Connect with us

Product Showcase

Are the supplements you consume truly safe for you?

Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.   

Published

on

In today’s fast-paced world, consumers are increasingly turning to dietary supplements to fill nutritional gaps in their diets. With busy lifestyles and evolving dietary habits, many struggle to meet their daily nutrient requirements through food alone. Advances in personal health assessments ranging from consultations with medical professionals to digital nutrition diagnoses and even DNA nutrition test kits are enabling individuals to better understand their nutritional needs.   

As a result, dietary supplementation has become a popular solution for those seeking a convenient and tailored approach to maintaining their well-being. This rising consumer trust is also contributing to the rapid growth of the supplement industry, particularly in Asia Pacific.

In the Philippines, more and more Filipinos are prioritizing their health, sometimes even more than saving money or buying a house, according to a 2024 OCTA survey. This shift, largely driven by the pandemic, has made supplements a convenient and popular option for supporting wellness goals.

According to Alex Teo, Director, Research Development and Scientific Affairs, Asia Pacific, Herbalife, as demand for dietary supplements surges, so do concerns about safety, quality, and regulatory oversight. In some cases, supplements have been found to contain undeclared pharmaceutical ingredients, like synthetic drugs or contaminants that could pose serious health risks. “As a result, transparency in the dietary supplement industry has become a critical factor in earning customer trust. Brands that embrace transparency in their labelling, sourcing, and quality assurance practices can build a brand image that differentiates them in an increasingly competitive market,” said Teo. 

The Evolving Regulatory Landscape in Asia Pacific

The regulatory framework for dietary supplements in the Asia Pacific region varies significantly across countries. Australia has one of the most stringent systems, with supplements regulated as therapeutic goods under the Therapeutic Goods Administration (TGA), which requires robust evidence of safety, quality, and efficacy. Products must be listed or registered depending on their risk classification, and manufacturers must comply with Good Manufacturing Practices (GMP). In contrast, Indonesia takes a more flexible approach. Supplements fall under the jurisdiction of Badan Pengawas Obat dan Makanan (BPOM), which classifies them as traditional or health supplements.

In most APAC markets, including the Philippines, dietary supplements must be registered with the regulatory authorities before they can be sold. However, supplement recalls in the region have raised questions about the industry’s regulatory oversight. Unlike the pharmaceutical sector, which undergo stringent testing and approval processes, dietary supplements are often regulated in a manner that is similar to food products, focusing primarily on labelling and general safety.

Moreover, online loopholes pose growing risks. Unregistered products are often sold on digital platforms or promoted by influencers making false or exaggerated health claims. This has prompted repeated warnings from the Food and Drug Administration and Department of Health to Filipino consumers.

As a result, the level of regulatory rigor varies widely between countries, leading to inconsistencies in safety and quality. Key regulatory considerations include:

  • Regulatory Frameworks: Countries like South Korea and Taiwan have implemented comprehensive regulatory frameworks for dietary supplements, overseen by their respective food and drug authorities. Both countries require safety evaluations, functional ingredient approvals, and adherence to Good Manufacturing Practices before products can enter the market. These measures ensure high standards of safety, efficacy, and quality.
  • Labelling Standards: Clear and accurate labelling is critical to consumer safety. Regulations dictate that supplement labels should list ingredients, recommended dosage, and potential side effects, though enforcement varies across the region.
  • Health Supplement Claims: Many brands make claims about the benefits of their products, from boosting immunity to improving cognitive function. However, without strong regulatory scrutiny, some of these claims may be misleading or unverified.
  • Advertising and Promotion: Digital marketing, especially through social media, has played a pivotal role in supplement sales. In some countries, misleading advertisements or claims can lead to penalties, while in others, enforcement is weak, making it easier for questionable products to reach consumers.  

While efforts have been made such as the ASEAN Harmonization of Health Supplements initiative to develop a unified regulatory framework across Southeast Asia, the framework has yet to be fully implemented to date. Until such standards are adopted, both consumers and manufacturers must continue to navigate a complex and uneven regulatory landscape across the region.

The Importance of Scienced-Backed Supplementation

With regulatory standards differing across markets, scientific validation plays a crucial role in helping consumers make informed and confident decisions about their health. Supplements grounded in credible scientific research offer a higher level of assurance when it comes to safety, efficacy, and long-term benefits. Health and wellness brands such as Herbalife differentiate themselves by prioritizing science-backed product development and rigorous quality control. Investing in extensive research and adhering to strict compliance standards helps establish a benchmark for product safety, ensuring that consumers receive high-quality and effective supplements.

“A key aspect of this commitment is scientific validation—where formulations are developed based on credible research rather than fleeting market trends. To further ensure product safety and potency, Herbalife conducts independent third-party testing to verify ingredient purity and confirm that what is stated on the label accurately reflects the product’s composition,” added Teo.

