Product Showcase
Del Monte Kitchenomics launches mobile app
Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store.

Millennials who have fallen in love with home cooking have turned to Del Monte, the very same brand that their moms have trusted for whipping up exciting dishes with ease. In keeping with the times, Del Monte Kitchenomics continues to make cooking easy and enjoyable with their mobile app making easy-to-follow recipes more accessible to everyone from all ages.
Launched by Del Monte Philippines Inc. (DMPI) in 1984 as a consumer culinary platform, Del Monte Kitchenomics underpins the company’s vision to nourish families with everyday healthy eating through its portfolio of tomato-based sauces and condiments, along with its line of packaged pineapple, mixed fruit and ready-to-drink juices. The company has been fulfilling this mission in the Philippines across generations for 95 years, making its products staples in everyday dining and many Filipino celebrations.
Del Monte Kitchenomics started out as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips. As the Del Monte brand grew and the program gained a greater following, Del Monte Kitchenomics became a television cooking show. Breathing life into the recipes were top-notch chefs and celebrities, demonstrating that life gets better with the help of trusted kitchen buddies. Over the years, the cooking show format has drawn the support of various celebrity culinary experts, including the likes of multi-awarded chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few.
Cementing its footprint well into the future, Del Monte Kitchenomics solidified its presence in the digital space and social media. DMPI further extended the platform’s digital influence to a mobile app version freely available at Google Play and Apple App Store. Beyond recipes and cooking tips, the app enables users to prepare a meal plan, generate a shopping list and order their favorite Del Monte products through Shopee and Lazada. Stepping it up a notch, the platform offers kitchen novices its Del Monte Kitchenomics University to level up their cooking skills with vital lessons to elevate their daily meals or jumpstart an entrepreneurial culinary journey. All these are at the palm of their hands.
“Now and more than ever, Kitchenomics is present in the lives of consumers 24/7 through digital properties. Now, its followers all around the world can access recipes that will not only nourish their families but also help them cope during the time of pandemic. Kitchenomics recipes now serve households by providing recipe ideas that can make staying at home and celebrating at home more fun and exciting,” shared Chef Meg Victorino, Head Chef at Del Monte.
With the mobile app, Del Monte Kitchenomics continues to connect with its long-time cohorts, primarily the millennials who turn to rely on their mobile at every phase of their cooking journey. And with this reliance, millennials can go far beyond simply looking up recipes as they revisit memories of watching the show growing up.
Not surprisingly, Del Monte Kitchenomics has become deeply embedded in Filipino culture, becoming one of the most widely known culinary community programs in the Philippines today.
According to Kantar Brand Health Tracking 2020, Del Monte Kitchenomics has 94% brand awareness, the highest among branded cooking communities. Furthermore, with the brand ramping up its digital presence, its official Facebook page now commands over three million followers and its lifegetsbetter.ph websiteaverages more than 239,000 new visits per month alone. It boasts of approximately 300,000 website members.
Chef Jackie Ang-Po even pointed out that “Del Monte Kitchenomics is a certain lifestyle for people who want to decide on what food to eat and at what budget. With it now an app, it helps you save time and money as you plan meals, make grocery lists and buy ingredients in one sitting. It has also been a legacy. As a mother, my children may not remember the gifts I have given them, but they always remember the good food mommy prepared in the kitchen for them”.
The significance of what DMPI has done through Del Monte Kitchenomics became even more apparent at the height of the pandemic restrictions. It was a time when more consumers turned to Del Monte Kitchenomics to cook more healthy meals at home using trusted Del Monte products.
Del Monte Kitchenomics will remain a popular platform to promote nutritious food recipes that appeal to and promote the health of Filipino households. Looking ahead, it is going to further nurture the mutual love and respect between the Del Monte brand and health-conscious Filipino foodies of today, enabling the company to continue nourishing families, enriching lives, every day.
Product Showcase
Benadryl aims to raise awareness on allergies, right solution to combat them
Cetirizine (Benadryl One) provides fast and long-lasting non-drowse allergy relief, it works in as fast as 15 minutes and lasts up to 24 hours so that you can go about your day without disruptions even when allergies strike. While Diphenhydramine (Benadryl AH) is also available for when you need restful allergy relief, and comes in both tablet and syrup format.

