Product Showcase
Manulife PH 118th anniversary focuses on health, financial protection, community investment
Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.
Manulife Philippines, a wholly-owned subsidiary of Canada-based insurance and financial services provider Manulife Financial Corporation, marks its 118th year with a commitment of driving customer satisfaction by adapting and responding to the needs of its clients. In a survey conducted by the global market research firm IPSOS in 2024, the company led other Philippine life insurance companies in terms of customer recommendation, based on the Net promoter Score (NPS). As a trusted financial partner for its customers, it paid PhP12.9-billion claims over the last five years.
According to Manulife Philippines president and chief executive officer Raul Hora, customers in the Philippines are more proactive in planning their financial security by patronizing products and services that enable them and their families to live better lives. “As we aim to the No.1 choice for our customers, we are deeply committed to providing them with better innovative solutions on all fronts.”
“I am pleased to see the trust and confidence our customers have given us particularly on the end-2024 NPS results, where we ranked No.1 in terms of customer recommendation. These results inspire us to delight customers even further and consistently provide them the level of service and customer focus they truly deserve,” Hora added.
Among Manulife’s goals are to protect more families and expand customer base to include household decision makers and young Filipinos by offering them Manulife Freedom and Manulife HealthFlex, a comprehensive suite of health and life protection products.
Manulife Freedom offers guaranteed cash payouts and life protection as it serves as a reliable savings plan to help customers fund their children’s education, pursue their passions, prepare for a comfortable retirement, or leave a legacy to their loved ones.
Manulife HealthFlex, on the other hand, offers comprehensive protection for over 100 critical illnesses from early diagnosis to recovery, with different payment plans tailored to customers’ lifestyle and budget.
Manulife also introduced content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress and wife Anne Curtis to promote better protection for Filipino families.
Manulife Philippines also recently introduced renowned content creator and creative director Erwan Heussaff and daughter Dahlia as the brand’s newest ambassadors, joining actress, wife, and mother Anne Curtis to promote better protection for Filipino families.
Hora shared that they partnered with the Heussaffs to inspire more Filipino families to make financial planning a priority. They are constantly looking for ways to boost Filipinos’ level of financial security through products and services that provide protection against uncertainties, empowering customers to live better every day.
To show the importance of early preparations to secure their financial futures, Manulife focuses on Millennials and Gen Z customer base, and enhances its product offerings and health and life protection solutions based on customer insights. It also recruits young advisors who can provide financial advice to help address young Filipino customers’ evolving insurance needs. This is in light of a 2024 Manulife Philippines study, which found that Filipinos remain largely unprepared for medical emergencies, with 41% dipping into out-of-pocket spending. On average, surveyed
Filipinos have set aside PhP62,000 for future medical needs. However, those ages 18-29 only have an average of PhP38,000 saved.
“While Gen Z customers are starting to build their financial security, they are also highly conscious of how easily factors beyond their control, like medical emergencies, can deplete their savings. In this view, we encourage young customers to start investing in their health and financial future through protection solutions that suit their unique needs and budgets, helping them face the future with confidence,” Hora said. “They can count on us at Manulife to continue developing solutions that provide financial and health protection when it truly matters.”
Since opening its doors in 1907, Manulife Philippines has expanded its business to provide customers with diverse and innovative health, wealth, and protection solutions through its comprehensive product suite. In 1999, Manulife Financial Corporation (MFC), was officially listed in the Philippine Stock Exchange. As of end-January 2025, MFC has the largest market capitalization among companies listed in the PSE with PhP2.95-trillion.
As part of its legacy, Manulife Philippines has also committed to invest in communities it serves through the Impact Agenda, its global community investment program focused on building a better business to better the world.
These programs include the Peso Smart, which is Manulife Philippines’ award-winning financial literacy program that supports the initiatives of the Department of Education to expand and improve the financial literacy aspect of the K-12 curriculum. To date, nearly 2,500 Filipino learners have benefited from the program, with its offshoot PesoSmart x RecoveREADS currently being implemented in 10 public schools and three community centers in nine cities nationwide.
