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Why a vacation seems like it will end as soon as it begins

Researchers found that people judge future positive events as being both farther away as well as shorter in duration than negative or neutral events.

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Photo by Ethan Robertson from Unsplash.com

Time not only flies when you’re having fun – sometimes anticipating a fun event makes it feel like it will be over as soon as it begins, a new study suggests.

Researchers found that people judge future positive events as being both farther away as well as shorter in duration than negative or neutral events.

Combining those two elements has a strange effect when people look forward to a positive event like a vacation, said Selin Malkoc, co-author of the study and associate professor of marketing at The Ohio State University’s Fisher College of Business.

“The seemingly endless wait for the vacation to start combined with the feeling that the vacation will fly by leads people to feel like the beginning and the end of their time off as similarly far from the present,” Malkoc said. “In other words, in their mind’s eye, the vacation is over as soon as it begins. It has no duration.”

The study was published online recently in the Journal of Consumer Psychology.

This phenomenon has another interesting effect: It makes people feel like the endpoints of positive and negative events are similarly distant from the present.

That’s because anticipating a negative event – like a dreaded work trip – reverses the effects of a positive event: People feel like the negative event is right around the corner and will last a long time.

“Thinking about future positive and negative events leads people to take two different paths to the same conclusion, with the ends of both events seeming similarly far away,” said study co-author Gabriela Tonietto, assistant professor of marketing at Rutgers Business School – Newark and New Brunswick.

The Journal of Consumer Psychology paper included four related studies that came to similar conclusions. In one study, 451 online participants considered the upcoming weekend, which was either expected to be fun, terrible, or just OK.

They then indicated how far away the beginning and then the end of the weekend felt on a 0-100 slider scale (0=very near, 100=very far.)

Findings showed that a good weekend seemed farther away and shorter, while a terrible weekend seemed closer to the present day and longer in duration. An OK weekend fell in between.

On the slider scale, people rated a bad weekend as ending significantly farther away than its beginning. But for people who expected a good weekend, the slider scale ratings for how far away the beginning and the end seemed to them were nearly identical.

In fact, 46% of participants evaluated the positive weekend as feeling like it had no duration at all as they thought about both the event and the time leading up to it.

Thinking about how far the beginning and the end of the event is from the present is key to this phenomenon, Malkoc said. Another study showed that when people were asked to directly indicate how long they expected a positive event to last, they thought it would go quickly, but they did indicate it would take up some time.

It was only when people also considered the time leading up to the fun event – which they expected to crawl – that they thought a future positive experience would feel like it had no duration.

These findings have some interesting implications as people start planning vacations and other fun events as the COVID-19 pandemic ends, Malkoc said.

“If a vacation seems like it is going to end as soon as it begins, it may make people less likely to plan specific events during their time off,” she said. “It may also lead people to spend more on hotels and other luxuries, since it seems like the vacation is such a short time anyway.”

Other co-authors were Eric VanEpps of the University of Utah and Sam Maglio of the University of Toronto.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

Destinations

Enjoying the grilling at Mandaue City’s Matias BBQ

#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.

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Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”

So we checked… and how was the visit to Matias BBQ for us?

@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine

Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).

Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.

Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).

Ika-apat, how was the food naman?

  • The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
  • The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
  • The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
  • The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.

Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.

And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.

But off we go again, in search of more LGBTQIA+ lagangan venues…

Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.

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Destinations

Eating out in Cebu in one place via Pusô Village

Checking out #Cebu’s all-in-one dining location, the Pusô Village that may simplify eating out but seems to forget our desire to see diverse #foodie hubs.

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In the past, if you wanted to grab some of the food associated with Cebu, you headed to – among others – Larsian, this place not too far from Fuente Osmeña Circle. It wasn’t necessarily popular with the locals who saw (and still see) it as unhygienic, but it’s this easy-to-access BBQ place that’s open 24/7.

Starting 2025, however, a new place was opened to serve as the one-stop culinary and cultural hub of Cebu City: the Pusô Village.

@outragemag Checking out #Cebu's all-in-one dining location, the Pusô Village (#pusovillage) that may simplify eating out but seems to forget our desire to see diverse #foodie ♬ original sound – Outrage Magazine

Una, developed by Cebu2World/Megawide as part of the Carbon Market modernization, this place’s name drew inspiration from the pusô rice cake that’s served when you have meals in Cebu. There are, therefore, design elements that’d remind you of the pusô – e.g. those octahedral shapes on the entrance. Inside, there are attempts to beautify by borrowing elements from Bahay na bato Philippine architectural style; most are fake, though, such as those painted-on verandahs you’d see when you look up.

