NewsMakers
Millennials and Generation Z are more sustainability-orientated even when it comes to money, researchers find
The younger generations are willing to put their money where their mouth is when it comes to sustainable living. In a study questioning both commitment to sustainable behaviors and willingness to trade better pay to work for a more sustainable-minded company, the surveyed young adults in Japan made their preferences clear.

The younger generations are willing to put their money where their mouth is when it comes to sustainable living. In a study questioning both commitment to sustainable behaviors and willingness to trade better pay to work for a more sustainable-minded company, the surveyed young adults in Japan made their preferences clear.
The results were published on Jan. 31 in a special issue of the Journal of Cleaner Production focused on achieving the United Nations’ Sustainable Development Goals (SDGs). Researchers issued two surveys investigating how people support the SDGs, which consists of 17 goals and 169 targets to achieve by 2030 — including ending poverty and ensuring access to clean water and sanitation for all.
“Many people, in popular media or even in daily conversation, say that the younger generation is more socially conscious and has sustainable development goal-orientated behavior, but scientific evidence is limited,” said paper author Tomomi Yamane, researcher with the Network for Education and Research on Peace and Sustainability (NERPS) at Hiroshima University. “In this study, we provide novel evidence that the younger generation preferred a sustainable lifestyle than the older generation. And younger people are willing to dispense income to work for SDG-minded companies.”
The first survey had a nationwide adult sample of 12,098 across all adult generations in 2019 and 2020, and it found that those between the ages of 18 and 30 were far more likely to value and practice sustainable behaviors, such as paying more for sustainably developed products.
“In 2030, the younger generation will be the central working force in society and is expected to make real efforts to create a sustainable future and likely play a substantial role in achieving the SDGs,” said paper co-author Shinji Kaneko, professor with NERPS at Hiroshima University.
“Corporations wanting to attract younger people to buy their products or services or to work for them should incorporate the SDGs into their strategies and seriously contribute to SDGs.”
Seemingly contradictory to their overall interpretation, the researchers also found from the first survey that the younger generations are more concerned about finding a secure, well-paying job than older generations. However, the younger generation is more willing to be paid less to work for an SDG-minded company, according to Yamane.
The second survey sampled 668 university students to understand the job preferences and how pay and company values may interact for the younger generation. The probability of a participant selecting the least SDG-minded company was about 28%, even if offered a high salary. The probability of selecting a highly SDG-minded company increased to 56%, even with the lowest pay. The probability of a participant electing to work at an SDG-minded company with high pay was 87%.
“Combined, the findings suggest that younger generations could change their behavior when they become knowledgeable about the inherent nature of SDGs, despite the findings from the first survey showing that the younger generation prefers better pay more than older generations,” Yamane said. “Our findings suggest that today’s younger generation can be the driving force for achieving the SDGs.”
Next, the researchers will conduct a more comprehensive survey that also assess job-related activities and attitudes in relation to SDG contributions and salaries.
NewsMakers
Young people who vape more likely to report chronic stress
Young people who use e-cigarettes had poorer quality of life but lower risks of some signs of ill health, such as high blood pressure, although these findings did not reach statistical significance.

