Destinations
Agoda shares 7 travel trends for 2025
The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.
Digital travel platform Agoda has unveiled its 2025 Travel Trends survey, highlighting the key factors set to shape the travel landscape in Asia in the coming year. The survey reveals a strong focus on relaxation, family-oriented trips, and the excitement of discovering new destinations as primary motivations for travelers.
Agoda’s findings indicate that travelers are prioritizing quality time with loved ones and seeking respite from daily routines. The survey also underscores the growing interest in exploring uncharted territories. Noteworthy is the popularity of theme parks, with one in eight respondents expecting to go on a trip to visit one.
Ittai Chorev, Chief Product Officer at Agoda, said: “At Agoda, we love seeing how travelers are planning their adventures for 2025. Whether it’s unwinding with family or exploring new places, we’re here to make every traveler’s dream trip memorable and are ready to help them every step of the way.”
Seven key insights from Agoda’s 2025 Travel Trends survey:
- The more the merrier: Traveling with family tops the list
For many travellers, family time equals quality time. More than a third of Filipino travelers (364%) plan to travel with family in 2025. Indonesians are the most fervent family travelers of all, with no less than 58% expecting to go on a multi-generational trip with loved ones. Family travelers (34%) are followed by couples (23%), and solo travelers (199%) in terms of most popular travel groupings across Asian travellers.
- Easy does it: Relaxation is the top travel motivation, by far
Escaping from the hustle and bustle of daily life is by far the most important reason to travel, according to the survey. 75% of respondents cited relaxation as their most important travel motivation. Singaporeans desire relaxation the most (87%). While in the Philippines , adventure and activities follow in second (48%), with visiting family and friends in third (45%).
- Computer
says ‘yes’: Tech assisting in travel planning
Technology is playing a pivotal role in shaping travel plans. A substantial majority of Filipino travelers (870%) plan to use travel apps, while about one in eight (14%) are interested in virtual reality tours. Indian travelers appear to be most tech-savvy, with nine out of ten respondents claiming the use of travel apps when booking a trip.
- Travel
For Less: Journey more, spend smart
Budget considerations remain a key factor among Filipinos, with a significant portion of travelers (74%) planning to spend less than $250 per night on accommodation. But price is not a barrier to international travel -88% of travelers expect to take the same number of trips or more compared to 2024, with most of those journeys crossing borders (52%). Perhaps unsurprisingly, travelers from Hong Kong expect to travel internationally the most (82%). More than a quarter of respondents (27%) plan to travel both domestically and internationally.
- In and
Out of Office: Traveling on and off the clock
In addition to traditional business trips, which 23% of Filipino respondents expect to embark on, the survey also picked up on the emergence of digital nomads, borderless workers who work remotely. 1 in 25 expects to work remotely in 2025, with a focus on combining work and leisure, as more companies adopt flexible work arrangements. Most prospective digital nomads in the region are from the Philippines, where one in fourteen travelers expect to work while traveling.
- #Inspiration:
Many ways to discover new destinations
There’s nothing quite as exciting as exploring a place for the very first time. 84% of travelers expect to visit new destinations in 2025. Travel inspiration can come from many sources including personal interests and hobbies (70%), great value deals (37%), and recommendations from friends and family (34%). One in five (23%) gets their travel inspiration from social media, with Malaysians and Indonesians most inspired by Instagram and the likes (both at 29%).
- Life is a rollercoaster: Theme Parks are a reason to travel
Asia’s many theme parks – Disney in Tokyo, Shanghai, and Hong Kong, Lotte World in Seoul, Universal in Osaka and Singapore, Ferrari World in Abu Dabhi, to name a few – are a major draw for year-round tourism. Over one in eight travelers (13%) expect to travel specifically to visit a theme park in 2025. Indonesians seem most excited by the prospects of rollercoasters and amusement, with one in five expecting to travel for theme parks.
Agoda’s offerings, including over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, provide travelers with the flexibility to tailor their trips to their unique interests and preferences. For more information and to take advantage of the latest deals, visit Agoda.com or download the Agoda app.