Ikalawa, there are over 100 food stalls and retail outlets here… though more of the former than the latter. They’ve been “properly” structured, so that the lechon vendors are on one side, seafood sellers on another side, and so on.

Ikatlo, we tried some of the offerings to ascertain how good they are.

The unlimited lechon is popular, providing an opportunity particularly for non-locals to cheaply enjoy this Cebuano treat. Taste-wise, the lechons vary little, some saltier than the others. The “approach” in serving is similar, though. You get an okay portion when first served, and the portion gets smaller the more you return. Noticeably, by the third refill, the vendors become grumpier when serving you, some even ignoring you, or stuffing fatty parts on your plate. Business greed in action.

Though cooked the same way (i.e. buttered), the seafood platters are inconsistent. You could get some shrimps or crabs now and then, though most times, you’d just get mussels.

Then there’s the tuslob-buwa, pig’s brain cooked under maximum heat to then become dip for pusô. We’d say this is acquired taste… but there’s not much to taste. So this is a costly to-try food.

Only open until 10.00PM, Pusô Village offers those in Cebu a venue to try as many of the local goods as possible. For that, alone, this is a must-check. You are sure to find a few stuffs you’d like.

But the city still has a lot of venues offering local culinary and cultural goods, and they deserve to be also checked. And so off we go for more LGBTQIA+ rampa

Pusô Village is located at M.L Quezon Blvd., Sto. Nino, Cebu City.

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Destinations

Going Chinese in Pulilan, Bulacan

Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan, and we’re on the fence here (yes if no choice, no if you can go elsewhere).

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We happened to be in Pulilan in Bulacan, and I had pancit craving. As if on cue, we passed by Lee Foo Panciteria Pulilan, which – after we Google-checked – is supposedly one of the more frequently-visited Chinese restos in these parts of the province, so… of course we checked.

@outragemag Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan ♬ original sound – Outrage Magazine

Una, this place is really, REALLY easy to find. Located along the Pulilan Regional Road in Barangay Cut-cot in Pulilan, this is right in the middle of the municipality.

Ikalawa, the resto is actually divided into three parts: one side is for those with reservations, another part is for walk-in diners, and another part is for events. If/when the resto isn’t full, only the main part (middle one) is kept open.

No, this isn’t some fancy resto. More like an airconditioned karinderya, complete with wooden tables and plastic chairs. Look-wise, it wasn’t dirty naman when we were there, so that’s a plus.

Ikatlo, the workers were friendly naman… and they moved fast – e.g. while waiting for our orders, we were given must-check peanuts, and since we finished what we got fast, our waitress was more than happy to accommodate us.

Ika-apat, now… how was the food?

The house specialty, the Lee Foo Chicken (₱265 for half, ₱495 for whole), looked like fried chicken with ketchup. Okay… the breading was okay since it didn’t overpower the meat. The chicken, too, was properly cooked, and it wasn’t dry. But it was tasteless overall; so the ketchup taste is what stays with you.

The Pancit Canton Bihon (₱255) had thin pancit noodles, almost as thin as the bihon. It didn’t have lots of sahog; instead, you’d notice the extenders (like kikiam, and so on). I like good pancit, I swear… but this isn’t one of them, sorry.

The weirdly-wrapped Hakaw (₱155) was small, so it was bitin.

And then there’s the Siomai Steam (₱155), which was, in a word, weird. The size was good, similar to those ₱10 siomais. But the way this was prepared was weird for us – e.g. like the meat was overwatered, and having a hard time staying solid, so that it was smudgy, and disintegrated in the mouth even without chewing. I suppose that, at least, it wasn’t disgusting taste-wise.

Lee Foo Panciteria Pulilan is, we believe, popular. Like President in Chinatown, or a branch of David’s in some mall. To each his or her own nga naman. But for us, we’re off to look for other Chinese restos na muna as we head out in search of more lafangan venues.

Lee Foo Panciteria Pulilan is located at 159 Barangay Cut-cot, Pulilan, 3005 Bulacan Province. For more information, contact 0925 800 0168, or email leefoopanciteria@yahoo.com.

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