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Fight against smoking continues with Nicorette
Over the years, the Philippine government in partnership with private organizations have been working together to reduce tobacco use through awareness and education programs.
According to the Philippine Statistics Authority, twenty eight percent (28%) or 17.3 million Filipinos are smokers. Today, the Philippines still has one of the highest per capita levels of tobacco consumption among the ASEAN countries, and this poses a major public health problem in the country.
Over the years, the Philippine government in partnership with private organizations have been working together to reduce tobacco use through awareness and education programs.
Ending the Habit
At Johnson & Johnson Philippines, we walk the talk when it comes to enforcing good, healthy habits, in order to quit smoking. Through a series of posters strategically displayed around the J&J Philippines campus, employees are reminded how Nicorette can help them break free from smoking. Nicorette is Nicotine Polacrilex, a type of nicotine replacement therapy that can help quitters reduce their cravings in as fast as 15 minutes. Quit smoking for a week with the help of Nicorette and be 9x more likely to quit for good.
“As part of our J&J credo, it is our responsibility to give our employees a healthier and safer environment in the office and at home. This is just one of our initiatives in making sure we help put a stop to smoking. Our work does not just start and end with promoting Nicorette to our consumers, but we would also like our employees to be reminded of the threats of smoking”, says Patricia Rodriguez, brand manager for self-care, Johnson & Johnson Philippines.
Quit Smoking with Nicorette
Apart from activities within the Johnson & Johnson Philippines campus, we are also making strides in advancing our goal in reducing tobacco usage in the country. Last year, in celebration of World No Tobacco Day, Johnson & Johnson Philippines introduced Nicorette to encourage more Filipino smokers to #JoinTheQuitters. Nicorette held an online event anchored on the World Health Organization’s campaign “Commit to Quit” to motivate Filipinos to permanently quit for good. The event was streamed through Facebook live and was attended by over 700 people nationwide. Some participants were “quitters” who shared their quitting journeys and smokers who pledged to a healthier lifestyle.
- Since then, Nicorette has worked non-stop in advocating to end smoking in the Philippines. We continued to raise awareness of the difficulties in quitting smoking with the help of our ‘quit ambassadors’. This year, in commemoration of No Smoking Month, Nicorette invited the media to participate in a roundtable discussion on the hazards of smoking. The event was attended by John Matthew Uy, a Nicorette user and successful quitter, and pulmonologist Dr. Leni Fernandez ho enlightened guests about the threats of smoking. Apart from that, we also sought the help of “quitters” to share their quitting journey online. Our ambassadors talked about the challenges of quitting, the importance of having a strong support system in their journey and having an effective and trusted product like Nicorette that can help them through withdrawals and in stopping their cravings.
The Answer to Quit Smoking for Good
There is no excuse in being unable to quit smoking now that Nicorette is available in leading supermarkets and drugstores nationwide. Nicorette is available in your nearest drugstores like Mercury Drug, Watsons, Southstar Drug, and more, and is also available on both Shopee and Lazada for your convenience.
For more information about Nicorette, visit www.nicorette.com.ph or follow our social media accounts at www.facebook.com/NicorettePH/ and @nicoretteph on Instagram. Get special deals and promos to finally break that habit by purchasing Nicorette on official Johnson & Johnson Philippines accounts, both on Shopee and Lazada.
Product Showcase
Sarap ng Pasko, Sarap ng Purefoods
Purefoods helps families celebrate cherished traditions, new additions this holiday season.
In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.
Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration.
Feast for Filipino families
This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.
Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.
Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
Product Showcase
Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy
Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.
With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.
That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.
- Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
- Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.
With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.
Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness
To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.
Product Showcase
Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection
Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.





What Makes the S’mores Collection Special?
- A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
- Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
- Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.
Find Your Perfect Holiday Match
Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.
- Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
- Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
- S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.
Make Your Holidays Sweeter
The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti
me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.
Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.
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