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Ayala Land wins Tambuli for turning sustainability into digital movement

Launched in 2023, the “Step by Sustainable Step” campaign showcased Ayala Land’s measurable efforts toward its goal of achieving net-zero carbon emissions by 2050.

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Ayala Land’s bold commitment to sustainability was honored at the 2025 Asia Pacific Tambuli Awards for its “Step by Sustainable Step” campaign—an initiative aimed at raising awareness and sparking conversations around environmental responsibility and climate action. The campaign was brought to life through a data-driven digital strategy developed by Truelogic, its digital marketing partner.

Launched in 2023, the “Step by Sustainable Step” campaign showcased Ayala Land’s measurable efforts toward its goal of achieving net-zero carbon emissions by 2050. To help amplify this message to a broader audience, Truelogic crafted a targeted Meta ad campaign that translated complex sustainability data into compelling digital storytelling. The campaign effectively reached audiences nationwide, elevating engagement and public discourse around eco-conscious development.

In recognition of the campaign’s impact, Ayala Land, together with Truelogic, received a Tambuli Award on June 3 at the Grand Hyatt Manila. This milestone also marks Truelogic’s first Tambuli recognition, highlighting how digital marketing can be a powerful driver for purpose-led communication.

“We’ve always believed that digital marketing is more than just clicks and conversions, it’s a tool for real impact,” said Itamar Gero, CEO of Truelogic. “Supporting Ayala Land’s sustainability effort allowed us to do meaningful work that goes beyond business, and that’s something we’re proud of.”

The “Step by Sustainable Step” campaign outlined Ayala Land’s measurable progress toward sustainability, including:

  • Energy efficiency across 111 buildings
  • Over 172 million kWh saved in 2022
  • 91% of commercial properties powered by renewable energy
  • Reuse of over 200 tons of plastic since 2019
  • More than 586 hectares of carbon forests and 200,000+ trees planted since 2018

“Truelogic has long been an exceptional partner—proactive, insightful, and deeply committed to our shared goals. Over the years, they’ve consistently delivered results with a reliable, solutions-driven approach that rises to every challenge. Their technical expertise, paired with the hands-on guidance of Heriel and Kevin, has brought measurable impact to our campaigns. With Truelogic, we don’t just have an agency—we have a trusted digital ally at every step,” said Princess Elaine Garcia, Associate Manager for Corporate Brand – Digital, Ayala Land Inc.

Truelogic translated this data into compelling digital content and optimized the campaign through Meta ads, targeting audiences likely to engage with eco-conscious messaging and brand storytelling. The result was heightened visibility for Ayala Land’s efforts, increased public engagement on sustainability, and meaningful conversations online.

“We wanted the campaign to go beyond numbers and connect emotionally,” said Kevin James Kramer, Truelogic Account Manager. “By leveraging performance marketing and half a decade’s worth of audience insights with Ayala Land’s campaigns, we ensured that the message of sustainability was heard and felt by the right people.”  

Heriel Reyes, Paid Ads Team Lead at Truelogic, added,  “We approached this not just as a marketing campaign, but as a movement. By using Meta ads’ robust targeting options, we hoped to boost Ayala Land’s message in making climate action part of everyday conversations.”  

The Tambuli Awards is Asia Pacific region’s premier recognition for effective and purpose-driven marketing.  Unlike traditional awards, it focuses on brand work that delivers both business results and social good. It recognized Truelogic and Ayala Land for merging digital innovation with sustainability, a powerful combination in today’s purpose-driven landscape.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

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Manulife brings personalized gut health insights to PH

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations.

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Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.

In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.

“At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health.”

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system

“Our goal is to be a true partner in our customers’ health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being,” said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. “By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life.”

AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.

“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights,” said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. “This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia.”

This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.

Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.

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AIA Philippines CEO named Executive Champion of the Year in Asia

The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.

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Melita Teo, Chief Executive Officer of AIA Philippines, formerly Philam Life and the local arm of multinational insurer AIA Group, has been honored as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards held in Singapore. The award recognizes leaders who go above and beyond in championing insurance advisers, equipping them to thrive in an evolving distribution landscape while shaping the insurance industry through innovation, growth, and purpose.

