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Listerine partners with Operation Smile Philippines, Watsons to #GiftASmile to children with cleft issues

Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

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Having cleft conditions may impact both the physical and mental well-being of children with cleft and even their families. Especially among lower-income households, operations to treat cleft conditions are perceived to be expensive thus preventing them from seeking treatment. Recent studies have indicated that globally, 1 in 700 babies are born with a cleft lip and palate; and many do not know that cleft conditions are more than just treatable.

That is why coming from National Cleft Awareness & Prevention Month, Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

Hosted by none other than Mikee Reyes, Listerine brand ambassador, the event aims to raise awareness about cleft lip and palate, and more importantly, to educate cleft patients and their families on the importance of good oral hygiene. Together with Operation Smile Philippines and Watsons, the goal of the campaign is to increase support needed for the program through volunteers, referrals, and donations.

As a longtime partner of Operation Smile Philippines, Listerine stresses the importance of oral health for children with cleft lip and palate, who are more susceptible to tooth decay due to increased exposure to germs and bacteria, making them more prone to oral diseases and infections. Miggy Gamboa, marketing manager for Listerine Philippines, emphasized “Listerine believes that healthy smiles are meant for all. As a mouthwash brand, Listerine advocates proper oral hygiene, especially for kids with cleft, so we can protect them from oral problems as early as possible to prevent further issues. Join us in educating the families of kids with cleft and teach them how to protect their mouths with proper oral health.”

“In the Philippines, there is an estimated 200,000 backlog of children with cleft lip and palate and many live in remote or rural communities. That’s why we urge the public to refer any patient to Operation Smile Philippines because I believe that each of us can make a difference by helping to transform a life of a child, one smile at the time!’ said Operation Smile Philippines’ executive director Emiliano Romano.

Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines, also a longstanding partner of Listerine, highlighted, “As part of our mission to Look Good, Do Good, Feel Great, we continue to team up with Operation Smile Philippines to bring perfect smiles to children afflicted with cleft lip and palate through the #GiftASmile campaign. We are proud to have Listerine as a loyal partner since 2013 in transforming the lives of these children.”

To shed light on her story as a mother of a child with cleft, Anne Clutz shared heartfelt insights from her journey, “Providing free comprehensive cleft surgeries to kids with cleft, is so valuable, especially for less fortunate families. I just want to thank Operation Smile Philippines and Listerine for making life-changing surgeries accessible and promoting the importance of good oral hygiene.”

Giving more kids the chance to live with healthier smiles is the main goal of #GiftASmile. Listerine’s commitment to promoting oral health, combined with Operation Smile Philippines’ free comprehensive cleft care—including dental services, nutrition screening, and speech therapy—and Watsons’ advocacy in bringing healthy smiles, is what these children need for their confidence to thrive. To support Operation Smile Philippines’ efforts in providing speech therapy, Listerine will donate ₱10 to Operations Smile Philippines for every bottle sold* for speech therapy *for the first 50,000 bottles sold of any Listerine variant and size from Sept 22, 2024, until Dec 31, 2024. Per DOH-FDA CCHUHSRR Permit No. 0669 s. 2024.

To learn more about the #GiftASmile campaign, simply access the link https://linktr.ee/OpSmilePhil or call (+632) 8351-1925. You may follow Listerine on Facebook @ListerinePhilippines for more information and check out the merchandising materials posted in select Watsons Drugstores nationwide.

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Anko to open third and largest store in PH

This expansion follows Anko’s debut in the Philippines with its first store opening in Glorietta 2, Makati City, in November 2024, and the upcoming launch of its second branch in Alabang Town Center, Muntinlupa City, in May 2025.

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Anko, Australia’s much-loved home and lifestyle brand, is set to open its third and largest store in the Philippines in July 2025 at Ayala Group’s Trinoma Mall in Quezon City.

Spanning 1,634 square meters, the new store will offer 1,421 square meters of retail space, with the remaining area allocated for office and stockroom use to support operations efficiently.