Young people who have used e-cigarettes are more than twice as likely to report experiencing chronic stress, according to a study by Dr Teresa To, a senior scientist at The Hospital for Sick Children (SickKids) in Toronto, Canada.
She said: “Research is starting to show how vaping affects young people’s physical and mental health. For example, our previous research has shown that those who vape are more likely to suffer an asthma attack. In this study we were particularly interested in the relationship between vaping, mental health and quality of life among young people.”
The researchers used data from the Canadian Health Measures Surveys, a national survey designed to represent the Canadian population. It included 905 people aged between 15 and 30 years, of which 115 (12.7%) said they had used e-cigarettes.
The data showed that although young people who vaped were more likely to be physically active, they were also more likely to report experiencing extreme chronic stress in their lives.
Dr To said: “Chronic stress can lead to mental health conditions such as anxiety and depression. It’s important for young people experiencing chronic stress to be given support early on to help them avoid resorting to unhealthy coping mechanisms like vaping or smoking. Vaping is not an effective way to cope with stress, but stress and anxiety can trigger vape cravings, and make it harder for a user to quit.”
The researchers point out that while their study shows a link between vaping and stress in young people, it does not show whether stress caused an increase in vaping, or whether vaping increased experiences of stress, or if another factor led to an increase in both. However, their research did take into account other factors that are known to influence stress, such as income, alcohol consumption and health conditions like asthma and diabetes.
Dr To added: “We do not know why young people using e-cigarettes tend to be more physically active, but it could be that they are trying to control their weight with exercise and believe vaping could help.”
The results also indicated that young people who use e-cigarettes had poorer quality of life but lower risks of some signs of ill health, such as high blood pressure, although these findings did not reach statistical significance.
“At the time of the study, this group of young people had good physical health overall; however, we need to study the effects of e-cigarettes in the longer term to understand their impact on young people’s health. We know that stress induces oxidative stress and inflammation in the body and these play an important role in the risk of developing chronic conditions such as asthma, diabetes and cardiovascular disease,” Dr To added.
Professor Elif Dağlı, who is chair of the European Respiratory Society’s group on Tobacco, smoking control and health education, and was not involved in the research, said: “This study suggests a link between vaping and stress among young people, and it adds to what we already know about the effects of vaping on young people’s health. Vaping is still relatively new, but the numbers of children and young people using e-cigarettes are rising rapidly. We need more research on the impacts of vaping, but we also need to raise awareness of the harms of using e-cigarettes and provide support to help young people avoid or quit vaping.
“This is one of several studies about the effects of vaping that are being presented at the European Respiratory Society International Congress. In particular, we will be examining the influence of favoured e-cigarettes and looking for ways to end the epidemic of vaping among children and adolescents.”
NewsMakers
Blackbough leads environmental awareness campaign with locals

In the picturesque paradise of Siargao Island, Jemina Ty, the creative force behind the globally celebrated swimwear brand Blackbough, takes the helm as the leader spearheading a sustainability campaign, hand in hand with the local community.
With its pristine islands, stunning white sand beaches, and sprawling coconut fields, Siargao Island has captivated beach-lovers and adventure-seekers from all over the world. However, this idyllic destination in the southeastern region of the Philippines is facing threats due to plastic pollution and environmental degradation. In response, Blackbough recently organized a beach cleanup campaign to protect Siargao Island and raise awareness among locals and tourists alike.
Ty pointed out, “By 2050, there’s a good chance that we’ll see more plastic in the ocean than fish. That’s why through this initiative, we hope to create a chain reaction and encourage people to be more mindful of their actions and to make choices that nurture the environment.”

Under Ty’s leadership, Blackbough became a widely followed international swimwear brand with a heart for sustainability. The company is committed to reducing its environmental footprint by using recycled nylon, investing in ethical factories, repurposing scrap fabrics to accessories, and incorporating recyclable and reusable packaging options. By offering stylish and eco-friendly swimwear, Blackbough encourages customers to make more sustainable choices.
“At Blackbough, we believe that every journey towards sustainability begins with a single step. Leveraging Blackbough’s global presence, we aim to showcase the beauty of our Philippine islands and the importance of taking care of them.”
The beach cleanup event took place at Malinao Beach, General Luna drawing over a hundred volunteers from diverse backgrounds, including tourists, locals, and stakeholders. Their collective effort resulted in the removal of 100 sacks of plastic waste and debris, offering participants a firsthand perspective on the detrimental effects of pollution on the island.
The Blackbough team, composed of young, creative, and passionate individuals who champion various causes such as marine life conservation and environmental preservation, includes team members based on Siargao Island. Ty acknowledged their commitment, saying, “Siargao is not just a location for us; it’s also home to many of our amazing team members. I recognize that it’s my responsibility to contribute positively to the communities and societies where we operate.”
Beyond cleaning up the beach, Blackbough’s campaign is a call to arms for travelers, environmental enthusiasts, and conscious consumers to begin their sustainability journey. Siargao Island is just the starting point for Blackbough’s beach cleanup initiatives, marking the launch of their Clean Beach Campaign, a series of beach cleanup activities in collaboration with various local communities across the Philippine islands as part of Blackbough’s advocacy for sustainability and environmental protection.
Ty believes in being proactive when it comes to addressing environmental issues. Ty emphasized, “I think that we should not wait for our beaches to reach a critical level of degradation before we act. We hope for everyone’s support as we pursue our mission to protect the country’s beaches. Together, we can make a lasting impact and inspire others to join us on this journey.”
As part of its journey towards sustainability, Blackbough has launched a fundraising drive dubbed “Donate to Clean our Coasts” on its website’s checkout page, running until mid-October. One hundred percent of the proceeds raised through this campaign will be dedicated to supporting the International Coastal Cleanup Philippines, a non-profit volunteer organization dedicated to cleaning up marine debris and promoting ocean conservation. Blackbough has also pledged to match the cumulative donations made during the month of September.
To learn more about Blackbough’s fundraising initiative, please visit https://blackboughswim.com/pages/our-commitment.
NewsMakers
All work and no play will really make a dull life – research
‘Achievement’ and ‘conformity’ values had no impact on happiness whatsoever. However, the researchers believe achievement could impact on happiness when linked to job satisfaction or the amount of days worked.