Allergy experts are concerned that the prevalence of allergy is increasing among Filipinos and that many cases of allergy have remained undetected. Studies show that seven out of ten allergy sufferers do not even know that what they are experiencing is caused by an allergy. In fact, most of us attribute our allergy symptoms to common colds. Although colds and allergies share the same symptoms, they are very different conditions. Common colds are caused by viruses, while allergies are caused by different allergens. There are several kinds of allergens for different people—it can be a change in weather that can trigger seasonal allergies, or it can be from more common allergens like dust, pollen, or pets that we are exposed to all-year round.
This is where Benadryl One comes in. Cetirizine (Benadryl One) is used for the symptomatic relief of allergic conditions including rhinitis and chronic urticaria. It has a diverse portfolio of antihistamines to suit your allergy needs. Allergy medicines also come in various types, most common and widely used are antihistamine drugs that help manage the early signs and symptoms of various allergies and provide quick and long-lasting relief to the patient. Cetirizine, like Benadryl One, is for those who want non-drowsy 24 hour allergy relief. Diphenhydramine, such as Benadryl AH, is for when your allergy attacks are too much and you are looking for fast allergy relief and rest.
Cetirizine (Benadryl One) provides fast and long-lasting non-drowse allergy relief, it works in as fast as 15 minutes and lasts up to 24 hours so that you can go about your day without disruptions even when allergies strike. While Diphenhydramine (Benadryl AH) is also available for when you need restful allergy relief, and comes in both tablet and syrup format.
“In 2023, Benadryl aims to raise awareness among unaware allergy sufferers of their possible allergies and would need the right solution to combat it. It is crucial to manage allergies correctly as allergies can get triggered anytime and anywhere and can last over a long period of time. When looking for allergy-related medicines, it is important to know that allergy medicines are of various types. Most common and widely used are antihistamine drugs that help manage the early signs and symptoms of various allergies and provide quick and long-lasting relief to the patient,“ Patricia Rodriguez, Self-Care brand manager of Johnson & Johnson Consumer Health Philippines.
Cetirizine (Benadryl One) is available at leading drugstores nationwide. For more information about Benadryl One visit www.benadryl.com.ph or follow our social media accounts at www.facebook.com/BenadrylPH/.
Product Showcase
German-engineered Covid-19 killing pipes for homes now in PH
Vesbo PP-R BioCote Antimicrobial Pipes has become the only state-of-the-art German waterline pipe that has been proven and certified to destroy microbes such as viruses and bacteria – making it the pipe of choice of architects, developers, and medical institutions.

We live in a time where it is of the utmost importance that we prioritize health above all. With all the viral scares that have recently plagued the world, we need to make sure that our homes and workspaces are built to be safe from viruses and bacteria down from its very foundation. Having a clean and safe waterline system in our homes and offices already helps reduce instances of people getting sick. In fact, the World Health Organization (WHO) states that safe and sufficient water facilitates the practice of hygiene, which is a key measure to prevent not only diarrhoeal diseases, but acute respiratory infections and numerous neglected tropical diseases.
But, as with most often the case, the clean and safe water from the source could get contaminated via the delivery system – in our pipes. If the piping isn’t up to standard, there’s a very high chance that we can all still get very sick.
With that in mind, we are proud to announce that Vesbo PP-R BioCote Antimicrobial Pipes has become the only state-of-the-art German waterline pipe that has been proven and certified to destroy microbes such as viruses and bacteria – making it the pipe of choice of architects, developers, and medical institutions. This is another pioneering innovation of the firm and the first in the world. With a waterline system as sophisticated and “future-proof” as this one, Vesbo is helping raise the overall global health standard.
At the beginning of the Pandemic, people have been scrambling to make sense of things. Now that we are finally through the worst of it, we have the opportunity to learn from this and start future-proofing our projects. This is what Vesbo BioCote Pipes can do for you and how it plays an integral part with building for the future. By integrating safety measures like this, your future space is ready should another viral emergency comparable to COVID arises once again.