Destinations
Enjoying the grilling at Mandaue City’s Matias BBQ
#Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu.
Seriously considering Larsian to try grilled goods in Cebu City, a friend recommended for us to try, instead, Matias BBQ. “It’s cleaner,” she said, adding: “And yummier, of course.”
So we checked… and how was the visit to Matias BBQ for us?
@outragemag #Mandaue City’s #MatiasBBQ is worth checking as your #LGBT alternative to dining in the open in #Cebu ♬ original sound – Outrage Magazine
Una, the place is NOT in Cebu City. It’s in nearby Mandaue City. We didn’t check where the BBQ place is, exactly; we just took a Grab and pinned the address. We just noted that the travel took a while, and yes, the fare wasn’t cheap (LOL).
Ikalawa, this is an open-air venue, similar to Larsian, though the difference is, here, there’s just one vendor (Matias BBQ). Maarte people beware: this isn’t for you.
Ikatlo, the servers were friendly… a pleasant surprise considering the number of people they had to serve. They knew what to recommend, and quickly dealt with some concerns (e.g. replace what was deemed stale rice).
Ika-apat, how was the food naman?
- The chicken – including the ₱85 pecho and ₱95 paa – were well-seasoned and well-cooked, remaining moist and not dry. Lasa-wise, they were smoky and sweetish.
- The ₱16 chorizos were actually good, properly cooked so that we were still able to taste the meat and accompanying sahog of garlic and the likes. This made us realize that when deciding to cook longganisa from Cebu, consider grilling instead of frying in oil. It just tastes better that way.
- The ₱165 balbacua (beef rind and oxtail soup) served to us was already cold, so was already greasy. The collagen-rich cuts were soft, and there were okay-tasting veggies, but the broth was already slimy from being oily.
- The ₱12 pusô was inconsistent; some were already stale (perhaps old stocks), and the others fresh. It’s hard to ascertain which is which since you’d be served with a lot. Order freshly-cooked rice if apprehensive… though this takes away from the overall experience of eating in a place like this.
Here’s the thing: our total bill was cheaper than the fare we paid to Grab to go there.
And so, for us, if this is accessible to you, consider this an alternative to, say, the likes of Larsian. That the food is good has to be emphasized, done in an outdoor setting that’d remind you of eating in the probinsiya.
But off we go again, in search of more LGBTQIA+ lagangan venues…
Open from 11.30AM to 8.00PM, Matias BBQ is located along A.S. Fortuna St., Banilad, Mandaue City.
Destinations
Eating out in Cebu in one place via Pusô Village
Checking out #Cebu’s all-in-one dining location, the Pusô Village that may simplify eating out but seems to forget our desire to see diverse #foodie hubs.
In the past, if you wanted to grab some of the food associated with Cebu, you headed to – among others – Larsian, this place not too far from Fuente Osmeña Circle. It wasn’t necessarily popular with the locals who saw (and still see) it as unhygienic, but it’s this easy-to-access BBQ place that’s open 24/7.
Starting 2025, however, a new place was opened to serve as the one-stop culinary and cultural hub of Cebu City: the Pusô Village.
@outragemag Checking out #Cebu's all-in-one dining location, the Pusô Village (#pusovillage) that may simplify eating out but seems to forget our desire to see diverse #foodie ♬ original sound – Outrage Magazine
Una, developed by Cebu2World/Megawide as part of the Carbon Market modernization, this place’s name drew inspiration from the pusô rice cake that’s served when you have meals in Cebu. There are, therefore, design elements that’d remind you of the pusô – e.g. those octahedral shapes on the entrance. Inside, there are attempts to beautify by borrowing elements from Bahay na bato Philippine architectural style; most are fake, though, such as those painted-on verandahs you’d see when you look up.
Ikalawa, there are over 100 food stalls and retail outlets here… though more of the former than the latter. They’ve been “properly” structured, so that the lechon vendors are on one side, seafood sellers on another side, and so on.
