Watsons launched the “Only Naturals” campaign as a move to help people learn more about the power of natural products, where they originated from and their benefits.
As part of the campaign, the company introduced seven products formulated with certified organic ingredients, namely olive, argan, marula, aloe vera, paw paw, rice bran, and macadamia.
In a statement, the company stated: “Who doesn’t want to bathe in their favorite scents and products without the fear of losing moisture and having dry skin? Or enjoying your favorite shampoo and conditioner without ever thinking about getting flakes and frizz? However, most of you already have your favorite go-to synthetic products, but are these favorites really giving you the benefits you want for your hair and skin? Probably. But how sure are you that your current synthetic product has no harmful effects to your body in the long run?” Some of the harmful ingredients include parabens, mineral oil, silicone, SLS, and isothiazolinone which are usually found in synthetic products. These cause – also among others – irritation and dryness to the skin and scalp, like when sulfate strips the skin of moisture.
Naturals by Watsons is said to eye “achieving that harm-free, natural beauty.”
Sourced from Italy, olive is a go-to ingredient that provides deep moisturizing great for getting rid of hair’s dryness and for achieving that cleansed, hydrated skin.
Argan range works best with extremely dry and damaged hair and skin with its double powered revitalizing and moisturizing. This liquid gold is sourced from Morocco.
Marula from Africa has a caring formula that restores hair moisture and tames frizz to turn course, brittle hair to soft and smooth locks.
Sourced from the US and UK, aloe vera range doubles the soothing benefits of organic aloe vera and extract for dry and irritated skin while strengthening your hair from roots to tips, perfect for dandruff-prone, oily scalp.
Paw Paw range from Australia doubles the repairing action for a healthy-looking, smoother skin.
Japan’s secret to achieving a more luminous-looking skin. Rice bran whitens without stripping your skin of its moisture.
Another one from Australia, macadamia range doubles the rejuvenating effects that gets rid of dull, fine hair by rebalancing hair moisture for a revitalized hair and scalp.