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Listerine partners with Operation Smile Philippines, Watsons to #GiftASmile to children with cleft issues

Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

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Having cleft conditions may impact both the physical and mental well-being of children with cleft and even their families. Especially among lower-income households, operations to treat cleft conditions are perceived to be expensive thus preventing them from seeking treatment. Recent studies have indicated that globally, 1 in 700 babies are born with a cleft lip and palate; and many do not know that cleft conditions are more than just treatable.

That is why coming from National Cleft Awareness & Prevention Month, Listerine together with Operation Smile Philippines and Watsons launched the #GiftASmile campaign last September 4 to inspire Filipinos to make a difference and gift a smile to a child with cleft lip and palate.

Hosted by none other than Mikee Reyes, Listerine brand ambassador, the event aims to raise awareness about cleft lip and palate, and more importantly, to educate cleft patients and their families on the importance of good oral hygiene. Together with Operation Smile Philippines and Watsons, the goal of the campaign is to increase support needed for the program through volunteers, referrals, and donations.

As a longtime partner of Operation Smile Philippines, Listerine stresses the importance of oral health for children with cleft lip and palate, who are more susceptible to tooth decay due to increased exposure to germs and bacteria, making them more prone to oral diseases and infections. Miggy Gamboa, marketing manager for Listerine Philippines, emphasized “Listerine believes that healthy smiles are meant for all. As a mouthwash brand, Listerine advocates proper oral hygiene, especially for kids with cleft, so we can protect them from oral problems as early as possible to prevent further issues. Join us in educating the families of kids with cleft and teach them how to protect their mouths with proper oral health.”

“In the Philippines, there is an estimated 200,000 backlog of children with cleft lip and palate and many live in remote or rural communities. That’s why we urge the public to refer any patient to Operation Smile Philippines because I believe that each of us can make a difference by helping to transform a life of a child, one smile at the time!’ said Operation Smile Philippines’ executive director Emiliano Romano.

Sharon Decapia, SAVP for Marketing, PR, and Sustainability of Watsons Philippines, also a longstanding partner of Listerine, highlighted, “As part of our mission to Look Good, Do Good, Feel Great, we continue to team up with Operation Smile Philippines to bring perfect smiles to children afflicted with cleft lip and palate through the #GiftASmile campaign. We are proud to have Listerine as a loyal partner since 2013 in transforming the lives of these children.”

To shed light on her story as a mother of a child with cleft, Anne Clutz shared heartfelt insights from her journey, “Providing free comprehensive cleft surgeries to kids with cleft, is so valuable, especially for less fortunate families. I just want to thank Operation Smile Philippines and Listerine for making life-changing surgeries accessible and promoting the importance of good oral hygiene.”

Giving more kids the chance to live with healthier smiles is the main goal of #GiftASmile. Listerine’s commitment to promoting oral health, combined with Operation Smile Philippines’ free comprehensive cleft care—including dental services, nutrition screening, and speech therapy—and Watsons’ advocacy in bringing healthy smiles, is what these children need for their confidence to thrive. To support Operation Smile Philippines’ efforts in providing speech therapy, Listerine will donate ₱10 to Operations Smile Philippines for every bottle sold* for speech therapy *for the first 50,000 bottles sold of any Listerine variant and size from Sept 22, 2024, until Dec 31, 2024. Per DOH-FDA CCHUHSRR Permit No. 0669 s. 2024.

To learn more about the #GiftASmile campaign, simply access the link https://linktr.ee/OpSmilePhil or call (+632) 8351-1925. You may follow Listerine on Facebook @ListerinePhilippines for more information and check out the merchandising materials posted in select Watsons Drugstores nationwide.

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Filipinos prioritize independence as legacy for longer lives

Independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

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Filipinos are shifting how they view legacy, prioritizing independence, financial freedom, and self-reliance as they plan for longer lifespans.

