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Korea’s Yanolja doubles down on ZEN Rooms to create future of hospitality in SE Asia

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ZEN Rooms, one of the leading economy and mid-range hotel franchises in Southeast Asia today, announced that it had signed a definitive agreement with travel group Yanolja regarding additional investment, acquisition of early investors’ stakes, and the signing of a wide strategic alliance. Yanolja is the leading travel group in South Korea, backed by Booking Holdings and GIC, among others. Yanolja was the lead strategic investor in the company’s US$15M funding round in 2018, with rights to invest further. Early investor Asia Internet Holdings (Joint Venture of Rocket Internet and Ooredoo Telecom) has agreed to exit its stake to Yanolja. RedBadge Pacific and SBI Korea remain investors, and Access Ventures join as co-investors.

The alliance of ZEN and Yanolja creates the leading economy and mid-range hospitality group in Southeast Asia. It combines ZEN’s top-rated budget hotel franchise business with Yanolja’s scale, hospitality technologies, and the backing by the global leader in online travel and booking holdings (behind Booking.com, Agoda, Priceline.com, Kayak etc.). This grants ZEN unique competitive advantages in both hotel technology and sales distribution. The groups will work to heavily deploy automation technology to enhance customer experience, further reduce  budget hotels’ operating costs, and reinvent budget hospitality across Southeast Asia.

ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. Since Yanolja’s investment in mid 2018, ZEN has grown revenues 400% and became the largest hotel chain in fast-emerging Philippines in 2019, with 5,500 rooms under franchise. 

Today, Southeast Asia is the world’s fastest growing travel market, fueled by exponential domestic and regional demand of young travelers and millennials (e.g. the number of Chinese visitors has quadrupled in the past decade). Yet, the value-for-money proposition of its budget hotel sector has historically been defective, plagued by several issues: fragmentation, poor hygiene and safety standards, and lack of training and low technology use.

ZEN was founded in 2015 to improve the state of budget hospitality and bring much needed operational and technological efficiency to the estimated 2 million independent economy rooms in the region. Thousands of hotel owners have since joined ZEN’s franchises to improve their revenue, optimize their cost base, and increase the long-term value of their property. These efficiency gains ultimately benefit travelers who can enjoy safer and better value-for-money stays. 

With a deep emphasis on customer satisfaction, ZEN franchisees have enjoyed the best average guest ratings on Booking.com for two years in a row.

“We started ZEN exactly 4 years ago to make budget accommodation in Southeast Asia safer and more affordable. We have proudly built ZEN into the top-rated budget hotel franchise in the region and we are honored to be Yanolja’s 1st international investment. With this strategic alliance, we are joining forces with one of the most technologically innovative travel groups and its unique backers Booking Holdings to create the first full service budget and mid-range hospitality group in SEA. We can deploy world-class technology infrastructure in IoT R&D automation, hardware, and software to all hotels in Southeast Asia. This alliance will greatly benefit our ability to serve our hotel clients and ultimately the travelers of the entire region,” said Nathan Boublil, co-founder and CEO of ZEN. 

Jongyoon Kim, CEO of Online Business at Yanolja, also shared his thoughts on the agreement. “Since first investing in ZEN, we have shared the same vision of operational excellence and customer centricity to radically improve the Southeast Asian hospitality market. In the last 12 months, the ZEN team has taken major steps to fulfill this vision and has grown exponentially while displaying top inventory quality. With this exciting agreement, Yanolja plans to fully support ZEN to solidify its status as the market leading full-stack hospitality company in the region.”

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Destinations

Checking the charm of Baguio City’s Café by the Ruins

Googling eating venues in Baguio City will give you a lot of must-check places. And among those that, consistently, enter lists of recommended restaurants is Café by the Ruins. We #LGBT checked to see why.

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Here’s an interesting thing with Baguio City: the city approved the cutting of actual trees to allow the building of a car park (we remember, SM), but too many of its local restaurants now build forests within its venues. Oh My Gulay! comes to mind, though also Café by the Ruins, this famed restaurant that occupies the lot containing the ruins of the Garden Theater outdoor cinema that was built in 1912 by Hubert Phelps Whitmarsh.

