VisiVite updates R.B.I. Vision Performance formula

VisiVite, a player in ocular nutrition, has announced its reformulation and relaunch of the brand’s signature formula for athletes: R.B.I. Vision Performance. The updated R.B.I. Vision Performance formula supplies higher levels of botanical antioxidants lutein and zeaxanthin, and is now presented in convenient bottles. Like the original formula, the updated R.B.I. Vision Performance has certified by the Banned Substances Control Group (BSCG), assuring each capsule supplies athletes with safe, natural and legal ingredients.  


Introduced as “The New Eye Black” and “The World’s First Vision Accelerator,” R.B.I. Vision Performance was designed to give athletes an edge by enhancing several key markers of sports eyesight function, including high-speed focus, contrast sensitivity and glare recovery.  With its unique nutraceutical approach, R.B.I. Vision Performance helps promote the hand-eye coordination and quick reflexes that help define success across many sports and games.

Carefully calibrated by Dr. Paul Krawitz, acclaimed ophthalmologist, Vitamin Science, Inc. C.E.O., and VisiVite product formulator, R.B.I. Vision Performance supplies clinically-backed ocular nutrients in advanced forms, including patented and branded ingredients, which combine to support ideal sports vision function.

The new R.B.I. Vision Performance lineup includes:

  • Lutein (20 mg) & Zeaxanthin (4 mg) from Lutemax 2020: Marigold-sourced partner nutrients that work together to support healthy macular pigment associated with high-resolution vision, heightened contrast, and fast glare recovery.
  • Astaxanthin (1 mg): A xanthophyll carotenoid with potent antioxidant activity, astaxanthin boosts bloodflow to the retina, helping to keep eyes energized while supporting fast eye focus and accurate depth perception.
  • European Black Currant Extract (45 mg): Supplies C3G that promotes faster rhodopsin turnover, thereby improving visual function in dim light., assists with eye strain and promotes contrast sensitivity.
  • Saffron Non-GMO Extract (2 mg) as Satiereal®: Saffron is a prized natural spice that has been shown to accelerate retinal transmission speed.

“The nutrient potencies and forms we’ve combined in R.B.I. Vision Performance work together to provide unprecedented support for athletes’ vision,” said Krawitz. “With this ‘Retinal Baselayer Infusion’ of advanced ocular nutrition, athletes may start noticing quicker reflexes, sharper focus on moving targets, improved depth perception, and faster recovery from the sun’s glare in as little as 30 days of supplementation.”

To address athletes’ special compliance concerns, R.B.I. Vision Performance has been tested and certified by the world-renowned Banned Substances Control Group (BSCG). Prior to market entry, BSCG verifies that dietary supplements are free of anabolic agents, stimulants, beta-2-agonists, diuretics, synthetic drugs, masking agents and other contaminants. With BSCG certification, athletes can supplement safely – virtually eliminating risk of violating any form of collegiate, amateur or professional banned-substances rules.

In addition to assisting athletes across baseball, tennis, golf, football, and other major sports, R.B.I. Vision Performance may benefit vision-critical recreational activities including hunting, paintball, gaming, driving and photography.

For more information on R.B.I. Vision Performance, visit

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