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Self-publishing 101: Turning your dream book into reality

For those eager to embark on their literary journey, stay tuned to Bookshelf PH’s website and social media for updates on upcoming workshops and creative book club sessions. Your story deserves to be told, and Bookshelf PH is here to help you tell it.

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How do you turn your dream book into reality?

This is a question aspiring writers, authors, and creatives dissected in a Self-Publishing 101 workshop last May 22, 2024 at the SM Aura Book Nook.

An ongoing book club series, “The Write Side of Bookshelf” by Bookshelf PH, tackles the riveting world of publishing by featuring diverse Filipino authors and hosting book club sessions. Now on its fourth session, the publishing house immerses bibliophiles into self-publishing.

From knowing what book to write to owning 100% of their story, Bookshelf PH emphasizes the importance of understanding one’s audience and the discipline to meet self-imposed deadlines. Divided into four mini sessions, the workshop also provides a step-by-step roadmap, showing the journey from manuscript to published book.

Demand for self-publishing

“If you want to write a book, the first thing you think about is what your book is going to be about,” Monette Quiogue, Co-founder of Bookshelf PH says. “But you also need to determine who your audience is.”

The average person consumes about 34 gigabytes of information a day. As the Social Media Capital of the World, these “byte-sized” content are mostly consumed through online platforms in the country.

Yet, the demand for printed books still exists and evidently, there is a gap when it comes to producing localized content. A quick trip to the local bookstore would tell you the prevalence of Western books and the lack of a Filipino counterpart.

“People connect to books in a much more intimate way than any form of content,” Quiogue adds. She even notes that there is a spike on the number of self-publishing inquiries Bookshelf PH has gotten since its launch during the pandemic.

Such a spike is a tell-tale sign that more Filipinos aspire to be self-published and that books remain a source for credible information amidst the oversaturation of content.

“You need to give a deadline for the first draft of your book,” Porsha Mangilit, Managing Editor and Marketing Manager explains. “But you also need to celebrate your small wins like finishing a chapter, because this is a long journey that could stretch for weeks or months.”

When it comes to writer’s block, Mangilit adds how important it is to step away from your work as a writer and find people who are willing to give constructive feedback. “You’re not just writing for yourself. You’re also writing for an audience who’s willing to pay to read your content.”

Owning your story

Self-publishing means you own 100% of your story.

Such power comes with responsibility, as you are not just an author; you are also the entrepreneur behind selling your book.

This comes with a few challenges, as writing is not the only task you will be doing. From layouting the book, finding the perfect cover, to copyediting and printing, engaging with publishers like Bookshelf PH can help you outsource these to a strong team who has the literary bent and creative eye to turn your book into a reality.

“Traditional publishers own your book and give you a share of the profit,” Nicole Borromeo, Marketing Manager says. “But with self-publishing, you own your book, you decide who gets a share, and how much they’re going to get.”

Finding your audience and selling your book is the final step. “When it comes to selling your book, we have online and offline channels. Maximize your third-party marketplaces and social media platforms, but also combine it with offline channels like speaking engagements, exhibits, and partnerships where you’re more visible and in touch with your target audience,” Michelle Dulinayan, Marketing Manager explains.

After the mini writing activities and Q&A, Bookshelf PH organized a giveaway, distributing a selection of titles. The publishing house also made a heartwarming book donation to the SM Aura Book Nook, represented by Ms. Margarita Catalan, Assistant Vice President of Marketing Operations.

This generous contribution enriches the offerings at the community library and learning hub located on Level 3 of SM Aura. Book Nook is a vibrant space where readers of all ages can enjoy a wide range of books, now including the latest selections from Bookshelf PH, all available for free reading.

For those eager to embark on their literary journey, stay tuned to Bookshelf PH’s website and social media for updates on upcoming workshops and creative book club sessions. Your story deserves to be told, and Bookshelf PH is here to help you tell it.