This expansion follows Anko’s debut in the Philippines with its first store opening in Glorietta 2, Makati City, in November 2024, and the upcoming launch of its second branch in Alabang Town Center, Muntinlupa City, in May 2025.

A striking board-up in Anko’s signature magenta hue is now on display at Level 1 of Trinoma’s Activity Center, building excitement for the grand opening.

Shoppers can look forward to an expansive selection of thoughtfully designed and affordably priced products, ranging from home living essentials and smart storage solutions to beauty must-haves, nursery items, children’s toys, electronics, pet supplies, and arts and crafts.

“Opening in Trinoma is a natural next step for Anko in the Philippines. We want to be where Filipino families already shop for their homes, and Metro Manila’s top malls provide the perfect space to introduce more people to our brand,” said Arjun Puri, CEO of Anko Global.

Puri noted Anko’s efficient product development process, which enables the brand to provide quality home essentials at consistently low prices.

“By managing the entire process—from design and sourcing to production and retail—we streamline operations and keep costs down. This allows us to offer well-designed, functional products that align with international trends at prices that make sense for our Filipino customers,” he said.

Rachel Turner, Country Manager of Anko Philippines, added, “Anko is all about making everyday living brighter. With our Trinoma store, we are very excited to bring even more shoppers home and lifestyle essentials designed to match every lifestyle.”

Anko is part of the Kmart Group under Wesfarmers Ltd., one of Australia’s leading companies.


For more information and updates on Anko, follow @anko_philippines on Instagram.

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Landers Superstore’s European festival is here

Landers Superstore is raising the bar even higher for this festival with more premium European brands on display, more deals to love and more exciting activities that will transport you to the streets of Paris, Rome or Madrid.

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For many Filipinos, Europe is the ultimate dream destination – a place of breathtaking landscapes, rich history, and cultural treasures. Now you don’t need to travel far to experience its charms. Landers Superstore, the fastest-growing membership retail chain in the country, is hosting THE BIGGEST EUROPEAN FESTIVAL this month, to put the spotlight on European excellence and bring beloved European products closer to home.

Drawing from the success of Japan Fest last year, Landers Superstore is raising the bar even higher for this festival with more premium European brands on display, more deals to love and more exciting activities that will transport you to the streets of Paris, Rome or Madrid. Whether you’re a fan of fine European delicacies, a culture enthusiast, or simply looking for something to do on a weekend, Landers Superstore’s European Festival promises a grand celebration that’s too good to miss.

European Festival Grand Launch

To kick things off, Landers Superstore held a grand launch for the Biggest European Festival at Landers Arca South last March 5, 2025. The event commenced with an electrifying flamenco performance by AXIS, setting the tone for a truly immersive cultural experience.

The ribbon-cutting ceremony was led by Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, British Embassy Representative Windy Anonuevo, and celebrities Carla Abellana and Daniel Matsunaga.

Bill Cummings, in his welcome remarks, emphasized the significance of the event, calling it Landers’ most ambitious showcase to date. “Through the years, we’ve hosted incredible festivals featuring top brands and products from all over the world. Each one was a step forward in our mission to bring global excellence closer to our members. This time, we’re taking things even further. The Landers European Festival is a celebration of excellence, authenticity, and discovery, featuring over a thousand premium European finds—from beloved household names to new brands you’ll surely love.”

He also underscored the festival’s unique experiential aspect, encouraging members to take part in the Landers European Festival Caravan. “Beyond just shopping, we’ve prepared immersive and fun-filled experiences that will transport you to Europe. You can taste, explore, and sample our premium selection for free while also enjoying booths that offer cultural exchange and other fun-filled activities.”

Ambassador Utray and Director Gottein also expressed their enthusiasm and support for the festival, highlighting its role in strengthening economic and cultural ties between Europe and the Philippines.

