeting with a retail partner, who had seen the brand’s success in Thailand. Recognizing the urgent need for sustainable waste solutions in the Philippines, he took on the challenge of making it accessible to Filipino consumers.

By July 2024, Sustainable Strategic, Janairo’s Singapore-based holding company, focused on sustainable Fast-Moving Consumer Goods (FMCG) distribution secured regional distribution rights for Champion Bags, ensuring that Filipinos have access to an eco-friendly trash bag that truly makes a difference.

Why Champion Bags?

Many “eco-friendly” trash bags available today still use oxo-degradable plastics, which were once seen as a sustainable alternative. However, research has since proven that these break down into harmful microplastics, which pollute oceans, soil, and even enter our food chain. This is why major markets like the EU and Canada have banned oxo-degradable plastics altogether since 2021 and 2024 respectively.

Instead of following the biodegradable route, which requires specialized facilities not yet widely available in the Philippines, Champion Bags takes a smarter approach by using recycled plastics in line with circular economy principles. This means:

  • Less plastic waste – By repurposing existing plastic, Champion Bags helps keep waste out of landfills and oceans.
  • Stronger, more durable bags – Unlike some biodegradable alternatives that easily tear, Champion Bags are designed for reliable, everyday use.
  • A solution that works NOW – Without requiring new waste processing infrastructure, these bags can be seamlessly integrated into the existing system.

“One of the biggest things I’ve learned about sustainability is that it must be adapted to a market’s unique conditions. In the Philippines, we rely on landfill-based waste management. Instead of waiting for large-scale infrastructure changes, we need immediate solutions that work within our reality,” Janairo reveals.

Join the Movement: #BagABetterFuture

Champion Bags is about changing the way we think about waste, making sustainability easy, accessible, and truly impactful.

  • Made from Recycled Plastics – A smarter choice that minimizes environmental impact.
  • Durable & Reliable – Strong, tear-resistant, and leak-proof for daily household and business use.
  • Scented & Unscented Variants – Available in Strawberry, Apple, and Lavender, plus a fragrance-free option.

Champion Bags isn’t just a product—it’s a movement. Through campaigns like #BagABetterFuture and #PlasticWithPurpose, Filipinos are encouraged to make small, everyday choices that lead to a bigger impact.

Champion Bags officially launches in May 2025. Available in major retail stores and online. Make the switch today and be part of the change.

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Sarap ng Pasko, Sarap ng Purefoods

Purefoods helps families celebrate cherished traditions, new additions this holiday season.

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In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.

Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration. 

Feast for Filipino families

This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.

Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.

As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.

As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.

Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.

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Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy

Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.

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With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.

That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.

  • Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
  • Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.

With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.

Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness

To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.

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Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection

Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

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There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.

Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

What Makes the S’mores Collection Special?

  • A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
  • Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
  • Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.

Find Your Perfect Holiday Match

Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.

  • Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
  • Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
  • S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.

Make Your Holidays Sweeter

The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti

me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.

Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.

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