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How tailored microinsurance products are key to relevance and adoption in PH

As an insurtech, Igloo and its partners have been instrumental in facilitating a wide array of microinsurance products that safeguard the unique needs of digital natives and underserved sectors.

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For most people, understanding insurance boils down to the four most common types: life, health, auto, and long-term disability. While awareness of insurance importance is increasing, the aforementioned traditional insurance products are failing to resonate with many people due to various reasons including affordability, accessibility, and relevance. These factors have largely contributed to the low insurance penetration in the Philippines, which stands at 1.68% as of September 2023. 

This is where microinsurance is changing the game as insurtechs and insurance companies have introduced personalized microinsurance products that cater directly to the unique lifestyles and needs of Filipinos as they go through various stages of their lives. As an insurtech, Igloo and its partners have been instrumental in facilitating a wide array of microinsurance products that safeguard the unique needs of digital natives and underserved sectors. These products run the gamut from travel insurance, to electronics protection, e-commerce purchase protection, and even protection for the gamers’ health.

“While traditional insurance products may come with high premiums and broad coverage, microinsurance products are designed to provide targeted protection against specific risks that are relevant to our daily lives. By offering affordable products that address immediate needs, microinsurance can serve as the gateway to broader insurance protection and may be key to boosting insurance penetration,” said Roberto Vea, Commercial Lead at Igloo Philippines. 

Among the most popular insurance products Igloo PH and its partners facilitated are Gadget Protection and Online Shopping Protection. In 2023, Gadget Protection sold 10.3 million policies while Online Shopping Protection sold 1.98 million policies highlighting strong customer demand for coverage against electronic device damages and online purchase risks.

“Microinsurance empowers individuals to protect themselves against risks they face today, whether it’s safeguarding their electronics from liquid damage or ensuring affordable coverage for spontaneous travel adventures. At Igloo, we believe it’s important for insurers and insurtechs like ourselves to continuously develop relevant products and make sense for our customers,” Mario added.

As of September 2023, microinsurance premiums in the Philippines have increased by 19.6% to P10.16 billion, and over 56 million Filipinos are now insured under microinsurance policies. 

“The growth of the microinsurance industry underscores how the approach to insurance awareness is no longer one size fits all–it must evolve alongside our digital-first lifestyles, safeguarding our ever-expanding virtual assets and providing peace of mind in the face of modern risks,” Vea explained. “This also means ensuring that the products are where our consumers are–online, thus making sure that the entire buyer’s journey from consideration, to purchase, and claims must be easy, accessible, and uncomplicated.”

According to a recent study conducted by Manulife, 41% of Gen Z individuals (aged 18-24 years old, according to McKinsey) plan to purchase insurance online in the next 12 months. Furthermore, the study found that 33% of millennials (aged 25-44 years old) have already bought insurance online. This indicates that younger generations are increasingly preferring and adopting online channels for purchasing insurance.

This is where the availability of embedded insurance was able to expand the channels of distribution, providing consumers with a convenient way to discover, evaluate, and purchase products in just a few clicks. Igloo does this through partnerships with major e-commerce platforms like Lazada and Shopee, leading payment platforms such as DANA in Indonesia and GCash in the Philippines, and retail chains like Circle K in Vietnam.

“As Igloo continues to play a vital role in making microinsurance accessible to millions of Filipinos, we remain committed to prioritizing products that not only raise insurance awareness and adoption but are also relevant, innovative, and customer-centric,” Vea ended.

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Protect every journey with Pacific Cross Travelsafe Insurance Plan

Pacific Cross offers a variety of packages designed for worry-free travel.

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Pacific Cross Philippines is excited to share significant enhancements to their Travel Insurance business — not only are they offering improved plans and benefits with their new roster of products, but they are also introducing MyTravelsafe, their revamped digital platform, to ensure that comprehensive protection is within easy reach of travelers. 

Whether you are traveling abroad to beat the heat, or looking for a quick beach get-away, Pacific Cross offers a variety of packages designed for worry-free travel.  Whether you’re solo backpacking across Europe, enjoying a family trip at an Asian destination, or having a blast with friends on a weekend excursion, you can trust a Pacific Cross plan to protect you on every journey. Pacific Cross Travelsafe Plans offer a variety of benefits and options — local and international protection, Peso, Dollar and Euro Plans, benefits for single and multi-trips, as well as individual and family coverage, among others. 

The new Pacific Cross MyTravelsafe portal allows travelers to access Pacific Cross offerings online, anytime, anywhere. With the process made more accessible and convenient, clients can be assured they have high-value travel protection at affordable rates right at their fingertips.

This increased accessibility also makes it possible for travelers to access the other key features of their travel insurance like medical treatment benefits, coverage for usual travel inconveniences such as flight and baggage delays, travel insurance for Seniors aged 76 and above, more extensive coverage for loss of gadgets, loss or damage of sporting equipment, mobile phone charges, and trip cancellation, among others.   

