Product Showcase
Are the supplements you consume truly safe for you?
Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.
In today’s fast-paced world, consumers are increasingly turning to dietary supplements to fill nutritional gaps in their diets. With busy lifestyles and evolving dietary habits, many struggle to meet their daily nutrient requirements through food alone. Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.
As a result, dietary supplementation has become a popular solution for those seeking a convenient and tailored approach to maintaining their well-being. This rising consumer trust is also contributing to the rapid growth of the supplement industry, particularly in Asia Pacific.
In the Philippines, more and more Filipinos are prioritizing their health, sometimes even more than saving money or buying a house, according to a 2024 OCTA survey. This shift, largely driven by the pandemic, has made supplements a convenient and popular option for supporting wellness goals.
According to Alex Teo, Director, Research Development and Scientific Affairs, Asia Pacific, Herbalife, as demand for dietary supplements surges, so do concerns about safety, quality, and regulatory oversight. In some cases, supplements have been found to contain undeclared pharmaceutical ingredients, like synthetic drugs or contaminants that could pose serious health risks. “As a result, transparency in the dietary supplement industry has become a critical factor in earning customer trust. Brands that embrace transparency in their labelling, sourcing, and quality assurance practices can build a brand image that differentiates them in an increasingly competitive market,” said Teo.
The Evolving Regulatory Landscape in Asia Pacific
The regulatory framework for dietary supplements in the Asia Pacific region varies significantly across countries. Australia has one of the most stringent systems, with supplements regulated as therapeutic goods under the Therapeutic Goods Administration (TGA), which requires robust evidence of safety, quality, and efficacy. Products must be listed or registered depending on their risk classification, and manufacturers must comply with Good Manufacturing Practices (GMP). In contrast, Indonesia takes a more flexible approach. Supplements fall under the jurisdiction of Badan Pengawas Obat dan Makanan (BPOM), which classifies them as traditional or health supplements.
In most APAC markets, including the Philippines, dietary supplements must be registered with the regulatory authorities before they can be sold. However, supplement recalls in the region have raised questions about the industry’s regulatory oversight. Unlike the pharmaceutical sector, which undergo stringent testing and approval processes, dietary supplements are often regulated in a manner that is similar to food products, focusing primarily on labelling and general safety.
Moreover, online loopholes pose growing risks. Unregistered products are often sold on digital platforms or promoted by influencers making false or exaggerated health claims. This has prompted repeated warnings from the Food and Drug Administration and Department of Health to Filipino consumers.
As a result, the level of regulatory rigor varies widely between countries, leading to inconsistencies in safety and quality. Key regulatory considerations include:
- Regulatory Frameworks: Countries like South Korea and Taiwan have implemented comprehensive regulatory frameworks for dietary supplements, overseen by their respective food and drug authorities. Both countries require safety evaluations, functional ingredient approvals, and adherence to Good Manufacturing Practices before products can enter the market. These measures ensure high standards of safety, efficacy, and quality.
- Labelling Standards: Clear and accurate labelling is critical to consumer safety. Regulations dictate that supplement labels should list ingredients, recommended dosage, and potential side effects, though enforcement varies across the region.
- Health Supplement Claims: Many brands make claims about the benefits of their products, from boosting immunity to improving cognitive function. However, without strong regulatory scrutiny, some of these claims may be misleading or unverified.
- Advertising and Promotion: Digital marketing, especially through social media, has played a pivotal role in supplement sales. In some countries, misleading advertisements or claims can lead to penalties, while in others, enforcement is weak, making it easier for questionable products to reach consumers.
While efforts have been made such as the ASEAN Harmonization of Health Supplements initiative to develop a unified regulatory framework across Southeast Asia, the framework has yet to be fully implemented to date. Until such standards are adopted, both consumers and manufacturers must continue to navigate a complex and uneven regulatory landscape across the region.
The Importance of Scienced-Backed Supplementation
With regulatory standards differing across markets, scientific validation plays a crucial role in helping consumers make informed and confident decisions about their health. Supplements grounded in credible scientific research offer a higher level of assurance when it comes to safety, efficacy, and long-term benefits. Health and wellness brands such as Herbalife differentiate themselves by prioritizing science-backed product development and rigorous quality control. Investing in extensive research and adhering to strict compliance standards helps establish a benchmark for product safety, ensuring that consumers receive high-quality and effective supplements.
“A key aspect of this commitment is scientific validation—where formulations are developed based on credible research rather than fleeting market trends. To further ensure product safety and potency, Herbalife conducts independent third-party testing to verify ingredient purity and confirm that what is stated on the label accurately reflects the product’s composition,” added Teo.
Beyond ingredient verification, advancements in nutritional science and product formulation play a vital role in enhancing supplement efficacy. Companies that invest in cutting-edge research and collaborate with scientific experts are better equipped to develop innovative products tailored to evolving consumer health needs. The integration of new technologies, such as precision nutrition and bioavailability optimization, further enhances the absorption and effectiveness of supplements, ensuring that consumers receive maximum benefits from their dietary choices.