Making our spaces secure against viral and bacterial health risks starts with something as basic and structural as our pipelines. With our pipes delivering such an essential need as water, having a health safeguard allows us to rest easier in our homes and offices. Vesbo Pipes does this by warding off microbes and not just bacteria. Anti-bacterial simply deals with bacteria. Vesbo Pipes takes this a step further by being Anti-microbial which means that it is effective against a wide spectrum of microbes – such as Bacteria, Mold, Fungi, Protozoan, Algae, and Virus (Covid-19 and its many variants included).
This feat was achieved by Vesbo in a $10 Million joint-Engineering project with Biocote to develop pipes that have been formulated with anti-microbial additives. With an R&D of over 5 years, these pipes were then tested according to the ISO 22196 standard and were shown to have a remarkable effectiveness level for its antimicrobial effect on a wide range of microbes without degrading in time. Vesbo PP-R BioCote Antimicrobial Pipes have shown to eradicate and reduce the presence of viruses, bacteria, and mold by up to 99.99% while also minimizing staining and bad odors. This is in effect whether the pipes are in storage or are already in-use. The partnership with Biocote also means that these pipes are certified by the HACCP International’s Food Safety Certification.
With that kind of protection at such a structural level, not only does this give you the peace of mind you need when coming in contact with your water but it also reassures you that your water is safe for drinking which does save you time and/or effort in the long run. Plus, Vebso assures that these pipes will last more than a lifetime compared to standard piping systems in the market to date making it the most ideal choice for your homes and building projects.
Get longer-lasting pipes, and safe water for you and your loved ones. Be sure to have your water protected with Vesbo PP-R BioCote Antimicrobial Pipes. To know more and to see what pipes are available, please check out our website at https://vesbo.com/vesbo-anti-microbial/ and https://www.techglobal.com.ph/products/vesbo/ . Vesbo PP-R BioCote Antimicrobial Pipes is officially and exclusively distributed by Techglobal Incorporated.
NewsMakers
MFT Group praised for new cage-free egg policy
Private equity firm MFT Group won praise today from international non-profit Lever Foundation for its new commitment to source only cage-free eggs by 2025 for all of its food-related brands.

Private equity firm MFT Group won praise today from international non-profit Lever Foundation for its new commitment to source only cage-free eggs by 2025 for all of its food-related brands.
MFT Group’s portfolio includes financial services, real estate, healthcare, and food and beverage brands. Its subsidiary Waterwoods Group Corporation produces ready-to-eat products for several leading retail and convenience chains in the Philippines, including FamilyMart. The Group also operates Mimi & Bros in the Philippines, La Lola Churreria in Singapore, and SaladStop! restaurants in Vietnam.
“Our company strives for excellence while always keeping an eye on community impact and social responsibility. Committing to the finest ingredients is paramount for us, which is why we have decided to switch to using only cage-free eggs and egg ingredients by 2025 for all of our food-related brands,” said Astrid Serrano, Head of F&B Operations for MFT Group.
“We applaud MFT Group for this important cage-free commitment, which will benefit Filipino consumers, while also improving the welfare of animals in the company’s supply chain,” said Robyn del Rosario, Sustainability Program Manager at Lever Foundation, which worked with MFT on its pledge. “MFT is the first fresh food manufacturer in the Philippines to announce a cage-free commitment, and we encourage other companies to follow MFT’s great example in order to protect food safety and animal welfare.”
Leading animal protection and food safety organizations worldwide encourage a switch to cage-free eggs, which are less cruel to animals and safer for consumers. On caged egg farms, each egg-laying hen is confined in a cage so small she can barely turn around for nearly her entire life. Research by the European Food Safety Authority and others has found that cage-free egg farms are up to 25 times less likely to be contaminated with key salmonella strains than hens raised in cages. Battery cage egg production has been banned throughout the European Union as well as in Australia, New Zealand, the UK, Canada, India, and parts of the United States.
Demand for cage-free eggs is flourishing in the Philippines, spurred by consumer demand for healthier options and concern for animal welfare. In recent years a growing list of restaurant, hospitality, retail and packaged foods brands have pledged to use only cage-free eggs in the country. In response to the growing shift, in 2020 the Bureau of Agriculture and Fisheries Standards (BAFS) initiated the development of a national Code of Practice (COP) for Cage-free Egg Production, a comprehensive set of animal welfare guidelines for the growing cage-free egg sector.
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