Pacific Cross announces these improvements as they are awarded the 2024 Gold Award for the Travel Insurance Category in the Reader’s Digest Trusted Brands.

“We are pleased and honored to be in this league of trusted brands. This award is a testament to our commitment to provide value-for-money travel protection to our clients. Our customers can be assured that we will keep working hard to be worthy of their trust, and that we will use this recognition as motivation to bring continuously improving travel products and services to the market,” says Pacific Cross President & CEO Victor Tanjuakio.

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Hearing from a policyowner who found a lifeline in insurance

For Cerila Espidillon, her insurance plan not only provided financial assistance but also served as a source of strength for her and her family, enabling them to confront the ordeal without worrying about the added burden of debt.

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Life is full of uncertainties, and cancer is one of the toughest challenges families can face. Here, we share the story of one of our policyowners who found a lifeline in the form of insurance.

For Cerila Espidillon, her insurance plan not only provided financial assistance but also served as a source of strength for her and her family, enabling them to confront the ordeal without worrying about the added burden of debt.

Espidillon shares her story of resilience and PRU Love:

“I have been insured by Pru Life UK since 2013. I come from a poor family and saw people borrowing money when they got sick, and people who relied on their children to take care of them. I told my husband that I don’t want our kids to worry about us when we grow older. I knew I made the right decision when I was diagnosed with breast cancer on Valentine’s Day in 2022. Strangely, I didn’t worry and continued with my work here in Dubai. My biggest concern was my kids seeing me sick.

“My friend and agent, Peach, helped me process my claim. It was so fast. I didn’t need to follow up because not long after I gave all my documents, the claim was already in my account. The claim not only helped me pay my hospital bills without going into debt, but also made me feel at ease knowing I am financially covered. I felt the care that Pru Life UK has for its clients. Now I can focus on my recovery and my kids. Insurance policies offer peace of mind and financial protection, especially from unforeseen incidents. If we want a better life, we need to get insurance.”

Espidillon’s story is just one example of how crucial life insurance can be for families, offering peace of mind during difficult times. To keep families protected, Pru Life UK launched PRUHealth FamLove, a yearly-renewable protection plan that shares the critical illness coverage to up to four family members in one policy. 

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Beko introduces new cooking appliance series for Filipino homes

Beko is committed to protect the planet by focusing on healthy living for years, raising awareness and developing energy-efficient products that make healthy living possible and convenient. Like its new line of cooking appliance which was launched at Beko’s “Powering Your Home Back to Back” event held May 9 at Conrad Hotel.

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True to its mission of “healthy living is only possible on a healthy planet,” household appliance provider Beko is committed to protect the planet by focusing on healthy living for years, raising awareness and developing energy-efficient products that make healthy living possible and convenient. Like its new line of cooking appliance which was launched at Beko’s “Powering Your Home Back to Back” event held May 9 at Conrad Hotel.

In the event, Beko showcased its commitment to redefine the cooking experience for Filipino households through the introduction of its new range of cookers which offer style, performance, and functionality for users. These cooking appliances are meticulously crafted to enhance the culinary journey of Filipino families with precision and style.

“With our New Cooking Series, we aim to empower Filipino families to embrace their culinary passion, unleash their creativity, and savor every moment shared around the dining table,” remarked Arel Atakol, regional managing director at Beko Asia Pacific.

Beko is equipped with the latest technological innovation and safety features designed to simplify and enhance the cooking process, keep users safe and meet their needs. For example, Beko’s cookers are energy efficient that can help Filipino families save money on utility bills, and can help users save time and effort in preparing meals. These cookers also have gas safety feature that prevents gas leaks by shutting down the gas supply, assuring user’s home is safe.

Aside from being an energy efficient appliance, Beko cookers also offer features designed to promote health and wellness. Beko cooking appliances feature the SimplySteam technology where ovens do the hard work for users. Available in ovens and freestanding cookers, this self-cleaning technology is a hygienic way of cleaning ovens without the need to scrub the inside.. As part of Beko’s easy cleaning solution, this technology helps soften the burnt-on food and grease along the back and inner walls, making it easier to clean and takes less time than scrubbing the oven clean.

Beko appliances are available at 1st Megasaver, Abenson, AC Marketing, AllHome, Anson’s, Appliance Centrum, Asian Home, Automatic Centre, BHF, Echo Electrical, Fair N Square, Fiesta Appliance Center, Fonts Home appliances, Gloria Bazar, Great World, J Marketing, Jack Trading, JV Valeroso Marketing, K-Alwin’z, Lazada, Lucky 4 City Appliances, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Ocampo’s Megastore, Our Builders, Plusign Home, POS Marketing, Pricewise, RJ Homes, Robinsons Appliances, Royal Star, RS David Marketing, Savers Appliances, SaveYour Home, Shopee, Solidmark, SM Appliance, SVC, Tiongsan, United Motoaliance, VPR Marketing, and Western Appliance.

This year, Beko will be made available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels.

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