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Manulife Philippines marks 118
Manulife Philippines is ushering in its 118th year with important milestones anchored in its continued focus on driving customer satisfaction.
Kicking off its 118th year in the country, Manulife Philippines, the local arm of the leading international financial services provider Manulife, has reaffirmed its commitment to adapting to rapidly changing needs of its growing customer base.
Manulife Philippines is ushering in its 118th year with important milestones anchored in its continued focus on driving customer satisfaction. It recently captured the top spot among Philippine life insurance companies in customer recommendation, based on the Net Promoter Score (NPS) survey conducted in the Philippines by the global market research firm IPSOS in 2024. Additionally, over the last five years, the company has also paid claims amounting to PHP 12.9 billion, standing by its promise to be with customers as their trusted financial partner for its customers.
“Customers in the Philippines are becoming more proactive in planning their financial protection against any uncertainties. They seek products and services that enable them and their families to live better lives, and we take pride in partnering with them to get closer to this goal. As we aim to the #1 choice for our customers, we are deeply committed to providing them with better innovative solutions on all fronts,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.
“I am pleased to see the trust and confidence our customers have given us—particularly based on the end-2024 NPS results, where we ranked #1 in terms of customer recommendation. These results inspire us to delight customers even further and consistently provide them the level of service and customer focus they truly deserve,” Hora added.
Financially securing and empowering Filipino families
Driven by its goal to protect more families, Manulife Philippines aims to further broaden its customer base to household decision-makers and young Filipinos through its comprehensive suite of health and life protection products including Manulife Freedom and Manulife HealthFlex.
- Manulife Freedom offers guaranteed cash payouts and life protection and is designed to be a reliable savings plan which can help customers fund their children’s education, pursue their passions, prepare for a comfortable retirement, or leave a legacy to their loved ones.
- Manulife HealthFlex, on the other hand, offers comprehensive protection for over 100 critical illnesses from early diagnosis to recovery, with different payment plans tailored to customers’ lifestyle and budget.
Enabling customers to live Better Days
Manulife Philippines also recently introduced renowned content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress, wife, and mother Anne Curtis to promote better protection for Filipino families.
“Much of what we know about health and wellness starts from what we learn at home from our own family members, so we are delighted to partner with the Heussaffs to inspire more Filipino families to make financial planning a priority,” Hora shared.
“Particularly following the pandemic, customers have realized that out-of-pocket payments and their emergency savings are not sufficient to pay for future medical costs. They want to be as prepared as possible to ease any financial burden on their children—who can, in turn, learn and adopt the same thinking from their parents,” he added. “That’s why we at Manulife Philippines are constantly looking for ways to boost Filipinos’ level of financial security through products and services that provide protection against uncertainties, empowering customers to live better every day.”
Similarly, Manulife Philippines is focusing on its young Millennial and Gen Z customer base to demonstrate the importance of early preparation to secure their financial futures. The company is enhancing its product offerings and strengthening its health and life protection solutions based on customer insights, as well as recruiting younger advisors who can provide financial advice to help address young Filipino customers’ evolving insurance needs. This is in light of a 2024 Manulife Philippines study, which found that Filipinos remain largely unprepared for medical emergencies, with 41% dipping into out-of-pocket spending. On average, surveyed Filipinos have set aside PHP 62,000 for future medical needs. However, those ages 18-29 only have an average of PHP 38,000 saved.
“While Gen Z customers are starting to build their financial security, they are also highly conscious of how easily factors beyond their control, like medical emergencies, can deplete their savings. In this view, we encourage young customers to start investing in their health and financial future through protection solutions that suit their unique needs and budgets, helping them face the future with confidence,” Hora said. “They can count on us at Manulife to continue developing solutions that provide financial and health protection when it truly matters.”
