Product Showcase
Mega Prime Foods celebrates ’50 years of freshness and nourishment’
“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.
For over 15 years, Mega Sardines has held its position as the Philippines’ #1 sardines brand. It has continued to dominate the market, commanding a 26% share in 2023.
Behind this success is Mega Prime Foods, Inc. (MPFI), the manufacturing and distribution company that has quietly built a powerhouse portfolio of Filipino pantry staples. From Mega Mackerel and Mega Tuna to Mega Prime Quality fruits and vegetables, Primo Sparkling Juice, and Jimm’s Coffee Mix, MPFI has steadily expanded its presence across categories, providing nutritious food to millions of Filipinos daily.
Today, Mega Prime Foods celebrates 50 years of freshness and nourishment, honoring a legacy built on uplifting everyday family life—from the Filipino dining table to homes around the world. A highlight of the festivities is the launch of an anniversary video with a song sung by celebrity ambassador, megastar Sharon Cuneta. She is also the face of Mega Milyonaryo, the company’s massive nationwide promo designed to give back to its loyal customers. With a ₱50 million prize pool, the promo serves as Mega Prime Foods’ heartfelt tribute to the millions of Filipinos who have supported its brands over the years.
“We became the number one sardines brand in the Philippines. Not because we had the biggest resources but because we had the biggest heart. We want to give back to the people who made our success possible,” underscored Michelle Tiu Lim-Chan, MPFI President and CEO.
Addressing the dynamics of working with family in a corporate setting, Chief Growth and Development Officer Marvin Tiu Lim emphasized the importance of open communication and mutual respect. He noted, “Arguments [may] happen because we’re all passionate. We want the same things but sometimes in different ways. Our strong relationship at home and at work help us manage disagreements and find balance between professionalism and being a family business. We’re agile and can make fast decisions because we trust each other and communicate directly.”
Doubling Down on Local and Global Expansion
As Mega Prime Foods celebrates 50 years of nourishing Filipino families, it is deepening its commitment to nation-building by taking Filipino excellence to the global stage. Speaking to members of the media, the company made clear its ambition to double the business every five years.
“It is an audacious goal—but one we believe is entirely within reach, because we are building with insight, scaling with discipline, and growing with purpose,” stated Marvin. “First, we’re doubling down on our roots: our distribution. With over 135,000 touchpoints nationwide—mga tindahan, palengke, groceries, sari-sari stores—we are present in the daily lives of Filipino families. We will make sure MEGA is even more accessible—abot-kaya, maaasahan, at tunay na pang-Pinoy.”
Aside from its local efforts, MPFI recently bolstered its presence in the UAE market, partnering with Baqer Mohebi Enterprises (BME) to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai. BME is a leading FMCG distributor in the region. Mega Prime Foods products are also distributed in Canada where it is available at Costco Wholesale. Europe and the United States are also key markets for MPFI. He noted that their success has been due to the Filipinos working overseas.
“We’re taking MEGA to the world, aiming for 10% of our business to come from exports. We will bring Filipino excellence to every table abroad—not just as a brand, but as a source of national pride.”
Tiu Lim furthered that the expansion is coupled with a strategic deepening into the wellness space. This shift is underscored by the recent acquisition of Jimm’s Coffee Mix and the “Superfood” endorsement of Mega Sardines by the Medical Wellness Association (MWA). Known for providing added ingredients, ginseng, agaricus mushroom and korean ginseng, that have health benefits, Jimm’s Coffee Mix is a leader in the functional coffee brand category. Meanwhile, MWA is a U.S.-based organization comprising the world’s largest network of physicians and wellness experts. Mega Sardines is the first sardine brand in the Philippines, and globally, to receive a MWA “Superfood” endorsement.
Beyond Business: A Heart for Service
Mega Prime Foods Inc. also marked its 50th year by highlighting its sustainability and community service efforts during its gala night celebration.
“Our commitment to sustainability is embedded in our operations. From adopting renewable energy and reducing operational waste, to launching the Mega Ocean Cleanup, we continue to act as responsible stewards of the environment, honoring our role in protecting God’s creation,” added Malcolm Tiu Lim, MPFI Chief Technical and Innovations Officer.
“We have been blessed, and because of that, we are called to be a blessing. That’s the heart behind the Mega Tiu Lim Foundation: a belief that every Filipino deserves access to nutrition and livelihood, so they can build better lives,” highlighted Mark Tiu Lim, MPFI Chief Spiritual and People Officer.
Since 2019, Mega Bigay Sustansya, in partnership with Reach Out Feed PH, DOST-FNRI, DSWD, and DepEd, has served nearly 500,000 nutritious meals to over 1,000 children, resulting in measurable improvements in child health and nutrition.
Through the Mega Malasakit Mission, MPFI brings its advocacy to grassroots communities—visiting barangays across the country to deliver nutrition, education, and joy. These on-ground efforts showcase the versatility and nourishment of our products while building lasting connections with families.
