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Are the supplements you consume truly safe for you?

Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.

Published

2 months ago

July 15, 2025

ZestMag.com Staff

In today’s fast-paced world, consumers are increasingly turning to dietary supplements to fill nutritional gaps in their diets. With busy lifestyles and evolving dietary habits, many struggle to meet their daily nutrient requirements through food alone. Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.

As a result, dietary supplementation has become a popular solution for those seeking a convenient and tailored approach to maintaining their well-being. This rising consumer trust is also contributing to the rapid growth of the supplement industry, particularly in Asia Pacific.

In the Philippines, more and more Filipinos are prioritizing their health, sometimes even more than saving money or buying a house, according to a 2024 OCTA survey. This shift, largely driven by the pandemic, has made supplements a convenient and popular option for supporting wellness goals.

According to Alex Teo, Director, Research Development and Scientific Affairs, Asia Pacific, Herbalife, as demand for dietary supplements surges, so do concerns about safety, quality, and regulatory oversight. In some cases, supplements have been found to contain undeclared pharmaceutical ingredients, like synthetic drugs or contaminants that could pose serious health risks. “As a result, transparency in the dietary supplement industry has become a critical factor in earning customer trust. Brands that embrace transparency in their labelling, sourcing, and quality assurance practices can build a brand image that differentiates them in an increasingly competitive market,” said Teo.

The Evolving Regulatory Landscape in Asia Pacific

The regulatory framework for dietary supplements in the Asia Pacific region varies significantly across countries. Australia has one of the most stringent systems, with supplements regulated as therapeutic goods under the Therapeutic Goods Administration (TGA), which requires robust evidence of safety, quality, and efficacy. Products must be listed or registered depending on their risk classification, and manufacturers must comply with Good Manufacturing Practices (GMP). In contrast, Indonesia takes a more flexible approach. Supplements fall under the jurisdiction of Badan Pengawas Obat dan Makanan (BPOM), which classifies them as traditional or health supplements.

In most APAC markets, including the Philippines, dietary supplements must be registered with the regulatory authorities before they can be sold. However, supplement recalls in the region have raised questions about the industry’s regulatory oversight. Unlike the pharmaceutical sector, which undergo stringent testing and approval processes, dietary supplements are often regulated in a manner that is similar to food products, focusing primarily on labelling and general safety.

Moreover, online loopholes pose growing risks. Unregistered products are often sold on digital platforms or promoted by influencers making false or exaggerated health claims. This has prompted repeated warnings from the Food and Drug Administration and Department of Health to Filipino consumers.

As a result, the level of regulatory rigor varies widely between countries, leading to inconsistencies in safety and quality. Key regulatory considerations include:

Regulatory Frameworks: Countries like South Korea and Taiwan have implemented comprehensive regulatory frameworks for dietary supplements, overseen by their respective food and drug authorities. Both countries require safety evaluations, functional ingredient approvals, and adherence to Good Manufacturing Practices before products can enter the market. These measures ensure high standards of safety, efficacy, and quality.
Labelling Standards: Clear and accurate labelling is critical to consumer safety. Regulations dictate that supplement labels should list ingredients, recommended dosage, and potential side effects, though enforcement varies across the region.
Health Supplement Claims: Many brands make claims about the benefits of their products, from boosting immunity to improving cognitive function. However, without strong regulatory scrutiny, some of these claims may be misleading or unverified.
Advertising and Promotion: Digital marketing, especially through social media, has played a pivotal role in supplement sales. In some countries, misleading advertisements or claims can lead to penalties, while in others, enforcement is weak, making it easier for questionable products to reach consumers.

While efforts have been made such as the ASEAN Harmonization of Health Supplements initiative to develop a unified regulatory framework across Southeast Asia, the framework has yet to be fully implemented to date. Until such standards are adopted, both consumers and manufacturers must continue to navigate a complex and uneven regulatory landscape across the region.