We dropped by for a quick meal… and here are some observations from us.

@outragemag Why is #CafebytheRuins in #Baguio still popular (even if it can be pricey)? We #LGBT ♬ original sound – Outrage Magazine

Una, this place is easy to find. Yeah, you can take a taxi and tell the driver the place’s name; everyone knows where it is, so your driver could not possibly get lost. But you can also just choose to walk there. It is not too far from Burnham Park, and right beside the city hall of Baguio.

Ikalawa, not much has changed design-wise for the restaurant; meaning, if you’ve been there before, it looks – basically – the same now. You enter a wooden gate, traverse those hanging plants, and then enter a largely wooden two-floor venue. Welcoming you would be the famed breadshop, and then there are tables and seats for those who’d want to dine.

Ikatlo, slight slow ang service. Though that may just be because this place is always busy. But at least our servers did know their products. And they’re honest, too (e.g. “The Thai Beef Salad you want can be offered without some of the key ingredients, so I won’t recommend it.”).

Ika-apat, how was their food?

  1. We wanted to “wash away” the taste of the steaks we had at Sizzling Plate, so we ordered the Filet Mignon (thick slice of beef tenderloin wrapped in bacon, and then served with salad and marble potatoes, ₱520). Properly cooked so it remained juicy, this one didn’t disappoint.
  2. The Creole Pasta (pasta with shrimp and mushroom cream sauce with paprika, ₱380) was okay naman, though they didn’t have chili flakes (only Tabasco sauce), thus limiting our desire to make this spicier. It was filling… even if the portion was on the smaller side.

This restaurant is one of those with too many items in the menu, so – yeah – you’re bound to find something you’d like. Note that some of the goods here are costly – e.g. Breads sell from ₱60-₱180, Banana Turon for ₱120, Suman at Tsokolate for ₱210, and Dinuguan with Puto for ₱240. But these are among those that helped make this restaurant known.

Googling eating venues in Baguio City will give you a lot of must-check places. And among those that, consistently, enter lists of recommended restaurants is Café by the Ruins. This is not surprising, really, because this place can be described as largely consistent. So, yeah, while the breads there remain too expensive, everything else is… generally… okay, considering they taste better-than-okay anyway.

Go check… or just join us, as we look for more lafangan venues…

Café by the Ruins is located at 25 Shuntug Rd., Baguio City. For more information, contact 0966 528 9072 or email cafebytheruins@gmail.com.

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Checking the artsy offerings of Baguio’s Tsokolateria Artisanal Café

Tsokolateria Artisanal Café is this artsy resto in Baguio City, offering artisanal offerings. We #LGBT checked to see if it’s worth visiting.

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We were looking for breakfast in Baguio City, and, while Googling, among the most recommended was Tsokolateria Artisanal Café… which we decided to check since too many of the other options were still closed (some opened from 9.00AM onwards, which was entering brunch hours already).

Now… how was this place for us?

@outragemag #LGBT checking the artsy but pricey #artisanal food of #tsokolateriabaguio Tsokolateria Artisanal Café in #Baguio ♬ original sound – Outrage Magazine

Una, the place isn’t hard to find naman. Coming from the marketplace in Baguio, you – basically – just walk along Session Road, lampas ng SM Baguio and The Baguio Cathedral of Our Lady of the Atonement. It could be tedious particularly for the non-fans of walking (reminds you of the hilly roads of San Francisco), but… you can just consider this as your exercise, too.

Ikalawa, the actual place is okay naman. The place, which combines two venues – Tsokolateria and Pamana – is non-airconditioned yet well-ventilated, with lots of seating available. There are elements that may not be to everyone’s liking – e.g. those scary statues in front of the restaurant (particularly the ones seating on the stairs, which could be mistaken for real people), as well as those cheap-looking plastic plants hanging on the ceiling of the venue.

Ikatlo, the workers were okay naman. They were able to explain what’s on the menus (and how Tsokolateria differed from Pamana), and they weren’t intrusive at all (they let you be, as needed).