Contact:

Bookshelf PH

Email: hello@bookshelf.com.ph

Facebook: www.facebook.com/bookshelf.com.ph

Instagram: www.instagram.com/bookshelf_ph/

TikTok: www.tiktok.com/@bookshelf_ph

Website: bookshelf.com.ph

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Beauty & Fashion

Redefining aesthetics: From anti-aging to healthy aging

Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.

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For decades, “anti-aging” has defined the beauty and aesthetics conversation, promising to erase wrinkles and reverse the signs of time. Today, that conversation is shifting.

Aging is no longer just about looking younger. Growing attention is now being given to healthy aging, understanding how the entire face changes over time, preserving facial harmony, and helping people continue to look like themselves.

A review published in Facial Plastic Surgery, The Anatomy of the Aging Face: A Review, describes aging as changes across bone, ligaments, muscles, fat, and skin. Another review in Aesthetic Surgery Journal, The Facial Aging Process From the “Inside Out”, explains how changes beneath the surface eventually become visible on top.

Studies in Plastic and Reconstructive Surgery show facial fat is organized into distinct anatomical compartments that can lose volume and shift position over time, altering facial shape and balance.

For multi-awarded aesthetic physician Dr. James Co, founder of Cosma Institute and Architect of Aesthetic Confidence, these findings are the reason aesthetic care must start with understanding, not just treating.

“Aging is not a disease we need to cure,” Co said. “It is a biological process. As physicians, our role is to understand what is changing beneath the surface, how those changes differ from person to person, and whether intervention is appropriate in the first place.”

“When you only look at the wrinkle, you are looking at the surface of a much bigger anatomical process,” he added. “The face ages as a system. Good assessment means understanding what is happening underneath before deciding what should be done on the surface.”

Part of that understanding is recognizing that no two faces age the same way. Two people can be the same age and experience aging very differently. Genetics, skeletal structure, fat distribution, skin characteristics, sun exposure, lifestyle, and environmental factors all influence how aging presents.

“Two patients can be the same age and come to me with completely different anatomy, lifestyles, concerns, and goals,” Co said. “Why would we expect their treatment plans to look exactly the same?”

This is where healthy aging broadens the conversation — from fixing isolated signs to looking at the face as a whole and listening to what the individual actually wants.

“Someone can want to look refreshed without wanting to look 20 years younger,” Co said. “Those are completely different goals.”

Rather than trying to freeze one version of the face forever, healthy aging acknowledges that the face will continue to change. As different structures change at different rates, the relationship between features evolves. Facial harmony is therefore not fixed.

“You cannot freeze one version of your face forever,” Co said. “But you can understand how the face is changing and make decisions that respect its natural proportions and your identity.”

In the age of social media, where aesthetic treatments are highly visible, Co cautions against self-diagnosis.

“Patients should not have to diagnose themselves from social media,” he said. “You might recognize a concern, but deciding why it is happening and what should be done about it requires proper assessment.”

The shift is also about how people feel, not just how they look. A 2022 review on minimally invasive facial aesthetic procedures found studies are increasingly looking beyond physical changes to include satisfaction with appearance and aspects of psychological and social well-being, while noting that evidence still needs careful interpretation.

For Co, this reinforces that success is not always about looking dramatically younger.

“We need to ask whether the result makes sense for the patient, whether expectations were met, and whether we preserved the things that make that person recognizable,” he said. “I would rather someone tell my patient, ‘You look well,’ than immediately ask, ‘What did you have done?'”

At Cosma Institute, Co applies this consultation-led philosophy through individualized assessment, facial harmony, medical judgment, and patient education. Having trained aesthetic practitioners across Southeast Asia and Europe, he advocates for natural-looking outcomes that respect the characteristics already present in each face — an approach that recently earned him two awards at the Merz Aesthetics Tala Awards.

For Co, the evolution of aesthetic medicine is not about having more tools, but knowing when to use them — and when not to.

“Aging cannot be stopped, and I don’t think that should be the promise,” he said. “What we can do is understand it better. We can look at the science, understand the anatomy, listen to the patient, and make decisions that allow them to age while still looking recognizably like themselves.”

For Co, healthy aging begins not with fighting age, but with understanding it.

