Product Showcase
Del Monte Kitchenomics launches mobile app
Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store.
Millennials who have fallen in love with home cooking have turned to Del Monte, the very same brand that their moms have trusted for whipping up exciting dishes with ease. In keeping with the times, Del Monte Kitchenomics continues to make cooking easy and enjoyable with their mobile app making easy-to-follow recipes more accessible to everyone from all ages.
Launched by Del Monte Philippines Inc. (DMPI) in 1984 as a consumer culinary platform, Del Monte Kitchenomics underpins the company’s vision to nourish families with everyday healthy eating through its portfolio of tomato-based sauces and condiments, along with its line of packaged pineapple, mixed fruit and ready-to-drink juices. The company has been fulfilling this mission in the Philippines across generations for 95 years, making its products staples in everyday dining and many Filipino celebrations.
Del Monte Kitchenomics started out as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips. As the Del Monte brand grew and the program gained a greater following, Del Monte Kitchenomics became a television cooking show. Breathing life into the recipes were top-notch chefs and celebrities, demonstrating that life gets better with the help of trusted kitchen buddies. Over the years, the cooking show format has drawn the support of various celebrity culinary experts, including the likes of multi-awarded chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few.
Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store. Beyond recipes and cooking tips, the app enables users to prepare a meal plan, generate a shopping list and order their favorite Del Monte products through Shopee and Lazada. Stepping it up a notch, the platform offers kitchen novices its Del Monte Kitchenomics University to level up their cooking skills with vital lessons to elevate their daily meals or jumpstart an entrepreneurial culinary journey. All these are at the palm of their hands.
“Now and more than ever, Kitchenomics is present in the lives of consumers 24/7 through digital properties. Now, its followers all around the world can access recipes that will not only nourish their families but also help them cope during the time of pandemic. Kitchenomics recipes now serve households by providing recipe ideas that can make staying at home and celebrating at home more fun and exciting,” shared Chef Meg Victorino, Head Chef at Del Monte.
With the mobile app, Del Monte Kitchenomics continues to connect with its long-time cohorts, primarily the millennials who turn to rely on their mobile at every phase of their cooking journey. And with this reliance, millennials can go far beyond simply looking up recipes as they revisit memories of watching the show growing up.
Not surprisingly, Del Monte Kitchenomics has become deeply embedded in Filipino culture, becoming one of the most widely known culinary community programs in the Philippines today.
According to Kantar Brand Health Tracking 2020, Del Monte Kitchenomics has 94% brand awareness, the highest among branded cooking communities. Furthermore, with the brand ramping up its digital presence, its official Facebook page now commands over three million followers and its lifegetsbetter.ph websiteaverages more than 239,000 new visits per month alone. It boasts of approximately 300,000 website members.
Chef Jackie Ang-Po even pointed out that “Del Monte Kitchenomics is a certain lifestyle for people who want to decide on what food to eat and at what budget. With it now an app, it helps you save time and money as you plan meals, make grocery lists and buy ingredients in one sitting. It has also been a legacy. As a mother, my children may not remember the gifts I have given them, but they always remember the good food mommy prepared in the kitchen for them”.
The significance of what DMPI has done through Del Monte Kitchenomics became even more apparent at the height of the pandemic restrictions. It was a time when more consumers turned to Del Monte Kitchenomics to cook more healthy meals at home using trusted Del Monte products.
Del Monte Kitchenomics will remain a popular platform to promote nutritious food recipes that appeal to and promote the health of Filipino households. Looking ahead, it is going to further nurture the mutual love and respect between the Del Monte brand and health-conscious Filipino foodies of today, enabling the company to continue nourishing families, enriching lives, every day.
Product Showcase
Pru Life UK introduces PRULink Global Tech Navigator Fund
This innovative, Peso-denominated Fund gives customers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds – Global Technology Fund (the “Target Fund”).
Pru Life UK is tapping into the dynamic growth of the global tech industry with its exciting new offer, the PRULink Global Tech Navigator Fund. This innovative, Peso-denominated Fund gives customers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds – Global Technology Fund (the “Target Fund”).
The Target Fund is one of the largest in the world with USD 23.9 billion in assets as of July 2024. ATRAM is the leading digitally-powered asset and wealth management firm in the Philippines with over PHP 360 Billion in assets under management as of June 2024.
With the tech sector outperforming other industries, the PRULink Global Tech Navigator Fund offers a gateway to investing in stocks of some of the world’s most influential tech-driven companies, including Alphabet Inc., Amazon.com Inc., Apple Inc., Microsoft Corp, Samsung Electronics Co. Ltd, and Taiwan Semiconductor Manufacturing Co. Ltd. These companies are not just at the forefront of technology but are also shaping the future of various industries worldwide.
The PRULink Global Tech Navigator Fund is ideal for new and existing Pru Life UK customers with an aggressive investment risk appetite. It allows customers to invest in dollar-denominated equity assets while using Philippine Peso, providing the potential for additional returns through favorable foreign exchange rate movements (while there may be potential returns, note that there may be potential losses, too, depending on the performance of Philippine Peso against US dollar).
The current short-term volatility in the global tech market presents a prime buying opportunity. By investing in the PRULink Global Tech Navigator Fund now, customers can maximise long-term potential capital gains by acquiring high-quality tech stocks while prices are relatively low.“The PRULink Global Tech Navigator Fund is proof of our purpose to help Filipinos achieve their financial goals. Through our investment-linked insurance products, we want our customers to have access to the growth of tech-driven companies worldwide with a fund that largely invests through ATRAM in the Fidelity Funds – Global Technology Fund of Fidelity International,” Pru Life UK Vice President and Chief Product Officer Garen Dee shares.