Ika-apat, how was the food?

  1. The Adobo Overload (chicken adobo topped with roasted cacao garlic and crispy adobo flakes, ₱535) was not maalat/salty, and so okay. But – even with the add-on well-seasoned veggies as side dish, as well as the black rice – you really don’t get much. So you’re basically paying for a deconstructed version of adobosilog for over ₱500.
  2. The House Waffle, Bacon Belly Arugula & Eggs (₱485) was interesting – e.g. the waffles were fried (this one’s yummy); those cherry tomatoes were fresh (another plus); the eggs, although small, were well done; and that meat was… bagnet-like.

Don’t get us wrong: This place is not bad at all. But – considering its asking prices – it’s not great, either. This is an okay-to-consider venue if you’re willing to cough up more than you should, more than is deserved so you can try food repackaged to be artsy.

Try lang… or discover others… as we do as we search for more lafangan venues.

Tsokolateria Artisanal Café is located at Igorot Stairs, Upper Session Rd., Baguio City. For more information, contact 0927 323 6513 or email inquiry@happyconceptgroup.com.

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Revisiting Sizzling Plate along Session Road in Baguio City

We checked (for the second time) one of Baguio City’s popular steakhouses: Sizzling Plate.

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Truth: The first time we visited Sizzling Plate along Session Road in Baguio City, we were surprised. For a not-classy (and some may even say shabby and karinderya-looking) steakhouse, what the place offered were actually better-than-okay food – e.g. the steaks were properly cooked, the fries crunchy, the soup not runny, and so on.

@outragemag Looking for cheap #steaks in #Baguio? We #LGBT ♬ original sound – Outrage Magazine

Truth: Sometimes, for good memories to stay good, don’t revisit to recreate them… which we unfortunately did by revisiting Sizzling Plate during a recent Baguio City trip.

And, sadly, the second time was such a letdown we wondered why we even liked it when we visited it for the first time.

Harsh? Perhaps… but let us explain why…

Una, this place – which was established in 1978 by couple Mike and Edna Anton – is very easy to find, as it sits right in the middle of Session Road, which is in the very center of Baguio City’s commercial area.

Ikalawa, décor-wise, the place looks rustic… like a Filipinized version of some rancher’s diner filled with wooden chairs and wooden tables and so on. Let it be said, however, that this place could use an upgrade – e.g. it looks dated (the “before” if this is to be renovated by Chef Gordon Ramsay in Kitchen Nightmare), has dated stuff (like those flimsy cutlery), and so on.

Ikatlo, the workers are still nice. We remembered some of them from our past visit, and while they – understandably – couldn’t remember all their diners, they were still pleasant while serving (e.g. could explain what’s on the menu, delivered the correct orders, and so on).

Ika-apat, how was the food?

  1. Y’all get free mushroom soup… which is, basically, a watery concoction that tasted like it was made from powder mix. Particularly when Baguio City gets cold, this should suffice to warm you while waiting for your food.
  2. All steak meals came with fries (stuffed under the slab of meat, so that when they reached us, we just got burnt potato slices that were too soggy to be called fries); veggies (though we really just got a few Baguio beans); and Java rice.
  3. The Australian Porterhouse (₱460) was smaller albeit thicker. Meanwhile, the T-bone Steak (₱420) was bigger-looking and yet thinner. Always remember that with sizzling steaks, the meat gets overcooked – i.e. we ordered medium rare, but by the time we ate, the meats were already well done. Also, both steaks served to us tasted too margarine-y… and too chewy to be enjoyable at all.

In truth, Sizzling Plate continues to be really popular. Understandably so because of: 1. it is historic; 2. it’s location (right in the middle of Session Road in the middle of Baguio City); and 3. cheap goods. But – for us – Baguio City actually has more to offer that should be checked, including alternatives to this venue (e.g. the fillet mignon of Café by the Ruins is same-priced, but way, WAY better). So, puwede magtiis here, or go discover is the advice.

And so off we go as we search for more lafangan venues…

Sizzling Plate is located at 86 Session Rd., Baguio City.

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