Beyond ingredient verification, advancements in nutritional science and product formulation play a vital role in enhancing supplement efficacy. Companies that invest in cutting-edge research and collaborate with scientific experts are better equipped to develop innovative products tailored to evolving consumer health needs. The integration of new technologies, such as precision nutrition and bioavailability optimization, further enhances the absorption and effectiveness of supplements, ensuring that consumers receive maximum benefits from their dietary choices.

Through continuous advancements in formulations and the integration of cutting-edge scientific discoveries, reputable brands set higher industry standards and meet the growing demand for safer, more effective supplements.

Making Informed Choices for Your Health

As the supplement industry continues to grow, consumers must also take an active role in researching and validating the products they consume. Before purchasing a supplement, it is essential to check the ingredient list and verify whether the product contains any allergens, artificial additives, or potentially harmful substances. “Understanding the manufacturing process is equally important, opting for brands that follow Good Manufacturing Practices (GMP) and conduct third-party testing can help ensure product safety. By taking ownership of the supplement research process to make informed choices, consumers can better safeguard their well-being while benefiting from dietary supplementation,” ended Teo.

Zest Magazine accepts contributions promoting everything about living the good life (and how to make this so). C'mon, give us a yell.

Product Showcase

Century Tuna Superbods 2026 announces ‘Superbod Era’ finalists

This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod.

Published

on

Celebrating its 20th year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.

Out of hundreds of hopeful applicants from all over the country, the chosen semi-finalists stepped into the spotlight to completely redefine modern fitness. This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod. Audiences and judges alike were treated to a compelling showcase that went far beneath the surface—unpacking more of the real, raw personal transformations, unshakeable resilience, and a diverse range of life experiences that left everyone in awe as hosts 2018 Century Tuna Superbod Grand Winner Maureen Montagne and radio DJ KC Montero highlighted the candidates’ unique presences both on-stage and off-stage.

In this new Superbod Era, healthy bodies are celebrated not just as an end goal, but as the visible reflection of one’s mental strength, lifestyle discipline, and dedication to a purposeful life built on wellness and identity.

At the heart of this historic evolution is Century Tuna’s unwavering commitment to championing and continuously inspiring Filipinos to become the best versions of themselves. Reflecting this vision of true inclusivity, the competition has opened its doors wider than ever, welcoming individuals of all body types and walks of life. This new era was vividly brought to life during the Callback by hopefuls whose journeys reflect the changing face of fitness in the Philippines.

The stage saw multiple returning contenders on their second, third, and even fourth attempts to finally claim the title, proving that true dedication never quits. The runway came alive with Supermoms from all backgrounds—including corporate professionals, former models restarting their careers, and mothers bravely finding themselves again through wellness—alongside handson Superdads redefining modern parenting.

Even families took on the fitness journey together, showcasing unconventional parent-child dynamics where generations deeply influence each other’s health; this included a father-daughter duo and an inspiring family composed of a mother competing alongside her two sons. This incredible mix was further amplified by established celebrities and models who refuse to give up on chasing their ultimate Superbod dreams, as well as real-life fitness coaches who leave their gym floors to inspire a much grander audience. Together with trailblazing challengers shattering barriers of all kinds on the fitness stage—such as transgender men joining the competition for the first time and a powerful wave of “ageless” contenders proving that vitality has no expiration date—this historic batch proves that the Superbod life truly belongs to everyone.

“Every edition, the Superbods competition evolves, but our core mission remains unchanged—to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves,” said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “As we stepped into the ‘Superbod Era,’ we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation.”

The esteemed panel of judges—which included executives from Century Pacific Food Inc., actress and fitness advocate Jasmine Curtis-Smith, Century Tuna Superbods 2018 and 2022 Grand Winners Jules Aquino and Christelle Abello—evaluated the contenders. The hopefuls were put to the test through a high-energy walk-off and a crucial question-and-answer segment, showcasing their unique physiques, natural charisma, commanding stage presence, and deep advocacy for fitness and holistic wellness.

The inspiring Callback event culminated in the official announcement of the finalists who will move forward to the grand finale:

The Top 20 Male Finalists who advanced include: Aaron Maniego, Ameer Ahid, Herschel Verne Sanchez, MJ Ordillano, Arvin Corpuz, Jay Gonzaga, Austin Dizon Cabatana, Nunoy van den Burgh, Jaco Benin, Paul John Galang, Christopher lan El Jouni, Joselito Florendo, Prince De Guzman, Rafael Cruz Tan, Ken Batino, Dominic Camozzi, Kim Panique, RC Kashyap, Ricardo De Jesus, and Lorenzo Isip.