Manulife Philippines also engaged colleagues and advisors through its Forests for Life collaboration with Haribon Foundation since 2022. This program successfully planted over 21,000 native tree seedlings across 17 hectares in the provinces of Quezon, Zambales, and Rizal, and contributed to a much-needed increase in forest cover across Southern Luzon.
Manulife Philippines also established and operationalized 20 Community Food Farms in Gawad Kalinga villages to benefit community members and enable them to grow, harvest, and earn from their own produce.
Last year, Manulife colleagues from different countries in Asia and North America visited partner communities in the Philippines during the five-day ‘Impact Agenda Adventure.’ These global colleagues spent time on the ground to understand the communities’ needs and see the real-life impact of Manulife’s programs in collaboration with its NGO partners.
“Through our Impact Agenda, we are deeply committed to making a positive impact on the communities we serve to empower sustained health and well-being, drive inclusive economic opportunities, and accelerate a sustainable future with the help of our colleagues and partners,” Hora added.
Manulife Philippines continues driving health and longevity through innovative products, high-quality sustainable growth of its business and distribution channels, and meaningful community initiatives, reinforcing its commitment to securing better futures for Filipinos.
Product Showcase
Sarap ng Pasko, Sarap ng Purefoods
Purefoods helps families celebrate cherished traditions, new additions this holiday season.
In a country of more than 7,600 islands, Christmas in the Philippines is celebrated in many ways, varying across the regions through traditions that have remained through generations, along with new iterations that reflect the growing diversity among Filipino families.
Today’s Christmas celebrations in Filipino households range from grand gatherings among extended families, along with OFW households, dual-income no kids (DINKs) couples, single parents, and same-gender partners who are marking the season in their own meaningful way. Through it all, the desire to gather, to share, and to connect remains at the heart of each celebration.
Feast for Filipino families
This holiday season, Purefoods recognizes both the traditions that have been passed down through generations, along with the new meaningful ones that we create along the way. Around the Noche Buena table, families remember the Christmases past, while embracing the present, and celebrating what brings them together.
Whether its recipes that have been handed down through many generations, or new dishes to celebrate the joy of togetherness, Purefoods provides a wide range of products to make every holiday meal more memorable.
As a legacy brand with generations-long trusted consistency in quality and taste, Purefoods products have long been a part of occasions that matter most to Filipino families. The different Purefoods products help make homecooked Noche Buena feasts easier and more enjoyable. What’s more, the products are easily available in supermarkets, groceries, and markets to support different regional traditions and unique family celebrations across the country.
As part of its mission to spread Christmas cheer, Purefoods turned the homecoming of OFWs into a full-blown holiday celebration this December, taking center stage at the newly refreshed Ninoy Aquino International Airport Terminal 3 just as its new facilities officially opened. Seizing this landmark moment, the “Sarap ng Pasko, Sarap ng Purefoods” installation at the Arrival area and a dazzling LED display at the new Mezzanine Food Hall transformed the terminal into a festive gateway home, filling arrivals with warmth, joy, and inspiration to create new Christmas memories with their loved ones through food.
Food that is lovingly prepared and joyfully shared is at the core of every Christmas celebration. No matter how Filipino families celebrate, Purefoods helps bring the joy of the season to every table.
Product Showcase
Christmas reunions made more joyful with Magnolia Chicken Timplados, #SarapMadeEasy
Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes.
With the Christmas season in, one of the most anticipated moments for many people is the Christmas reunion – a time when family and friends gather to celebrate and reconnect. However, the idea of preparing a delicious Christmas feast can be overwhelming and can lead to stress. Between planning the menu, grocery shopping, and cooking, it’s easy to feel like the holidays are more about hustle than a joyful celebration.
That is why Magnolia Chicken Timplados makes meals that are easy to prepare and comes in flavorful options, removing the stress out of meal preparation. Just cook and it’s ready to be served in minutes! Whether it’s Fried Chicken or Smoked Pepper Roasted Chicken, it is made with quality, real chicken, that’s sure to win hearts at any Christmas reunion feast, bringing families and friends together over meals filled with joy, flavor, and festive warmth.