Since opening its doors in 1907, Manulife Philippines has expanded its business of providing customers with diverse and innovative health, wealth, and protection solutions through its comprehensive product suite. In 1999, Manulife Financial Corporation (MFC), Manulife Philippines’ parent company, was officially listed in the Philippine Stock Exchange. As of end-January 2025, MFC has the largest market capitalization among companies listed in the PSE with PHP2.95 trillion.
Shaping Filipino communities for the better
As part of its legacy, Manulife Philippines has also committed to investing in the communities it serves through the Impact Agenda, its global community investment program focused on building a better business to better the world.
- Peso Smart is Manulife Philippines’ award-winning financial literacy program that supports the initiatives of the Department of Education to expand and improve the financial literacy aspect of the K-12 curriculum. To date, nearly 2,500 Filipino learners have benefited from the program, with its offshoot PesoSmart x RecoveREADS currently being implemented in 10 public schools and three community centers in 9 cities nationwide.
- Since 2022, Manulife Philippines has engaged colleagues and advisors through its Forests for Life collaboration with Haribon Foundation. This program successfully planted over 21,000 native tree seedlings across 17 hectares in the provinces of Quezon, Zambales, and Rizal, and contributed to a much-needed increase in forest cover across Southern Luzon.
- Manulife Philippines also established and operationalized 20 Community Food Farms in Gawad Kalinga villages to benefit community members and enable them to grow, harvest, and earn from their own produce.
Last year, Manulife colleagues from different countries in Asia and North America visited partner communities in the Philippines during the five-day ‘Impact Agenda Adventure.’ These global colleagues spent time on the ground to understand the communities’ needs and see the real-life impact of Manulife’s programs in collaboration with its NGO partners.
“Through our Impact Agenda, we are deeply committed to making a positive impact on the communities we serve to empower sustained health and well-being, drive inclusive economic opportunities, and accelerate a sustainable future with the help of our colleagues and partners,” Hora added.
Manulife Philippines continues driving health and longevity through innovative products, high-quality sustainable growth of its business and distribution channels, and meaningful community initiatives, reinforcing its commitment to securing better futures for Filipinos.
Product Showcase
Manulife Investments Philippines leads UITF rankings across equity and fixed income funds
Manulife Investments Philippines delivered its strongest showing in the equity feeder fund category, where three of its funds secured the top three spots based on year-to-date returns:
Manulife Investment Management and Trust Corporation (Manulife Investments Philippines), the local asset management arm of leading international financial services provider Manulife, topped the latest Philippine unit investment trust fund (UITF) rankings across growth-oriented equity and equity feeder funds and steadier fixed income funds for the period January 1 to June 30, 2026.
Manulife Investments Philippines delivered its strongest showing in the equity feeder fund category, where three of its funds secured the top three spots based on year-to-date returns:
- Introduced in November 2025, Manulife Global Semiconductor Opportunities Equity Feeder Fund delivered a 105.71% return, investing in leading semiconductor companies that power artificial intelligence, data centers, and everyday devices.
- Manulife Global Clean Energy Equity Feeder Fund posted a 40.67% return, investing across renewable power, electric vehicles, and the technology and infrastructure supporting the clean energy transition. This fund ranked no. 5 in the second half of 2025 with 20.53% year-to-date returns.
- Manulife Global Technology Equity Feeder Fund recorded a 37.06% return, investing in diverse technology subsectors positioned to benefit from the continued growth and everyday use of technology. This fund ranked no. 12 in the second half of 2025 with 15.49% year-to-date returns.
The results underscore the strength of Manulife’s globally diversified, theme-based investment approach, with funds focused on long-term structural trends such as artificial intelligence, clean energy, and technology adoption.
Manulife Investments Philippines also led the equity fund category. Manulife Asia Best Select Equity Fund secured the top spot, with its PHP Unhedged Class A ranking second with a 37.31% return.
Manulife’s strong performance extended to fixed income. In the fixed income feeder fund category, which is designed for investors seeking steadier returns and lower risk, the Manulife Asia Short Duration Bond Feeder Fund took the top spot, with two more Manulife funds also ranking among the category leaders.