“This recognition is not mine alone, as it reflects the dedication, resilience, and passion of One AIA,” Teo said. “Across our entire business, every team member plays a vital role in earning the trust of Filipino families, and that is something I value deeply. Every success we achieve at AIA comes from their heart, dedication, and the lasting relationships they build in the communities they serve, all in living by our Purpose to empower more people to live Healthier, Longer, Better Lives.”

Since stepping into leadership in 2024, Teo has boldly transformed AIA Philippines’ distribution strategy, driving sustained growth, elevating BPI AIA to the forefront of bancassurance, and strengthening the brand’s resonance with Filipino customers.

Teo has also spearheaded digital transformation initiatives, including upgraded sales and recruitment platforms, AI-assisted training programs, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect. These tools and solutions have given AIA Life Planners and Bank Sales Executives the tools to streamline workflow and enhance productivity.

Beyond business performance, Teo has championed programs with social impact. The AIA Healthiest Schools initiative, launched in 2024, has already reached more than 7,200 students and educators across five regions, while the company reinforced its ESG commitments through AIA Net Zero. Under her watch, AIA Philippines was also certified as a Great Place to Work® and Best Place to Work, and recently honored at the 2025 HR Asia Awards for Best Companies to Work for in Asia; Diversity, Equity & Inclusion; Sustainable Workplace; and Tech Empowerment.

Her leadership has also helped the company earn external recognition at the 2025 Insurance Asia Awards for its cutting-edge digital innovations, customer-first solutions, and strong employee engagement—highlighting AIA’s continued commitment to empowering employees and agents while deepening its service to Filipino families and communities.

Looking ahead, Teo remains committed to empowering AIA Philippines with innovative tools, comprehensive training, and purpose-driven programs, as they continue to deliver long-term value to Filipinos. “We will keep investing in technology, training and development, and wellness initiatives so our Life Planners can thrive. Together, we can make a meaningful difference in the lives of more Filipinos and to those who matter to them most,” she added.

Now in its 10th year, the Asia Trusted Life Agents & Advisers Awards continues to spotlight leaders who go above and beyond in serving their communities. With this recognition, Teo and AIA Philippines reaffirm their commitment to strengthening its agency force and helping more Filipinos live Healthier, Longer, Better Lives.

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Korean brand Wells showcases 23 years of engineering innovation

The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.

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Korean home appliance brand Wells introduced premium water purification solutions to Filipino households in an exclusive event, with its flagship product Wells The One as front and center. The event highlighted The One as a superior quality water source with an award-winning design that seamlessly fits modern Filipino homes.

The One features a body detection sensor, a 180-degree body spin design for effortless use, a 2.8-inch full-color display—the first in a Korean water purifier—and an ultra-compact footprint of just 8.8cm in diameter. Its innovative design has garnered international recognition, winning four major awards. The One is available in colors Red, Dark Brown, Mint, Pink, and White.

Wells also has other notable variants perfectly tailor-fitted to the different needs of Filipino homeowners. Introducing the Slim One, it is one of the slimmest water purifiers in the Korean industry that has patented third-generation dual pipe technology. This significantly reduces size while maximizing performance, and provides clean, splash-free hot water with no interruptions. Slim One also brings Korea’s first-ever Mineral Care System to the Philippines, enriching water with ionized minerals, calcium, magnesium, potassium, and silica. Lastly, it comes in three colors—Marble White, Marble Gray, and Rose Gold—to complement any home décor style.

“Wells is all about elevating your lifestyle through premium water purification,” said Avelyn Lim, Vice President of Larx Trading, Wells’ partner in the Philippines. “For a decade, Wells perfected the art of combining Korean engineering precision with thoughtful design. Now, we’re bringing that excellence to Filipino families who deserve nothing less than the best.”

What sets Wells apart is its distinctly Korean approach to home appliances. Rather than treating water purification as a purely functional necessity, Wells elevates it into a lifestyle choice. The brand’s sleek design reflects contemporary Korean aesthetics, transforming what was once a utilitarian appliance into a statement piece that homeowners can proudly display.

Wells’ arrival in the Philippine market coincides with a growing trend among Filipino consumers to be more discerning about both their health and home aesthetics. The brand bridges the gap between these priorities, offering a solution that doesn’t compromise on either front.

For Filipino families tired of choosing between functionality and style, or between space efficiency and performance, Wells presents a compelling alternative. It’s the embodiment of Korean ingenuity meeting Filipino lifestyle needs—and your home truly deserves nothing less.

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