Experience European excellence firsthand

The highlight of the festival is the European Festival Caravan, a special in-store event that will let members experience European excellence up close and personal. The stores will be transformed into charming European-inspired streets lined with food stalls and exhibitor booths. There, members can indulge in free samples of European delicacies, avail exclusive deals from travel agencies specializing in Europe tours and engage with organizations promoting European arts and culture.

Street artists will provide free caricature portraits to members with a minimum P500 single-receipt purchase from Landers Central while Human Statues will provide entertainment to members.

The caravan will make its first stop at Landers Arca South on March 7 to 9, followed by Landers Nuvali on March 12 to 16, Landers Otis on March 19 to 23 and Landers Arcovia City on March 26 to 30.

Shop and save on premium European products

Running alongside the caravan is The Biggest European Festival Sale, happening from March 7 to 30. This sale is the perfect opportunity to indulge in the finest European finds at 50% OFF and Buy 1 Get 1 deals. From tasty snacks to bath and beauty essentials, this sale makes it even easier than ever to enjoy authentic delights from Spain, Italy, UK, Germany, and France, among others.

Get special deals at Landers Central and Doppio

Members can also enjoy exciting promo deals at Landers Central and Doppio, including P100 OFF on 18” whole pizza (any flavor), P170 ONLY on Jamon Creamy Truffle Pasta (regular price P189), and 50% OFF on Iced Spanish Latte. These exclusive dining offers make the European Festival even more rewarding for food lovers looking to indulge in delicious flavors at unbeatable prices.

Join the BIGGEST European Festival in town!

Don’t miss this chance to indulge in European wonders and score massive savings on premium European products. Sign up or renew your membership and be part of the BIGGEST European Festival in town. Membership fees are currently priced at P700 for Premium Membership and P1,200 for Business Membership. You can maximize your shopping experience further with the Landers Cashback Everywhere Credit Card, which lets you earn up to 5% cashback on all purchases, anywhere you shop.

See you at Landers European Festival – and discover why your membership means MORE at Landers.

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Product Showcase

Ever Bilena beauty bar returns with exciting firsts in SM Clark

Shoppers can mix and match their favorite Ever Bilena products from the Beauty Bar and choose from three goodie bag sizes: Medium at Php 499, Large at Php 599 and Extra Large at Php 999.

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The wait is over! The Ever Bilena Beauty Bar is back and better than ever, bringing its much-loved “Fit All You Can” activity to SM Clark.

Shoppers can mix and match their favorite Ever Bilena products from the Beauty Bar and choose from three goodie bag sizes: Medium at Php 499, Large at Php 599 and Extra Large at Php 999.

Here’s the exciting part: the Extra Large pouch is a new addition, making its debut exclusively at SM Beauty Department Store in SM City Clark Pampanga. It’s the perfect size to fill with all your must-haves and try the latest from Ever Bilena’s innovative lineup.

After selecting their pouches, fitting in their products, and paying for the goodie bags at the cashier, customers can head back to the booth for a fun, creative twist—personalizing their pouches with cute and stylish stickers! It’s a delightful way to add a personal touch to their beauty haul and make their Ever Bilena experience even more memorable.

This run of the Beauty Bar also features a completely refreshed product mix! Shoppers can now snag the latest beauty innovations, including best-selling EB Serum Tinted Lip Balms (selected shades), TikTok trending blushes, and top-rated eye and brow makeup for that perfect everyday glam, among others!

“The Ever Bilena Beauty Bar is all about giving our customers a fresh and exciting way to enjoy their favorite beauty staples,” said Denice Sy, chief sales and marketing officer of Ever Bilena Cosmetics, Inc. “With the introduction of the Extra Large pouch and our new product mix, plus the crazy savings, we’re thrilled to offer an elevated experience that’s truly worth the trip.” This exclusive pop-up at SM Beauty Department Store in SM City Clark is your chance to stock up on your beauty faves, discover new products, and enjoy the ultimate Ever Bilena shopping experience.

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