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NewsMakers

The look and feel of your neighborhood may affect your sleep

Those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape.

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Your neighborhood’s “streetscape”—the physical environment of your street—is something that you have probably never consciously thought about, despite seeing it every day. But what if the streetscape was affecting you on a subconscious level and disrupting your sleep? 

This intriguing question is posed by the findings of a study led by Professor Daisuke Matsushita of the Graduate School of Human Life and Ecology at Osaka Metropolitan University. The research team used AI to analyze more than 200,000 Google Street View images to identify visual neighborhood characteristics. They then linked these characteristics to the self-reported sleep of 1,089 working adults living on the lower floors of apartments in Tokyo, who were most likely to be affected by the streetscape.  

They found that those living in neighborhoods rated as having a stronger sense of safety tended to sleep longer, and that this rating appeared to be shaped by the streetscape. Generally, people slept longer in areas with lots of greenery, such as leafy trees, on the street. Similarly, high “enclosure”—meaning many tall vertical buildings and few wide-open spaces—was also associated with longer sleep and fewer insomnia symptoms. 

However, the study also made a surprising finding. The researchers found that highly walkable streetscapes, such as those with more sidewalks and traffic signs, were associated with a lowered sense of safety and shortened sleep duration.  

This suggests that walkability does not always represent a reassuring environment. Instead, a possible explanation is that streets with extensive pedestrian infrastructure are often busier, more crowded, and used by more strangers, which may be perceived as less safe or less relaxing than quieter residential streets.  

“This study demonstrates the potential for evaluating streetscape characteristics across large geographic areas in a cost-effective manner,” Dr. Matsushita said. “Based on the technique used in this study, cities could potentially measure perceived safety, beauty, liveliness, and enclosure as well as pollution and noise.”  

“We hope that opening up this new perspective creates further possibilities for designing healthier neighborhoods,” he concludes.  

The findings were published in Building and Environment.

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NewsMakers

Workout or nap? Either can help your sleepless brain, study finds

People who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither.

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A short workout or a nap can help protect memory after a sleepless night, a McGill University-led study has found.

Researchers found people who either completed 20 minutes of moderate-to-vigorous exercise or took a 90-minute nap performed about 22 per cent better on memory tests after 30 hours without sleep than those who did neither. The findings, published in Proceedings of the National Academy of Sciences (PNAS), point to practical ways to counter the effects of sleep deprivation.

“Sleep loss affects nearly every aspect of how we think and function, but many people can’t simply stop what they’re doing and get more sleep,” said senior author Marc Roig, Professor in McGill’s School of Physical and Occupational Therapy. “Our findings show that even a brief bout of exercise may help preserve one of our most important cognitive abilities.”

The study involved 54 healthy young adults who stayed awake for 30 consecutive hours under lab supervision. Participants were then assigned to one of three groups: a 20-minute cycling session, a 90-minute nap or a control condition. Three days later, researchers tested their memory for images they had viewed immediately after the intervention. Those who exercised or napped remembered significantly more images than participants who did neither.

Same result, different pathways

While the memory benefits were nearly identical, brain recordings revealed that exercise and napping helped in different ways.

Napping appeared to help the brain recharge, making it easier to take in and remember new information. Exercise, by contrast, helped the brain use its remaining resources more efficiently, without making participants feel more tired.

The findings could eventually inform fatigue-management strategies in workplaces where sleep loss is common and mistakes can have serious consequences, such as health care, transportation and emergency response.

“A nap isn’t always possible in the middle of a shift,” said first author Madhura Lotlikar, a doctoral candidate in McGill’s Department of Neurology and Neurosurgery. “Exercise is accessible, inexpensive and easy to implement. That makes it a promising tool to help people stay cognitively sharp when sleep is limited.”

The researchers emphasize that exercise cannot replace sleep, but it may help people function better when getting enough rest isn’t possible.

About the study

“Protecting episodic memory after sleep loss: Similar benefits of exercise and naps via distinct neural contributions” by Madhura Lotlikar and Marc Roig et al., was published in Proceedings of the National Academy of Sciences of the United States of America.

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