Destinations
Japan ranks as top leisure travel destination for Filipino travellers: Visa study
According to the data, 24% of surveyed Filipino respondents have traveled overseas for leisure or business purposes in the past year. This trend aligns with a broader travel resurgence across Asia Pacific, with 37% of those surveyed reporting overseas travels within the same period.
Visa, a global player in digital payments, has published its most recent Green Shoots Radar study[1]. This quarterly report analyzes consumer sentiments across various sectors, such as financial services, commerce, and travel.
The study reveals a surge in travel frequency among Filipino travelers. According to the data, 24% of surveyed Filipino respondents have traveled overseas for leisure or business purposes in the past year. This trend aligns with a broader travel resurgence across Asia Pacific, with 37% of those surveyed reporting overseas travels within the same period.
Japan emerged as the top leisure destination for Filipino travelers, with 32% visiting in the past year. Singapore (22%) followed by Hong Kong (21%) and Thailand (18%) were the next most popular destinations. For business trips, Singapore led the list with 25%, followed by Japan (23%), and the United States tied with Hong Kong at 18%.
Filipino travelers prefer to book flight tickets directly from the provider’s website (44%). Among those respondents who booked their accommodations through Online Travel Agencies and paid the full amount upon booking, using credit cards is the most popular payment mode (41%), followed by mobile/e-wallets (28%).
Jeff Navarro, Country Manager for Visa Philippines, said, “As cross-border travel gains momentum in the Philippines and the region, we have a significant opportunity to maintain visibility throughout travelers’ journeys. This involves being present during destination searches and bookings, using Visa cards on travel apps for smoother transactions, and engaging consumers with authentic travel and shopping content to create a secure and seamless digital payments experience for everyone, everywhere.”
The future of travel remains promising, with 65% of Filipino respondents planning overseas leisure travel in the next 12 months. The top three leisure destinations intended in the next 12 months are Japan (38%), followed by South Korea (29%) and Singapore (16%). For business travel, Japan (19%), Canada (13%), and South Korea (12%) are the most likely destinations.
According to Visa’s Global Travel Intentions 2023 study[2], majority (89%) of Filipino travelers used credit (44%) and debit (39%) cards when travelling, for the benefits of cards’ wide acceptance (56%), accepted at ATMs (49%), and ability to be used both online and within apps (43%).
Visa’s most recent Consumer Payment
Attitudes 2023 study[3] data also reflect cards as
the preferred mode of payment when travelling, where 25% of surveyed Filipinos
use credit or debit cards online and 21% use via swipe or insert when traveling
overseas.
[1] The Green Shoots Radar survey was conducted online in 14 markets covering more than 8,000 respondents, including 500 consumers in the Philippines in January 2024, towards male and female respondents aged 18-65 with a minimum household income of PHP 12,000.
[2] The Global Travel Intentions Study is the largest and longest running global consumer insights program from Visa, which surveys travelers across continents on their travel journey and payment behavior. The study was conducted across April-June 2023 to more than 1,000 Filipino respondents.
[3] The Visa Consumer Payment Attitudes Study was conducted in Oct-Nov 2023 via online interviews with 1.000 Filipino consumers across the country with a demographic mix of ages (18-65), genders and income levels.
Destinations
Enjoying the grilling at Mandaue City’s Matias BBQ
#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.
Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”
So we checked… and how was the visit to Matias BBQ for us?
@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine
Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).
Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.
Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).
Ika-apat, how was the food naman?
- The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
- The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
- The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
- The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.
Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.
And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.
But off we go again, in search of more LGBTQIA+ lagangan venues…
Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.
Destinations
Eating out in Cebu in one place via Pusô Village
Checking out #Cebu’s all-in-one dining location, the Pusô Village that may simplify eating out but seems to forget our desire to see diverse #foodie hubs.
In the past, if you wanted to grab some of the food associated with Cebu, you headed to – among others – Larsian, this place not too far from Fuente Osmeña Circle. It wasn’t necessarily popular with the locals who saw (and still see) it as unhygienic, but it’s this easy-to-access BBQ place that’s open 24/7.
Starting 2025, however, a new place was opened to serve as the one-stop culinary and cultural hub of Cebu City: the Pusô Village.
