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When kids watch a lot of TV, parents may end up more stressed

There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually end up leaving moms and dads more stressed.

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Photo by Sven Scheuermeier from Unsplash.com

There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually end up leaving moms and dads more stressed.

Why? Because the more television that kids watch, the more they’re exposed to advertising messages. The more advertising they see, the more likely they are to insist on purchasing items when they go with their parents to the store – and perhaps make a fuss if told “no.” All that, researchers say, may contribute to parents’ overall stress levels, well beyond a single shopping trip.

The findings come from a University of Arizona-led study, published in the International Journal of Advertising, that explores the potential effects of children’s television watching habits on their parents’ stress levels.

“The more advertising children see, the more they ask for things and the more conflict is generated,” said lead study author Matthew Lapierre, an assistant professor in the UArizona Department of Communication in the College of Social and Behavioral Sciences. “What we haven’t looked at before is what the potential effect is on parents. We know kids ask for things, we know it leads to conflict, but we wanted to ask the next question: Could this be contributing to parents’ overall stress?”

The study suggests that it could.

Dealing with viewing patterns

There are a few things parents can do, perhaps the most obvious of which is limiting screen time.

“Commercial content is there for a reason: to elicit purchasing behavior. So, if this is a problem, maybe shut off the TV,” Lapierre said.

Of course, that can be easier said than done, he acknowledged.

Another thing parents can try, especially as advertising geared toward children ramps up around the holidays: Consider how they talk to their kids about consumerism.

The researchers looked at the effectiveness of three types of parent-child consumer-related communication:

–Collaborative communication is when a parent seeks child input on family purchasing decisions – for example, saying things such as, “I will listen to your advice on certain products or brands.”
–Control communication is when a parent exhibits total control in parent-child consumer related interactions – for example, saying things such as, “Don’t argue with me when I say no to your product request.”
–Advertising communication is when parents talk to their children about advertising messages – for example, saying things such as, “Commercials will say anything to get you to buy something.”

They found that, in general, collaborative communication is associated with less parent stress. However, the protective effect of collaborative communication decreases as children’s purchase initiation and coercive behaviors – such as arguing, whining or throwing temper tantrums – increase.

Both control communication and advertising communication are associated with more purchase initiations and children’s coercive behavior, the researchers found, suggesting that engaging less in those communication styles could be beneficial.

However, when children have higher levels of television exposure, the protective effect of engaging in less advertising communication decreases.

“Overall, we found that collaborative communication between parents and children was a better strategy for reducing stress in parents. However, this communicative strategy shows diminishing returns when children ask for more products or engage in more consumer conflict with parents,” said study co-author Eunjoo Choi, a UArizona doctoral student in communication.

The study is based on survey data from 433 parents of children ages 2 to 12. The researchers focused on younger children because they have less independent purchasing power and spend more time shopping with their parents than older kids, Lapierre said.

In addition to answering questions about their communication styles, the parents in the study also responded to questions designed to measure:

–How much television their child watches in a day.
–How often their child ask for or demands a product during shopping trips, or touches a product without asking.
–How often their child engages in specific coercive behaviors during shopping trips.
–Parent stress levels.

Advertisers find a way

Lapierre acknowledged that the way people consume entertainment is changing. With the rise of the DVR and streaming services, many viewers are no longer being exposed to the traditional advertising of network or cable TV. However, advertisers are finding creative ways around that, through tactics such as product placement and integrated branding – incorporating product or company names into a show’s narrative – Lapierre said. And advertising toward children remains a multibillion-dollar industry.

“In general, more television exposure means more exposure to commercialized content. Even if I’m streaming, if I I’m watching more of it, I’m likely seeing more integrated branding,” Lapierre said.

Advertising aimed at children – which often features lots of bright colors, upbeat music and flashy characters – can be especially persuasive, since, developmentally, children aren’t fully capable of understanding advertising’s intent, Lapierre said.

“Advertising for kids is generated to makes them feel excited. They do a lot of things in kids’ advertising to emotionally jack up the child,” Lapierre said. “Children don’t have the cognitive and emotional resources to pull themselves back, and that’s why it’s a particular issue for them.”