A study across three countries led by the Department of Psychology’s Dr Paul Hanel discovered people who prioritised achievement over enjoyment were less happy on the next day. Whereas those who aimed for freedom said they had a 13% increase in well-being, recording better sleep quality and life satisfaction. And participants who tried to relax and follow their hobbies recorded an average well-being boost of 8% and a 10% drop in stress and anxiety.
Dr Hanel worked with colleagues at the University of Bath on the Journal of Personality-published study. For the first time, it explored how following various values impacts our happiness.
Dr Hanel said: “We all know the old saying ‘All work and no play makes Jack a dull boy’ and this study shows it might actually be true. There is no benefit to well-being in prioritising achievement over fun and autonomy. This research shows that there are real benefits to having a balanced life and taking time to focus on enjoying ourselves and following individual goals. Ironically by doing this, people could in fact be more successful as they will be more relaxed, happier and satisfied.”
The study –Value Fulfilment and Well-being: Clarifying Directions Over Time – examined more than 180 people in India, Turkey and the UK. They filled in a diary across nine days and recorded how following different values affected them.
Interestingly all nationalities reported the same results with the following of ‘hedonism’ and ‘self-direction’ values leading to increased happiness. ‘Achievement’ and ‘conformity’ values had no impact on happiness whatsoever. However, the researchers believe achievement could impact on happiness when linked to job satisfaction or the amount of days worked.
Professor Greg Maio, University of Bath, said: “This multination project was an exciting foray into questions about how values affect well-being in day-to-day life. People often spend most of their days working hard for their daily income, studies, and careers. Against this backdrop, where achievement-oriented values have ring-fenced a great portion of our time, we found that it helps to value freedom and other values just enough to bring in balance and recovery.”
In the future, it will be interesting to consider how this pattern interacts with relevant traits, such as conscientiousness, and situational contexts, such as type of employment, Maio added.
It is hoped the research will now influence mental health provision and influence therapeutic give to clients.
Dr Hanel added: “Our research further shows that it might be more important to focus on increasing happiness rather than reducing anxiety and stress, which is of course also important, just not as much.”
The study was published in collaboration with Hamdullah Tunç, Divija Bhasin, and Dr Lukas Litzellachner.
-
Destinations3 weeks ago
PH’s Hot Air Balloon Festival to stage comeback in New Clark City in 2024
-
NewsMakers3 weeks ago
RLC Residences supports Philippine Badminton Association
-
NewsMakers4 weeks ago
Doogee T series tablets equip with TÜV Rheinland-certified display for eye protection
-
NewsMakers4 weeks ago
MAPÚA and Healthway forge partnership to bolster local healthcare industry
-
NewsMakers3 weeks ago
Ponggay Gaston, Nikko Huelgas share secrets to athletic success
-
NewsMakers4 weeks ago
Celebrating National Lung Month by breathing hope against lung diseases
-
NewsMakers3 weeks ago
USANA Philippines bags awards for corporate and HR excellence
-
Travel2 weeks ago
Synchronizing your internal clocks may help mitigate jet lag, effects of aging