@outragemag Checking out #Cebu's all-in-one dining location, the Pusô Village (#pusovillage) that may simplify eating out but seems to forget our desire to see diverse #foodie ♬ original sound – Outrage Magazine
Una, developed by Cebu2World/Megawide as part of the Carbon Market modernization, this place’s name drew inspiration from the pusô rice cake that’s served when you have meals in Cebu. There are, therefore, design elements that’d remind you of the pusô – e.g. those octahedral shapes on the entrance. Inside, there are attempts to beautify by borrowing elements from Bahay na bato Philippine architectural style; most are fake, though, such as those painted-on verandahs you’d see when you look up.
Ikalawa, there are over 100 food stalls and retail outlets here… though more of the former than the latter. They’ve been “properly” structured, so that the lechon vendors are on one side, seafood sellers on another side, and so on.
Ikatlo, we tried some of the offerings to ascertain how good they are.
The unlimited lechon is popular, providing an opportunity particularly for non-locals to cheaply enjoy this Cebuano treat. Taste-wise, the lechons vary little, some saltier than the others. The “approach” in serving is similar, though. You get an okay portion when first served, and the portion gets smaller the more you return. Noticeably, by the third refill, the vendors become grumpier when serving you, some even ignoring you, or stuffing fatty parts on your plate. Business greed in action.
Though cooked the same way (i.e. buttered), the seafood platters are inconsistent. You could get some shrimps or crabs now and then, though most times, you’d just get mussels.
Then there’s the tuslob-buwa, pig’s brain cooked under maximum heat to then become dip for pusô. We’d say this is acquired taste… but there’s not much to taste. So this is a costly to-try food.
Only open until 10.00PM, Pusô Village offers those in Cebu a venue to try as many of the local goods as possible. For that, alone, this is a must-check. You are sure to find a few stuffs you’d like.
But the city still has a lot of venues offering local culinary and cultural goods, and they deserve to be also checked. And so off we go for more LGBTQIA+ rampa…
Pusô Village is located at M.L Quezon Blvd., Sto. Nino, Cebu City.
Destinations
Going Chinese in Pulilan, Bulacan
Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan, and we’re on the fence here (yes if no choice, no if you can go elsewhere).
We happened to be in Pulilan in Bulacan, and I had pancit craving. As if on cue, we passed by Lee Foo Panciteria Pulilan, which – after we Google-checked – is supposedly one of the more frequently-visited Chinese restos in these parts of the province, so… of course we checked.
@outragemag Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan ♬ original sound – Outrage Magazine
Una, this place is really, REALLY easy to find. Located along the Pulilan Regional Road in Barangay Cut-cot in Pulilan, this is right in the middle of the municipality.
Ikalawa, the resto is actually divided into three parts: one side is for those with reservations, another part is for walk-in diners, and another part is for events. If/when the resto isn’t full, only the main part (middle one) is kept open.
No, this isn’t some fancy resto. More like an airconditioned karinderya, complete with wooden tables and plastic chairs. Look-wise, it wasn’t dirty naman when we were there, so that’s a plus.
Ikatlo, the workers were friendly naman… and they moved fast – e.g. while waiting for our orders, we were given must-check peanuts, and since we finished what we got fast, our waitress was more than happy to accommodate us.
Ika-apat, now… how was the food?
The house specialty, the Lee Foo Chicken (₱265 for half, ₱495 for whole), looked like fried chicken with ketchup. Okay… the breading was okay since it didn’t overpower the meat. The chicken, too, was properly cooked, and it wasn’t dry. But it was tasteless overall; so the ketchup taste is what stays with you.
The Pancit Canton Bihon (₱255) had thin pancit noodles, almost as thin as the bihon. It didn’t have lots of sahog; instead, you’d notice the extenders (like kikiam, and so on). I like good pancit, I swear… but this isn’t one of them, sorry.
The weirdly-wrapped Hakaw (₱155) was small, so it was bitin.
And then there’s the Siomai Steam (₱155), which was, in a word, weird. The size was good, similar to those ₱10 siomais. But the way this was prepared was weird for us – e.g. like the meat was overwatered, and having a hard time staying solid, so that it was smudgy, and disintegrated in the mouth even without chewing. I suppose that, at least, it wasn’t disgusting taste-wise.
Lee Foo Panciteria Pulilan is, we believe, popular. Like President in Chinatown, or a branch of David’s in some mall. To each his or her own nga naman. But for us, we’re off to look for other Chinese restos na muna as we head out in search of more lafangan venues.
Lee Foo Panciteria Pulilan is located at 159 Barangay Cut-cot, Pulilan, 3005 Bulacan Province. For more information, contact 0925 800 0168, or email leefoopanciteria@yahoo.com.
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