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Celebrating World School Milk Day by making milk safe and accessible to Filipino school children

Tetra Pak believes that attaining a sustainable future is anchored on initiatives protecting people and the planet. That is why alongside its efforts in ensuring safe nutrition for children, Tetra Pak is also helping promote sustainability in various communities by providing recycling training for teachers and students.

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In light of World Milk School Day, a global event celebrating the benefits and success of school milk programs, world-leading food processing and packaging solutions company, Tetra Pak, draws attention to the role of multi-stakeholder collaborations to sustainably address childhood nutrition by making fresh milk safe and accessible for everyone.

In the Philippines, Republic Act 11037 also known as an Act Institutionalizing a National Feeding Program for Undernourished Children in Public Day Care was a breakthrough development that mothered the School-Based Feeding Program (SBFP) of the Department of Education.

For the 2020-2021 School Year, it surpassed the target of providing nutritious food products and pasteurized or sterilized milk to 1.7 million beneficiaries from primary public school students in daycare, kindergarten, and elementary schools across the country. Despite the many challenges posed by the COVID-19 pandemic, DepEd SBFP recorded an achievement rate of 183.46% for the milk component and  198.15% for the Nutritious Food Products (NFP) component for the 2020-2021 School Year.  

As the SBFP aims to reach more schoolchildren and communities, RFM Corporation, a home-grown food and beverage leader, highlights the advantages of using UHT milk or milk that went through Ultra High-Temperature pasteurization, thus is safer and has a longer shelf life. This is an important feature considering infrastructure challenges and the lack of refrigeration to distribute the milk in far-flung areas.

Tetra Pak has been helping RFM Corporation deliver Selecta Kids Fortified Milk in Tetra Wedge® Aseptic 200ml Slim, a carton package that protects both the nutritional value and the taste of the milk for up to 12 months. Introduced in 2021, so that children in various parts of the country could have access to safe nutrition, Tetra Wedge® Aseptic Slim uses aseptic technology to ensure that the packaging materials and product inside it are free from harmful bacteria. Like all Tetra Pak carton packages, it’s made of renewable materials and recyclable paperboard, making it one of the best ways to feed the future sustainably.

According to Ms. Marie Concepcion-Young, Senior Vice President and General Manager, Consumer Group of RFM Corporation, “Milk help school kids reach their physical and cognitive potential. Aside from making it accessible, it is imperative that the milk stays fresh and safe even as we transport it to hard-to-reach areas or those with limited storage facilities.” 

During the first phase of SBFP Milk Component, Selecta Kids Fortified Milk in Tetra Wedge® Aseptic 200ml Slim was delivered to schools in Bicol, Davao, and Soccsksargen regions benefitting 359,557 school children. Tetra Pak together with Tetra Laval Food for Development is likewise providing practical support where they share best practices in school milk programs organization and implementation, as well as providing environmental education.

“For decades, we have been working with our customers and relevant stakeholders to support school feeding programs around the world because we believe these are effective in addressing poor health and nutrition in disadvantaged communities,” said Michael Wu, Managing Director, Tetra Pak Malaysia, Singapore, Philippines, and Indonesia.

He adds that “We are committed to making food safe and available, everywhere.  That is why we make sure that school children get all the goodness of milk to have the energy to stay in school and get that brain boost they need for learning.”

Tetra Pak believes that attaining a sustainable future is anchored on initiatives protecting people and the planet. That is why alongside its efforts in ensuring safe nutrition for children, Tetra Pak is also helping promote sustainability in various communities by providing recycling training for teachers and students.

“Whether it is addressing food availability or environmental concerns, we believe that real, lasting impact in society can be achieved if stakeholders work together,” Wu concludes.

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The Bellevue Resort leads international coastal cleanup #SeaTheChange in Bohol

The Bellevue Resort – Bohol is a two-time ASEAN Green Hotel awardee, proudly a leader for sustainability.