These categories serve different investor needs. Equity funds, such as Manulife’s Global Semiconductor, Global Clean Energy, Global Technology and Asia Best Select, provide access to fast-moving global sectors with higher growth potential. Fixed income funds are designed for investors who prefer greater stability and a smoother investment journey. Together, these funds give Filipinos more choices aligned with their goals, risk appetite, and investment horizon.
“Investing is not one-size fits all. Some investors seek long-term growth, while others prioritize income or stability.That is why we offer a diverse range of UITFs designed to help investors pursue their financial goals based on their unique objectives and risk preferences. As Filipinos live longer, disciplined investing becomes even more important. According to the United Nations World Population Prospects, life expectancy at birth in the Philippines is projected to rise to around 73 years by 2050, making long-term financial planning and investing essential for building lasting financial security,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investments Philippines.
Gaspar added, “Through our UITFs, investors gain convenient access to powerful long-term themes shaping the future, includingartificial intelligence, technology, and clean energy. These strong results reflect the strength of our research-driven investment approach, global investment capabilities, and local market expertise, helping investors navigate changing markets with confidence and achieve better financial outcomes.”
These funds are part of Manulife’s growing suite of UITFs, designed to match different goals and levels of risk tolerance. Investors can open an account online through Manulife iFUNDS, a secure digital platform for managing UITF investments.
For more information, contact a Manulife Wealth Specialist or visit manulife.com/ph.
NewsMakers
Filipinos prioritize independence as legacy for longer lives
Independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning.
Filipinos are shifting how they view legacy, prioritizing independence, financial freedom, and self-reliance as they plan for longer lifespans.
This is according to the Manulife Asia Care Survey 2026: Independence as the New Legacy, which gathered insights from more than 9,000 respondents across Asia, including 1,000 in the Philippines. The study explores shifting attitudes toward longevity, health, caregiving, retirement preparedness, and overall financial well-being.
It was found out in the survey that independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning.
It was also revealed in the survey that Filipinos are increasingly associating independence with maintaining good health to avoid becoming a burden to loved ones, and having access to quality healthcare. Fifty six percent of those who prioritize independence as a legacy cited health and quality of life as their key concerns, while 53% identified unexpected expenses later in life as a major challenge.
To stay independent as you age, you need good physical and mental health, as 92% of respondents agree that preventive care and self-care habits can help extend years of self-reliance. Popular wellness practices include spending time with family and friends (52%), maintaining a balanced diet (50%), and exercising regularly (48%). However, fewer Filipinos are taking proactive steps such as preventive health screenings (26%) or building social networks to combat isolation (29%).
Pressures faced by the country’s “sandwich generation,” or individuals supporting both parents and children, were also highlighted in the survey results. Sixty seven percent of respondents provide care to a family member, averaging 32 hours per week, while 68% offer financial support to relatives, allocating nearly half of their monthly income to these responsibilities.
These caregiving and financial commitments are affecting long-term planning. Among respondents, 74% said family obligations hinder their ability to build self-reliance, while 71% reported delaying their own medical care due to caregiving and financial pressures.
With increasing spending remains a concern, 82% of Filipinos are worried about the cost of future care, significantly higher than the regional average of 66%. It was estimated that respondents would need approximately PhP34,485 per month to cover future care-related expenses. Most plan to rely on personal savings (87%) and investments (59%), while only 21% expect financial support from their children.
The survey relayed that Fiipinos are becoming more proactive in preparing for longevity, with many planning to shift toward income-generating investments, diversify their portfolios, and seek professional financial advice to strengthen retirement readiness and long-term financial security.
Product Showcase
Fullerton Health celebrates two years of advancing preventive healthcare in PH
As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.
From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.
This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.
Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.
“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.
The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.
A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.
Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.
The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.
With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in
preventive healthcare.
For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.
“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.
Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.
“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.
These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.
Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.
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