Product Showcase
Manulife brings personalized gut health insights to PH
Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations.
Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.
In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.
“At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health.”
Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system
“Our goal is to be a true partner in our customers’ health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being,” said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. “By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life.”
AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.
“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights,” said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. “This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia.”
This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.
Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.
Product Showcase
AIA Philippines CEO named Executive Champion of the Year in Asia
The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
Melita Teo, Chief Executive Officer of AIA Philippines, formerly Philam Life and the local arm of multinational insurer AIA Group, has been honored as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards held in Singapore. The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.
“This recognition is not mine alone, as it reflects the dedication, resilience, and passion of One AIA,” Teo said. “Across our entire business, every team member plays a vital role in earning the trust of Filipino families, and that is something I value deeply. Every success we achieve at AIA comes from their heart, dedication, and the lasting relationships they build in the communities they serve, all in living by our Purpose to empower more people to live Healthier, Longer, Better Lives.”
Since stepping into leadership in 2024, Teo has boldly transformed AIA Philippines’ distribution strategy, driving sustained growth, elevating BPI AIA to the forefront of bancassurance, and strengthening the brand’s resonance with Filipino customers.
Teo has also spearheaded digital transformation initiatives, including upgraded sales and recruitment platforms, AI-assisted training programs, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect. These tools and solutions have given AIA Life Planners and Bank Sales Executives the tools to streamline workflow and enhance productivity.
Beyond business performance, Teo has championed programs with social impact. The AIA Healthiest Schools initiative, launched in 2024, has already reached more than 7,200 students and educators across five regions, while the company reinforced its ESG commitments through AIA Net Zero. Under her watch, AIA Philippines was also certified as a Great Place to Work® and Best Place to Work, and recently honored at the 2025 HR Asia Awards for Best Companies to Work for in Asia; Diversity, Equity & Inclusion; Sustainable Workplace; and Tech Empowerment.
Her leadership has also helped the company earn external recognition at the 2025 Insurance Asia Awards for its cutting-edge digital innovations, customer-first solutions, and strong employee engagement—highlighting AIA’s continued commitment to empowering employees and agents while deepening its service to Filipino families and communities.
Looking ahead, Teo remains committed to empowering AIA Philippines with innovative tools, comprehensive training, and purpose-driven programs, as they continue to deliver long-term value to Filipinos. “We will keep investing in technology, training and development, and wellness initiatives so our Life Planners can thrive. Together, we can make a meaningful difference in the lives of more Filipinos and to those who matter to them most,” she added.
Now in its 10th year, the Asia Trusted Life Agents & Advisers Awards continues to spotlight leaders who go above and beyond in serving their communities. With this recognition, Teo and AIA Philippines reaffirm their commitment to strengthening its agency force and helping more Filipinos live Healthier, Longer, Better Lives.
Product Showcase
Korean brand Wells showcases 23 years of engineering innovation
The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.
Korean home appliance brand Wells introduced premium water purification solutions to Filipino households in an exclusive event, with its flagship product Wells The One as front and center. The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.
The One features a body detection sensor, a 180-degree body spin design for effortless use, a 2.8-inch full-color display—the first in a Korean water purifier—and an ultra-compact footprint of just 8.8cm in diameter. Its innovative design has garnered international recognition, winning four major awards. The One is available in colors Red, Dark Brown, Mint, Pink, and White.
Wells also has other notable variants perfectly tailor-fitted to the different needs of Filipino homeowners. Introducing the Slim One, it is one of the slimmest water purifiers in the Korean industry that has patented third-generation dual pipe technology. This significantly reduces size while maximizing performance, and provides clean, splash-free hot water with no interruptions. Slim One also brings Korea’s first-ever Mineral Care System to the Philippines, enriching water with ionized minerals, calcium, magnesium, potassium, and silica. Lastly, it comes in three colors—Marble White, Marble Gray, and Rose Gold—to complement any home décor style.
“Wells is all about elevating your lifestyle through premium water purification,” said Avelyn Lim, Vice President of Larx Trading, Wells’ partner in the Philippines. “For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”
What sets Wells apart is its distinctly Korean approach to home appliances. Rather than treating water purification as a purely functional necessity, Wells elevates it into a lifestyle choice. The brand’s sleek design reflects contemporary Korean aesthetics, transforming what was once a utilitarian appliance into a statement piece that homeowners can proudly display.
Wells’ arrival in the Philippine market coincides with a growing trend among Filipino consumers to be more discerning about both their health and home aesthetics. The brand bridges the gap between these priorities, offering a solution that doesn’t compromise on either front.
For Filipino families tired of choosing between functionality and style, or between space efficiency and performance, Wells presents a compelling alternative. It’s the embodiment of Korean ingenuity meeting Filipino lifestyle needs—and your home truly deserves nothing less.
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