- Fried Chicken: Magnolia Fried Chicken delivers golden, delicious and crispy goodness right to your Christmas table. A classic favorite because it is simple yet celebratory, Magnolia Fried Chicken captures the heart of Christmas cooking: togetherness, indulgence, and the joy of sharing something made with love. It is perfect for family feasts or holiday get-togethers with friends because it’s pre-marinated, just coat with breading and deep fry. It saves a lot of time and energy, keeping your cooking hassle-free.
- Smoked Pepper Roasted Chicken: What better way to enjoy the holidays than by savoring an aromatic, hearty roasted chicken? Magnolia Smoked Pepper Roasted Chicken brings a classic favorite to an entirely new level! What makes it special is its bold yet balanced flavor – the smoky aroma mingling with sweet, caramelized skin, the sharp bite of pepper meeting the natural richness of roast chicken. It’s simple enough for a weeknight dinner yet sophisticated enough for entertaining guests. There’s no need to worry about the tiresome task of seasoning the chicken and marinating overnight, as it can be cooked straight in the oven or air fryer. It is a special delight for everyone to enjoy, especially during gatherings around the table with loved ones.
With ready to cook Magnolia Chicken Timplados, it’s possible to enjoy a delectable holiday meal without the chaos of traditional cooking. Sarap Super Moms and Timplanners can spend less time worrying about the kitchen, leaving more time to create happy and unforgettable moments to cherish with loved ones.
Lasapin ang #SarapMadeEasy meals this Christmas with Magnolia Chicken Timplados! #CountlessMomentsEndlessGoodness
To learn more about Magnolia Ready-to-Cook Chicken Timplados, visit magnoliachicken.com or follow Magnolia Chicken on social media.
Product Showcase
Sip the magic of Christmas with Seattle’s Best S’mores Ghirardelli Collection
Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
There’s something about S’mores that brings people together—melting chocolate, toasted marshmallows, and moments that feel like home. This holiday season, Seattle’s Best Coffee and Ghirardelli are turning that warmth into a cup with the S’mores Collection Made with Ghirardelli. Each drink captures the comforting spirit of Christmas with rich chocolate indulgence and a touch of sweetness that feels like a cozy holiday hug.
Starting November 2025, chocolate lovers can indulge in this limited-edition collection in Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.





What Makes the S’mores Collection Special?
- A Taste of Comfort – Inspired by the familiar joy of S’mores, each drink blends marshmallow sweetness, velvety chocolate, and bold coffee warmth for that fireside feeling—no campfire needed.
- Premium Collaboration – Made with Ghirardelli’s signature chocolate and Seattle’s Best bold espresso, delivering a smooth, indulgent coffee experience that feels festive and luxurious.
- Crafted for Every Craving – From hot to iced to blended, there’s a S’mores drink for every holiday mood, perfect for sharing cozy moments or treating yourself to something special.
Find Your Perfect Holiday Match
Whether you’re sipping by the tree, catching up with friends, or gifting yourself a well-deserved break, there’s a S’mores Collection drink for every kind of Christmas craving.
- Hot S’mores Ghirardelli – Cozy up with this comforting blend of Ghirardelli chocolate powder, rich espresso, and creamy marshmallow meringue, topped with a dark chocolate drizzle and crushed graham cracker. It’s Christmas warmth in a cup.
- Iced S’mores Ghirardelli – A refreshing yet indulgent twist that combines bold espresso, Ghirardelli chocolate, and half & half over ice, finished with marshmallow meringue and a graham cracker crunch.
- S’mores Javakula – A frozen holiday treat that blends Ghirardelli chocolate, marshmallow meringue, dark chocolate sauce, and graham cracker bits, perfect for cooling down while staying in the holiday spirit.
Make Your Holidays Sweeter
The Seattle’s Best Coffee x Ghirardelli S’mores Collection is available for a limited ti
me in all Seattle’s Best Coffee stores nationwide and via GrabFood and FoodPanda.
Indulge in the rich, chocolatey comfort of the holidays—warm, bold, and oh-so-delightful with every sip of Seattle’s Best Coffee’s S’mores Collection.
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