This is according to the Manulife Asia Care Survey 2026: Independence as the New Legacy, which gathered insights from more than 9,000 respondents across Asia, including 1,000 in the Philippines. The study explores shifting attitudes toward longevity, health, caregiving, retirement preparedness, and overall financial well-being.

It was found out in the survey that independence and financial freedom are viewed as the inheritance they want to leave their families, according to 88% of respondents. It rises to 95% among Filipinos aged 25 to 34, highlighting a growing shift toward self-sufficiency and long-term financial planning. 

It was also revealed in the survey that Filipinos are increasingly associating independence with maintaining good health to avoid becoming a burden to loved ones, and having access to quality healthcare. Fifty six percent of those who prioritize independence as a legacy cited health and quality of life as their key concerns, while 53% identified unexpected expenses later in life as a major challenge.

To stay independent as you age, you need good physical and mental health, as 92% of respondents agree that preventive care and self-care habits can help extend years of self-reliance. Popular wellness practices include spending time with family and friends (52%), maintaining a balanced diet (50%), and exercising regularly (48%). However, fewer Filipinos are taking proactive steps such as preventive health screenings (26%) or building social networks to combat isolation (29%).

Pressures faced by the country’s “sandwich generation,” or individuals supporting both parents and children, were also highlighted in the survey results. Sixty seven percent of respondents provide care to a family member, averaging 32 hours per week, while 68% offer financial support to relatives, allocating nearly half of their monthly income to these responsibilities.

These caregiving and financial commitments are affecting long-term planning. Among respondents, 74% said family obligations hinder their ability to build self-reliance, while 71% reported delaying their own medical care due to caregiving and financial pressures.

With increasing spending remains a concern, 82% of Filipinos are worried about the cost of future care, significantly higher than the regional average of 66%. It was estimated that respondents would need approximately PhP34,485 per month to cover future care-related expenses. Most plan to rely on personal savings (87%) and investments (59%), while only 21% expect financial support from their children.

The survey relayed that Fiipinos are becoming more proactive in preparing for longevity, with many planning to shift toward income-generating investments, diversify their portfolios, and seek professional financial advice to strengthen retirement readiness and long-term financial security.

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Fullerton Health celebrates two years of advancing preventive healthcare in PH

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As more Filipino professionals navigate increasingly demanding careers and lifestyles, preventive healthcare is becoming less of an afterthought and more of a necessity.

From routine executive health screenings to proactive wellness programs, a growing number of business leaders, entrepreneurs, and working professionals are prioritizing early detection and long-term health management as part of their everyday lives. The shift reflects a broader understanding that staying productive, achieving personal goals, and maintaining overall well-being require more than treating illnesses when they arise—they require preventing them in the first place.

This evolving mindset is something Fullerton Health Philippines has witnessed firsthand.

Now celebrating their second anniversary, the organization continues to champion preventive healthcare as an essential part of modern living, helping more Filipinos take proactive steps toward better health through executive health screening, advanced diagnostics, and personalized wellness solutions.

“Our mission has always been to empower individuals to take control of their health before illnesses develop or progress. As we celebrate this milestone, we remain focused on helping more people live fuller, healthier lives through preventive care,” said Carmie de Leon, Country General Manager of Fullerton Health Philippines.

The growing emphasis on prevention has fueled Fullerton Health Philippines’ growth over the past two years. Since opening its doors, the organization has established itself as a trusted partner in executive health by combining advanced diagnostic capabilities, efficient patient experiences, and comprehensive health screening programs designed to offer efficient, fast, and seamless preventive healthcare experience.

A significant highlight in Fullerton Health Philippines’ journey this year was the recognition received at the Healthcare Asia Awards 2026, where they were honored as Specialty Clinic of the Year (Executive Health) – Philippines. The award recognizes the organization’s excellence in executive health screening, mainly in offering advanced diagnostic imaging technologies, evidence-based healthcare practices, and patient-centered care designed to support early detection and better health outcomes.