Product Showcase
Enjoy seamless travel with Singapore Airlines’ connections
Known for its industry leading service, product offerings, and excellent network connectivity of the SIA Group spanning 123 destinations1 across the globe, SIA welcomes you on board with us.
The holidays are here, and Filipinos are gearing up for a wonderful time of vacations and adventures. Set the tone for an amazing trip ahead with Singapore Airlines (SIA).
Known for its industry leading service, product offerings, and excellent network connectivity of the SIA Group spanning 123 destinations1 across the globe, SIA welcomes you on board with us.
With two local hubs operating out of the Ninoy Aquino International Airport and Mactan-Cebu International Airport, Singapore Airlines is every Filipino traveler’s gateway to destinations like Melbourne, Los Angeles, and San Francisco, offering various flight schedules and multiple daily departures for a seamless transit experience.
Here’s a travel hack for you: Conveniently kick off your global escapade from Manila and Cebu. Get away to cities like Jakarta and Bali to enjoy the blend of urban energy and island serenity. Whether you’re craving the cosmopolitan charm of Sydney, the vibrance of Brisbane, or the romantic allure of Paris, Singapore Airlines offers you a seamless journey ahead, allowing you to focus on making memories that will last a lifetime.
Still deciding where to go? Here’s a quick look at Singapore Airlines’ great connections from Manila and Cebu.
- Best connections out of Manila (4 departures daily)
Route | Flight No. | Departure | Arrival | Layover Time | Frequency |
Manila – Singapore | SQ915 | 07:40 | 11:20 | – | Daily |
Singapore – Jakarta | SQ958 | 12:30 | 13:15 | 1h 10m | |
Manila – Singapore | SQ917 | 14:15 | 17:50 | – | |
Singapore – Sydney | SQ221 | 20:20 | 05:55 +1 | 2h 30m | |
Singapore – Los Angeles | SQ38 | 20:45 | 21:40 | 2h 55m | |
Singapore – San Francisco | SQ34 | 19:50 | 20:15 | 2h | |
Singapore – Denpasar (Bali) | SQ948 | 21:20 | 23:55 | 3h 30m | |
Manila – Singapore | SQ919 | 16:55 | 20:30 | – | |
Singapore – Melbourne | SQ227 | 22:00 | 07:25 +1 | 1h 30m | |
Manila – Singapore | SQ921 | 18:30 | 22:20 | – | |
Singapore – Paris | SQ336 | 00:15 | 07:35 +1 day | 1h 55m |
*Subject to regulatory changes. All
timings in local.
- Best connections out of Cebu (1 departure daily)
Route | Flight No. | Departure | Arrival | Layover Time | Frequency |
Cebu – Singapore | SQ901 | 15:30 | 19:15 | – | Wednesday, Friday, Saturday |
15:45 | 19:15 | – | Monday, Tuesday, Thursday, Sunday | ||
Singapore – Melbourne | SQ247 | 20:40 | 06:00 +1 day | 1h 25m | Daily |
Singapore – Brisbane | SQ235 | 21:30 | 06:55 +1 day | 2h 15m | |
Singapore – Los Angeles | SQ38 | 20:45 | 21:40 | 1h 30m | |
Singapore – Paris | SQ336 | 00:15 | 07:35 +1 day | 5h |
*Subject to regulatory changes. All timings in local. Whether you’re a young professional seeking a new adventure or a family looking forward to creating unforgettable memories, your next great journey is just a flight away. Experience the world with Singapore Airlines’ Great Connections. Book now and let your adventure begin.
Product Showcase
New Hard Mountain Dew launched
Designed to complement the vibrant and dynamic lifestyles of Filipinos, Hard Mountain Dew brings a refreshing twist to any gathering. It’s not just a drink; it’s the ultimate vibe setter— perfect for those who seek to make every moment memorable, whether it’s a fun night at home or an adventure out of town.
Looking for a fun way to add an extra buzz to your nights with friends? Mountain Dew has just the thing. Introducing Hard Mountain Dew, the game- changing beverage that blends the iconic, bold flavor of Mountain Dew with a 5% alcohol twist kick and 95% vibe – the perfect formula for a 100% epic night.
Designed to complement the vibrant and dynamic lifestyles of Filipinos, Hard Mountain Dew brings a refreshing twist to any gathering. It’s not just a drink; it’s the ultimate vibe setter— perfect for those who seek to make every moment memorable, whether it’s a fun night at home or an adventure out of town.
Hard Mountain Dew is the perfect way to elevate those nights with your barkada. Whether it’s an exciting weekend getaway, a karaoke session with friends, or simply a spontaneous night out – the refreshing burst of flavor and the 5% alcohol kick guarantees nothing but a fun and good time for those who are young and young at heart.
Ray Philip Pine, Marketing Director of PepsiCo Philippines said: ” We know Filipinos love to have a good time, and Hard Mountain Dew is all about taking those moments to the next level. With 5% alcohol, it’s your new drinking companion for epic and unforgettable nights. But it’s also about doing so responsibly – making sure that every fun night is one you’ll remember for all the right reasons.”
Hard Mountain Dew is now available in supermarkets, convenience stores nationwide and online-selling platforms for consumers of 18 years and above. It comes in two flavors, Original for that unique citrus punch and Beach Blast for a hint of tropical fruits. Remember, while Hard Mountain Dew is all about having a good time, it’s essential to enjoy it responsibly. The best nights are the ones that are fun, balanced, and safe. Follow and share your memories with Hard Mountain Dew by tagging @hardmountaindewph on Facebook, TikTok, Instagram and YouTube, and @HardMtnDewPH on X (formerly Twitter), and get ready to say a hard yes to those epic kind of nights.
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