Through continuous advancements in formulations and the integration of cutting-edge scientific discoveries, reputable brands set higher industry standards and meet the growing demand for safer, more effective supplements.
Making Informed Choices for Your Health
As the supplement industry continues to grow, consumers must also take an active role in researching and validating the products they consume. Before purchasing a supplement, it is essential to check the ingredient list and verify whether the product contains any allergens, artificial additives, or potentially harmful substances. “Understanding the manufacturing process is equally important, opting for brands that follow Good Manufacturing Practices (GMP) and conduct third-party testing can help ensure product safety. By taking ownership of the supplement research process to make informed choices, consumers can better safeguard their well-being while benefiting from dietary supplementation,” ended Teo.
Product Showcase
AIA Philippines CEO named Executive Champion of the Year in Asia
The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
Melita Teo, Chief Executive Officer of AIA Philippines, formerly Philam Life and the local arm of multinational insurer AIA Group, has been honored as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards held in Singapore. The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
“This recognition is not mine alone, as it reflects the dedication, resilience, and passion of One AIA,” Teo said. “Across our entire business, every team member plays a vital role in earning the trust of Filipino families, and that is something I value deeply. Every success we achieve at AIA comes from their heart, dedication, and the lasting relationships they build in the communities they serve, all in living by our Purpose to empower more people to live Healthier, Longer, Better Lives.”
Since stepping into leadership in 2024, Teo has boldly transformed AIA Philippines’ distribution strategy, driving sustained growth, elevating BPI AIA to the forefront of bancassurance, and strengthening the brand’s resonance with Filipino customers.
Teo has also spearheaded digital transformation initiatives, including upgraded sales and recruitment platforms, AI-assisted training programs, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect. These tools and solutions have given AIA Life Planners and Bank Sales Executives the tools to streamline workflow and enhance productivity.
Beyond business performance, Teo has championed programs with social impact. The AIA Healthiest Schools initiative, launched in 2024, has already reached more than 7,200 students and educators across five regions, while the company reinforced its ESG commitments through AIA Net Zero. Under her watch, AIA Philippines was also certified as a Great Place to Work® and Best Place to Work, and recently honored at the 2025 HR Asia Awards for Best Companies to Work for in Asia; Diversity, Equity & Inclusion; Sustainable Workplace; and Tech Empowerment.
Her leadership has also helped the company earn external recognition at the 2025 Insurance Asia Awards for its cutting-edge digital innovations, customer-first solutions, and strong employee engagement—highlighting AIA’s continued commitment to empowering employees and agents while deepening its service to Filipino families and communities.
Looking ahead, Teo remains committed to empowering AIA Philippines with innovative tools, comprehensive training, and purpose-driven programs, as they continue to deliver long-term value to Filipinos. “We will keep investing in technology, training and development, and wellness initiatives so our Life Planners can thrive. Together, we can make a meaningful difference in the lives of more Filipinos and to those who matter to them most,” she added.
Now in its 10th year, the Asia Trusted Life Agents & Advisers Awards continues to spotlight leaders who go above and beyond in serving their communities. With this recognition, Teo and AIA Philippines reaffirm their commitment to strengthening its agency force and helping more Filipinos live Healthier, Longer, Better Lives.
Product Showcase
Korean brand Wells showcases 23 years of engineering innovation
The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.
Korean home appliance brand Wells introduced premium water purification solutions to Filipino households in an exclusive event, with its flagship product Wells The One as front and center. The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.
The One features a body detection sensor, a 180-degree body spin design for effortless use, a 2.8-inch full-color display—the first in a Korean water purifier—and an ultra-compact footprint of just 8.8cm in diameter. Its innovative design has garnered international recognition, winning four major awards. The One is available in colors Red, Dark Brown, Mint, Pink, and White.
Wells also has other notable variants perfectly tailor-fitted to the different needs of Filipino homeowners. Introducing the Slim One, it is one of the slimmest water purifiers in the Korean industry that has patented third-generation dual pipe technology. This significantly reduces size while maximizing performance, and provides clean, splash-free hot water with no interruptions. Slim One also brings Korea’s first-ever Mineral Care System to the Philippines, enriching water with ionized minerals, calcium, magnesium, potassium, and silica. Lastly, it comes in three colors—Marble White, Marble Gray, and Rose Gold—to complement any home décor style.
“Wells is all about elevating your lifestyle through premium water purification,” said Avelyn Lim, Vice President of Larx Trading, Wells’ partner in the Philippines. “For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”
What sets Wells apart is its distinctly Korean approach to home appliances. Rather than treating water purification as a purely functional necessity, Wells elevates it into a lifestyle choice. The brand’s sleek design reflects contemporary Korean aesthetics, transforming what was once a utilitarian appliance into a statement piece that homeowners can proudly display.