Fullerton Health Philippines has also expanded access through strategic partnerships with major HMO providers, healthcare organizations, and digital health platforms, making executive health screening more convenient for more Filipinos.

The company has also broadened its preventive health offerings through initiatives such as packages bundled with wellness perks that is also attractive for medical tourism, reflecting its belief that long-term well-being is supported by both preventive healthcare and holistic wellness experiences, as well as offering discounts in partnership with major payment networks to provide a more affordable option for Filipinos.

With this, Fullerton Health Philippines continues to receive consistent five-star reviews from clients. The strong satisfaction ratings reinforce the company’s position as a trusted partner in

preventive healthcare.

For Founder and Chairman of COL Financial Group, Inc., Edward K. Lee, preventive healthcare is an essential investment in maintaining both personal well-being and the ability to lead with confidence.

“Running a business means making decisions that prepare you for the future, and I believe the same mindset should apply to your health. Undergoing regular executive health screenings means I’m taking proactive steps to stay healthy for myself, my family, and the people who depend on me,” said Lee.

Similarly, President of Upgrade Energy Philippines Inc., Ruth Yu-Owen, who balances leadership responsibilities in the renewable energy sector while championing initiatives that create opportunities for Filipino women, sees preventive healthcare as an important part of sustaining both her personal well-being and professional pursuits.

“Being able to undergo a thorough health check-up provides me with the opportunity to improve my diet and make necessary lifestyle changes. Most importantly, it gives me peace of mind,” she shared.

These personal experiences reflect a broader shift toward proactive healthcare, where prevention becomes a cornerstone of long-term wellness rather than a response to illness.

Guided by its advocacy to help individuals to Live Fuller, Fullerton Health Philippines continues to champion a future where preventive healthcare is not just an option, but an integral part of everyday life.

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New IKEA PS Collection brings playful functionality into your home

With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

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Experts agree that emotional design is the difference between a house that simply functions and a home that makes you smile, creates connections, and moments to remember. It’s the lamp that infuses soft lighting in the bedroom when you read the kids a bedtime story, the utility cart that holds their crayons and drawings, the chair where you relax after a long day.

IKEA agrees with this philosophy and brings it to life with its new PS Collection. With the pairing of Scandinavian design DNA, IKEA’s democratic design philosophy and sense of fun, the result — starting with the first PS Collection in 1995 — is a collection of playful forms and practical living.

Considered as the “experimental playground” for the past 26 years, the collection has had nine editions released since then, each one exploring the future of Scandinavian design and producing some of IKEA’s most loved and enduring pieces.

In 2026’s modern spaces, the PS collection — the tenth edition — centers on useful, functional designs that give you what you need with an unexpected element of playfulness. Think an inflatable chair in bright green with chrome framing; a table clock that looks like a periscope to fire up the imagination; a chair that seems like a plywood puzzle that you solved; and so many more pieces — more than 30 pieces, will be available at the IKEA store in Mall of Asia and online.

Without losing their main function, the pieces were designed to have that happy duty to make people feel good too. “Less is more, simple but not a bore” is evident in the striking aesthetics, playful innovation and, equally important, the commitment to bring these pieces to the many in new ways.

IKEA’s famous and super affordable rice-paper pendant lamp, for instance, is now a half-moon lamp that’s almost three feet in size, casting soft glow to any room; the usual layered utility cart for decor and serving snacks now comes in a fun shade of blue with circular trays; storage solutions are made more stylish via the pink glass cabinet and multipurpose rattan ottoman. Each PS Collection piece brings a sense of spontaneity to any room.

With IKEA’s new PS Collection, spaces become playgrounds for kids, furniture pieces turn into memorable moments in the family’s history, and everyone becomes part of what the future of emotional, joyful design looks like.

Visit IKEA Pasay at Mall of Asia or log on to ikea.com.ph to shop online.

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