Ikatlo, we tried some of the offerings to ascertain how good they are.
The unlimited lechon is popular, providing an opportunity particularly for non-locals to cheaply enjoy this Cebuano treat. Taste-wise, the lechons vary little, some saltier than the others. The “approach” in serving is similar, though. You get an okay portion when first served, and the portion gets smaller the more you return. Noticeably, by the third refill, the vendors become grumpier when serving you, some even ignoring you, or stuffing fatty parts on your plate. Business greed in action.
Though cooked the same way (i.e. buttered), the seafood platters are inconsistent. You could get some shrimps or crabs now and then, though most times, you’d just get mussels.
Then there’s the tuslob-buwa, pig’s brain cooked under maximum heat to then become dip for pusô. We’d say this is acquired taste… but there’s not much to taste. So this is a costly to-try food.
Only open until 10.00PM, Pusô Village offers those in Cebu a venue to try as many of the local goods as possible. For that, alone, this is a must-check. You are sure to find a few stuffs you’d like.
But the city still has a lot of venues offering local culinary and cultural goods, and they deserve to be also checked. And so off we go for more LGBTQIA+ rampa…
Pusô Village is located at M.L Quezon Blvd., Sto. Nino, Cebu City.
Destinations
Going Chinese in Pulilan, Bulacan
Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan, and we’re on the fence here (yes if no choice, no if you can go elsewhere).
We happened to be in Pulilan in Bulacan, and I had pancit craving. As if on cue, we passed by Lee Foo Panciteria Pulilan, which – after we Google-checked – is supposedly one of the more frequently-visited Chinese restos in these parts of the province, so… of course we checked.
@outragemag Craving for #chinesefood in #Bulacan? We tried the offerings of Lee Foo Panciteria #Pulilan ♬ original sound – Outrage Magazine
Una, this place is really, REALLY easy to find. Located along the Pulilan Regional Road in Barangay Cut-cot in Pulilan, this is right in the middle of the municipality.
Ikalawa, the resto is actually divided into three parts: one side is for those with reservations, another part is for walk-in diners, and another part is for events. If/when the resto isn’t full, only the main part (middle one) is kept open.
No, this isn’t some fancy resto. More like an airconditioned karinderya, complete with wooden tables and plastic chairs. Look-wise, it wasn’t dirty naman when we were there, so that’s a plus.
Ikatlo, the workers were friendly naman… and they moved fast – e.g. while waiting for our orders, we were given must-check peanuts, and since we finished what we got fast, our waitress was more than happy to accommodate us.
Ika-apat, now… how was the food?
The house specialty, the Lee Foo Chicken (₱265 for half, ₱495 for whole), looked like fried chicken with ketchup. Okay… the breading was okay since it didn’t overpower the meat. The chicken, too, was properly cooked, and it wasn’t dry. But it was tasteless overall; so the ketchup taste is what stays with you.
The Pancit Canton Bihon (₱255) had thin pancit noodles, almost as thin as the bihon. It didn’t have lots of sahog; instead, you’d notice the extenders (like kikiam, and so on). I like good pancit, I swear… but this isn’t one of them, sorry.
The weirdly-wrapped Hakaw (₱155) was small, so it was bitin.
And then there’s the Siomai Steam (₱155), which was, in a word, weird. The size was good, similar to those ₱10 siomais. But the way this was prepared was weird for us – e.g. like the meat was overwatered, and having a hard time staying solid, so that it was smudgy, and disintegrated in the mouth even without chewing. I suppose that, at least, it wasn’t disgusting taste-wise.
Lee Foo Panciteria Pulilan is, we believe, popular. Like President in Chinatown, or a branch of David’s in some mall. To each his or her own nga naman. But for us, we’re off to look for other Chinese restos na muna as we head out in search of more lafangan venues.
Lee Foo Panciteria Pulilan is located at 159 Barangay Cut-cot, Pulilan, 3005 Bulacan Province. For more information, contact 0925 800 0168, or email leefoopanciteria@yahoo.com.
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