Wells’ arrival in the Philippine market coincides with a growing trend among Filipino consumers to be more discerning about both their health and home aesthetics. The brand bridges the gap between these priorities, offering a solution that doesn’t compromise on either front.
For Filipino families tired of choosing between functionality and style, or between space efficiency and performance, Wells presents a compelling alternative. It’s the embodiment of Korean ingenuity meeting Filipino lifestyle needs—and your home truly deserves nothing less.
Product Showcase
Manulife Philippines ‘Time to MOVE’ symposium focuses on health and longevity
This symposium marked the launch of ManulifeMOVE, a comprehensive health program designed to encourage healthier habits and integrates preventive care, lifestyle guidance, and digital tools to support individuals at every stage of life.
Manulife Philippines hosted its “Time to MOVE – Manulife Longevity Symposium,” a milestone event that brought together healthcare experts, industry thought leaders, financial advisors, customers, and partners to discuss the pressing challenge of living longer and better lives.
This symposium marked the launch of ManulifeMOVE, a comprehensive health program designed to encourage healthier habits and integrates preventive care, lifestyle guidance, and digital tools to support individuals at every stage of life. It also provides coverage that supports early diagnosis, recovery, and protection beyond government-provided health insurance.
Key findings from the Manulife Asia Care Survey 2025, a comprehensive study that explores Filipinos’ perspectives, readiness and concerns about aging and longevity, were the core concepts of the symposium. The survey also revealed a shift in mindset: Filipinos are increasingly focused on the quality of life they want to experience as they age, rather than simply extending their lifespan.
The #FYP: Future-proofing Young Pinoys – Examining Longevity Perspectives, Sentiments, and Aspiration of Millennials and Gen Zs study was also launched during the event. The findings of this study highlight how younger generations of Filipinos are prioritizing purpose and financial independence rather than living a longer life.
“As Filipinos redefine what it means to live longer and better, we at Manulife are committed to helping them achieve this vision with trusted guidance and financial tools to help them make informed decisions about their future,” said Rahul Hora, president and chief executive officer at Manulife Philippines. “This Longevity Symposium underscores our dedication to equipping Filipinos with relevant expert insights, comprehensive solutions and financial strategies that empower them to gain confidence and enjoy a healthier, more rewarding life as they grow older.”
The symposium featured keynote sessions such as Preventive Heath Innovation where leading experts Dr. Jeremy Lim (CEO and co-founder, AMII), Dr. Natha Kumar (head of Medical Affair, Guardant Health), and Dr. Beverly Ho (chief health officer, Ayala Health) showcased cutting-edge health solutions, including methods for prevention, diagnosis, monitoring, and management of pressing health challenges. There was also the session on the Future of Retirement where Aira Gaspar (president and chief executive officer, Manulife Investments Philippines), and Elvin Tharm (head of retirement, Manulife Asia) gave a fast-paced presentation focused on busting the most common myths about retirement readiness.
Manulife’s global head of Sustainability and Climate Performance Management and managing director, head of ESG – General Account Ariel Kangasniemi also joined Manulife Philippines brand ambassador Erwan Heussaff in exploring how sustainability, equity, and health intersect to support longer, better lives. They highlighted Manulife’s nature-based investments — from forest restoration to carbon sequestration — as key drivers of climate resilience and community longevity.
The launch of ManulifeMOVE brought together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage. It was marked with breakout sessions designed to translate insights into action. Participants engaged in four themed experiences—Live, Flex, Breathe, and Think— each offering practical guidance on nutrition, fitness, mental well-being, and brain health. These sessions highlighted sustainable eating practices, physical exercises that help people stay strong as they age, stress management, and cognitive health tips, providing attendees with actionable advice that they could immediately incorporate into their daily routines.
The symposium also served as a springboard for broader conversations about the role of private-public partnerships in shaping a healthier future for Filipinos. Discussions emphasized how strategic investments and institutional support can significantly contribute to helping individuals and communities prepare for the realities of longer lifespans.
Manulife’s Time to MOVE” symposium marks a pivotal moment in the company’s efforts to champion healthier and more confident living in an aging Philippines. By bringing together diverse voices and actionable insights, Manulife Philippines reinforces its commitment to supporting Filipinos at every stage of life and encouraging them to live longer and better, with health, purpose, and financial security at the core.
-
Product Showcase3 weeks agoManulife Philippines ‘Time to MOVE’ symposium focuses on health and longevity
-
NewsMakers5 days agoMillennials and Gen Zs prioritize health, purpose, financial independence, but health and wellness gaps persist
-
Travel4 weeks agoSteak-hunting in Bulacan? We ended up in Project Steak
-
Product Showcase5 days agoAIA Philippines CEO named Executive Champion of the Year in Asia
-
Destinations3 weeks agoBeach-hunting led to Malabrigo Beach
-
Product Showcase5 days agoKorean brand Wells showcases 23 years of engineering innovation
-
Destinations2 weeks agoChecking religious expression at Montemaria in Batangas