The Importance of Scienced-Backed Supplementation

With regulatory standards differing across markets, scientific validation plays a crucial role in helping consumers make informed and confident decisions about their health. Supplements grounded in credible scientific research offer a higher level of assurance when it comes to safety, efficacy, and long-term benefits. Health and wellness brands such as Herbalife differentiate themselves by prioritizing science-backed product development and rigorous quality control. Investing in extensive research and adhering to strict compliance standards helps establish a benchmark for product safety, ensuring that consumers receive high-quality and effective supplements.

“A key aspect of this commitment is scientific validation—where formulations are developed based on credible research rather than fleeting market trends. To further ensure product safety and potency, Herbalife conducts independent third-party testing to verify ingredient purity and confirm that what is stated on the label accurately reflects the product’s composition,” added Teo.

Beyond ingredient verification, advancements in nutritional science and product formulation play a vital role in enhancing supplement efficacy. Companies that invest in cutting-edge research and collaborate with scientific experts are better equipped to develop innovative products tailored to evolving consumer health needs. The integration of new technologies, such as precision nutrition and bioavailability optimization, further enhances the absorption and effectiveness of supplements, ensuring that consumers receive maximum benefits from their dietary choices.

Through continuous advancements in formulations and the integration of cutting-edge scientific discoveries, reputable brands set higher industry standards and meet the growing demand for safer, more effective supplements.

Making Informed Choices for Your Health

As the supplement industry continues to grow, consumers must also take an active role in researching and validating the products they consume. Before purchasing a supplement, it is essential to check the ingredient list and verify whether the product contains any allergens, artificial additives, or potentially harmful substances. “Understanding the manufacturing process is equally important, opting for brands that follow Good Manufacturing Practices (GMP) and conduct third-party testing can help ensure product safety. By taking ownership of the supplement research process to make informed choices, consumers can better safeguard their well-being while benefiting from dietary supplementation,” ended Teo.

Related Topics:health Herbalife nutrition wellness

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Six gold awards spotlight Mang Inasal’s marketing leadership at International Business Awards

The campaigns recognized include MANGINASAL.PH, honored as Branded Utility of the Year for its customer-driven corporate website transformation; and Love the Flavors, Love the Philippines, awarded Communications or PR Campaign of the Year for its nationwide impact.

Published

12 hours ago

September 25, 2025

ZestMag.com Staff

Mang Inasal, the Philippines’ Grill Expert, has achieved a landmark global recognition after winning six Gold trophies at the 2025 International Business Awards, making it the only Philippine restaurant brand to earn this distinction this year. The wins highlight the brand’s innovative marketing, digital, and public relations campaigns that connect with a growing community of customers across all ages.

“This is the most Gold awards we’ve ever won from a single award-giving body, and seeing our work recognized on a global stage fills us with pride and gratitude,” said Mang Inasal president Mike V. Castro. “But this WINstory is not just ours. It belongs to our customers, from locals to foreign guests, young and old, who enjoy our Ihaw-Sarap (deliciously grilled) food and Unli-Saya (unlimited fun) moments whether they dine-in, takeout, go through the drive-thru, or order delivery. Their support inspires us to keep improving and to create more moments worth celebrating.”

The campaigns recognized include MANGINASAL.PH, honored as Branded Utility of the Year for its customer-driven corporate website transformation; Love the Flavors, Love the Philippines, awarded Communications or PR Campaign of the Year for its nationwide impact; MI UNIVerse, recognized as Youth Marketing Campaign of the Year for connecting with Gen Z; #MangInasalCreamyYESSummer, which won both Influencer Marketing Campaign of the Year and Viral Marketing Campaign of the Year for its strong online reach; and #MangInasalKahitSaan, acclaimed as Marketing Campaign of the Year for Delivery Services.

“Every campaign we’ve been recognized for begins with one question: what matters most to our customers?” shared Mang Inasal marketing head Allan C. Tan. “That question shapes everything we do. We focus on what will make them smile, what excites them, and how we can make every interaction better. During the pandemic, that focus kept us going and continues to guide us today. When customers respond online, visit our stores, or order for delivery, we see our work connecting in meaningful ways. That connection drives us to keep creating moments people remember.”

The International Business Awards, considered the world’s premier business awards, drew more than 3,800 nominations from 78 nations, recognizing excellence in management, marketing, PR, customer service, HR, technology, and product innovation.