Meanwhile, the Top 20 Female Finalists who successfully made the cut are: Alana Maris Montemayor, Janica Reloxe, Maan Marquez, Aleiah Torres, Jarly Verceles, Jasmine Rovelle Paguio, Anna Valencia Lakrini, Ashley Cayuca, Chucel Njigha, Ronalyn Lalimo, Jilliane Robillos, Rovin Mizuse, Diane Querrer, Donnabelle Erno, Kristen Bea H. Chua, Thalia Joaquin, Vienne Luna, Gee Canlas, Lou Yanong, and Gia Gonzales.

What began as a premier fitness challenge has evolved into a powerful cultural movement. By redefining healthy living and elevating everyday heroes, Century Tuna Superbods continues to break boundaries and inspire a nation toward wellness, self-love, and active lifestyles. The countdown to the finals is on—witness the new era unfold.

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

Continue Reading

Product Showcase

Superbod Movement goes beyond the stage

Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path.

Published

on

On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their “Superbod Era” in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Yousr Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their “Superbod Era,” the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at  https://www.facebook.com/centurytuna.

Continue Reading

Product Showcase

Omega Healthcare recognized

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions

Published

on

Omega Healthcare, an AI-driven healthcare solutions company, has been recognized as a “Leader” and “Star Performer” in the Everest Group Revenue Cycle Management (RCM) Operations PEAK Matrix Assessment, 2026, maintaining its position as a “Leader” in the evaluation since 2017.

Omega Healthcare is the only RCM service provider to earn both the Leader and Star Performer distinctions in the report, which assessed 34 RCM operations service providers. The Star Performer designation is given to companies that demonstrate the most improvement over time on the PEAK Matrix. Everest Group’s team of analysts led a comprehensive analysis of the RCM services market, including client reference checks and interactions with the service providers evaluated.

“Against a backdrop of persistent margin pressures, rising denial rates, and evolving reimbursement dynamics, healthcare providers are making revenue cycle performance a strategic priority, driving demand for more intelligent, technology-enabled operating models that enhance efficiency and financial resilience,” said Aastha Malik, Practice Director, Everest Group.

“Omega Healthcare is well-positioned in this evolving landscape, integrating its large coding talent pool with digital platforms and analytics-led solutions to deliver scalable and performance-driven RCM operations. Its investments in gen AI and agentic AI across RCM processes, supported by a strong partner ecosystem, reflect a shift toward more intelligent and automated workflows. These capabilities underpin its recognition as a Leader and Star Performer in Everest Group’s Revenue Cycle Management (RCM) Intelligent Operations PEAK Matrix Assessment 2026.”

Omega Healthcare was honored as a Star Performer due to double-digit revenue growth, expansion into larger provider segments, with increased deal scale, and strong buyer feedback across cost savings, domain expertise, innovation, value addition, and AI/technology expertise.

According to Everest Group, leaders have demonstrated comprehensive support of healthcare providers by operationalizing gen AI, automation, and advanced analytics across key RCM workflows.

Everest Group cited Omega Healthcare for several key strengths, including:

  • Integrated delivery model: Clients benefit from a fully integrated delivery model that combines Omega Healthcare’s global workforce with the Omega Digital Platform and WhiteSpace Health analytics to deliver scalable, technology-enabled RCM operations. This seamless integration helps healthcare organizations drive workflow automation and data-driven performance management across the entire revenue cycle.
  • Advanced technology enablement: Omega Healthcare’s use of gen AI and agentic AI in workflows such as denials, appeals, coding, and A/R follow-up helps clients resolve claims faster, reduce manual errors, and enhance process consistency. Its strategic technology partnerships help clients scale AI beyond pilots, delivering more reliable and impactful outcomes across enterprise operations.
  • Enterprise growth and domain expertise: Clients highlighted Omega Healthcare’s deep domain expertise, strong understanding of clinical workflows, and ability to flex resources to meet evolving operational needs. The company has continued to expand its presence among large health systems, strengthening its position to support end-to-end engagements and deliver sustained results for complex provider organizations.

“We are honored and proud to be the only RCM provider recognized in the report as both a Leader and Star Performer by Everest Group,” said Omega Healthcare CEO and Co-Founder Anurag Mehta. “This achievement is a direct reflection of the relationships and strategic partnerships we’ve built with our customers and the broader ecosystem. As healthcare organizations navigate persistent financial pressures, regulatory change and the proliferation of AI, we remain fully committed to leveraging the strength of our purpose-built AI-powered solutions to bring intelligence into action for our customers. We are constantly co-creating novel solutions with our customers across different parts of the RCM continuum. This relationship helps ensure Omega Healthcare owns outcomes and consistently delivers breakthrough results.”

Continue Reading
Advertisement
Advertisement

Like Us On Facebook

Loading...

Most Popular

Copyright ©FRINGE PUBLISHING. All rights reserved.