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More than half a thousand volunteers from local organizations and private sectors, including frontliners, professionals, employees, students, divers, and many more gathered together to collect and segregate an estimated 1,713 kg of non-biodegradable waste at the recently concluded 37th International Coastal Cleanup (ICC) day hosted by The Bellevue Resort in Doljo Beach, Panglao, Bohol.

The Bellevue Resort – Bohol is a two-time ASEAN Green Hotel awardee, proudly a leader for sustainability. This eco-friendly five-star hotel has consistently spearheaded meaningful initiatives for responsible tourism in Bohol since its opening in 2012. Today the resort continues to head and take part in various efforts to promote environmental protection and conservation in the Philippines.

To know more about the resort, visit www.thebellevuebohol.com.

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5 Affordable and simple ways everyone can be an eco warrior

Understanding that collective effort is the way to go, retail giant SM Supermalls is committed to helping all Filipinos make more environmentally friendly choices in every aspect of their life.

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From changing weather patterns to disease outbreaks, we are already feeling the effects of global warming. We need to act now and work together in protecting the planet.

Understanding that collective effort is the way to go, retail giant SM Supermalls is committed to helping all Filipinos make more environmentally friendly choices in every aspect of their life.

“Many people care about the planet but find it hard to create a green lifestyle because of limited time or budget. That’s why we have community programs that make it more convenient and affordable to be an eco-warrior,” says Jonjon San Agustin, SVP for Marketing, SM Supermalls.

Here are five easy ways on how you and your family can live greener.

Segregate your trash and Trash to Cash

Segregating your biodegradable and recyclable waste reduces the amount of trash that goes into landfills. Have separate containers for different kinds of trash: biodegradable for food and garden waste; recyclable for plastic, paper, and metal waste; residual waste for trash that can’t be recycled including used tissue or paper plates; electronic waste for old batteries or broken gadget which shouldn’t be mixed with other waste because they contain metals that can contaminate the soil.

You can bring your recyclable waste to SM Supermalls’ Trash to Cash Recycling Market, held 10 am to 2 pm on every first Friday and Saturday of the Month. Visit this link to find the kiosk locations near you.

Limit the use of plastic through Plastic Waste Collection

Did you know that it takes plastic over 1,000 years to decompose?

About 10% of plastic materials will end up in the ocean and can kill marine life. In the Philippines, plastic waste often congests sewage systems causing floods. You can avoid using single use plastic by bringing your own reusable containers or eco bags when going to the groceries.

You can also buy items in eco-friendly packaging.

Plastic cutlery and straws are optional during order delivery or takeout. For dine-in, you can have your own eco-kit which has a drinking bottle, a set of utensils, and a foldable eco bag. Go green anytime and anywhere!

You can also recycle your plastic waste through SM Supermalls’ Plastic Waste Collection programs. Make it a fun weekend and volunteer for SM by the Bay and SM Mall of Asia’s regular ocean clean-up drives.

Plant a garden

Plants help stop climate change by removing carbon dioxide from the air. If you don’t have a large yard for a garden, you can still get houseplants! There are many creative and beautiful ways to add more plants to a small home like using a backless bookshelf or installing vertical gardens.

Get plants, tools, and expert tips on how to take care of your home garden at SM Mall. You can also find beautiful containers like terrariums and plant hangers that are made by Filipino SMEs.

Buy eco-friendly products

Choose more environmentally friendly products to gradually create a sustainable lifestyle.

Environmentally friendly products can be reusable or biodegradable. They are usually made from sustainable materials with eco-friendly packaging. They also produced less toxic waste during manufacturing and after disposal.

You can find thousands of eco-friendly products within SM malls through the recently launched Green Finds pop-up stores. The selection of products can help go green in every aspect of your life.

Reuse as much as you can

Before you throw anything away, consider if the item can be either upcycled into something useful, or donated to someone who needs it. SM holds regular toy and book drives, where you can even get discount vouchers to use in the store.

Join the Green Movement

The SM Green Movement is a collective effort of SM, its customers, communities, and partners to promote green living, green culture and a green planet. For more information, visit this website.

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