Among the Philippine brands recognized this year at the International Business Awards, Mang Inasal shared the spotlight with SM Supermalls, Ayala Land Inc., and Globe Telecom—each also included in Brand Finance’s Strongest Brands for 2025.

With its latest wins, Mang Inasal has now collected 29 major awards in 2025 from prestigious competitions including the Marketing Excellence Awards, Asia-Pacific Tambuli Awards, ASEAN PR Excellence Awards, and Asia-Pacific Stevie Awards. Its inclusion in Brand Finance’s Strongest Brands list cements its position as one of the country’s most respected and influential names in business and marketing.

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Why Mega Sardines is a smart, healthy choice for every Filipino family

Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Published

1 month ago

August 26, 2025

ZestMag.com Staff

Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines

Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines

Tokwa at Mega Sardines with Tausi Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.
Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.
Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

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Palawan Group of Companies Introduces ProtekTODO

Addressing the urgent need for accessible health services, Palawan Group introduces ProtekTODO Critical Illness, a straightforward and affordable insurance product offering a 100% cash payout upon diagnosis, regardless of the illness’s stage.

Published

1 month ago

August 26, 2025

ZestMag.com Staff

The Palawan Group of Companies is taking a significant step to empower Filipinos with accessible health protection with the launch of Palawan ProtekTODO Critical Illness, a timely and transformative insurance product offering essential coverage against the Philippines’ three leading causes of death: heart attack, stroke, and cancer.

Addressing the urgent need for accessible health services, Palawan Group introduces ProtekTODO Critical Illness, a straightforward and affordable insurance product offering a 100% cash payout upon diagnosis, regardless of the illness’s stage.

Policyholders can choose from two plan options: the Basic Plan with ₱50,000 coverage for as low as ₱550 per year, or the Plus Plan offering ₱100,000 coverage starting at ₱1,100 annually. Open to Filipinos aged 18 to 60, the policy provides one full year of protection, giving families crucial financial support and peace of mind when they need it most. The product provides policyholders with financial assistance for certain medical expenses and treatments, helping ease the burden of financial stress.

Karlo M. Castro, President and CEO of the Palawan Group of Companies, proudly introduced the new offering, saying, “This milestone product embodies everything we stand for—trust, innovation, and protection for every Filipino. As we mark 40 years of dedicated service, we reflect on the millions of lives we’ve touched through accessible financial solutions. More importantly, we look forward with a renewed commitment to our mission: to help build a healthier, more resilient future for the communities we serve.”

For as low as ₱550 per year, Filipinos can access essential financial protection against some of the country’s most common and financially draining critical illnesses. This affordable yet meaningful coverage is thoughtfully designed for hardworking individuals, families, and breadwinners– those who face the daily challenge of protecting their health without putting their financial stability at risk.

This new offering, with Oona Insurance Corporation as the underwriting partner, comes at a critical time. According to the 2024 Causes of Death report by the Philippine Statistics Authority, ischemic heart disease, a type of cardiovascular disease, remains the leading cause of death in the country, accounting for over 19.4% of total fatalities. Neoplasms, the second leading cause, are abnormal tissue growths that may be benign (non-cancerous) or malignant (cancerous), with the latter commonly known as cancer. Cerebrovascular diseases, including stroke, affect blood flow in the brain and can cause serious complications, ranking third among the top causes of death. With rising medical costs and long recovery periods, the need for accessible health protection has never been greater.

In celebration of its 40th anniversary, Palawan Group continues to empower Filipino communities by offering “mura, mabilis, at walang kuskos balungos” (affordable, fast, and hassle-free) service. The launch of this new product marks a significant milestone in Palawan Group’s evolution–from a provider of traditional financial services to a champion of accessible protection. As the company grows, it remains a trusted partner for millions of Filipinos, helping them not only safeguard their finances but also prepare for life’s uncertainties.

Be financially ready with reliable protection that won’t break the bank. Get ProtekTODO Critical Illness today at any Palawan Pawnshop—Palawan Express Pera Padala branch, via the PalawanPay App, or through the official Palawan ProtekTODO stores on Lazada and Shopee.